Pioneer of the Rebirth Era

As the CEO of BMW China, Han Jun naturally knows that Xuri Technology is actually a company owned by his boss at home.

It stands to reason that with the current rapid development of technology, there is already a trend of taking the shape of a business empire. There is no problem for BMW China to be a sponsor of certain activities for the anniversary of Rising Sun Technology Company.

But being a sponsor of a sailing platform always feels a bit inferior.

It is true that this game is very popular, but from the perspective of the domestic ecology, the game is still an industry that makes money, but is criticized for not being very popular.

Therefore, if you let a high-end and high-end car brand like BMW China sponsor the other party, you will always feel like you are being lowered by the other party.

Especially China's BMW and extremely top sports car brands such as Maserati and Ferrari.

Using a luxury brand as a sponsor for a game is like using a bear's paw to make roujiamo. This feels very lousy and lowers the image of your own brand.

But this is the company of his own big boss, so Han Jun was a little embarrassed when he had a meeting with several senior executives.

"Tell me what you think, or what other people think of this advertising invitation during your meeting?" Yang Dongxu asked with a calm face.

"Well..." Han Jun hesitated for a moment, and then said truthfully, "I feel that if we cooperate with Xuri Technology, it would be no problem. A leading technology company and a powerful automobile brand complement each other.

But just sponsoring a game from Rising Sun Technology, I feel that the game is not worthy of our car brand. Even if we are a sponsor for YY, I feel that it has lowered the quality of our car brand.

Domestic consumers have different needs and views on brand advertising than foreign consumers. Chinese people's requirements for brands are that the car drives in a stylish way and has face, of which face is very important.

As for foreign brand advertising, the more important thing is visibility, letting the public know about the brand, and then using sports stars and Hollywood superstars to attract consumers to spend.

Let BMW China be a sponsor of the game. Many parents in China are very controversial about the existence of the game. So this sponsorship is not a win-win situation, but it feels like using the brand of BMW China to increase the other party's worth and class."

"Since you understand clearly, then refuse. You don't need to ask me about such things in the future." Yang Dongxu said.

"this......"

"Okay, let's get ready for the meeting. If we encounter something like this in the future, whether it's Rising Sun Technology or Hurricane Construction.

In short, you are the boss of BMW China, so you only need to consider issues from the standpoint of BMW China.

If you support BMW China, I will definitely support it. If you reject anything that is harmful to BMW China, even if it is a hurricane building, I will reject it. Do you understand?"

"I understand." Han Jun nodded immediately.

"Okay, let's get ready for the meeting." Yang Dongxu also stood up, and the two of them walked to the conference room together.

There is cooperation between the companies under him, and he personally agrees with this. After all, why waste resources when they can be optimized?

However, he is firmly opposed to the practice of using one company's losses to make up for the losses of another company, and it is impossible for him to approve of this.

For example, using the China BMW automobile brand to enhance the game's quality would seriously affect the image of the China BMW brand. How could he agree?

I just don’t know who from Xuri Technology proposed this advertising invitation.

Han Jun, who was walking out, seemed to see the doubts in his big boss's mind.

So he said, "The call from Sun Yang said that if China BMW is willing to agree, they can advertise China BMW for free, or they can pay money."

Not only does the advertising tender not collect money, but it also gives money to the sponsors, which is quite strange.

But note that if Sun Yang came up with and endorsed a game, there would be nothing strange about it. Because anyone who is not blind knows whether BMW China will lose or make money by sponsoring games. It would be strange for BMW China to agree if they don’t give money.

.

Seeing that his big boss remained silent, Han Jun continued, "The only reason why this plan became an issue is that Sun Yang spent money to hire BMW China as a sponsor.

There is also the reason why China BMW has solidified its brand impression on the younger generation in advance. Many young people cannot afford China BMW now, but they will become rich in the future.

With this brand effect in advance, when they choose a car, they will definitely choose BMW China."

"You are all right in your considerations." Yang Dongxu nodded.

This is true, including Sun Yang's desire to spend money to hire BMW China to improve the competitiveness of his own game. Both parties did nothing wrong from their own perspectives.

"However, while you are preparing to plant seeds in the hearts of consumers in advance, you must also consider the current popularity and brand value of the Chinese brand. What is the value of the popularity among young people who pay attention to the game in exchange for lowering your profile to endorse the game?

not worth it?"

Han Jun was stunned for a moment, frowned and thought for a moment, "It doesn't seem worth it. Sun Yang called and said this in person, otherwise we wouldn't even consider the others."

Yes, if Sun Yang hadn't called, Han Jun wouldn't have even considered this matter, and wouldn't have convened a meeting with several senior executives to turn it into an issue to ask his big boss for instructions.

Because it is Sun Yang, and Xuri Technology is owned by his own big boss. So Han Jun’s first reaction was that this matter should be done, and then he considered the pros and cons based on what should be done. In fact, Sun Yang called about this at the time

Just say no directly.

BMW China is now the No. 1 domestically produced automobile. It has even established its reputation in the world. Maserati and Ferrari sports cars are luxury cars that many foreigners dream of.

Therefore, if Xuri Technology has a game abroad that has such appeal in China, then this advertising cooperation will be a win-win situation.

But this game is in China, and domestic consumers’ perception of the brand is first of all about style and face. It’s not like foreigners do. The sponsor of this game I like to play is actually Ferrari. It’s so cool. I

Also buy a Ferrari.

The first reaction of domestic consumers when they see China BMW’s endorsement game is that luxury cars are also starting to make a lot of money?

Because of the high-end style accumulated by luxury brands, I instantly felt that I was being pushed down a notch.

"The attitude towards e-sports is still unclear. Although Internet laws are gradually improving, there is no clear statement on electronic games only after consultations and consultations. Sun Yang probably wants to build up the momentum of BMW China.

.”

Yang Dongxu thought about it and basically figured out why Sun Yang made such a call to Han Jun.

Nowadays, when it comes to game endorsements, no matter how much money you offer, celebrities won’t accept them. This shows everyone’s attitude towards games.

So once BMW China takes over the job as a sponsor, Sun Yang can say to the outside world that even luxury car brands are optimistic about the gaming market and will become sponsors in the future. The gaming industry is really not a piece of shit that only makes money and has a bad reputation.

Then...there is naturally room for other operations.