Pioneer of the Rebirth Era

Chapter 1,637 The start of live streaming

Knock knock knock...

There was a knock on the office door.

"Please come in!"

After waiting for a few seconds, Zhang Jing opened the door and walked in.

"There is a document here that needs you to review and sign quickly." Zhang Jing said.

And he walked over quickly, opened the file and placed it in front of Yang Dongxu.

Yang Dongxu glanced at the contents of the document and found that it was a financial appropriation, so he picked up the document directly.

Seeing Yu Feihong opposite, he had no intention of leaving yet.

"Why are you still sitting here, waiting for me to take care of the food?"

"Look at how stingy you are, what's wrong with eating your meal? You go about your business first, I'll wait for you, I haven't finished asking questions yet." Yu Feihong said angrily.

Yang Dongxu ignored this guy and looked at the funding review documents carefully.

Appropriations are not project funds, but funds to repair holes. Although the stock market crashed in May this year, four or five months have passed, but the subsequent impact is still there.

For example, at Hurricane Construction, a few senior executives who had the guts to misappropriate project funds were found out, but many funds are still frozen because they are still going through the judicial process.

Moreover, the trial of a case takes time, and it is common for a set of judicial procedures to take a year and a half.

But even though the funds were frozen after people entered, the wages of the project workers below could not be stopped. Therefore, the Finance Department needed to allocate funds again.

This kind of remediation work was started as soon as they caught the bad guys, but Yang Dongxu did not fill in the holes all at once. Instead, he filled in the holes in batches, which made everyone in the company nervous.

Otherwise, a hole has just been made here, and you will be covered up here. You can still live how you usually live now, and you can still spend the company's money lavishly in the past.

So what's the point of being caught out and sent to a prison cell?

Are employees allowed to be used as a source of conversation after dinner when they have nothing to do?

When people who have broken the law enter, people who have not broken the law will also be made to feel uncomfortable. This way, in the future, when colleagues, leaders, or subordinates embezzle project funds, they will be punished.

Only then will they think of this sad time, and then they don't want to live such a difficult life, so they will naturally take the initiative to report it.

I looked at each payment, which was Yang Dongxu's habit of reading documents.

In the TV series, the secretary brings a document to the boss to sign, and then the boss signs it without even looking at it and asks the secretary to take it and reply.

In his previous life, Yang Dongxu felt that such a big boss was too stylish. Now that he is the boss, he suddenly feels that this scene was shot... Anyway, he basically doesn't watch urban movies anymore, especially commercial movies.

Things like promotions, workplace struggles, etc., are awkward and speechless, so I simply ignore them.

Zhang Jing did not wait aside, but changed Yu Feihong and him to a cup of tea, then went out to close the door and returned to her assistant's office to do her own business.

After Yang Dongxu had completed the review and signed without any problems, he came in to get the documents and refilled the tea for the two of them.

"Tell me what's going on. Come on, I have to go home to be with my son after I finish my work. I don't have time to chat with you."

Yu Feihong didn't mind Yang Dongxu's impatience at all.

He slowly took a sip of tea and said, "Since you are making such big talk, I think I need to follow up. For example, R Live is currently in contact with players from the top 30 teams and is preparing to sign contracts with them.

At the same time, many businesses have also found my team, hoping to use their products on my team's uniforms, or other equipment manufacturers, such as mice and keyboards, to promote their products.

Nowadays, the top 30 competitions on the Qingfan platform are watched by at least one million people, and the competition videos have tens of millions of clicks.

Compared to Qifan Game Platform, we have received a lot of merchants who want to advertise, right?"

"Key point, tell the key point, don't go around here." Yang Dongxu tapped his fingers twice on the coffee table.

"Let's get to the point. I'm going to increase investment. When you were reading the document just now, I thought about the formalized operation you mentioned.

In fact, it is a commercial operation, right? Just like a basketball and football club, let performance speak for itself and make money from players and fans.

So I’m planning to set up a formal club and start commercial operations for its players. But I’ve never done this before, so now I’d like to hear if you have any good opinions.”

As expected of a big business boss, the operation in the form of a formalized sports league that Yang Dongxu mentioned just now was incredible. During this period of time, I have seen that the so-called formalized operation is actually the essence of commercial operation.

Making money and making profits is the core. If you don't have this brainstorm, you will invest money to play with you.

"This is also my first time doing this. I am still groping across the river and constantly learning from the experience of various leagues. I can't give you too much advice.

But you are right about one thing. Results, players and fans are the core of building commercial operations. Therefore, your team must achieve good results and let more e-sports fans know your team.

In this way, the more people who like your team, the more traffic you generate, the more money you will make. As you mentioned, the first two channels for making money are commercial endorsements and live streaming.

The live broadcast is more straightforward, that is, fans like the player, and the fans' rewards when the player is live broadcast will directly generate benefits. As for endorsements, you can refer to celebrity endorsements, the models are similar anyway." Yang Dongxu pondered for a while without saying too much to Yu Feihong.

It’s not that he doesn’t regard Yu Feihong as a friend, but that although the e-sports industry chain has taken shape now, it is just a basic and many content supporting facilities that have not kept up, and the overall environment and atmosphere are not good.

Being constrained by the big environment, Yu Feihong knew that no matter how much he tried, he would never be able to take off directly at a high speed. The reference examples he mentioned were enough for him to digest.

"Then what do you think about me setting up a guild on R Live and letting famous anchors help me sell goods?" Yu Feihong continued to ask.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! "Why do you think of doing this?" Yang Dongxu couldn't help but asked in surprise.

"Isn't this what the team did, and some merchants asked for endorsement fees? I didn't care about this at first, but now I pay more attention, right?

Needless to say, there is no need to talk about the live broadcast of the game on 361 Film and Television. It is purely to attract traffic and cannot make money directly, and you will not let me get involved. So I paid attention to the live broadcast of R and found that some anchors are selling goods.

Seems good.

And if I find a few famous players here and sell mice or keyboards, I will definitely make a lot of money. After all, famous anchors have hundreds of thousands of viewers during their live broadcasts. If the publicity is good, the sales volume will not be high.

Already."

"If you want to, you can give it a try. It shouldn't be too bad. But pay attention to the quality. Don't just make money. What you end up selling will make people scold you."

Yang Dongxu gave Yu Feihong a deep look. This guy's brain is really smart. Even if he doesn't hold the title of yamen, he can find ways to make money just by having new ideas and opinions. This guy can easily become tens of millions as long as he seizes the opportunity.

Even billionaires.

Many people in later generations feel that live streaming of goods only started after the short video platform became popular.

But in fact, live streaming has started since the live broadcast platform appeared. At the beginning, it only brought some cigarettes and the like that are not allowed to be advertised in reality.

Later, I started carrying various snacks, and eventually it developed and many anchors even opened their own Taobao stores and started buying clothes, shoes, etc.

With such continuous development, when anchors discovered that they could not only rely on fans’ tips to make money, various methods of bringing goods began to emerge in endlessly.

In fact, live broadcast platforms are suppressed when it comes to bringing goods. Because if the anchor cannot attract fans to tip, then the platform will not be able to take commissions, and naturally it will not be able to make money.

In the end, it provided a free advertising platform for the anchor, but this kind of thing cannot be banned. After all, it is not illegal, and now the country also encourages the development of online shopping.

However, if you only bring products and don’t perform shows, you will lose your fans very quickly.

In particular, the platform places various live broadcasts of highly rewarded anchors on the homepage for recommendations. For those anchors who are not listed, you may not be able to find her sexy moves after flipping through several pages.

Guild operating accounts began to appear slowly. Guild operating accounts generally have two functions. One is to pretend to be a rich man and constantly give rewards, stimulating other idiots in the live broadcast room to follow suit and give rewards.

The other is to use the appearance of a rich man who spends hundreds of thousands or millions in a certain live broadcast room as a gimmick to attract traffic to the anchor, and then use the method of bringing goods to harvest by waving a small sickle.

Live streaming platforms generally turn a blind eye to this point. After all, it doesn’t matter whether you are an operating account or a real rich guy.

At most, it will give you some benefits because you recharge, and the recharged money will definitely not be returned to you.

Think of it like giving rewards to anchors. After the reward is done here, it is impossible for the anchor over there to push the allocated money to you in private.

There is profit to be made, so the live broadcast platform naturally has no objection.

At the same time, the platform seems to be preparing to take advantage of the products brought by anchors, but this is still being discussed and no new rules have been formed.

"Then what do you think I want to invest in the live broadcast platform?" Yu Feihong asked.

This is an obvious step-by-step association, from e-sports players to anchors bringing goods, from anchors bringing goods to directly investing in live broadcast platforms, from original players to bankers.

"Vote for R live broadcast?" Yang Dongxu looked at Yu Feihong with a strange expression.

What makes it weird is that Yu Feihong didn’t know that R Live Broadcast was also a company he held shares in behind the scenes.

"Of course it would be best to invest in R Live Broadcasting. Not only is he a pioneer in the live streaming industry, but he is also the unrivaled leader in this industry. I just contacted him and he seems to be very wealthy and does not need investment.

But if you can’t invest in R Live, you can also invest in other live broadcast websites. I heard that Ninetowns and Baidu have already launched live broadcast platforms and are now raising funds. I can get involved." Yu Feihong touched his chin and analyzed.

After saying this, he thought of something, "The R live broadcast is not yours, right?"

This question suddenly flashed into his mind, and he was shocked when he asked it.

But when I analyzed it in my mind, the more I thought about it, the more it seemed possible.

After all, R Live Broadcasting can be said to be the king of the world, and its speed in expanding the market is so weak that it can only compete with the Rockets.

And when it was encircling its territory, the driving force of the rocket under its butt was its original advertising campaign, which was stronger than ever before.

Many people also analyzed at the time, who was the financial backer behind R Live Broadcast, who spent hundreds of millions of dollars in advertising without blinking an eye, and who was even more arrogant than the advertising king of Yangma.

Now when I think about it, if the R live broadcast is Yang Dongxu, the money is put into the pocket with the left hand and the right hand, how can it not be awesome if the advertising money is spent?

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