Pioneer of the Rebirth Era

It can be said that the Korean Wave has been a hot topic in the entertainment industry in the past few years. With the decline of the Hong Kong entertainment industry, although Andy Lau and other established kings still have the ability to harvest the Asian entertainment market.

But what I have to say is that in the cultivation of a new generation of cash cows, Hallyu can be said to be far ahead.

In China, since the year 2000, apart from SHE, which is considered a popular Asian group, the twin group is almost unremarkable, but can barely be considered a successful debut.

In other words, Super Girl's voice can beat a dozen, but Super Boy's voice is not that interesting.

Therefore, the Chinese entertainment industry has always been a bit uninterested in cultivating a new generation of boy groups or girl groups. Although grassroots singers led by Daolang and others have counterattacked.

Groups like Phoenix Legend are also very popular, but they always feel that they are not good at harvesting leeks as a cash cow. Looking at the entire entertainment industry this year, apart from the popular online singers and songs, Jay Chou and Jay Chou are the leaders in a single category.

In other aspects, compared to Korean boy and girl groups, they may not be bad in terms of reputation, but in terms of earning power, they are not as good as the old ones.

For example, Han Geng, who debuted in South Korea a few years ago, has already reached the level of established kings such as Andy Lau in terms of endorsements and various business appearance fees.

Phoenix Legend is also popular all over the country, and its songs are floating in the streets and alleys. However, the direct ability to attract money between the two parties is not on the same level.

Being popular and singing is not very profitable, being famous but not popular, or being popular and not making money is a strange phenomenon that has always troubled newcomers in the domestic entertainment industry.

For example, Daolang is so popular now that he has even composed a song for Principal Tan. The song has always been at the top of the KTV song list and is very popular among people. Everyone knows that he has the ability to attract money. You always feel that he is a bar singer who makes money.

But in terms of the popularity of the song and the popularity of the person, the popularity of Daolang's famous song is definitely at the first-tier level, and it is the kind that ranks high among the first-tier.

But whether it’s appearance fees, income from songs, or advertising endorsements, excluding income from original songs, he is not as good as a third-rate singer.

There are many phenomena like this in the domestic entertainment industry, such as Pang Long and Zheng Yuan. Although Mingming's songs are very popular and people are well-known, they feel that there is an unbreakable gap between them and the first-line celebrities.

This point does not exist in the Korean entertainment industry, or even if it does exist, it is very rare, and this rare phenomenon can attract a lot of money.

If a song becomes a hit in Korea, then the people who sing and write the song, whether they are grassroots or online singers.

They will be immediately packaged and promoted by the agency team, and then various personalities will be established. There is obviously a big gap between young and veteran artists, but the glamorous appearance they package is able to attract money, and it still attracts a lot of money.

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So despite the fact that the entertainment industry in Hong Kong still has its final glory, the entertainment industry in mainland China is developing at its peak. In recent years, when it comes to the earning power of entertainment companies, Korean BS considers them to be number one, and in China, except for Haina Entertainment, everyone has to step aside.

There are some domestic little flowers and niche students who seem to be very lively, but their fame is only in the second or third tier at most, not even the first tier.

As for South Korea's boy and girl groups, although their debut time may be very short, after all kinds of manipulation and hype, they can easily earn millions for a commercial performance to rival the big names.

With all kinds of fashionable looks and constant endorsements from big names, it can be scary to attract money.

So seeing the subsidiary next door eating all kinds of meat, while his own company obviously had so many good resources but all eating dirt, Liu Zongsheng got excited.

"What do you think?"

"I want to second a star-making team from BS to package it for those people in China who are obviously very popular but can't sell at a high price." Liu Zongsheng said.

Not to mention that the execution of this proposal is very high. After all, compared to the newcomers in Korea, there are all kinds of personality designs, all kinds of hype, and the songs are obviously just like that, and they are almost burnt before they are hyped.

The resources of some domestic singers and artists are really good, their songs are very popular, and their popularity is not low. What is bad is their ability to monetize, and in terms of the ability of singers and artists to monetize, it is undoubtedly difficult for the Korean team.

"It's easy to collapse if you take the character route." Yang Dongxu rubbed his chin.

Obviously his songs are more popular than the other's, and his reputation is higher than the other's. But at first glance, he looks like a noble boy, and all kinds of girls appear and scream.

When I show up here, I look like a greasy uncle, and all sorts of foot-picking burly men pick me up.

In this comparison, everyone feels that squandering resources is simply a shameful waste, or that this person is incompetent, and such good resources cannot be used to monetize the company and make money.

But everything has advantages and disadvantages. It seems that the Korean men's and women's groups are very high-end, and their ability to attract money is very good. But they come and go quickly, just like the next generation of LOL games.

The South Korean boy and girl groups, which seem to have a terrifying ability to explode in popularity and attract money, went from becoming popular to disappearing faster than a meteor.

Three years is a long time, and usually for one or two years when fans are still immersed in their idol's character and can't extricate themselves, suddenly their idol becomes inexplicably cold and can't be found.

On the other hand, looking at the down-to-earth singers in China, Daolang will still be Daolang and Zheng Yuan will still be Zheng Yuan five years later. At the same time, the Korean girl group, which was more popular than them and had too strong ability to attract money, has long disappeared.

Therefore, the Korean men's and women's groups feel like disposable sickles. After cutting the fattest leeks here, they can no longer be used there.

After the leeks grow again, a new disposable leek knife is used to harvest them, and so on.

So looking at the entire history of the explosive development of Hallyu, from the beginning to the end, there have been a lot of popular boy and girl groups, as well as celebrities and artists.

But three or five years later, the only ones who can still be active on the screen are a few familiar faces.

There is a fundamental difference between this Korean boy and girl group that Yang Dongxu personally controlled at the beginning, and the male and female celebrities who are promoted.

This chapter is not over yet, please click on the next page to continue reading! The Korean artists he praised, even if the team was disbanded, their personal development was not bad, and they are still very famous now. For example, Kim Hee Sun and others are not the same as those in the past two years.

One-off boy and girl groups can compare.

So now the Korean entertainment industry is moving closer and closer to the artist assembly line of the previous generation.

Behind the seemingly glamorous girl group, % of the huge amount of money earned belongs to the economic company, and the artists can only get the guarantee of the novice contract.

And when the novice contract ends and the celebrity artist feels confident and wants to increase his profit share. If you are sorry, just go and play by yourself. If you can continue to be popular, you will be lucky.

The company has begun to promote newcomers to positions, and will continue to receive % of the income according to the newcomer's contract. Your position will no longer exist.

Of course, Liu Zongsheng obviously does not want to follow this model, using celebrity artists as cash cows, then cutting off a crop of leeks and throwing them away, and then cultivate the next wave.

This is contrary to Haina Entertainment’s goal of not relying on celebrities and artists, but striving to build a large platform for the entertainment industry.

What Liu Zongsheng wants to do is to find a team to help those grassroots and online singers who are currently popular in China to plan their career paths, develop their personalities, and increase their profits. Both parties will benefit from each other and generate revenue for the company.

If the ready-made resources and on-site team are not used and combined to increase the company's profits, isn't it obvious that he is unqualified as a general manager?

"It just needs to be packaged a little bit, and things like commercial performances and song monetization should be smoothed out. It doesn't have to reach the level of money-making that the hyped boy bands and girl bands do.

Just make use of these ready-made things. After all, these things are a waste just sitting around. They will not be like Korean BS, which will undermine the success of others.

But what I have to say is that BS has been really good at this in recent years. If Haina hadn't had his own clear direction of development and had been developing well and making considerable profits, I would have wanted to wield the little sickle like BS.

Cut the leeks in a hurry." Liu Zongsheng said half-jokingly.

But all joking aside, the Korean Wave is really profitable, and it’s really eye-catching to some entertainment companies.

Compared with Chinese artists, the growth cycle is too long and the revenue path is slowly increasing.

The cultivation, group formation, launch, hype, and harvesting of Hallyu all in one go is really too smooth.

First select a group of good seedlings and cultivate them conscientiously for a year or two, and then rush through all kinds of training to debut in one year. Then all kinds of publicity and hype will keep up, and you will be able to achieve the ability to harvest first-line stars in an instant.

As for growth in a step-by-step manner, unless you are lucky enough to perform something popular or sing something that is popular. Otherwise, if you want to reach the top, if you want to achieve the ability of a group to attract money, you will not even think about it for three to five years, and you will have to work hard for ten or eight years.

It is also very common in the entertainment industry.

But what about K-pop?

It can be launched on the market in two years at most and make a lot of money, because the foundation is too weak to last long, it doesn't matter. This team cannot be left behind, and the next team will quickly make up for it, giving full play to the bad nature of men and women who like the new and hate the old.

The little sickle waved wave after wave, swish, swish, it was really making money.

"Go and say hello to Mr. Li, and then go talk to the people at BS. Be careful and don't go too far. Haina is not short of the money. If you fail, the gain will not be worth the loss." Yang Dongxu pondered for a while and said.

As Liu Zongsheng said, it would be a waste to put such good resources in front of you and not use them.

And this is not all bad for the artists. They can make more money, which is mutually beneficial.

Of course, although he agreed to Liu Zongsheng’s proposal, Yang Dongxu still reminded him, “This is just a side job, just treat it as a benefit to company employees.

Don't be distracted by basic development, and at the same time, accelerate things like original intellectual property rights. After all, if we want to build a world-class platform like Hollywood.

Some basic rules must be clearly defined without hesitation from the beginning, and no gaps should be left. Otherwise, it will be too troublesome to make up for it in the future.”

"Well, I have been working on this seriously. And I communicated with the State Intellectual Property Office at the beginning of this year.

We are preparing to crack down on the plagiarism of songs, movies and TV series in the entertainment market. However, the crackdown was postponed due to the disaster. We are actively preparing these days and can start it next month at the most.

At that time, I will invite several bosses from the entertainment industry in Xiangjiang to participate in this severe crackdown. It just so happens that you want to rectify the entertainment industry in Xiangjiang, so you can kill two birds with one stone and save time."

"As long as you can distinguish the priorities." Yang Dongxu nodded with satisfaction.