Pioneer of the Rebirth Era

"What do you think of the future of Jingdong and Dabao?" Hu Dashan drank a glass of beer, then puffed out his stomach and loosened his belt.

People tend to gain weight when they reach middle age, and Hu Dashan is no exception. Especially when he is constantly drinking and drinking, he has no chance of losing weight.

Fortunately, Hu Dashan pays great attention to health care. Now his blood pressure is a little higher, one of the three high blood pressures, and he has no other major health problems. This is directly related to his love of swimming.

After all, compared to other big bosses who can't control their favorite food and don't like to exercise, Hu Dashan has a relatively good amount of exercise.

"Why do you think of asking this question?" Yang Dongxu couldn't help asking.

“Just seeing the development of these two companies reminds me of when Millennium Supermarket was first established.

At that time, we also chose one of two routes, one was a high-quality route similar to Jingdong, and the other was similar to Taobao and didn't care about anything, just buy more cheap products to attract customers first and then be done.

After Millennium Supermarket became famous, the payout model gradually moved closer to JD.com.

Therefore, the subsequent development routes of these two companies are actually somewhat similar to Millennium Supermarket.

In the past two years, the development of Millennium Supermarket has been brilliant on the surface, but in fact it has encountered a bottleneck. Although we continue to open branches and even open branches in neighboring countries, our performance is growing every year.

But the feeling that Millennium Supermarket gives me is that it is obviously very profitable, but there is always a feeling of being tied up against the ceiling and unable to do anything, do you understand?"

"Making money is just because the volume has increased, but the upper limit has no longer grown, right? Although the brands of supermarket products are constantly changing, the essence of the products is that.

The management of the supermarket, the equipment of the supermarket, and even the layout of the supermarket are exactly the same. I always feel that there is still a higher level, but I just can't improve it." Yang Dongxu said with a smile.

Hu Dashan was stunned for a moment, and then gave him a thumbs up with a look of admiration, "It's true that the big boss summed it up so well."

After giving the like, he looked at Yang Dongxu with hope in his eyes. Since the big boss knew about these problems, he obviously had a solution.

To be honest, this problem has been bothering him for a long time. He has figured out what the problem is, but he is still at a loss as to how to solve it.

Because not only in China, but also in the entire world, the operating model of supermarkets seems to be like this and has become irreversible.

It can be said that the existing things such as Millennium Supermarket have achieved their best. More and more companies have become multinational companies, but they are still confused about the future of the company.

"We can first refer to Yintai's business model to improve the brand." Yang Dongxu said.

Hu Danshan pondered for a moment and frowned slightly, "I have thought about this method and even conducted a few pilots, but the effect is not very good. Instead of getting better, business has gotten worse."

"How did you make the changes based on Yintai?"

"Improving product quality while raising prices gives buyers a very high-end and respectable feeling. For example, the mall is divided into two floors, with a boutique area upstairs and a general area downstairs," Hu Dashan said.

"Then what?"

"Then the business was pretty good when it was first launched, but not long after, even the sales of goods in the general area downstairs started to go bad."

"Do you know the reason?" Yang Dongxu asked.

"We investigated, just because of face issues." Hu Dashan took a bite of meat skewers and said, a little dumbfounded: "Everyone knows that it is very respectable to buy things in the boutique area upstairs.

But the price of this face is that you need to spend more money, but not everyone is so rich.

In this way, when you enter Millennium Supermarket and only visit the general area downstairs and not the boutique area upstairs, even if other people don't pay attention to you at all, you will feel very awkward and shameless.

But you went to visit the boutique area upstairs and bought a few things for the sake of dignity, but your pocket doesn’t allow you to do so. So you might as well not even enter the first floor of the supermarket, so as not to be upset and go directly to other supermarkets to buy things."

Many times things are so strange. A person can be willing to eat instant noodles and buy luxury goods for the sake of face, or he can avoid the luxury goods and not want to get close to them because of face.

"So the changes you need to make now are to make consumers feel decent when they shop at Millennium Supermarket, and at the same time, their pockets support them in doing so."

"This is a bit difficult." Hu Dashan frowned.

"It's just because it's difficult that I do it, because difficulty is the best industry barrier. If you succeed, you can enjoy the results for a long time, while others can only look at you and drool."

Yang Dongxu opened his mouth and saw that Hu Dashan still frowned and continued.

"Using money to support face is indeed the fastest and most effective way, and it has been tried and tested in the luxury goods industry. But we run a supermarket, and you can't turn eggs into luxury goods, right?

Therefore, the price can change, but it cannot change too much. You need to start from the software side, for example, to further enhance the brand value of Millennium Supermarket.

It makes people hear that this person has just visited Millennium Supermarket, or that shopping at Millennium Supermarket is a very honorable thing.

Just like if someone wants to go out to play, go to the movies, or travel to a place where the budget allows but does not have a reliable hotel, the first thing that comes to mind is to go to Hurricane Plaza.

At the same time, you can also go into some details, for example, the pork sold by Millennium is all Jiankang pork that has fully passed the epidemic prevention standards and can be eaten with confidence, the beef sold is real beef, definitely not synthetic beef, etc.”

"The pork we sell originally passed the epidemic prevention standards. If it doesn't pass, I dare not let it be put on the counter. As for the beef being fake or synthetic, that is even more impossible. Our quality control is the most stringent in the entire industry.

How could it be possible to pass it off as a good product?”

"Adults, times have changed. It is no longer an era when the smell of wine is not afraid of the depth of the alley. Now, the smell of wine is not afraid of the depth of the alley. Do you still remember how the Millennium Supermarket brand started?"

This chapter is not finished yet, please click on the next page to continue reading the exciting content! "The previous tainted milk powder incident, coupled with our independent quality inspection system, has made many consumers trust the products on our shelves more.

This is why the competition in the retail market is so fierce now, and Carrefour and Wal-Mart are so aggressive, that we can still sit firmly on Diaoyutai."

Hu Dashan immediately spoke without hesitation. As the boss, he is very clear about his biggest reliance and core, and he has always insisted on this core unshakably. This is the foundation for the survival of Millennium Supermarket.

"You know this very well, why don't you continue to use it?" Yang Dongxu asked with a smile.

"what do you mean?"

“How long has it been since Millennium Supermarket advertised that its top products will be independently self-inspected and absolutely meet national standards without discounts?

You have been insisting on this, but except for those who have experienced the tainted milk powder incident before, today's consumers only know that the products of Millennium Supermarket are of good quality, but they have no impression of how good they are.

So what you have to do now is to deepen the impression of consumers on this aspect. For example, synthetic beef is not only found in supermarkets, but even in some Western restaurants, it is substandard.

You need to let consumers understand that they may buy fake beef for the same price elsewhere, but the beef at Millennium Supermarket must be real, and this concept must be established in the hearts of consumers.”

"This is a bit offensive." Hu Dashan rubbed his chin.

If you want to give consumers a deep impression, you need to make comparisons.

Those who sell fake beef are the best negative examples. They must be taken out and paraded on the street to show off the authenticity of the beef in Millennium Supermarket. This is indeed an offending job.

And it will offend a lot of people. After all, synthetic beef has now formed an industry chain. If you open a Western restaurant in a city and use synthetic beef to save costs, you can easily find suppliers. This shows that this industry chain has

How huge.

Of course, after all, if Hu Dashan really takes action, he won't be afraid of the other party. After all, he is on the side of justice.

He is righteous, and he has the absolute power to protect justice. He is basically invincible and can be touched casually.

I really can’t stand it, isn’t there a great god standing behind me?

"It's not good to directly offend others. Although these sneaky things seem quite annoying, we are not a law enforcement agency and there is no reason to overstep our reach.

So we can take a roundabout way. For example, when someone buys beef from our store, they find that our beef is relatively expensive. The waiter selling meat at the counter explains to the customer why our beef is so expensive.

What is the difference between real beef, synthetic beef, and fake beef? How to identify and prevent being deceived? Is this possible?

When consumers know how to tell real beef from fake beef, if they go to our meat counter and see that it is real, and if they go to another store and see that it is fake, won’t there be a comparison to deepen their impression?”

"This is good, this is good, I'm just proving that my beef is real, but I didn't say by name that your beef is fake." Hu Dashan happily slapped the table, which instantly attracted the unhappy looks of the other guests on both sides.

.

He quickly clasped his fists and bowed to apologize, forgetting the occasion in his excitement.

"I'm just giving you an example, and you can deepen the rest yourself."

"One example is enough. I was confused before, but now I have a goal to work hard for." Hu Dashan raised his glass and touched it with Yang Dongxu.

Then he smiled and asked half-jokingly, "You also think quality is very important, so between Jingdong and Dibao, do you think more of Jingdong?"

"No, no, no, if we just talk about prospects and profitability, I will make money in the next 5 to 10 years. If we just talk about reputation and foundation, I will take Jingdong. But these two are not the current version of the answer. They are not the final answer."

"Version answer?" Hu Dashan was stunned for a moment, not understanding the meaning of this word.

"I'll tell you when the time comes. Now let's compare the quality and deepen and improve the brand image, which will keep you busy for a few years."

Quality control is something that must be done after occupying market share. Otherwise, how did Alibaba’s Tmall come to be?

But sometimes what I have to say is that if you only fight on price without looking at quality, it will definitely be a magic weapon to conquer Chinese consumers.

For example, after paying for money, it becomes increasingly difficult, which has a lot to do with Pinxixi, who does not look at quality but only looks at price.

Of course, Dabao was able to seize so much market share so quickly and push Ma Fengyun to the throne of the richest man through price war.

It’s cheaper to buy things on Dibao, so why go to a physical store to buy them?

Relaxing quality control and only focusing on price has led to the success of Dabao, and then Dabao has been overpowered by price butchers. Things in the world are so strange.