Pioneer of the Rebirth Era

Change the brand?" In a high-end restaurant, Yang Yao couldn't help but be stunned for a moment when he looked at Zhuo Qinger and Yang Yao sitting opposite.

"To be precise, I am setting up an independent brand of Huaxiu abroad. I have already thought of a name called Qianyi, which is Thousand in English."

"Can't you switch from export to domestic sales?" Yang Dongxu understood something when he heard that a branch was established abroad.

"Are you really thinking that Chinese people are stupid? Don't say it, just say that there are more and more rich people now, and many people choose to travel abroad.

As a result, when I saw brand stores abroad that were either Armani or Versace, and our brand was not there at all, what would people think?" Zhuo Qing'er rolled her eyes.

"Don't Huaxiu have flagship stores abroad? I heard the sales are quite good." Yang Dongxu said.

"The strangest thing is that the endorsement results of those big-name celebrities hired by Huaxiu are really good. Whether it is in the European and American markets, or in the Japanese and Korean markets, the sales are very good.

But after doing some statistics, I was surprised to find that for the Huaxiu clothing brand, which is obviously full of Chinese elements, more than 70% of its customers are foreigners. They like these clothes with Chinese elements very much, and even customize some evening dresses with cheongsam elements.

But the Chinese don't like the Chinese embroidered clothing that is obviously closer to the Chinese. The Chinese prefer those things that are full of Western elements, and they seem to feel that they are more advanced." Zhuo Qing'er said with some helplessness.

"So you are planning to launch a foreign brand?"

"What can I do if I don't figure it out? Anyone who is not blind can see that from now on, China will be a battlefield where all kinds of luxury goods and even various industries must compete.

But Huaxiu's current clothing brands are blooming all over the world, but the Chinese people don't buy it, and the results of getting those big-name celebrities to endorse are mediocre. The only way is to make the clothing brand foreign, and then follow the high-end foreign route, and then counterattack domestically."

Speaking of Zhuo Qing'er, her face was full of helplessness. She studied so hard and desperately wanted to create a big domestic brand. As a result, foreigners felt that this brand was trustworthy and had entered the threshold of luxury goods, but Chinese people did not

Don't follow this set of rules.

On the contrary, we are flocking to those pseudo-luxury goods from the United States that are obviously popular brands but are casually packaged in China. Even eating ice cream feels like eating Haagen-Dazs is awesome. Little does anyone know that Haagen-Dazs is also sold in domestic roadside stall freezers abroad.

old freezer in.

Therefore, domestic consumers are now very busy in consumption and only recognize foreign brands. At the same time, these people can be roughly divided into two categories.

One type is the real rich people with good taste. They have seen the world and know what real luxury goods are, and what kind of things are really valuable and worth buying.

The other group is the group of people who have just become rich. They seem to be very eager to get rid of their status as mud-legged people.

So even if I borrow money, I still have to wear various big brands on myself, especially those foreign brands that seem to enhance their style by wearing them.

In short, in their perception, expensive and foreign brands are good and high-end. Wearing them can completely separate themselves from their previous identity of being a brick and mortar.

After all, there are only a few people who really understand luxury goods, and since people understand it, they will obviously become more rational when consuming. More importantly, there are only a small number of such people.

On the contrary, those who have little knowledge and want to package themselves are the main consumers of luxury goods. Although many people have to save and save for half a year before they can afford the lowest style bag.

I can't stand the fact that there are so many people like this, so these people can't consume individually, but group consumption accounts for about 90% of the entire luxury goods industry. They are simply the best leeks.

So Zhuo Qing'er naturally couldn't sit still as he watched waves of leeks like this being harvested by mass brands casually packaged by foreigners, and more importantly, squeezing out his own market share.

"Did you have to tell Mr. Bao about this?"

"Said, she has agreed. In fact, I have been doing all the branding in these years. But what Mr. Bao pays more attention to is the overall situation of the entire textile industry.

The clothing industry is only a branch of the textile industry, not the entire textile industry. So Mr. Bao has always wanted to be the leader in the textile industry, not the clothing industry, although we are already the leader in the clothing industry," Zhuo Qing'er said.

"Then just do it if you want to." Yang Dongxu said, "How can I help you by telling me this matter alone?"

Again, even if you don't make the money, the money will still be made by foreigners. So since it's not illegal, but it's legal and taxable, there's no reason not to do it.

"Heiner is with the Hollywood branch, a star artist who has just become popular in the past two years. There are also players with the 76ers and Barcelona who have just made great achievements in recent years and have market expansion prospects.

Qianyi is a newly established brand, and many old celebrities and players are already branded with brands. So I only want promising newcomers.

And in the next three to five years, I will continue to expand stores abroad and establish my own luxury image like Huaxiu did before. In the next few years, you will basically not be able to get profits from me."

"I know, if you don't have enough money, tell me and I will invest some more for you." Yang Dongxu nodded.

There are two ways to establish a brand. One is to spend time to increase your own knowledge bit by bit, and finally build a reputation as a century-old store with a strong brand.

One is to spend money, keep throwing money and spend a lot of money, and hire whoever is popular to endorse. Which designer wins the grand prize and hires that designer to design new clothes.

The former requires patience, and the latter is a shortcut. Taking shortcuts is generally easy to cause trouble, but as long as the quality control is in place and Yang Dongxu is a big backer behind him, Zhuo Qing'er basically has no risk of failure, so he takes the shortcut.

It's okay, maybe he can even win by surprise and become a dark horse.

"I won't be polite to you when necessary. And when the general framework is finalized and implemented, I hope you will organize a few celebrity banquets, and then let those rich ladies or socialites appear at the banquets wearing Qianyi's evening gown.

And it will be on the headlines of tomorrow’s newspapers.”

Fashion is something that can be led, especially for many people who have no access to the real upper class society. What many people like to do most is to imitate the clothes of the rich.

There is no way, whether it is a villa, a luxury car, or a yacht. They don't have the ability to imitate these things, so they can only work hard on their own extreme range of clothing. Therefore, when some rich people start to lead the trend,

The effect is often better than that of celebrities.

After all, celebrities are just actors, and they only get paid to endorse, and they also endorse many other things. Rich people are really rich. Since rich people choose this thing, then this thing is obviously real.

It's good, but it's not as utilitarian as celebrities getting endorsement fees.

"You know I don't like these things." Yang Dongxu raised his eyebrows.

He doesn't even want to attend many so-called celebrity gatherings, and it's even more impossible to hold them by himself. Now his dinner parties are basically with acquaintances, and the places everyone goes to are not necessarily very high-end, and even having skewers on the roadside doesn't matter. Anyway, it's important.

It's about friendship, not about those parties where everyone wears a mask and talks.

"Just one or two times will be enough. This will be of great help to me." Zhuo Qing'er put down the tableware in his hand and reached out to help Yang Dongxu fill a bowl of soup.

"Well, if my friend, the superstar, has a party, and they don't mind reporting it to the newspapers, they can let you try."

"Is the grade enough?" Zhuo Qing'er asked.

This time it was Yang Dongxu's turn to roll his eyes, and he was picky about helping you. But considering that this was also his own business, his displeasure seemed a bit untenable.

"Don't worry, it must be of high quality. For example, is the Kennedy family's banquet high enough?"

"Really?" Zhuo Qing'er looked shocked.

Yang Dongxu instantly felt a sense of vanity and a sense of great satisfaction.

"You go about your business first. Let me know when you are ready. I will discuss it with the Kennedy family. I have a friend named Dale. You can also let her become a shareholder. She is a British aristocratic lady who promotes clothing brands.

Not too small either.”

Many rich people in the United States don't make much news. After all, the big fish are those hidden in the deep water. For example, many people know about the consortiums in the United States, but as for the real control of those consortiums, except for a few who are promoted by these families

Except for the spokesperson who comes out to face the public, he knows nothing about other core members of the chaebol.

However, the politicians group is exactly the opposite of these plutocrats. They need a certain amount of exposure to attract votes. So this matter is considered a smooth process for the Kennedy family. For some reason, they are very grateful to Zhuo Qing'er for spending money to get them into the newspapers.

Woolen cloth.

"That British nobleman who cooperated with Bai Qian?" Zhuo Qing'er asked.

Yang Dongxu's expression paused, and he immediately wanted to give himself a slap. Because he was afraid of trouble, he wanted to push this matter out, but in the end he forgot about it.

"Don't worry about who it is, as long as it's useful to you. By the way, you and I are going to buy Hedong Garden. Your sister-in-law may hold a housewarming ceremony by then. Many celebrities in Hong Kong will have returned by then. You can make arrangements for it by then.

This new brand is at the forefront." Yang Dongxu forcibly changed the topic.

Zhuo Qing'er didn't say anything, but stretched out her hand to pick up vegetables and put them in the bowl.

Compared to Bai Qian, Li Fuzhen, and Chen Xin, Zhuo Qing'er is undoubtedly a person who can appear next to Zhou Ya. However, although it is normal for two people to meet and it will not be embarrassing. Zhou Ya is definitely the big one.

So Zhuo Qing'er will consciously restrain himself from some things.

"You and Sister Zhou Ya only plan to have one child?"

"That's the decision for the time being. I'd like to have another one in the future, preferably a girl. But this is not part of the plan. It's just my idea. It's up to you whether you agree or not."

Yang Dongxu nodded. Although Zhuo Qing'er no longer mentioned Zhou Ya, he still had a headache when talking about the child. Because Bai Qian was suddenly pregnant, there was no doubt in his heart that these women who were so close to each other and would never be separated from each other in this life

They all have the idea of ​​growing up.

But although Bai Qian was pregnant and Zhou Ya didn't say anything, Yang Dongxu felt guilty. If several other women were also pregnant, he would not dare to go home.

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