Pioneer of the Rebirth Era

The time has come to the end of the month, and it is almost the Gregorian New Year. The land of China has gradually begun to have a New Year atmosphere.

The candidates for the noisy performance events of next year's Olympic Games have also been completely settled, and the restless entertainment industry suddenly became quiet.

Many celebrities have begun to take a vacation even if they have not participated in Olympic performance events. Because from the beginning of next year to the end of the Olympics, it is foreseeable that all topics will be triggered by the Olympics.

Therefore, many entertainment companies have pushed their big movies and big projects to the second half of the year. The first half of the year is all about small projects that make a lot of money, but it doesn't matter if they don't make money. Big-name stars are on vacation.

After being free as a celebrity, Yang Dongxu is extremely busy. Unlike in the past, he was running around in various companies at the end of each year. At the end of this year, although Yang Dongxu was also running around in various companies to hold meetings.

But this year, there is one more company running: Dafeng Logistics, which we didn’t pay much attention to in previous years.

This made Miao Shan a little flattered, and he was worried that something had happened and the big boss was worried about him.

"It has nothing to do with your little thoughts. I just made a big difference in the logistics system of Dafeng Logistics this year and prepared some emergency response drills.

The main reason is that we will be one of the cargo operators for the Olympic Games next year, so we must prepare in advance. The other reason is that it is almost the end of the year, and I don’t need to remind you about the pressure of New Year’s goods.

Another thing is that next year will be the explosive period of e-commerce. Now in the logistics industry, except for the eldest postal service, other logistics companies are ready to burn money to seize the market.

We are not afraid of burning money. They want to burn money to accompany them. But while burning money, infrastructure, a key factor related to our own strength, must be strengthened. Otherwise, the rush to compete in multiple markets will be false and the bubble will burst accidentally.

"

Looking at Miao Shan who was restless in front of him, Yang Dongxu explained with a smile.

It's just that there is a solemnity in Miaoshan's eyes that cannot be dispelled.

Although the reasons he mentioned were all real and flawless, only he knew in his heart that these reasons were actually excuses.

This is why we checked Dafeng Logistics at the end of the year, constantly emphasized basic transportation, and even strengthened the management of Dafeng Logistics next year. It seems that the reason for wanting to secure the position of the logistics leader besides the postal service is very legitimate.

But in fact, these are just appearances, and they are only done because of the catastrophe next year.

No one expected that the year when China would fulfill its Olympic dream would be such a disaster-ridden year. There would be a major earthquake in the first half of the year and a heavy snowstorm in the second half of the year.

This year for people, the sadness of the earthquake, the excitement of the Olympics, and the hardship of the snowstorm, the whole year has been like riding a roller coaster.

"Then why do we mainly attack logistics in mountainous areas?" Miao Shan, who was completely relieved after hearing Yang Dongxu's words, raised his own question.

“In terms of transportation, we have almost completed the construction of regional logistics. In other words, we have enough troops in the main battlefield, and there is limited investment in improvement.

Mountainous areas are different, except for places like Inner Mongolia where it is too difficult for herdsmen to deliver express delivery by mobile, so the importance can only be ranked at the bottom.

Now, apart from plains and big city areas with developed transportation, areas with underdeveloped transportation, especially mountainous areas, have become the second battlefield for express delivery companies.

So now that we have completed the layout of the first battlefield, we naturally take advantage of the fact that other express companies are still laying out the first battlefield to take the initiative in the second battlefield.

In the past, although our logistics extended to villages and towns in the secondary market, the logistics points were too small and there were too few vehicles. Due to the explosion of online shopping in the second half of this year, transportation of both personnel and vehicles to these places has begun to be stretched."

"Well, I didn't expect that remote mountainous areas could have such strong purchasing power." Miao Shan couldn't help but nodded.

Although express delivery in remote mountainous areas cannot be delivered to your doorstep like in cities, it is usually delivered to logistics points in towns and villages for online shoppers to pick up.

However, the personnel at the logistics points and the vehicles delivering express delivery to mountainous towns and villages from outside will indeed be very nervous in the second half of the year, and they need to expand to solve the problem.

"Mainly due to the popularity of smartphones, for some third- and fourth-tier cities and even rural residents, many families buy a computer that costs several thousand yuan and an Internet cable that costs more than 100 yuan a month. Maybe they need to think carefully.

.

They can buy a smartphone that costs more than a thousand dollars, and use a monthly plan that costs tens of dollars. This burden for them is suddenly reduced by more than half.

Basically every family now has a smartphone, and the development of online shopping in recent years has become more and more popular. Whether it is Alibaba or Jingdong.

This has broken people's distrust of virtual online shopping and cultivated trust in the market. Naturally, the purchase volume has begun to increase dramatically."

“Yes, the popularity of smartphones has indeed accelerated the development of the online shopping market. Now I feel like it’s troublesome to turn on the computer to buy things at night. It’s so convenient to just open the phone and click on it.

Especially with the development of logistics, it used to take more than a week to receive goods in remote towns. Now it only takes four or five days, which has increased customers' desire to shop online." Miao Shan said with some emotion.

.

Who would have thought a few years ago that a small mobile phone could bring such great convenience to people, and who would have thought that the basic terminals that originally thought to promote the development of the Internet of Things were computers and broadband.

As a result, mobile phones and mobile communications suddenly emerged and directly occupied half of the terminal market.

"So we will continue to speed up the primary market and differentiate our service and speed from those logistics companies that are ready to burn money. We will expand the secondary market as soon as possible rather than later than the beginning of the new year. We will seize the high ground in the secondary market as soon as possible. Let's see

How to plan for the tertiary market?" Yang Dongxu said.

Miao Shan nodded yes.

However, after agreeing, he still had his own doubts, "Is air transportation in the secondary market too luxurious and too costly?"

"If we can use cheaper land transportation, I would like to use even the cheapest water transportation. But isn't there no such condition?

Although the construction of national highways is accelerating, it will be who knows how many years it will take until the highways are spread all over the country.

The water in mountainous areas is in the mountains, and you can't sail boats. So after thinking about it, it is much more dangerous to let the driver of a large truck drive a loaded large truck around the narrow winding mountain road.

Air transportation has become the best choice. We have logistics parks in big cities like Chongqing and Chengdu, and the roads from the airport to the logistics parks are smooth.

In this way, goods outside the mountains are flown directly to the airport in the mountains, and then large trucks are used from the airport to the logistics park, and small trucks are used to divert the goods from the logistics park to the small towns below.

Calculated in this way, the cost of transportation by airplane will indeed be higher, but it is more convenient and efficient. And don’t you think that the higher the cost, the higher the threshold will be?”

"That's true." Miao Shan couldn't help but agree.

It is true that the cost of transporting by air will be high, but it is also profitable.

Of course, the prerequisite for making a profit is that you have enough goods. Such a high cost is spread over each piece of goods. This high cost is not unacceptable.

Dafeng Logistics is now the leader of domestic logistics companies. It undertakes the main online shopping cargo transportation business of Dibao and Jingdong, and also has its own bulk cargo transportation orders.

All in all, Dafeng Logistics does not lack enough transportation orders and has enough goods to dilute the high cost of air transportation. But other logistics companies do not have this advantage.

Although Dafeng Logistics uses air transportation to increase operating costs, it can still make money.

If other logistics companies use air transportation to increase transportation costs, they are really burning money.

The difference between the entry and exit is double, which is definitely enough for these logistics companies to drink a pot.

As for you not using air transport.

Goods transported by Dafeng Logistics must arrive within four or five days even in mountainous areas. For other logistics companies that do not have air transportation, goods purchased online take a week or even ten days to arrive.

If you were a customer, which logistics company would you choose to transport your goods when shopping online?

At the same time, whether it is Dabao or Jingdong, the payment method is to wait until the customer receives the goods and has no objections. The merchant can only receive the money after the payment is confirmed.

In order for merchants to get their money back quickly, which logistics company do you think they would choose?

So once the competition starts, it is not a question of whether you should use air transportation considering the transportation cost, but you must use it. Otherwise, you will not be able to enter the first echelon of competition.

"Jingdong seems to be planning to develop his own logistics system." After discussing his company's affairs, Miao Shan brought the topic to Jingdong.

Because among the companies that are about to burn money and start to enter the logistics industry, Jingdong's size can definitely be ranked among the top three. What's more important is that the major shareholder of this company is still his own boss. Two companies have one boss. This happened

, a serious waste of resources.

"This is indeed the plan from Da Qiangzi. This is the development route he planned for Jingdong. I also agree, and financing funds are gradually being received."

"But if he wants to do logistics, Dafeng Logistics..." Miao Shan didn't know what to say for a while.

"What's different is that pure e-commerce is not the main purpose of Jingdong. Logistics integration is the core of Jingdong. Otherwise, he will be the second Alibaba, not the unique Jingdong.

Therefore, the logistics system of Jingdong must be developed. Jingdong without a logistics system would not be Jingdong. This is something Da Qiangzi sees very clearly.

As for your feeling that I am the boss of both companies wasting resources, this is not the case because Jingdong Logistics only transports its own goods.

Dafeng Logistics covers all industries, so although online shopping logistics and transportation will be very popular in the future, if Dafeng Logistics wants to further develop.

In addition to online shopping logistics, you must also speed up your exploration of physical enterprises. For example, cargo transportation in beverage factories and cargo transportation in machinery factories, these are large and stable contract orders."

“These are perfect for expansion, and I also plan to buy some heavy-duty, high-end trucks to transport precision instruments and medical equipment.

Dafeng is responsible for the freight of Honor mobile phones. In addition, I have also won logistics and transportation orders for three other currently best-selling smartphones.”

"Look, this is good. So even if Jingdong Logistics is very powerful in the future, they mainly serve themselves and there will be no conflict with Dafeng in the short term. Focus on the same attributes as Dafeng Logistics."

The logistics company is the focus.”

"Understood."