Pioneer of the Rebirth Era

Watching Da Ben leave, Yang Dongxu couldn't help but shook his head with emotion. Because it was only then that he discovered that the seemingly ordinary parent-teacher meeting was a bit of a luxury car showdown.

Some people even drive over in sports cars, and they don’t know where to put their children in the two-seater ones. You must know that for families who pay attention to safety, their children always install safety seats when they go out.

The trend of comparison has unknowingly begun to penetrate into people's lives. When did it start, even Yang Dongxu, who usually likes to think about it, can't remember.

"Dad, that car is the same as our car." Xiao Wenchen pointed at Da Ben who was leaving and said.

Since the Daben series of commercial vehicles received enthusiastic response in the market, BMW China has been digging deep into this car series and continuing to develop it.

In the first half of this year, an extended version of the Daben was launched, which is a mid-sized sedan. Compared with ordinary small and compact models, it naturally looks more luxurious.

Such models were originally only reserved for the real rich, but they were also released to ordinary customers in the first half of this year. However, only the models were released. There was no specification for the engine, bulletproof body and glass of the specified model, as well as the interior lights.

open.

In short, it is to release the car model to the ordinary wealthy people, at least the appearance is not the same. But in fact, it is still a car that comes off the assembly line.

There is still a big gap between it and a truly luxury customized car. Maybe their leather seats are more expensive than your wheels.

Therefore, although the car models have been liberalized, the customized Mercedes-Benz still maintains a grade exclusive to the real rich, and still distinguishes the real rich from the ordinary rich. Let the people who drive the customized Mercedes-Benz continue to maintain their awesome sense of status and superiority.

"It's the same, but don't talk nonsense in kindergarten. When people ask what kind of car you drive, just say mom's novice. Don't mention dad's car. Dad's car should be used to deal with bad guys and cannot be exposed." Yang Dongxu smiled and touched his son.

said the head.

Xiaobai is the name given by his son to Zhou Ya's Audi.

"Yeah, yeah." Xiao Wenchen nodded vigorously and looked around warily, as if he was afraid that the secret would be heard by others.

He picked up the little clever ghost and put it on his neck. Xiao Wenchen opened his arms and shouted, "fly the plane, fly the plane." Yang Dongxu trotted on the sidewalk, leaving little Wenchen's cheerful laughter in the air.

...

January 20 of the Gregorian calendar is the eleventh day of the twelfth lunar month.

The first charity banquet of Haina was held. Yang Dongxu, who was originally unable to attend, brought his son to Shanghai. Originally, he wanted to send Xiao Wenchen back to his hometown first. Since the grandson went on winter vacation, Yang’s father and mother Yang

It has been mentioned over there more than once.

However, because the company's affairs were handled more smoothly than expected, Zhou Ya's participation in the charity party was no big deal.

So Yang Dongxu simply stopped going back and forth and flew directly to Yanjing. It happened that Xiao Wenchen also missed his mother a little, so he happened to be in Yanjing to buy some new year goods and the family of three flew back directly.

The incident of Haina's charity gala caused quite a stir both in the industry and in society. The charity dinner was definitely not Haina's first initiative.

But except for the old artists who cannot compete with the Spring Festival Gala, other star artists are comparable to the Spring Festival Gala. Such a strong lineup and such luxurious investment are definitely not comparable to ordinary charity dinners.

So for the live broadcast of this charity dinner, several TV stations almost broke their heads. In the end, Yangma grabbed it, but the rights to broadcast the second and third broadcasts are also extremely popular.

This time, Haina didn't have any big talk, and of course they didn't offer any preferential prices for live broadcast and rebroadcast fees. But even so, whether it was Yangma or other TV stations, they were very happy to give money.

Because whether it is live broadcast or rebroadcast, or even the cost of advertising sharing, Haina will publish detailed income bills and completely donate them to the Runyu Fund.

After paying for the live broadcast, you can see yourself on the donation list and earn another wave of fame. Naturally, these TV stations cannot let go of this opportunity, not to mention that even the leaders above are paying attention to such a charity dinner. Where are you grinding?

What do you mean by chirp? Do you want to give eye drops to the leader?

Because there were so many celebrities, celebrities, and celebrities participating in the performance, the auditorium at the Heiner headquarters obviously could not accommodate so many people. Therefore, the final venue for the performance was placed in the stadium where large-scale competitions are held.

And selling tickets to the outside world, the charity dinner is not a pioneering work of Heiner. But the charity dinner actually sells tickets to the outside world, and Heiner is definitely the first.

The ticket sales standard is based on the standards for concerts held by A-list celebrities. After all, the ticket price for such a party is too low to be worthy of the celebrities who come to perform for charity. If it is too high, it may cause illness.

Even if all the proceeds are donated to the Runyu Charitable Fund for charity, it will leave a mark for others, so the ticket standards for A-list star concerts are just right, although the price is still slightly high for most ordinary people. But come on

After seeing so many celebrities and artists, it was still worth the money.

At the same time, in order to avoid any comparison of donations or kidnapping at the charity dinner, the auction of donated items originally prepared for this charity dinner was cancelled.

The majority of the donations come from the sponsors, which means that advertising revenue is the bulk of the dinner, followed by ticket revenue. As for auctioning and buying donations, there is no such thing.

If you are willing to donate, just donate privately according to your ability. There is no need to force this. After all, there is no appearance fee for celebrities to perform for charity, so it is already considered a donation.

Talking about advertising sponsorship was not very smooth at the beginning. After all, looking at the entire entertainment industry, no company has sponsored a charity dinner, or a charity dinner in the form of a company annual meeting.

But when the live broadcast rights were taken by the Central Government, and the broadcast rights were sold to several provincial satellite TV stations with high ratings, advertisers ran to Haina Company like crazy.

Liu Zongsheng was almost exhausted. He spent a lot of energy on final screening and bidding. Finally, Yang Dongxu made a decision and decided on those advertising sponsors. And those manufacturers who didn't give up have been asking if next year's products will also have such a sponsor.

For a charity dinner, can I book advertising sponsorship for next year? They will pay a high price.

This chapter is not over yet, please click on the next page to continue reading! In this way, the stadium began to close three days in advance, and then the engineering team went in to hang up the advertiser's father's billboards in various obvious places.

Compared with simply broadcasting advertisements by mouth, when the live broadcast comes, letting the camera take some close-up shots of these billboards in the gaps between the programs will undoubtedly make the advertising effect even greater.

In order to avoid conflicts with other programs, the charity dinner also started at eight o'clock like the Spring Festival Gala. Moreover, the program was still performed by Yang Ma, and the audience's admission began at around five o'clock.

After all, it gets dark relatively early in winter, so queues start to form at the entrance of the stadium at around 4 o'clock. It is also a stadium used for superstar competitions, and the various facilities and security are very complete.

Otherwise, if so many people enter the gym so early and a few people go to the bathroom with stomach discomfort, the scene will become a mess.

Participating artists and important guests walked through special passages, so Yang Dongxu didn't feel crowded while holding Xiao Wenchen, and he even greeted people he knew next to him from time to time.

People who didn't know him looked at the father and son curiously. After all, it was a little unusual to hold a child on such an important occasion, but since he could hold a child and walk through a special passage.

If you are not a familiar celebrity, then you must be a socialite whose status is not simple. Didn't you see that in addition to bodyguards, he is also accompanied by a nanny? So even if they don't know each other, everyone smiles and nods as a greeting.

Although he arrived, he was wearing formal clothes and dressed his son up cool, but Yang Dongxu had no intention of showing up at the front desk.

Zhou Ya had always been doing the work here before, so naturally it was not easy for him to get involved and break the rhythm that had been set before. Besides, he didn't really like to show up and be reported on such occasions, not to mention that he still held his son in his arms.

I don't want my son to be exposed to the spotlight.

So it’s good that Zhou Ya comes forward. After all, the reputation of Runyu Fund is getting bigger and bigger. After Zhou Ya took over Runyu Fund, he was personally interviewed by the leaders several times. It is simply unrealistic to avoid the media, so the spotlight

Leave it all to her.

First, he went backstage to say hello to the celebrity artists who came to perform. His previous identity was the boss of Haina, and he was considered superior in the eyes of these celebrity artists.

Now he is still the boss of Haina, but these star artists who come to perform for charity are undoubtedly helping him on stage. Forget it if they don't come, but if they come, they must come over to say hello and express their gratitude, even if Haina is at the Yang Family Banquet after the performance

We reserved a seat to entertain these celebrities and expressed our gratitude.

Of course, the dinner will definitely not be exposed to the media, and the Yang Family Banquet will also keep this dinner a secret. In order to prevent those saints who only care about carrots and don’t worry about it, they will not donate a dime and accuse that such a dinner should not be held.

Donating this money to charity can help so many children have enough to eat.

I work hard to make money, and I actively respond to charity. Not only do I come to charity performances, but I also donate money. It is wrong to buy a luxury bag that I like.

Yang Dongxu is very tired of these moral kidnappings, but he can't change the status quo. After all, even in later generations, Internet trolls do not have good management methods, and many people have the bad habit of standing up and talking without pain. Anyway, it has nothing to do with them.

You don't have to pay anything for a few words.

The party soon started when the guest host artist Heiner came on stage. Because his pronunciation was not standard, some of the nervous advertisements were somewhat knotted and made some jokes.

However, such a live broadcast accident can obviously be forgiven, and the good-natured laughter directly heightened the atmosphere. First, we introduce the important guests sitting in the front row to attend the charity gala. The photographer takes a special shot, and the person being introduced stands.

I will wave and say hello when I get up.

Then the program started directly without any speeches. Brother and Sister Mei took the lead in the opening. Regardless of their status and status, these two are definitely qualified to open the show. What's more, they are directors of the Runyu Charity Foundation, so their status is even more suitable.

A classic old song warmed up the atmosphere again, and then another song was followed by a sketch. The celebrity artists were not only film and television stars and singers, but also sketch stars.

Therefore, some seniors took the initiative to sign up to participate in this charity banquet, and wrote skits specifically for the charity party. After passing the review, one or two unexpected big-name celebrities were added to the show, and they watched the glamorous big-name celebrities perform.

He was at a loss and was criticized at all times, and the laughter never stopped.