Pioneer of the Rebirth Era

After the matter was discussed, Li Yihang and Zhu Hengyi went to discuss with the person who wanted to jointly develop a private island, and Yang Dongxu and Wei Fei walked out together.

"Baifeng's acquisition of Thai Red Bull is almost completed and will be back soon. How long do you think it will take to acquire domestic Red Bull?" Wei Fei couldn't help but ask.

The acquisition of Red Bull can be said to be a major plan for Baifeng to enter the beverage industry. Once Red Bull is affiliated with this brand, the products of the beverage company established by Baifeng can use the mature Red Bull offline channels to complete nationwide instant distribution.

It has also opened up channels to enter the international beverage market. In short, as long as it takes over Red Bull, everything after that will basically be smooth sailing.

Before encountering the encirclement and suppression by international giants, Bai Feng could enclosure the land as much as he wanted as long as his horse was fast enough. Such as Uni-President, Master Kong, or the current Wahaha.

She will be the one to catch up from behind. After all, Red Bull is sold all over the world, not to mention domestic Red Bull companies, which can compete with Thai Red Bull. Not to mention the final victory, the performance is rising year by year.

After taking down this awesome brand and sales channel, as long as Bai Feng doesn't have the brains to turn the product into a defective product and put it on the market to make money, she will basically have a place in the beverage industry, and she will be a big boss in the world.

"Thailand Red Bull cannot forcefully acquire China Red Bull. One reason is that the bid is too low. When investing, they gave a peach sapling. When they wanted to pay back, they wanted to dig up the fruit-bearing peach tree and give the part to the person who planted the tree.

money.

The second is that Red Bull has too much share in the Chinese market, and it is impossible for officials to watch helplessly as foreign capital plunders it so easily.

Now these two problems have basically disappeared after Baifeng acquired the Thai Red Bull brand. It is impossible for the Ministry of Commerce to prevent the acquisition and merger of domestic companies.

And everything is standardized and not an illegal operation, so when the acquisition of China Red Bull can be successful and a firm foothold in the beverage industry can be achieved, it depends on whether Bai Feng is willing to spend more money after returning to China.

You can sign the purchase contract at any time when the price is in place. If the price is not willing to give up too much, it will take a while." Yang Dongxu said.

"Are you very optimistic about the market for this kind of functional drink?" Wei Fei couldn't help but ask after they got in the car.

“It’s not that I don’t see much of this market, but with the development of the domestic economy, when food and clothing are no longer a problem, the direction of the consumer market will definitely change.

In the future, the main market for men's consumption will definitely include aphrodisiacs, while women will only buy cosmetics, skin care and whitening products. The elderly hope that they can live longer, not to mention children. Milk powder will make diapers wet when they are just born.

Then toys and various children's clothing.

These will become the main force in the consumer market in the future. Therefore, there is definitely a market for functional drinks in the beverage market, and then natural mineral water, coupled with the current focus on health-preserving scented tea, the basic foundation is considered stable.

As for whether the beverage company will expand into food, such as instant lunch, egg yolk pie, biscuits, and other aspects, it depends on the company's development strategy."

"When you put it like that, the beverage company is not just a beverage company. You are developing into a comprehensive group." Wei Fei looked at Yang Dongxu in surprise, not expecting him to be so optimistic about the future development of the beverage company.

"Since we can develop to this point, why not? Not only develop into retail food, but also expand into grain and oil, and then link it with other agricultural products. A large food group based on agriculture will be formed.

When expanding into grain and oil, you can also seek support from the state on subsidy policies for the development of local agricultural companies. The higher authorities will definitely be happy to see the emergence of such a powerful domestic food company.

After being affiliated with agriculture, we can then develop into meat products, such as ham sausages, beef jerky, and braised food. The development market here is huge. Don’t think that ordinary retail food only costs a few dollars a generation and is inconspicuous.

Well, the output value will go up to RMB 100 billion." Yang Dongxu said with a smile.

"Then after you expand into food, the farms you invest in will be marketable, right?" Wei Fei joked, he felt that Yang Dongxu's pie was a bit too big.

"It seems that after taking over the Red Bull brand, you won't get some Chinese herbal ingredients from me, and I don't need to provide raw materials for the scented tea." Yang Xu shrugged indifferently.

In fact, he is not simply trying to impress Wei Fei with his talk, but if Bai Feng really wants to delve into this industry, a large comprehensive agricultural company is definitely the way to go.

Once the food is ready, it is not impossible to develop seeds and fertilizers later. Many international giants do this. This is the development direction of this type of company.

There are only two situations: if the development is good, it can expand branch lines, or if the development is not good, it can only stick to the main line. Foreign agricultural giants have already drawn the direction arrows in the direction of advancement. It is definitely right to follow this path.

And you said that retail products such as bread and beef gang are not that big of a deal, but bulk commodities such as grain and oil, as long as Bai Feng can withstand it, the state will definitely provide policy support.

Enterprises that are closely related to people's lives include national enterprises that are doing so well. There is no reason for foreign capital to step in and get a share of the pie.

In addition, Bai Feng's standing height is sufficient and her strength is also strong. There will be no situations where she will be tricked by others, or she will be coerced into being acquired by foreign capital. She does not need to be too strong. As long as she stands up, no one can really take her.

How about it.

There is policy support from the top, and the bottom is not afraid of competition from any competitors, so is it surprising that such a company has developed?

This is not a high-tech industrial technology patent that has been blocked by others. As long as you are strong enough, there are basically no barriers to it. It can be said that the future is unlimited.

Of course, this industry seems to have no upper limit, but it is not that easy to develop.

For example, Coca-Cola and Pepsi-Cola have not raised their prices, which is a good industry barrier. For ordinary people entering this industry, you really can't resist this kind of small profit but quick turnover barrier to occupy market share.

And the products in the food and beverage industry are basically like this. Before instant noodles cost 4 yuan a bowl, food companies made a lot of money.

When everyone realized that this industry was making money and wanted to rush in, the packaging of mineral water increased to 2 or 3 yuan, while a bowl of instant noodles still cost 4 yuan.

If a food company used to earn 2 yuan from a bowl of instant noodles that cost 4 yuan, but with the development of the economy and currency devaluation, the cost is now 3.5 yuan, and people only earn 50 cents.

The family has a big business and mature sales channels, and the average profit is 50 cents, which is quite a lot.

You have just entered this industry, and you have opened various factories, bought production lines, and hired celebrities to advertise, and the cost has been as much as 5 yuan.

If you want to compete with others, you can only sell a bucket of instant noodles for three and a half yuan, so you can break the cost to occupy the market share. But how many people can afford to burn such money?

Even if you burned money in the early stage and captured the market, when you want to make a profit, do you have to raise the price back to 4 yuan and make a profit of 50 cents?

Consumers have become accustomed to your price of 3.5 yuan. Now that the price suddenly increases, how much market share can you hold on to the market share that you spent money to capture before?

If you fail to hold on in the end, will the previous money spent on marketing be in vain?

Therefore, a seemingly simple market with low threshold is actually more difficult to survive than those industries with technical content.

It’s easy to make progress! But it’s hard to live!

However, these human bodies are obviously not a problem for Bai Feng, which makes him a bit invincible.