Pioneer of the Rebirth Era

Live streaming has been very popular recently. Of course, this popularity is only relative, after all, compared to the era of universal live broadcasting in later generations. The current live broadcast is only on the live broadcast website, and the performance talent attracts fans as the main force and brings the goods as a supplement.

Instead of directly opening a special live broadcast to bring goods, as in later generations, it is a bit like moving the silent advertisements that do not appear on TV to sell products on the Internet live broadcast platform.

In this era, live streaming is still very simple. A big anchor sees that he has a lot of fans, so he opens a Taobao store to sell clothes and snacks.

Or game anchors sell mice, keyboards, computer peripherals, etc., such as bird's nests in sugar water, XO with free shipping for 9 yuan and so on. Nowadays, everyone still has some bottom line and is not that outrageous.

"How is the target selection going?" Yu Feihong, who was drinking tea, asked when his assistant came in. Qian Liang sat next to him.

When I talked about e-sports and online anchors with Qian Liang, Li Yihang and others before, these people were interested, but most of them were still waiting and watching.

After all, they didn’t know that R Live was owned by Yang Dongxu, although they knew that Yang Dongxu was vigorously promoting the development of e-sports.

But how to combine live broadcasting to turn e-sports star players into cash cows is not yet so clear.

Especially after they deeply understood the anchor reward mechanism, their wait-and-see attitude became even firmer.

After all, the current mechanism for anchors to make money is very similar to a line from Ge You in "Let the Bullets Fly": Let the wealthy gentry take the lead in donating money, and then the public can follow suit.

After the donation was completed, the gentry's money was returned in full, and the money donated by the common people was divided into 30 and 70. And it was the seventh gentry and the third bandit played by Jiang Wen.

The big anchor seems lively and gives hundreds of thousands or millions of PK rewards every day, which is roughly what he means. The big brother takes the lead in giving rewards. After the PK is over, the big brother's money is returned in full, and the money of the tourists who hang out is divided into 30 and 70.

After understanding this internal situation, Li Yihang and others naturally questioned the ability of the Internet celebrity economy to attract money. After all, this is still the golden age for celebrities to attract money.

Fall in love with a beautiful girl and spend money to make her famous. In the end, not only does it cost you nothing to pick up this girl, but she can also become your cash cow after she becomes famous, which is really cool.

And not to mention that even in later generations, Internet celebrities are everywhere. The so-called Internet celebrities with tens of millions or hundreds of millions of fans always feel a little inferior when compared with celebrities.

Even a lot of capital consciously promotes Internet celebrities to participate in various variety shows and even spend money to make movies and TV series.

But the gap between Internet celebrities and celebrities has always existed. Even if many celebrities go live to deliver goods in person, they still feel that their status is higher than that of Internet celebrities.

But some people hesitated, and naturally some took action. Yu Feihong was the activist, and Qian Liang came in to have fun. Anyway, the loss was just a little pocket money, so it didn't matter.

Yu Feihong began to place bets, and even started to set up a live broadcast guild, and began to select Internet celebrities with a goal to prepare for an in-depth test. Most of the reason was that he knew that R live broadcast belonged to Yang Dongxu.

After so many years, Yu Feihong understands very well that it doesn’t matter whether he understands Yang Dongxu’s operations or not. As long as Yang Dongxu’s actions are accurate.

What's more, whether it's investing in an e-sports team or investing in a live streaming guild to poach Internet celebrities, the cost is just a drop for Yu Feihong. If he fails, it won't break his muscles and bones, and naturally he has no worries.

"Five male anchors were screened out, two of them have good singing voices, one is handsome and mainly sings love songs, one plays bboxing, and the remaining three are game anchors, one is a fantasy anchor, and two are sailing anchors

.

Seven female anchors were selected. Three of them had good looks and good voices, so they performed singing and personal talents.

The remaining four are all game anchors. One is Qi Sail, two are Mew, and one is Swordsman Love.

At present, R Live Broadcast has basically obtained the anchoring rights of all popular domestic games, so there is still a lot of potential for game anchors to explore, and it can basically cover all games."

"What's the cost of poaching these anchors?" Yu Feihong asked.

"The anchors that are currently popular on R Live are basically trained by R Live itself. Although R Live is relatively fair to private anchors, it must give priority to taking care of its own people.

Therefore, 80% of the people we poach are anchors who have signed contracts with R Live Broadcasting Company, and the liquidated damages for poaching them are quite large.

The remaining 20%, some are from other guilds, and some are from me who took advantage of the fact that no one knows much about live streaming." The assistant said.

"There are so many people digging into R's live broadcast, will they have any objections?" Yu Feihong raised an eyebrow.

Others don't know, but he knows that R Live Broadcast is Yang Dongxu's property, and poaching Yang Dongxu... He is not that courageous. Besides, the two of them are very good friends, how could he do something like poaching his friend?

"There is generally no problem. R Live doesn't seem to have the intention to develop its own live broadcast team. In the past, training anchors was more about giving examples to people who don't understand live broadcasts, so that others can understand how to play live broadcasts.

Rather than tying up the anchor, the boss of R Live seems to want to create a platform that is inclusive of all major guilds, rather than working alone behind closed doors.

So as long as we are willing to pay the liquidated damages, there is basically no big problem, and although the liquidated damages for the anchors we are interested in are not low, they are not outrageously high, and at most they are a little painful.

However, it is okay to poach people by paying liquidated damages, but there is a non-competition agreement in the contract terms of these anchors. That is, after we poach these anchors, we cannot bring them to non-R live broadcast platforms or other live broadcast platforms to live broadcast.

And this R live broadcast is very complete. Anchors who have signed a non-competition agreement will receive additional non-competition agreement compensation in addition to personal salary and reward bonuses.

So if we take these anchors to other live broadcast platforms, the non-competition agreement will not only ban these anchors. They will also have to pay a large sum of money, which is several times the liquidated damages."

This chapter is not over yet, please click on the next page to continue reading! "It smells like Yang Dongxu." Yu Feihong muttered in his heart and said, "The competition agreement is understandable. After all, there are still several companies that have live broadcast platforms.

mean.

How could R Live agree to allow the anchor it has worked so hard to train to live broadcast on other live broadcast platforms with huge traffic? You must know that the anchor is not himself, but a large number of fans and tourists.

At the same time, R Live is now the largest live broadcast platform in China, with the largest number of daily active users. We don’t want to be a live broadcast platform and poach a few big anchors to drive traffic. So the non-compete agreement is a non-competition agreement.”

"I understand." The assistant nodded.

"How about the flow data of these selected anchors?"

The person who asked the question was Qian Liang, who was about to place a bet on Yu Feihong. Qian Liang mainly thought that this industry was very new, so he just followed it.

As for whether you will form your own guild or form a sail team or something in the future if you see a profit, you need to wait until later to see if you are interested.

Because he invested money, Qian Liang is also a shareholder of Yu Feihong Live Broadcast Association, so he naturally has the right to ask about relatively private data.

"Female anchors have the most objective profits. The anchor named Ziyuan has the most profit. The highest reward she received for a live broadcast was 700,000, and hundreds of thousands were recorded in one day.

In addition to female anchors, male anchors with game skills who can chat and have fun are more popular, and then there are men with some talent and good looks.

As for those with average talent and average looks, or even a bit ugly, no matter how good their talent is, the rewards in the live broadcast room will never go out. However, occasionally when a big brother is happy, he will directly praise him, but this is an accidental event and will not be used as a reference.

At the same time...this is only online income. As for offline income, it depends on the method, and the income cannot be calculated. So if the boss signs a contract with the anchor, maybe there can be some contractual restrictions in this regard."

"Forget it offline, what I want is the traffic of the anchor to help me do things, and I don't want to be a chicken head to get a commission." Yu Feihong rolled his eyes.

Even if Yu Feihong goes bankrupt and his family declines, he still won't be able to make chicken heads, not even in this life.

"Yes, yes, yes." The assistant nodded in agreement.

Qian Liang next to him winked at Yu Feihong hurriedly, and Yu Feihong rolled his eyes at him in return.

"Don't just poach anchors, poach a few operations managers. No matter how many anchors there are, no matter how good they are, without a good director, everything will be in disarray."

"The best operations manager must be the staff of R Live, which is not easy to find. And it is not just us, several companies that have begun to bet on developing live broadcast platforms are also poaching the staff of R Live."

"Tsk, tsk, tsk, Tang Monk's meat, from top to bottom, all the monsters want to eat it."

Qian Liang looked a little puzzled at Yu Feihong's face, which was a bit ridiculing and a bit gloating about the fun, and a puzzled expression appeared on his face, "Does Yu Feihong know the boss of R Live Broadcast?"

But he didn't ask about this guess. After all, since Yu Feihong didn't say it, there was a reason why he didn't say it. If he took the initiative to ask, wouldn't it be embarrassing for both of them?

So after looking at Yu Feihong, he finished his attack and said, "You seem to be one of the monsters."

"Get out of here." Yu Feihong glared at the other party speechlessly, how could he try to cause trouble like this?

The assistant next to him, Nin Jun, tried his best to control the expression on his face.

"The management staff are poached from other live streaming guilds or gaming guilds. There are also talented people in the private sector. In addition to the head coaches of gaming teams, there are also star players who have performed relatively well during this period.

Or there may be players who don’t have any exciting moves, but have good potential, or are folk game experts. If you want to collect information, please contact me.

When the head coach is in place, we will bring all these people over for trial training. Now that we are ready to do this, there is basically no hope of winning the championship this year, but we will definitely win the championship next year, so don’t be stingy with spending money, even if it is a waste

We must also create a champion."

"I wholeheartedly agree with this. Just now in the quarter-finals, Rising Sun Technology has been too soft on charging endorsement fees. This year, it was just common sense to expand the business sector and it was so successful.

If nothing goes wrong next year, it will definitely take off. No matter how much money a champion brings in traffic, a few star players will earn back by accepting a few endorsements." Qian Liang added next to him.

Although he is new to this industry, he is really enthusiastic about the ability of Qifan Economic Competition to attract money.

Before this, who would have thought that a battle game that allows you to play for free without selling equipment and props to make a profit could turn into such an awesome money tree.