Pioneer of the Rebirth Era

When he got home in the evening, Yang Dongxu not only saw Bai Qian, but also Ran Feifei, who had just returned from abroad.

"I heard that you want to acquire a piece of land here in Yanjing?" Yang Dongxu asked casually, taking a sip of tea.

Bai Qian, who hadn't seen her son for a day, looked very strange with little Wenwu beside her. Ran Feifei stretched out her hand to tease Wenwu's chubby face from time to time.

"We are going to build a building that combines catering, accommodation and leisure. I am planning to leave the accommodation to Li Fuzhen to design it. The main focus of the Yang Family Banquet is the dishes, and this old business cannot be lost.

Then, in the leisure center, I am also planning to hire professional people to manage various maintenance and massage services. In short, I am planning to build a super flagship store with the name Yang Jiayan." Ran Feifei nodded and said.

"Why do you think of doing this?" Yang Dongxu couldn't help but be curious.

"There is no way, who can tell that Yang's family banquet has come to an end now. What we need to do next is to maintain the brand, and then continue to develop new dishes, or restore the state banquet dishes.

If you want to increase the income of Yang Jiayan, in order to maintain the brand, you should not only launch new dishes. The price increase of old dishes can only be based on market conditions, and you cannot increase prices indiscriminately because of your reputation.

So after much deliberation, the only thing left to do is to expand the business chain with Yang Jiayan as the core. Aren’t they all talking about catering and leisure nowadays? So I plan to give it a try. It can be regarded as an improvement on the current Yang Jiayan operation.”

Building a comprehensive dining and leisure center was not Ran Feifei's decision on a whim. It was an adjustment made to Yang Jiayan's business direction after her inspection of the market and her years of experience in managing Yang Jiayan.

Yang Jiayan will continue to create top-notch state banquet dishes, and Chinese food of various top cuisines will not change. This is fundamental. While maintaining this book, Ran Feifei does not want to run Yang Jiayan into something frivolous. Therefore, it expands

Commercial chains have become a good choice.

"How much are you prepared to invest?"

"This is also something I want to discuss with you when I come back this time. The land here in Yanjing is not cheap, and in addition to construction and decoration, we are currently planning to invest 300 million."

"So many?" Yang Dongxu was stunned for a moment.

"This is just a conservative investment. The money for land, construction and decoration will account for the majority. The various facilities inside will definitely be of the highest quality. Plus personnel training and various technology-related things, the total cost will be 5.

About 100 million."

"How big are you planning to do?" Yang Dongxu couldn't help but ask. Almost 500 million can be used to build buildings.

And Ran Feifei just used so much money to build a comprehensive hotel. This investment is absolutely generous.

"The floors are certainly not as high as an office building, but the floor space is certainly larger than that of a large shopping mall. Because I have no plans to set up a restaurant lobby for dining.

Whether you are eating, bathing, or taking care of yourself, they are all completely private and separate areas. In other words, when you enter a large suite, you can not only dine alone there.

There is also a bathing center, massage, maintenance, a small personal cinema, and even a relatively independent reading area. The space occupied by such a guest will be much larger. If you want to receive more guests, it will definitely not work if the space is small.

"

"It feels a bit like a club." Yang Dongxu said after a while.

“Some places can learn from clubs, and there will also be karaoke rooms and even small bars where you can have fun with friends.

However, I don’t do any social networking or business, it’s just leisure and entertainment. After you come in, you can enjoy the greatest relaxation, eat good food, and enjoy the most comfortable service, which is better than staying in a five-star hotel.

kind."

"Are you preparing to expand into high-consumption groups?"

"The Yang Family Banquet originally had a lot of high-spending customers, and a small set of state banquet dishes alone cost nearly 2,000 yuan. A larger banquet basically costs tens of thousands, so how can you not afford it if you don't have money?

So since there are so many high-spending customers, it would be a waste if we don’t expand the profit model. Another point is to make Yangjiayan famous.”

"What do you mean by making a name for yourself?" Yang Dongxu was a little confused.

"What else can I say? I just want to tell my peers and those who don't know about the Yang Family Banquet. The Yang Family Banquet is a thief of local tyrants, and a thief of money.

Although this kind of reputation seems a bit vulgar, the Chinese people are very good at it now. If it were you, you would feel that it would be respectable to spend money in a super flagship store where the decoration and supporting facilities alone cost hundreds of millions.

Or do you think it would be more respectable to go to Yangjiayan and other old restaurants that are just full-time restaurants? Now there are several so-called giants in the catering industry that have begun operations and have gone public.

With that slogan, even if you don’t have three melons or two dates in your pocket, you dare to say that you are worth more than one billion. After going public, you will hit the tens of billions of catering giants, and you will be the first in domestic catering.

They are number one, where does Yang Jiayan rank? Nowadays, wine fragrance is also afraid of deep alleys, so since we are not planning to go public, we must let those who don’t know the industry see the strength of Yang Jiayan.

A super flagship store worth more than RMB 500 million is placed there. Aren’t you a great person when you go public? Aren’t you claiming to be a hit to the tens of billions of catering giants? The best flagship store is a place with a rent of over RMB 1 million a year. Don’t you feel ashamed?

"

After Ran Feifei finished speaking, she curled her lips with a look of disdain on her face. She was obviously disdainful of the fact that some catering colleagues are using the media to start hyping up, and that the financial market is now operating and listed, and they do not cook well and insist on making those fancy things.

.

I won’t go public, and I won’t promote it, so I’ll just spend 500 million in cash to build a super flagship store. Don’t say 500 million if you’re not convinced. If you actually invest 100 million in cash, I’ll give you a thumbs up.

"Domineering!" Yang Dongxu couldn't help but give a thumbs up.

My aunt is currently an absolute strong woman, and she is also a resolute and resolute iron lady. Although she does not accept any media interviews, she does not make any publicity.

But for those who dare to show their teeth to her, she will slap them back without mercy. Originally, she didn't bother to pay attention to your own promotion.

But when you promote it, you must involve the Yang Family Banquet and talk about how the Yang Family Banquet is and how you are doing. I’m sorry, I’m too lazy to have sex with you, so I’ll just slap you to death with money.

Ran Feifei snorted with her chin and nostrils, and glanced at Yang Dongxu very arrogantly. Although she didn't say anything, her expression was obviously saying, I am domineering and you can use it to describe me.

"Have you chosen a good place?"

"Not yet. I am hesitating whether to open it in the city center or in a place with convenient transportation within the Third Ring Road. The city center is really too congested, and the land is too expensive." Ran Feifei said helplessly.

If you want to show off your status, then having this super flagship store in the city center is definitely the first choice. After all, as long as your status is displayed here in the city center, if you don't say anything, it will be a level higher than those coquettish bitches outside the third ring road.

But as the leader of the Yang Family Banquet, Ran Feifei is obviously not the kind of leader who only cares about his face and doesn't care about the actual situation.

Opening a super flagship store in the city center is not very cost-effective in addition to showing off one's status. Let's not talk about the cost of acquiring land in the city center.

The congested traffic alone will be a huge headache. Nowadays, it is very common for many big bosses to take the subway to work.

Because the third ring road, especially the second ring road, is so congested during the morning and evening peaks that it’s a life of doubt. Therefore, choosing the location of the super flagship store in a place with convenient transportation is an issue that must be considered.

Such big bosses and small gold collars drive directly into the parking lot of the super flagship store. From the moment they get off the car, there are dedicated waiters who will serve until the guests have enjoyed all the package facilities. The B slot is absolutely full. Let the guests not

It was a worthwhile trip and I felt it was worth every penny spent.

"Choose in the Fourth Ring Road. The land is cheaper and you can get more land for the same money. And the further out you go, the more places you can choose from.

When choosing a land, try to choose a place near parks, lakes and natural landscapes. It should not be too close to the CBD and of course not too far. If it is too far away, customers will have to drive for a long time and may give up on spending money there. "

Yang Dongxu gave his own opinion.

"Isn't the fourth ring a little too outside?"

“It does feel a bit outside now, but you have also seen the speed of Yanjing’s development. It is estimated that within a few years both the fifth and sixth rings will be developed.

By then, the Fourth Ring Road will no longer be a remote place. And you are planning to build a super flagship store yourself, not just buy a building and decorate it yourself.

Therefore, from getting the land to construction, and then to decoration and putting it into use, it takes at least a year to get started with overtime work. A little slower, a year and a half is not much. Now, let alone a year and a half, it is half a year, which is enough for the development of Yanjing.

Take it to a new level.”

"Then the Fourth Ring Road." Ran Feifei made a decision, "Is there a subway on the Fourth Ring Road?"

Before, her eyes had only wandered around the city center and the Third Ring Road area. She really didn't understand the Fourth Ring Road.

"Even if there are no subway entrances in some places, they are not far away. After all, if Yanjing wants to continue to expand, the first place to expand must be the subway.

Whether it is a subway line or a subway station, the planning here has just been completed and announced. The surrounding land prices will rise immediately. With such a good source of funds for the development of the city, it can be done with just one plan. Why bother?

Looking for a loan from a bank?”

Ran Feifei nodded thoughtfully.

"Then I'll have a meeting with the senior management of the Yang Family Banquet first and come up with a specific implementation plan before asking you to sign it."

"Okay, if the location is suitable, it's okay to invest more. After all, the land prices in Yanjing are rising day by day. Even if we don't open a super flagship store in the future, we won't lose money just by selling the land."

"Why do you feel like you are cursing me for not being able to open my super flagship store?" Ran Feifei looked at him sideways.

"No, it definitely doesn't mean that. This is purely from an investment perspective. I am also planning to build the Yang Family Banquet into a century-old restaurant and pass it on to my son. How can I curse it and become obsolete." Yang Dongxu apologized quickly.

Although I feel that this woman's brain circuit is too weird. She was obviously just talking about investment, why did she suddenly get involved in the curse?

But this kind of thing obviously cannot be taken seriously. Once you take it seriously, there will definitely be more weird brain circuits coming out, so it is a wise choice to stop here.

Bai Qian, who was holding her son next to her, looked at Yang Dongxu's deflation and couldn't help but said nothing, still looking on with gloating.