Pioneer of the Rebirth Era

The auction continued as Yang Dongxu thought. The main focus of this auction was European and American customers, celebrities, and directors. Although there were also Chinese people participating in the film festival, there were not many people after all, and they were not the target of Sotheby's attack on the pockets.

Business celebrities such as oil paintings and sculptures buy more, while celebrities and directors buy less.

Jewelry directors and celebrities are very generous in selling jewelry, especially those female stars. Every celebrity has worn something with a provenance, such as jewelry worn by a certain historical female celebrity in France.

For example, the British royal family once owned pocket watches with diamonds around them, as well as rings and earrings, which were very popular among female celebrities. Men were also very interested in items used by heroes and kings.

It seems that as long as they own these things, they can be as dazzling and noble as the previous owners of these items.

Therefore, this wave of auctions of celebrity jewelry and supplies set off a small climax at the auction, and the smile on the auctioneer's face became a little more enthusiastic.

The total amount of the final transaction price is not only related to how much money the auctioneer can earn, but the height of the total transaction price also highlights the identity of the auctioneer. There is no reason for him to be unhappy when he sees the auction items selling well.

"Is that the old man you want me to get through?" After taking down a few things that she was interested in, Dai'er was not interested in the current brand. She bumped Yang Dongxu with her shoulder and signaled to those in the front row who were raising their hands.

old man.

The auction at this time is a sapphire and diamond necklace, said to have been worn by the French princess. As the natal family of the former princess, the Spencer family does not lack this, so Dai'er is not very interested in such an auction item.

"That's right, that's him." Yang Dongxu nodded.

He would not call Del to Italy for no reason, after all, she is also very busy.

At this time, there was a blond beauty sitting next to the one at the front of the auction. The tall, bald old man named Khodorov was constantly raising his hands and deserved to be kissed by the beauty next to him.

A key figure who could help him buy a Ferrari was chosen not only because of his ability, but also because he was greedy for money and lust, making him an easy target.

"I heard that this guy is very lecherous." Dai'er raised an eyebrow at Yang Dongxu.

"Your Spencer family status is enough to ensure your safety, and I will find someone to warn him, and he will cooperate obediently." Yang Dongxu said.

"Since you have already found someone to warn you, why do you still want me to be a lobbyist?" Dai'er looked sideways at him.

"Because I need an entry point, and when Maserati was acquired by me, it caused quite a stir. I don't want Ferrari to cause too much of a stir.

Even if other car manufacturers can't outbid me to win Ferrari, they can still do some disgusting things to cause trouble.

I'm very satisfied with Ferrari's current operating model, so I don't intend to use this acquisition to make it famous or hype it up. As long as it maintains its current development and stability, that's fine."

The reason why I chose Khodorov was not only because he had good contacts, but also because he was once a North Russian, and he was also a small oligarch who escaped before. He has been very prosperous in Italy in the past few years, not only

I have friends in the political field, and it seems that there are some thin faces in the mafia.

Yang Dongxu, a financial oligarch who escaped from Northern Russia, is very familiar with him and is friends with several big bosses. So with this support, Yang Dongxu is not afraid of what the other party will do after receiving money and benefits.

After all, you have to be on guard against someone who is familiar with the Mafia.

"So I am not only the entry point, but also the superficial acquirer of Ferrari?" Dai'er was basically sure why Yang Dongxu called her here.

Compared to an Oriental, or even someone else buying Ferrari, they would be rejected by the Italian people or the government, or it would have some impact on Ferrari's customers.

The acquisition of Dai'er is undoubtedly much more suitable. First of all, she is the princess of the Spencer family, and her status as a noble is very popular in Europe.

The second point is that Britain was once the capital of automobiles, although its automobile production is not as good as the United States, which has become the world's automobile hegemon and one of the world's largest automobile manufacturers.

However, the quality, connotation, and aristocratic style of British cars are very popular around the world. If the sports cars in Italy take a fashionable and romantic route, then British cars show their nobility to the fullest.

Whether it's Bentley, Land Rover or Rolls-Royce, it always gives people a sense of class. Although these brands are now sold to others.

However, automobile research and development is still very active in the UK, and some small brands that occasionally appear, as well as the engines and models they have developed, are still very popular.

Many car manufacturers even put half their eyes on Italy and half their eyes on the UK. If it is said that everyone in Italy wants to grab a few big car brands and increase the number of their own car brands.

.

Well, there are always some cuties popping up in the UK from time to time, which surprises these car manufacturers. Moreover, these cuties are easy to buy as long as the money is available. They seem to be made just for the purpose of research and development to buy a wave of money.

, and has no intention of becoming bigger and stronger. This is the current situation of British cars.

Therefore, even if Dai'er comes forward to acquire Ferrari, even if it is reported, neither the outside world nor Ferrari itself will show any rejection. Instead, they will expect Ferrari, the prince of cold storage, to encounter the absolute aristocratic spirit of England.

Such sparks.

"2% of Ferrari's shares, plus two years of Ferrari's CEO. Don't worry, your CEO is just a name, and you don't have to do any work. Ferrari now has its own R&D team and management team, which are fine, and there is no need to adjust. You

Just make an occasional appearance in the media when needed."

"If you are so cheap on me, the final price of Ferrari for you will be at least 6.3 billion U.S. dollars, right?" Dai'er's eyes sparkled.

2% of the shares may not sound like a lot, but considering that Ferrari was worth more than 6 billion when it was last purchased, it is a considerable expense.

"0.1% of the shares is the reward you can get this time, and the remaining 1.9% is the upper limit of Ferrari shares you can get based on the transaction price." Yang Dongxu said.

"What? You also feel that the price you paid for the Ferrari is scary, and you want to sell some to me to replenish your blood?" Dai'er had a slight smile on her face.

"You don't have to, just get the benefit of 0.1% of the shares." Yang Dongxu shrugged indifferently.

Dai'er watched his eyes change, and finally there was a sly look in her eyes, "Let's get credit first. I've made a lot of investments recently and my money is almost gone. I can't afford so much money at once."

"Okay, this share can wait for you for three years. Don't buy it after three years now. However, if you buy it after three years, it will be based on the market price after three years." Yang Dongxu said.

Dai'er couldn't help but look at him in surprise, "Are you sure you can make Ferrari have a market value of more than 6 billion in three years?"

No wonder Dai'er was surprised. Currently, the sports cars with the highest market value alone are Ferrari and Porsche, both of which have a market value of around US$4 billion.

This is why Sumu raised the price to 6.3 billion U.S. dollars, and other car manufacturers interested in Ferrari looked at fools.

At present, not only these well-known sports cars, but also many popular models in the world are valued at around two to three billion US dollars at most. For example, the Maserati sports car series that Yang Dongxu has developed over the years has this market value.

Many people are optimistic about the future of automobiles, especially automobile manufacturers that have been exposed to the Chinese market. However, after three years, the market value will increase by more than 60% from the original value. No one dares to guarantee this.

After all, this is not after 2010, when many independent sports car brands began to seek listings, and then their market values ​​began to explode and continue to rise.

At its peak, Ferrari's market capitalization reached more than 50 billion U.S. dollars, which was more valuable than its parent company, Yafitel, which held its shares.

Porsche, Lamborghini, Aston Martin and other sports cars have all been launched one after another. The market value once exceeded tens of billions of dollars, making the sports car market famous for a while. If you are a rich man or a rich second generation, you don’t have many sports cars.

I am embarrassed to say that my family has money.

Not to mention celebrities. The first thing a star does after becoming famous is to buy a sports car that suits his status, even if it is just a second-hand one.

"You can choose not to do it after three years." Yang Dongxu's expression remained calm.

Dai'er looked sideways at him for a while and said, "After the transaction is completed, the money to buy the shares will arrive in your account within half a month."

The reward for 0.1% of Ferrari's final transaction price of more than 6 billion was still a lot, but thinking that she had to spend more money to acquire 2% of Ferrari's shares, Dai'er suddenly felt that she had fallen into a trap.

But she obviously had to jump out of this trap, although she didn't believe that Yang Dongxu could really increase Ferrari's market value above the purchase price within three years.

But since I met Yang Dongxu, the man in front of me never seemed to lose money in business. Even if some transactions seemed to be a loss at the time, he could always make back double the money in the end.

Because Dai'er has an industry in China, she has some understanding of why Yang Dongxu bought Ferrari at such a high price. It is precisely because of this understanding that she hesitates. She feels that winning Ferrari is a complement to BMW in China, rather than an absolute profit-making opportunity.

trade.

But in the end Dai'er decided to take a gamble. Anyway, many of her investments are now making money, and some are still making big money. So even if she loses the bet, it won't have much impact on her. Once the bet is right...

.

"How about I take 5% of the shares." Dai'er said tentatively.

At this time, Yang Dongxu turned his head and glanced at her without saying anything, but his eyes seemed to say, "I think you want to eat farts. Women shouldn't be too greedy."

"Double it, 4% is good, and all the money will arrive within a week."

"As long as 2%, I want to prepare some options for Ferrari's operations team and R&D room, and we need to retain these talents.

After that, as Ferrari becomes an independent sports car brand, I will run it to go public, and then I will put some shares in the stock market. If you really want to hold it, you can have priority to buy part of it when Ferrari goes public."

"You can't make more money by buying the original stock than by buying it on the market." Dai'er curled her lips and scolded Su Mu for being stingy.