Pioneer of the Rebirth Era

When Yang Dongxu arrived at the conference room, everyone in the meeting had already arrived. Unexpectedly, Chen Xin also came.

Now, in addition to being the head of the Rising Sun Technology Investment Department, Chen Xin is also a shareholder of BMW and concurrently serves as the deputy manager of the Finance Department.

However, her position as deputy manager is obviously temporary, but even in this temporary position, she has considerable power, especially for some of BMW's financial accounts. She can basically review and audit the accounts herself.

Qian Liang and others have already set a precedent for the company's financial accounts to be transparent to shareholders. Therefore, the company does not feel inappropriate for Chen Xin, a new shareholder, to regularly audit the company's accounts.

Especially when he took office, the person who brought her to get familiar with the company was not General Manager Han Jun. It was Wu Aibing, the head of the Supervision Department who did not work in the company but seemed to be everywhere. This made many people even more familiar with the company.

I don’t have any opinions. There are many sensitive things and I even choose to report them in return.

"The current car sales in the new quarter are good, with an increase of 5.62 percentage points compared with the previous quarter. Among them, the sales volume of imported cars continues to rise, and at the same time, the sports car series has not been very satisfactory in the past. The results of this quarter are also very gratifying."

At the beginning of the meeting, Han Jun gave a report first. When reporting, he must first say something nice. Of course, the company's senior management knows Yang Dongxu's temper, so after talking about the good things that make people feel happy, naturally there will be some unpleasant things next.

Things, this is what Yang Dongxu wants.

"Compared to the continuous increase in sales of the Mercedes-Benz S series, the sales of our newly launched SUV models have declined significantly after the popularity when they were first launched.

There are three reasons for this result. One is that although the technology of SUVs is not mature, at the same time, there are some things that obviously cannot keep up with the technical reserves and vehicle configuration of new models.

The second reason is that many car manufacturers have launched SUV models. Especially Volkswagen, German BMW, Toyota, etc., whose technical reserves are no worse than ours or even stronger than ours, have also launched SUV models one after another. For us,

sales have had a certain impact.

The third point is the fuel consumption issue of SUVs. We have never had an advantage in this aspect of technology. After all, whether it is an Audi series or a Mercedes-Benz series.

While designing advanced and fashionable models, we also focus on German quality. Therefore, the weight of the car has always been one of the highest among similar models. Due to its own weight, other car parts have been simplified as much as possible, but the fuel consumption has not been reduced." After Han Jun finished his report.

After sitting down, the conference room fell into silence.

Maserati started out as a sports car. Who cares about fuel consumption when driving a sports car? Therefore, BMW China has this inherent shortcoming in this regard.

Although the Audi and Mercedes-Benz series launched subsequently have realized this and increased investment in research and development funds, the results have never been so satisfactory.

In addition, whether it is a heavy Audi series or a business-oriented Mercedes-Benz series, it does not matter if the fuel consumption is slightly higher. After all, the vehicle configuration and weight are considered, and driving this car is worthwhile.

And quality has always been a reputation that BMW Motors insists on building, so the fuel consumption is slightly higher than similar models, which is acceptable to consumers.

But SUVs are obviously different. First of all, the size and weight of the SUV model have increased the fuel consumption. In addition, BMW Motors Co.’s technology in high fuel consumption is not good, so the fuel consumption of this model has undoubtedly increased.

Some.

To sum it up, compared to the Japanese cars that have always been advertised as fuel-efficient and energy-absorbing, the fuel consumption is really incomparable. It is even higher than the German cars that have always had the problem of burning oil and have high fuel consumption.

In this way, after consumers have spent the initial freshness of seeing SUVs, which are both off-road and business models, it is like men and women have passed the sweet period after marriage and have begun to enter the ordinary life of daily necessities.

Consumers are not stupid either. Even though they have bought cars costing hundreds of thousands of dollars, many people feel that the oil cost is just a little bit. But many customers care about this. In the future, it is like online shopping in later generations, where prices range from a few hundred yuan to a few thousand yuan.

I can buy whatever I want with money, but just because I don’t want to pay a dollar for express delivery, I don’t want to take any of these things.

"The SUV market can be deeply explored, so the issue of fuel consumption must be strengthened. If this is not possible, we can reduce the weight of mid- to low-end models while ensuring quality.

Since fuel consumption is our own shortcoming, and many competitors use this to suppress us, we should try to avoid the shortcomings and highlight the advantages.

For example, the quality reputation we have accumulated over the years, or the safety of our cars, after-sales service, etc. In short, even if this market cannot achieve profitability now, it must not be lost." Yang Dongxu pondered for a moment and said.

The construction of domestic highway transportation is advancing faster than in the previous generation. It is not impossible for cars to go to the countryside in up to three years, but compared with the roads in big cities, the roads in rural areas are undoubtedly more bumpy.

Therefore, SUVs have become the first choice for many rural people to buy cars, and rural people also feel that such cars look very respectable.

Therefore, when cities start to shout about energy conservation and emission reduction, many office workers choose to buy cars in order to save some money. At least seven out of ten cars in rural areas are SUVs.

Of course, BMW has always taken the mid-to-high-end route. Even the Audi A4, currently the worst model, starts with a base price of more than 200,000 yuan. It is common for it to be slightly customized with a base price of 300,000 yuan.

In the low-end market of SUVs purchased in rural areas in later generations, domestically produced cars and joint ventures dominate the market. But in a few years, if one of a hundred rural people buying SUVs buys a BMW SUV, it will also be an extremely huge market.

What's more, BMW's current SUVs are mainly aimed at the mid-to-high-end urban market. Many business owners and wealthy people will include BMW's SUVs in their car purchases.

At this point, Yang Dongxu paused and continued: "The weight of mid- to low-end models can be reduced to maintain market share. Mid- to high-end models, especially high-end models, can be weighted by a certain proportion.

For example, high-end models can be customized and bulletproof, and the models can be closer to large off-road vehicles such as Hummers. However, the appearance and fashionable elements cannot be missing.

In short, it is safe, stylish, and looks more respectable when driven than other cars. A car can show the financial strength of the buyer, which is an unshakable point that high-end models must accurately grasp.”

Speaking of this, Yang Dongxu couldn't help but think of the Mercedes-Benz Big G series in later generations. Especially the Big G, to be honest, even if you look at it from this generation's aesthetic point of view, the model of that car is still ugly.

It’s not even as good-looking as other Mercedes-Benz SUVs that are two grades lower than it. But the price, which can easily reach millions, covers the ugly with money. Therefore, BMW’s high-end SUV operating model can go in this direction.

As long as the concept of driving a big G is awesome is attached to BMW's high-end SUV. Then the fuel consumption is not a problem at all. After all, Chinese people have always been hungry and have the most face.

Next, several minor issues were discussed, which were basically reported by the people below. Yang Dongxu stopped expressing his opinions and everyone started discussing.

After more than half an hour, seeing that the meeting was about to end, Chen Xin, who had not spoken much, said: "I want to talk about a problem I learned recently.

At the BMW 4S center in West Lake, Hangzhou, a customer rights protection incident occurred half a month ago. A banner was put up to sue the 4S sales center of our company for passing off substandard cars and selling accident cars as new cars."

After Chen Xin's words fell, the entire conference room suddenly became quiet. Everyone was thinking about Zhou Chengfeng, who was sitting in the middle on the left side of the conference table. He was the general person in charge of the company's after-sales service.

In the automobile industry, things like this are not uncommon, such as soaking up cars, adjusting codes for old cars, using other car parts, replacing original parts and selling them for money when repairing cars, etc. Nowadays, car sales and real estate sales have

A comparison, it all depends on whether you like to buy it or not.

Therefore, problems like this were solved well by the after-sales department before, and everyone remained silent. Now, as a shareholder, Chen Xin, who is still related to Wu Aibing of the Supervision Department, suddenly raised such a case. Obviously, things are not that simple.

"This matter was settled a week ago. The customer who caused the trouble signed a settlement agreement, and the media also reported hello, and there were no excessive adverse consequences." Zhou Chengfeng raised his eyebrows and said.

While thinking about this matter quickly in his mind, he was also guessing whether he had offended Chen Xin in some way. If there was really anything wrong with such a thing, you could discuss the matter with him in private. It was completely unnecessary.

Bringing it up directly at a big meeting where the big bosses are present is undoubtedly a slap in the face.

"The processing you mentioned seems to be different from the processing I know. It is true that the customer signed a settlement agreement, but he was forced to sign it. Because the 4S store got a car inspection report from somewhere, saying that

New car.

Moreover, the store deceives customers and uses our company's name to testify against local law enforcement agencies and even the customer's workplace.

Moreover, when I greeted the media, it was not the 4S store that came forward to solve the problem. The company's resources were still used. More importantly, it was indeed an accident car. I checked the vehicle sales records and found that it did not go through the company's new car sales process and belonged to 4S.

Click on self-selling behavior.”

After the last sentence, it was not just Zhou Chengfeng. Everyone in the conference room changed their expressions, and Yang Dongxu, who was originally calm, could not help but raise his eyebrows.

This is undoubtedly an obvious example of 4S trying to take advantage of the BMW Motor Company, using shoddy products to benefit themselves. They eat the cake themselves, and blame the company for the blame.

It stands to reason that the company and the 4S point of sale, whether it is a franchise or direct operation, can be regarded as a family. If the BMW Motor Company is a small company, it will definitely be on the side of the 4S point of view.

But this kind of enrichment is undoubtedly beyond the bottom line. It is obviously ruining the brand that BMW Motors has finally built over the years, and then seeking personal gain for itself.

"Let Manager Wu investigate this matter personally." Yang Dongxu said.

Then he got up and left the meeting room.