Pioneer of the Rebirth Era

The meeting will be summarized first. It will be almost five o'clock in the afternoon when the meeting is over. This gives everyone time to go home, rest, change clothes and touch up makeup. The celebration party will start directly at eight o'clock in the evening.

The Yang family banquet and the Xinghai Hotel can all undertake banquets such as the celebration banquet. So Liu Zongsheng booked a seat at the Xinghai Hotel early in the morning.

In fact, in terms of food, going to the Yang Family Banquet is the greatest enjoyment, but at present, people are obviously not rushing to eat at such a celebration banquet. Therefore, the more Western-style Xinghai Hotel is undoubtedly a more suitable venue.

The big boss of Haina personally attended the celebration party, which is undoubtedly a great encouragement to a group of grassroots singers. After all, it is rumored that the big boss of Haina is extremely mysterious and rarely attends even the company's annual meeting.

Every year, except for the end-of-year summary and the mobilization meeting at the beginning of the year, he usually doesn't come to the company for several months. The big boss personally organized the charity tour, and now he comes to attend the celebration in person, which makes the grassroots singer with a mud-legged background

We felt great respect.

He went on stage to give a speech to summarize, and then invited several representatives who had worked hard and had excellent conduct during this tour to come up and commend them. Yang Dongxu's awards were always in kind, and he never got a trophy to give an honor, so it was a fool.

For those who perform well during this charity training, some will directly receive bonuses, some will be focused on training by the company, and some can directly use company resources to release records. It can be said that as long as they do charity tours honestly, basically

They all got rewards more or less.

Looking at these familiar and unfamiliar faces on and off the stage, Yang Dongxu felt somewhat emotional. After all, many singers used to be able to live a lifetime with just one song.

The current explosive development of song creation was supposed to usher in the great development of the Chinese music scene and usher in a new era. But the irony is that the dream of relying on one song for a lifetime has basically been shattered.

As there are more and more good songs and people become more and more picky, the value created by the songs themselves is also gradually decreasing. For example, if in the past, the same song was played in the streets and alleys, then this singer would be famous all over the country.

, and then usher in endless fame and wealth.

But now a song is playing in the streets and alleys. Everyone is familiar with the song. Such a song is already very popular.

But most people probably only glance at the photos printed on the disc, and then meet them on the street without knowing that a familiar song is sung by the singer in front of them.

So when a song becomes popular, there is no corresponding business operation to keep up with it. Basically, those who make money are those who sell pirated tapes and CDs. Who are you going to explain to me that the genuine version cannot sell the pirated version?

"Hello, Director Yang."

"Hello, Director Yang."

"Hello, Director Yang."

When he was a little distracted, many people began to come to the main table to propose a toast. The toasters included grassroots singers and the staff of this charity tour.

Yang Dongxu didn't treat them differently, he smiled at everyone, and he drank a few glasses of wine to show off his face. This made the people who came to toast instantly blush and get very excited.

"Work hard, your talents will only shine in Haina and will not be buried." After drinking the wine, I naturally had to say some stupid words to fool him.

Simple praise and detailed words are still words of profit transaction, which makes the already excited people become even more excited. Each one pats his chest and guarantees that he will work diligently for the company.

The lively celebration lasted until after ten o'clock in the evening. Most of the grassroots singers were men, and there were only a few women. They were just a few red spots among the greenery.

The company found a car to take the female employees and a few singers home directly. As for the men, they were all rough men. If they didn't like it, they could make a date to continue drinking, or they could go home and lie down on the bed as they pleased.

The singers and employees dispersed, and Liu Zongsheng entered the small conference room of Xinghai Hotel with a list in his hand. Many people only saw the relaxed side of the boss or manager giving orders every day and doing nothing.

But in fact, the boss can indeed make more money, but the work is not easy at all. Employees only need to do the work assigned by the above and wait to receive their wages. But in addition to arranging work for the employees, the boss and management also have to work every day.

racking their brains on how to manage and operate the company better.

"This is the list you want. This time, the five roughly selected are all singer-songwriters. And each of them has submitted at least three new songs to the company, and the quality is good. Although they are willing to sell the copyright to these songs

company, but I hope I am the original singer."

Liu Zongsheng handed the list in his hand to Yang Dongxu. In addition to the name of the person, each list also included the songs that the singer had released, the current performance of the released songs, and the scores of the songs that had been written but not yet published.

"As long as the copyright belongs to the company, let them sing the original singers if they want to. It's okay to even give them the lifetime rights to use the original singers." Yang Dongxu looked at the familiar names on the list and didn't care about these details.

Holding the copyright of the song is already the biggest benefit. As for holding the copyright and preventing the singer from singing the songs he created, there is nothing wrong with it from a legal perspective, but in terms of actual benefits, there is not much benefit.

First of all, if there is an activity written above that invites this singer to sing, then he only invites it because of the common reasons between the singer and the song.

Of course, if you have the copyright, you can stop the singer from singing the song, but will Party A pay you to go to the platform just because of such a song or a cover singer? Not necessarily.

Therefore, the biggest benefit from copyright is not whether the original singer still sings the song to make money. If the original singer is not allowed to sing his own song, apart from making the company look ugly, there is no way to obtain more benefits.

.

Rather than being harsh on these minor details, it is better to find ways to operate this song in other places to make more money. For example, make it the background music of YY space, the benefits of Yiting Music members, or make it the background music of some games.

etc.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! Yang Dongxu has a lot of ways to monetize the song and make money. There is no need to worry about the original singer leaving the company and being unable to sing the song again due to copyright issues.

The point of the song.

Of course, this is a benefit for those singers who are easy to get together and relax. As for those who change jobs, or even turn their guns to trouble Haina after changing jobs, I'm sorry that Mr. Yang has never known what it means to be soft-hearted towards the enemy.

Therefore, good conditions can be given or written into the contract. But while enjoying good benefits, relevant obligations and responsibilities must also be fulfilled.

"Proceed as soon as possible according to the previous plan. In terms of song promotion, we will communicate with several Xuri Technology parties to do a good job in online music. Then there are the issues of profit and operation of ring tones and spatial background music.

Singers are our company's artists, and you can't just leave all your work to Rising Sun Technology if you don't understand this aspect. After the song becomes popular, the singer starts to perform commercially, and if online promotions follow suit, it will be beneficial to both parties."

After reviewing the list carefully, Yang Dongxu returned the document to Liu Zongsheng after confirming that these were songs that could become popular all over the country.

"I will follow up on this aspect, but there are some technical matters that I would like to help with. But neither I nor the company has the talent in this area. The previous talent has been packaged and given to Xuri Technology.

For example, when it comes to downloading ring tones, Haina can only produce songs. The most is to ask the singer to record them again for the sake of sound quality. As for how to download and set up the ring tones, it is only the work of Xuri Technology and the communication company. I can’t get involved even if I want to.

ah."

Liu Zongsheng complained. Although he complained playfully, the smile on his face was full of joy. At the same time, he really admired the big boss in front of him from the bottom of his heart.

This is not flattery, but genuine admiration. At a time when many companies are struggling with how to profit from the copyrights of their songs, after all, the general market has been dominated by piracy, and there is not much room for genuine copies to survive.

My boss was the first to start a music platform. Before, the music platform was losing money and making money, and everyone felt that my boss was a fool.

But as soon as the YY background music came out, those people who thought they were smart instantly understood who was the fool. Just the space background music alone made the Yiting Music platform turn a profit, and there was a lot of profit.

Coupled with the exclusive copyright authorization, Haina has never been afraid of fighting copyright lawsuits with others, even if it takes several years. This makes Yiting Music a dominant player in the online music platform, even more arrogant than Haina in the entertainment industry.

.

And when it was great to make money from space background music, the big boss of our company came up with something special - downloading ringtones.

As soon as this move came out to the companies that originally sold the song copyright to Heiner, if they were just jealous before, now they are filled with regret.

The price of 15 yuan for the right to download ringtones for a month is so luxurious that it has no friends. Liu Zongsheng originally thought that this was a failed plan.

But who would have thought that domestic consumers are so powerful that people are speechless, with more than 100 million downloads in less than a month. Although not every song costs 15 yuan, there are also 10 yuan a month, and 5

Yuan a month.

But the copyright originally belongs to Haina Company, so the money only needs to be distributed a little to the original singers in the ringtones. The rest belongs to Haina itself. Last quarter, the profit of Yiting Music increased five times.

. You must know that as soon as the space background music was released, Yiting Music’s profit in one quarter has exceeded 100 million.

A golden idea directly increased the company's market value by more than five times. This is a real doubling of profits. This is not the kind of market value that is promoted. If the market value is exaggerated, it would be an exaggeration to increase the market value by five times.

So sometimes Liu Zongsheng is really curious about what the brain circuit of his big boss is like. He always has this kind of whimsical idea that can make waves in the market.

If Yang Dongxu knew that Liu Zongsheng highly praised his golden idea of ​​downloading ringtones, then he would actually have an average feeling about this golden idea.

This is not because he is pretending or being inflated. It is because ringback tones are indeed very popular now and have become the second largest profit point of communication companies' business (the first profit point is phone charges), but this profit cannot last long.

For example, the phone bill of a communication company can be charged permanently as long as you use your mobile phone, whether you use a current touch-tone mobile phone or a future smart phone.

In fact, the downloading of ring tones only had a good time for a few years, just like the CD replaced the tape, the M3 killed the CD, and the smart phone swept all the old ones in the past into the garbage heap of history.

The download of colorful ringtones is just eating the big fish and meat of the past few years, and then it is not even qualified to eat chaffy vegetables to survive, and it is completely dead, without even a chance to return to the light.