Pioneer of the Rebirth Era

As the saying goes, money can make the world go round, and this sentence is quite true.

In just one week, Fiat agreed to sell Ferrari without the lengthy negotiation period that Yang Dongxu imagined.

And all the contracts were signed very quickly. Of course, what was even faster was that two days before the signing, the bailout loan that Fiat's management could apply for was directly credited to the account.

Just two days after the bailout loan was received, Fiat and Dai Er held a press conference for signing the contract. This conference was hailed as a major shot in the rise of British cars and a cross-generational deal for the sports car brand.

Ferrari's milestones and other slogans are the headlines of many media. It is precisely because of this slogan that Ferrari beat its competitor Porsche and established its presence in front of the world's sports car manufacturers.

Also announced at the same time is Ferrari's latest sports car, the Ferrari FXX series, which is Ferrari's most advanced GT sports car to date.

This sports car has both sports car technology and racing experience. Only 29 units are sold in the world. In addition to the price of 1.5 million euros and 13.5 million yuan, this sports car has a price of 1.5 million euros and 13.5 million yuan.

If you want to buy this car, you must first get official approval from Ferrari, and you must own at least two Ferrari sports cars for more than two years. In addition, your social influence and control over the car must also be included in the assessment.

In short, this is a sports car recognized by car king Schumacher, and it is not a sports car that you can buy if you have money. You must also have strong capabilities in other aspects.

But right after the press conference, Ferrari's official consultation hotline was still flooded with calls. After all, a group of sports car fans are crazy about this most advanced GT-type sports car that can truly be regarded as a racing car.

This is just a public notice and it has not yet been officially sold to the public. There are sports car fans on the black market who are not very qualified and are willing to pay 2 million euros to buy this car.

Now the ratio of euros to soft coins is 1:9.5, and half a million euros is equivalent to 4.75 million Japanese yuan. With this much money, you can buy a pretty good sports car, and this is just to get a price increase for the Ferrari FXX

That's all.

When Ferrari starts to officially sell this car to the outside world, those who want to get it will definitely increase their prices even crazier, because those who meet the conditions to get this car are basically people who are not short of money.

After all, the prerequisite for purchasing this car is to pass the official review of Ferrari. Even if Ferrari officials are crazy, they will not be able to pass the purchase application of some scalpers.

Therefore, it is almost impossible to buy such a commemorative limited edition sports car from someone who is not short of money.

If you can't buy it and there are only 29 units in the world, the value of this car will definitely increase over time. After all, there are too many people in the world who are not short of money and like sports cars.

Not to mention anything else, if you drive this model alone, you will definitely kill all the sexy bitches in an instant. They all drive sports cars. How can ordinary sports cars be compared with this limited edition sports car? This is the gap between status and wealth. It's top notch.

Show off luxury goods.

The day after signing the acquisition contract, Yang Dongxu couldn't wait to come to the Ferrari production workshop and first inspected the Ferrari FXX, which was currently being hyped by the media and sports car fans.

This is indeed a sports car that makes people's hearts beat at the first sight. When I see it, I can't help but think about it and want to drive it for a crazy lap on the track.

However, as the boss of Ferrari, Yang Dongxu did not take the lead in destroying the sale conditions Ferrari set for this car.

Don't think that you can do whatever you want because you are the big boss. Only if you abide by the rules set by the company and use your status as the big boss to maintain these rules can the greatest improvement and recognition of brand value be achieved.

So when Yang Dongxu left, he did not take away the heart-warming Ferrari FXX, but a customized Ferrari Enzo.

This is a sports car designed in 2002. It was originally planned to produce only 349 units. Later, due to too many customized customers, the production number reached 399 units, and one of the special models was presented to the Pope in Rome.

Later, the car was auctioned, and the auction proceeds were donated to the people affected by the disaster in South Asia last year. This is another good story.

Yang Dongxu's customized model was part of Ferrari's stock at the bottom of the box, and was going to enter the Ferrari Classic Model Exhibition Hall, but it ended up being pocketed by his big boss.

After all, the new FXX is indeed too shameless to buy one, but it is still necessary to collect such a classic Ferrari Enzo. As the big boss of Ferrari, he does not own a Ferrari sports car. This is ridiculous.

However, because it is a customized version, it cannot be driven away immediately after taking it. Yang Dongxu was pulled to measure various data, and also drove to the cannonball not far away for several laps to collect some information about his driving habits.

data.

Then based on these data, the car will be modified to suit his driving habits and body shape, and then the car will be airlifted back to China.

In the end, Yang Dongxu paid US$1.2 million as a friendly price to the finance department. According to the current exchange rate of US dollars and RMB 1:8.3, the value of this car is 9.96 million RMB.

If you are mentioning something more meaningful that you want, then it will basically be over 10 million. This is the first time for Yang Dongxu to buy such a high-end sports car, and the one he bought is produced by his own company.

He always felt strange after paying the bill, but he admired Ferrari's business strategy even more.

After the model is designed, it is not sold directly at all. Instead, it first holds various exhibitions at the station and shoots various fashion magazines for promotion. After orders are placed, the production line is started.

Produce as many vehicles as there are orders, and there will never be a situation where there is too much production and no sales. At the same time, when new models come out, the old models will be discontinued directly.

This chapter is not over yet, please click on the next page to continue reading the exciting content! If you want to buy a second-hand one from other sports car owners, you can only order it from the official Ferrari, and the special order has been discontinued.

The car model, the price is not that expensive.

The ordinary price of a Ferrari Enzo is only US$600,000. Yang Dongxu’s special model was later modified according to his body shape and driving habits, and finally he received a friendly price of US$1.2 million from one of his bosses, doubling the price.

If other car fans want to customize a 10,000-dollar car that has been discontinued, Ferrari will not care about you.

Moreover, for limited-edition sports cars, such as the FXX series, 29 units will be produced if they say 29 units will be produced. Once the order is fulfilled, production will be discontinued there. If you want to buy more cars, they will not help you produce them even if you want to pay more. The business is so arrogant.

But fans who can afford Ferrari can only have such a bold personality. This is the power of the brand. So after a visit, Yang Dongxu couldn't be more satisfied.

Carlo and Matthews, who were following him, also looked at it with their eyes shining. One of them was the CEO of Maserati, and the other was the current sales manager of China Security Europe and America.

Both are experts in the automotive field, and Carlo is a competitor with Ferrari. He previously wanted to surpass Ferrari. Being praised by these two people shows that there is a reason why Ferrari can become the world's top sports car.

"Ferrari will conduct independent research and development in the future. It will be a completely independent subsidiary. As long as it moves forward at its own pace, its sales strategy may be adjusted in the future.

But this adjustment will only strengthen the current sales convenience and expand into more markets, and will definitely not weaken. At the same time, Ferrari's senior management and scientific research department..."

At the first Ferrari shareholder meeting, Yang Dongxu, the big boss behind the scenes, gave a speech and instantly won warm applause from Ferrari executives.

It was originally acquired by a British man, and then a big Chinese boss appeared. The Ferrari executives, who were a little worried, now put their hearts in their stomachs and can continue to write their own history and legends at full speed.

"Does what you said before about selling Ferrari to me in a package still count?" After coming out of Ferrari, Dai'er looked back at the Ferrari Prancing Horse logo office building and asked.

Before visiting Ferrari, she thought it was just a top sports car manufacturer, but after visiting Ferrari, especially as a shareholder, she came into contact with the company's internal conditions that outsiders could not access.

Dai'er was deeply fascinated. How could this be a sports car brand? This was simply a bank cash machine that could last a lifetime.

Um...well, Dai'er is fascinated by Ferrari, not because of Ferrari's sports cars, but because of Ferrari's ability to make money...

"Have I ever said this?" Yang Dongxu turned his head and looked at Dai'er with a confused look on his face.

Dai'er just gave him a pair of eyes. This guy didn't think he was a man, so she curled her lips angrily and said, "I want a FXX."

"You can talk to Ferrari's CEO about this. Anyway, I don't intend to take the lead in breaking these regulations that are conducive to brand building."

"If you don't want to sell, just say so. What are the rules?" Dai'er became even more angry.

"It's not about the rules, it's about the facts. In fact, it's very easy for you to apply. After all, as the princess of the Spencer family, your status is here.

If you get a customized FXX, it will also be a kind of publicity for this model. In addition, to the outside world, you are the big boss of Ferrari, so the conditions in other aspects are barely passable. After driving the car for a few laps on the track, it is probably enough.

Let you pass the test.

After all, beautiful women will receive preferential treatment in many things." Yang Dongxu said.

"You are prejudiced. What do you mean that beautiful women have preferential treatment in many things? You are contemptuous of women's rights." Dai'er snorted.

However, the raised lips and the arrogant little expression all indicate that this guy is duplicitous. He is obviously very happy to be praised for his beauty, but his face is still very arrogant to show that he doesn't like it.

"Are you going back to China?" Dai'er asked.

Yang Dongxu nodded, it took long enough to come out this time.

The matter at Google was resolved very well, and Chen Xin was still watching over the follow-up. The acquisition in Italy was also extremely smooth, and it was indeed no big deal for him to stay abroad.

"Then I'll go back with you, and take a ride on the private jet. This is a high-end product that I rarely get to ride on." Dai'er said.

Yang Dongxu wisely chose to shut up.

When did the Spencer family’s princess become so interested in building a private jet?

This is obviously a trap.

Silence is the best response.