Pioneer of the Rebirth Era

Ran Feifei did not go back to her home or to the courtyard, but came to Bai Qian in Chaoyang District.

"Why are you running here at this late hour? Aren't you clearly disturbing our harmonious life as husband and wife?" Yang Dongxu, who was alone in the empty room after Ran Feifei announced that he would sleep with Bai Qian that night, became unhappy immediately.

"I'm willing, why don't you throw me out?" Ran Feifei glanced at him sideways.

Yang Dongxu had no choice but to retreat and vent his anger with an unreasonable woman. In the end, he was definitely the one who suffered internal injuries.

Bai Qian smiled as she watched Yang Dongxu and Ran Feifei quarreling with each other. She placed a plate of fruit in front of Yang Dongxu. She felt angry for a moment and Yang Dongxu took a piece of fruit and looked at Ran Feifei in protest.

Such a childish action directly earned Ran Feifei a blank stare.

"I heard that Haina has terminated many artists' contracts recently?" Ran Feifei asked.

Ran Feifei, who was playing with Xiao Wenwu in her arms, couldn't help but look at him.

"When a contract is terminated normally, people feel that the outside world is bigger and want to pursue a solo career. Haina received the liquidated damages stipulated in the contract. Not only did he not lose anything, he also made a fortune."

"It's really not a loss. Did I hear that two big names left?" Ran Feifei didn't believe it.

"Even if all of Haina's artists are gone, Haina will not lose money as long as he pays liquidated damages."

"Killing the goose to get the eggs?"

"It's not that exaggerated." Yang Dongxu stuffed the cut apple into his mouth, "Now, although the superstar effect is still there in both TV and movies, it is far less exaggerated than before.

The entertainment market in Xiangjiang is constantly being impacted by the mainland, which is a good example. Although it is indeed a bit out of date for its own reasons.

When it comes to superstars and influence, there are many Asian-level movie kings, movie kings, and singers in Hong Kong. On the other hand, there is no comparison with the real big names in the mainland.

In other words, being a first-class actor or something recognized by the state still has some status. But status belongs to status, and the market belongs to the market. The market for big names in Hong Kong is still larger than that of the mainland. This is an indisputable fact.

But why is it that with so many top celebrities in Asia, the Hong Kong entertainment industry has been so severely impacted by the mainland? This shows that the siphon effect of big names exists, but it is not as exaggerated as imagined.

The era of letting work speak for itself is quietly coming. There are many examples of a play or a good movie directly praising newcomers. On the other hand, the older generation of artists have been scolded for accepting too many bad movies in recent years.

"

"It seems like this is really the case. In reality, it's okay. After all, reading newspapers is just fun. In online forums, or under reviews of movies and TV shows, the scolding is called fun." Ran Feifei couldn't help but nodded.

"Hainer has always let its works speak for itself since its establishment. Although it has also signed contracts with artists, directors, and even screenwriters. It's just a matter of troubled times.

We follow the times, but we also lead this era. So as long as we have excellent works in hand, the money we can earn from just creating peripheral products cannot be compared to the artist's remuneration and advertising commissions.

So these people will not suffer any loss if they terminate the contract now and pay the liquidated damages. If they want to find actors for good works in the future, they can just put them out there. There are many actors to choose from, and there are no constraints." Yang Dongxu shrugged and said very relaxedly.

"Although this is true, there are not many big names in charge, so who knows who you are, Haina?" Ran Feifei said.

This is the norm in this era when you go to a movie and recognize the stars but not the great director. You don’t even know the director, let alone the film’s production company. The audience is the one who saw the film company’s logo at the beginning of the movie and felt a little familiar.

"It doesn't matter. Anyway, Haina is not planning to go public to make money. It doesn't matter if he is famous or not. Besides, Haina doesn't just make money from these works, there are many other ways to make money and invest.

Even if he is not famous at all, he is still the boss in the industry. If I give those people ten years to catch up, I won’t even look back." Yang Dongxu said a little bit.

Ran Feifei and Bai Qian rolled their eyes at him together, but Ran Feifei's eye roll was obviously dissatisfied with her stinky fart. And Bai Qian was a little admired.

"Why don't any of your companies go public? Do you want too much control?" Ran Feifei couldn't help but ask.

Bai Qian looked at Yang Dongxu and became curious.

"Part of the reason is this, but it's not as dark as you think. It's just that I don't want to go public.

There are two reasons why companies seek to go public. The first is that they are short of money to go public and raise money, and at the same time they cut a wave of leeks and stuff them into their own pockets. The second is that you can also feel it, those vain names. Billions of dollars.

, a big company with tens of billions of dollars just sounds nice."

"Xutou Ba Nao's reputation is also very useful, right?"

"It works, but the expansion of my company doesn't seem to need to rely on such a reputation, right? You don't plan to let Yang Jiayan go public, don't you also feel that hard power is here, and you can still expand smoothly without playing with these lies?

?

So I am not short of money. I have such a big company under my control, and banks are queuing up to give me loans. I don’t even ask for it. Hard power is here to expand, and I don’t need to build a strong momentum, so why should I go public and let others share it with me?

Money? I will eat all the company’s dividends. Isn’t it delicious?”

"You just have too much control and like to eat alone. What's your excuse?" Ran Feifei snorted.

Yang Dongxu shrugged and was too lazy to argue.

However, Ran Feifei also knows that it really doesn't matter to him whether it is listed or not. Other companies go public for better development, but the company under Yang Dongxu's listing depends entirely on whether it is necessary.

In fact, Yang Dongxu doesn't have to build an independent kingdom. It's just unnecessary. As he said, wouldn't it be nice to pay dividends and eat it yourself? Why do you find so many shareholders to share your money?

There's something wrong with your brain...

"Your online news recommendation is very effective. Now the Yang Family Banquet is being discussed on the Internet." There is no point in continuing the discussion, so Ran Feifei changed the topic.

This chapter is not over yet, please click on the next page to continue reading! "That's not true." Yang Dongxu couldn't help but feel a little arrogant when he said this, "There are a lot of people reading newspapers now, but the growth rate of Internet users is also terrifying. Besides, now

361 Browser covers 99% of the country’s market share.”

"I heard about this. Some entities' news media seemed to have some opinions, and some people went to meet with senior officials to discuss it." Ran Feifei was a little worried. This was the fundamental reason why she started this topic.

"Let's discuss it. Anyway, the trend of online news is irreversible. We should discuss a charter as soon as possible to set up supervision for online news.

It is not a resistance to online news, but a driving force. The market can develop in a more orderly and healthy way." Yang Dongxu is not worried at all about the dissatisfaction of traditional media who feel that their cake is passive.

After all, the general trend is here. Not to mention, when portals led the Internet era, the Internet market was still very rough and full of loopholes.

I have never seen traditional media take down portal websites.

Now 361 is more on the right track and more impeccable. There is no reason to be suppressed by these people.

Therefore, no matter how hard traditional media struggle, there is only one final result. That is, the trend is unstoppable. Either they lie down and cooperate, or they are eliminated by the market. There is no third way.

Seeing that Yang Dongxu was full of confidence, Ran Feifei stopped saying that she really didn't understand this aspect, so she couldn't give any suggestions.

"How about advertising my cosmetics online?" Bai Qian asked.

"It's still mainly about physical coal, and then you can buy ads at the beginning of movies or TV series played online. However, it's better to look for the main dramas for movies and TV series, don't try to find those small productions during your lifetime, or just piece together a few.

A grass-roots team made up of stars."

"Why?" Bai Qian was a little confused, and Ran Feifei looked at him curiously.

“Because this is conducive to building a brand, physical media is still very authoritative. After all, online news is a bit messy now, with so much false information, so focusing on online announcements is a bit inferior.

This is different from the Yang Family Banquet. The Yang Family Banquet is not considered an advertisement, it is just a very hot topic. Therefore, it has a positive effect on the brand.

If the advertisements for Dabao's new products are only placed online and not in physical media, or if the advertisements are played at the beginning and end of some short dramas, the first impression will be that this is a third-rate product.

Therefore, if you want to package Dabao's new products in a higher-end package, you must spend money to find big stars, and then win some prime-time advertisements on satellite TV and even CCTV. Even if you have to bleed to get a standard star, it is worth it."

Bai Qian nodded thoughtfully, and Ran Feifei nodded in agreement.

Although online news and advertising now seems to be faster and more effective in delivering influence, it is also necessary to distinguish what product the advertisement is for.

If you just want to create a wave of popularity, online advertising is definitely the first choice. After a few recommendations, you will create a controversial post, which instantly arouses heated discussions among the majority of netizens.

If it is possible to build a brand, traditional media is still the first choice. The audience's recognition of traditional media cannot be replaced by current online media.

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Even if the Internet becomes super developed in more than ten years and everyone’s self-media becomes super developed, traditional media will still occupy a certain position in terms of advertising authority.

Of course, those small TV stations selling fake medicines and 998 advertisements are not included. Those originally the lowest-end third-rate markets have nothing to do with authority.

"I'll have a meeting with the senior management when I get back. From now on, Yang Family Banquet's advertising will be on the Internet, and traditional media will be included." Ran Feifei said after thinking for a moment.

Yang Dongxu gave her a thumbs up. This understanding ability is super strong.

Yang Jiayan is a long-established catering giant. It has eight major cuisines, including state banquet dishes, imperial dishes, etc. It sounds high-end at first glance, and it has a very high reputation among the people.

There is no need to advertise aggressively in traditional media. Continuously creating gimmicks in online media to increase national attention and let more people know about the existence of Yang Jiayan is what Yang Jiayan needs now.

The situation of Bai Qian's Dabao is different from this. Although Dabao is a skin care product recognized by ordinary people, it is not recognized by the high-end market, so Bai Qian wants to occupy a place in the high-end market and make people feel that Dabao is a high-end luxury product of a big brand.

Then we can only use traditional media to spend money, and spend a lot of money.

People who say that money is just the most vulgar manifestation of high-end products, and taste is its true connotation, are actually people who are full of farts. If you don’t have money to spend on advertising, people will not know that you are a big brand, and you still have farts.

Drink the northwest wind!

Or do you only sell content, but the price is very affordable, just 9.98 to try?

Money is the most direct manifestation, everything else is nonsense.