Pioneer of the Rebirth Era

The legal case of Millennium Supermarket is now abuzz on the Internet. Especially with the first live broadcast of the trial by a big V, it has set off the first wave of online discussion.

In the high-level conference room of a domestic video portal, a very obvious 361 LOGO web page is projected on the wall.

The projector is directly connected to the computer, and the court trial is being played on the computer. Although the picture is slightly paused, the playback is very smooth, and the sound recording is also very clear, just like watching it live.

The live court hearing played on the projector lasted for ten minutes. Ten minutes later, a thin figure sitting in the main seat of the conference room clapped his hands.

The assistant next to him tacitly turned off the projector, turned on the lights in the conference room, and the entire conference room lit up. Everyone's eyes couldn't help but focus on this thin figure.

"We have all seen it. Although there are still some flaws and unstable images, others are already ahead of us. In the future, this kind of online live broadcast technology will be the top priority for video websites.

I won’t say when our technology will surpass others, but I won’t say it’s better than others, but at least we can keep up, right?

No matter what industry we are in, the leader eats meat and the follower drinks soup. Now that we are unable to eat meat, we all have to drink soup, right?" After saying this, the emaciated figure glanced around the entire conference room.

Finally, it fell on a middle-aged man with gold-rimmed glasses beside his hand.

The person being watched had no choice but to speak up, because he was the head of the R&D department, and he certainly could not avoid such technical matters.

"We are still developing the technology for live video. After all, such a large-scale live broadcast is different from the live broadcast of R Live, and the technical requirements are higher. For example, 361 technology is so good. This live broadcast of the court trial is actually delayed by about 5 minutes.

Our current technology is mainly focused on the input and conversion of live broadcast information. The playback end is mature but information transmission is a problem."

"Just tell me directly how long it will take to break through this technical barrier. The court hearing on 361 is delayed by 5 minutes. Can we come up with the live broadcast technology that delays it by 10 minutes? Even if it is delayed by 15 minutes."

Website video live broadcast is not only the live broadcast of this kind of news, but also the live broadcast of sports competitions and the live broadcast of major national practical news.

If you do it well, you can treat the video website as an online TV station. This is a strategic piece of cake that must be won.

This may not make any money, but it will definitely attract traffic. For example, for example, the live broadcast of NBA games, which is relatively popular now, has tens of millions of viewers for just one game, and it is definitely a powerful tool for website traffic.

And only if you attract tourists and increase the traffic can you have the basis to retain this traffic and become a means of making money for your website. Without traffic, the website will basically be useless.

"Half...four months, give the technical department another four months."

"I can only give you two months!"

This scene not only appeared on a certain fox portal, with the development and rise of the 351 video section, domestic video websites also sprung up like mushrooms after a rain.

What's NetEase, what's cool, what's Qiyi... In short, the emergence of 361 video website is like opening a new door for domestic Internet companies.

Coupled with the previous incident of Google spending huge sums of money to acquire the oil pipeline, it has added fuel to the hearts of the CEOs of these Internet companies.

At the same time, we must also clearly understand the main channels for attracting traffic to the Internet in the future. Of course, the network attracts more traffic than video websites, but this is a new channel that everyone can compete with, and it is also an indispensable wandering channel in the future.

Even big guys like 361 are rolling up their sleeves and doing it themselves. Internet companies like them cannot fall behind.

Coupled with the lessons learned from the previous 361 browser, they no longer dare to ignore 361’s actions.

They didn't look down on the 361 browser at the beginning. How much money can you make with a free browser?

At that time, website browsers were still begging for portals. If your browser didn’t have a few major portals to support it, what would netizens click on to see?

But now if you want to be listed on the homepage of 361 Browser, you have to pay for every position. As for not wanting to pay...

Now 99.9% of domestic users are using 361 browser, and many users will not save the URL just because they watch a certain TV show online or read news content on a certain website.

You always click on the 361 browser first and look inside. If you no longer display it in a conspicuous position, and users don’t know how to enter your website even if they can’t find the link, how can you generate traffic?

So 361 is free to ordinary people, but when it collects advertising fees, it really makes money. This is the profit of the monopoly.

With such a lesson learned from the past, seeing that video websites are profitable, they naturally have to keep up with the pace and not let the 361 family dominate anymore.

Lin Wei walked out of the conference room with a calm expression. Although there was no expression on her face, there was fatigue and confusion deep in her eyes.

Just now, Ninetowns also held a meeting on convenient services such as live streaming of news on video websites. The resolution of the meeting was similar to that of other companies that want to make video websites. They asked the R&D department to step up research and development and develop the live news section of their own video websites.

come out.

In fact, Lin Wei was opposed to The9's launch of a video website, because in her opinion, The9, which did not have a portal as its foundation, was simply not capable of building a video website.

Instead of investing a lot of energy and R&D expenses into this, it is better to think about how to develop your own games and CC.

I spent so much money on a variety show called "Superstar Life", and it certainly achieved certain results. But the final harvest did not meet expectations, and it was always beaten by Rising Sun Technology, which fully shows that in this regard, Nine

The city has no advantage.

What is the foundation of Ninetowns?

Original games and carrying the banner of domestic games are what Ninetowns should do, but now Ninetowns is moving further and further away from this path.

First, I concentrated my energy and funds on CC, but as a result, CC was half-dead. Then I invested my energy and funds on video websites, but the result was still a big difference compared to 361. I was always being led around by the nose and would end up lying on the ground sooner or later.

So from the beginning, she thought that even if she didn’t continue to create the characters of her own domestic original games, spending money on CC would be better than building that video website.

Now that we continue to increase investment in video websites, it is better to develop mobile games. Although smartphones are now popular, the mobile game market will definitely be a broader market than computer games in the future.

As a result, they didn't listen to these good advice at all, and focused on using Xinlang as the foundation of the portal website to start their own network drainage journey, and then use the traffic from the website and blog to feed back to the game and CC.

But Xinlang itself is already an outdated portal. Although blogs are now popular, there are always shadows of post bars that are gradually being abandoned by the public. This is not a life-saving medicine. Sticking to your heart and continuing to dig deep into your own advantages and consolidate the foundation is the best way.

.

pity......