Pioneer of the Rebirth Era

The beginning of 2007 was much busier than expected, especially the release of Love Crazy 4, which was earlier and faster than Yang Dongxu expected, and the distribution scope was larger. Moreover, it was not mainly focused on the European and American markets, but on

Just keep an eye on China.

Originally, many people expected that even if Apple could come up with smartphone technology and its own unique smart operating system.

It has become the first completely independently developed smartphone brand after Honor. But because of Honor, even if Apple has the technology and is the only one, it will still need a period of adaptation before it can occupy the market.

Have your own place.

But what people didn't expect was how quickly Apple occupied the market.

Domestic and international mobile phone brands that have obtained mobile phones from Honor have just received their own Android systems not long ago. Their own smartphones are still in the promotion and testing stage.

Apple has become the second largest smartphone brand in the world with lightning speed.

The speed of product distribution, the maturity of smartphone technology and user experience. It can be said that except for the fact that it is slightly worse than the big brother Honor, it lags behind any other younger brother in the smartphone field.

Especially the Apple system, which is its own and is not open to the public, is simply full of quality, even a little bit more powerful than Honor in this regard.

Because in addition to smartphone operating systems, Apple's systems can also be used on tablets and computers.

As for Honor mobile phones, in addition to being unique in mobile phones and smartphones, it has not yet been involved in the tablet and computer fields.

Therefore, it can be regarded as an Apple that has developed a strong foundation and strong muscles after several defeats and wins in the arena. Honor is undoubtedly at a disadvantage in this aspect.

But fortunately, the Honor mobile phone struck first, and compared with Apple's first shot, which could only win but not lose, it brought out almost all its mature technologies.

In terms of system and other functions, Honor mobile phones have several leading versions stored, and now they are still under the guidance of the big boss Yang Dongxu, so they can't make mistakes and continue to run on the right path.

Therefore, the advantage of being the first to strike is still quite stable. Apple is currently the second largest player. It will take a while to become the leader, and it also requires a very suitable opportunity.

And even though it became an instant hit, Apple still has to face a serious problem. This serious problem is not the pressure from the boss of Honor mobile phones, but the problem of supply.

In order to seize the market as quickly as possible and occupy the market that has not been completely divided by Honor mobile phones before other smartphones are launched.

Not only has Apple divided the Ai Crazy 4 into two models, one is a high-end phone to see if it can shake Honor’s position as the leader in the mobile phone market.

There is also a mid-to-low-end model, and the purpose of releasing this model of mobile phone is obvious. Before the mobile phones of other smart phone brands are interviewed, try to win as much as possible.

It’s okay to say that it’s a high-quality mobile phone. Although the sales volume is not a threat to Honor mobile phones for the time being, its reputation and experience are good, and it can be regarded as establishing its own brand.

Although the reputation of mid-to-low-end mobile phones is good, the supply volume is undoubtedly a huge problem. After all, if you want to compete in the market, how can you run without even a horse under your butt?

Therefore, recently, it can be said that Apple has placed orders on the market for mobile phones at almost extremely high prices to find OEMs in order to increase the production of mobile phones.

But even if Yang Dongxu was prepared for this problem, he would still have to face the problem of insufficient upgrading of the industrial chain and having to reduce the speed of shipments, not to mention Apple.

Especially after spending a lot of money around the world to find OEMs, Apple suddenly discovered that the best OEM was actually in China. This is a bit MMP.

After all, it’s okay for you to spend a lot of money to find OEMs in the West. The worst you can do is make less money, which is just a waste of money to regain market share.

What can happen later?

In addition to the Honor mobile phone on his head, there are also a lot of colleagues behind him who are eager to compete.

If you don't think too long, you will have to worry about the near future, so you must be prepared in advance for the production cost and cost-effectiveness issues. Otherwise, if it is a mid- to low-end mobile phone, no matter how good Apple is, you will still be in trouble if someone starts a price war with you.

What's more, Apple currently does not occupy the mid-to-high-end market and can make huge profits. Even if it wants to maintain its superiority in future competition, it will still need to fight naked.

As for the cost-effectiveness of OEM, it is undoubtedly a weapon that you must master in the process of hand-to-hand combat. Otherwise, if others have this weapon and you don’t, how can you fight this battle?

In addition, Apple executives also discovered a new problem, that is, in addition to being a huge market that must be established, China is also a country with the fastest spread of high-tech products.

Because compared to the United States, there are still many places using 2G signals. Can you believe that 3G mobile phones have become popular in China?

In addition to mobile phones, the rapid development and popularization of Huaxia Telecom's broadband has also further improved the use of smartphones.

After all, compared with the current high mobile phone data charges, many users are discouraged from having more functions on smartphones. WiFi is the best choice for ordinary users.

Therefore, whether broadband is popular or not is one of the important foundations for current users to frequently use smartphones.

Although the United States has completed the construction of the network information highway very early, the use and popularity of wireless networks is far from being as common as in China.

Not only in the United States, but also in Europe and the United States.

There is a meme on the Internet that is very suitable for explaining this phenomenon.

In the later generations of the Internet, some bloggers who liked to promote how far away the moon was in foreign countries, how high-quality foreigners were, and how they loved to study, posted a blog like this.

It is also said that on trains and subways, many people abroad are either reading newspapers or reading books and studying. On the other hand, in China, all people are playing with mobile phones, and then loudly appeal, how can the country develop if this continues?

He obviously wants to lick foreign countries, but he still looks worried about his country.

What's more important is that such an article about foreign chicken soup has received many likes and support from people who don't know the truth.

Until a news report came out that the subway in the United States finally had 4G mobile phone signals, many foreigners began to play with their mobile phones while riding in the car.

In an instant, there were countless licking dogs and various kinds of silence.

There are even many people shouting that this is fake news, it must be fake news. That is the United States, the world's superpower, the United States with the world's number one economy, and the number one in science and technology.

How is it possible that even the 4G signal popularized in China has not been popularized in the subway until 2020?

But the real result is to slap the licking dog in the face.

This is not only the case in the United States, but also in developed Europe, such as Germany.

And since the advent of the 4G network, those studious and strict Germans have also started playing with their mobile phones on the subway.

It can be said that starting from 3G, the speed of Internet popularization in China cannot be compared with other countries in the world.

As for why the overseas version of the game is updated first, and then the domestic version is updated.

This is basically a human factor and has nothing to do with infrastructure.

When it comes to infrastructure alone, China is definitely the best, and none of them includes the United States.

So under this premise, no matter what Apple's senior management says in the future, it will be unfair to Chinese customers.

But he dare not say that he does not want the Chinese market, because this market cannot be lost. Losing it is equivalent to being separated from the most powerful and largest information market on the earth.

"Are you dumbfounded? I see you are still fussy. From now on, if you dare to play tricks with me when promoting Honor mobile phones in the world, I will block your OEM production line. No matter how good the brand is, if there is no product, it is useless for you to buy it. Especially in the hands of

After the game became popular, you didn’t have the guts to give it a try?”

After reading the latest Apple news and information on Zhang Yue's mobile phone, Yang Dongxu rubbed his chin with pride.

After going around in a circle, the opponent finally couldn't get into his pocket.

As long as Apple wants to build its own smartphone kingdom, China's OEM is a hurdle that it can't get around no matter what. It must join without any detours.

And in addition to the OEMs who now have to pinch their noses to admit it, mobile games will also be a yoke locked around the opponent's neck.

When Apple and WeChat clashed in later generations, why did they end up letting it go?

Or is it because there are alternatives to Apple phones, and there are many alternatives, but WeChat users cannot find alternatives?

In a country where you can travel all over the country with a mobile phone, you actually don’t let me use WeChat to scan the code to pay. Even if users feel that using Apple is very cool, they will definitely choose WeChat for their own convenience.

Otherwise, if you go out to pick up a girl, you'll be flirting with her, but you can't make the move right away. Then you definitely need to scan the QR code and add a WeChat account to chat so that you can continue dating, right?

As a result, when I opened the Apple phone, there was no WeChat...

In the same way, when all users become accustomed to playing online games with their smartphones, due to the independence of the system, Apple users can only play games with Apple users.

As a result, because Apple mobile phones were out of stock, there was no way to increase the number of users of mobile games. I couldn’t even match a game friend with my mobile phone for a long time. What do you think users will choose at that time?

Therefore, as long as Apple's OEM volume continues to rise in China, it even accounts for more than 80% of the mobile phones it produces.

Yang Dongxu has the trump card that he can use as a proton.

As for contract issues, compensation for breach of contract has been settled in accordance with legal procedures.

From this point of view, it is true that the enemy is injured by 1,000 and the self is damaged by 800, but the actual situation is that the self-inflicted damage by 800 is true, but it is not only hurting the enemy by 1,000, but also directly killing the enemy.

Because when the supply of Apple mobile phones on the market does not meet the requirements, the number of users continues to shrink.

It doesn't take long, only half a year, and it will be almost impossible for Apple to regain its market share.

Let’s take mobile games as an example.

You have been playing mobile games on your Android or Honor phone for half a year. Your mobile game account contains your friends, even online girlfriends, skins for various characters, krypton gold accounts that you spend money on, etc.

With these as bundles, if you asked a user to use an iPhone again and then level up again, would you agree?

Therefore, it is a mistake to miss the trend. No matter how good you are, unless there is a revolutionary breakthrough that makes you a level higher than other mobile phones, you can have a higher-tech experience with it.

Otherwise, it is basically impossible to bring the dead back to life.

Samsung is an obvious example. Since it withdrew from China due to the incident, it has indeed become a best-seller in the world. But it is almost impossible to return to China.