Pioneer of the Rebirth Era
Chapter 1852: Unwinnable
The Fat Dong Lai model of Millennium Supermarket started to be promoted. At first, everyone felt that it was nothing. After all, the short video platform is not very developed now. It is difficult to feel the improvement of the service quality of a supermarket by just listening to what others say and not experiencing it yourself.
.
However, although the short video platform has not become popular and cannot be intuitively felt, YY space and YY groups are now very popular. Some photos of the service details of Millennium Supermarket have begun to become popular on the Internet.
For example, if you don't mention the water in the plastic bag when buying seafood, the working principle of Millennium Supermarket is to tear open the corner of the seafood bag to let the water inside flow out.
This is in sharp contrast to the current seafood shop owners in the market who want to sell you half a catty of seafood with one catty of water in it, and sell you half a catty of hairy crabs and want to tie it up with three catties of binding rope.
Also, you can calibrate the scale at Millennium Supermarket at will. Whether you put a bottle of standard mineral water on it or weigh something at home, you can always find an explanation if the scale is inaccurate.
This is undoubtedly in sharp contrast to the unscrupulous merchants who sell you ten kilograms of something in the market, but the weighing result is less than five kilograms.
In addition, all products in Millennium Supermarket indicate the production batch, quality, grade, cost price and pre-sale price. In short, everything is very transparent.
Cheap things let you know where they are cheap, expensive things also let you know where they are expensive and are absolutely not a scam. Such clear price tags and transparent operations set off the market in an instant.
Even if some items are more expensive, they are still very popular with consumers, because if you want to carefully distinguish the batches of items of the same brand that feel expensive, the products of this brand and this series, even if they are sold in Millennium Supermarket, are more expensive.
It is also more expensive than other stores.
What's more important is that what Millennium Supermarket sells is absolutely genuine. In recent years, Millennium Supermarket has not only established itself as a national enterprise, but also has a golden reputation.
It has also set up another golden sign, that is, all products are strictly controlled for quality. Whether it is the production date or the production quality of the product, you can choose whatever you want, and there will be nothing that does not meet the national standards.
For some customers who prefer foreign brand products, Millennium Supermarket has also opened a separate sales area for imported products. As long as the imported products purchased at Millennium Supermarket are found to be shoddy, they can receive ten times the compensation.
In this way, the brand value of Millennium Supermarket is reflected. Many people would rather come to Millennium Supermarket to buy goods or imported products than go to the specialty stores of these products.
Because these days, specialty stores are also deceiving people. For example, car 4S stores are now being criticized as 4S stores. It is not uncommon for the products in various specialty stores to be substandard or sold as OEM.
Therefore, when similar products appear in other stores on the market and are compared with those in Millennium Supermarket, even if Millennium Supermarket is slightly more expensive, customers will choose to buy in Millennium Supermarket. This is how the brand is established.
The value of trust.
With the exposure on the Internet and the word-of-mouth word-of-mouth in stores showing the effectiveness of the Millennium Supermarket reform, all retail companies suddenly discovered that Millennium Supermarkets in every city were beginning to be overcrowded.
Overnight, all the high-end customers and loyal customers were wiped out by Millennium Supermarket. They want to continue to eat in this market. Apart from going to the bad food section where there is a competitive price war and seizing on the fact that consumers like to take advantage, there is no way they can grab the cake in other markets.
Millennium Supermarket.
So many retail industry leaders shouted: "The wolf is coming!"
This cry is undoubtedly inaccurate, because Millennium Supermarket is not a wolf but a dragon, a local dragon. If it expands its market overseas, it would be more accurate for those foreign retailers to cry "wolf is coming".
But no matter what, Millennium Supermarket began to make rapid progress, once again pushing Carrefour and Wal-Mart to the ground. Other second-rate supermarket brands and merchants also followed the first two and entered the cold winter.
As a result, retail companies that had never done anything like this recently jointly protested to the relevant departments, saying that Millennium Supermarket's actions were disrupting the market and seeking to establish a monopoly and must be severely punished by law.
Faced with these unfounded accusations, Hu Dashan first burst into tears and said that he didn't want to do this. He was forced to do this because of the previous smuggling incident. Although Millennium Supermarket won the lawsuit, Huang Niba
If it falls in the crotch, it is either feces or feces. The reputation of this brand has been greatly affected.
In order to continue to hold on to our position as a family enterprise, in order to benefit the general public and allow our compatriots to buy reliable products and eat reliable vegetables, we had no choice but to carry out such reforms.
He also countered by saying that businessmen should have a sense of social responsibility, make money through fraud and greed, and just earn the benefits they deserve, and the rest should be left to benefit the people.
This statement is very consistent with the theme that the country gets rich first and then gets richer, and entrepreneurs should shoulder a sense of social responsibility.
In addition, Hu Dashan placed the list of widows of various martyrs recruited by Millennium Supermarket every year, the donations made every year, and various tax details in front of the relevant departments.
Those colleagues who were clamoring for trouble suddenly stopped talking. Not to mention the first two senses of social responsibility, every penny they paid out felt as if it was killing them.
The last tax details alone are enough to shut them up. If they continue to clamor for more information, there is a high probability that the entrepreneur will become a prisoner.
Therefore, these people know that they will die if the Millennium Supermarket model is fully implemented, but they can only hold back and dare not make any more troubles. Otherwise, they really think that Hu Dashan, as a representative of a national enterprise, no one behind him is following the right procedures.
Would you like to check your account?
Especially in an internal meeting, an official official lost his temper and said that some people don't do the work themselves and don't want others to do the work. Others get jealous after they do the work and insist on destroying the people who do the work.
In this way, the original so-called group that jointly fought against Millennium Supermarket suddenly ceased its efforts. Those who had the connections were ready to change careers. Because of the big mountain of Millennium Supermarket that established this place, the sky for this industry could no longer be seen.
There are smart people who feel that they can stick to one side, and if they can't resist, then they learn. Although they earn less, they can at least make money with peace of mind, and start to move closer to the Millennium Supermarket model.
Some have no connections and are not smart enough, so they are ready to start a price war. Since good food cannot be eaten, they will have to eat bad money.
Some smarter ones are targeting the more remote small markets in the country. Anyway, with the scale of Millennium Supermarket, it can only be opened in cities.
In some small counties and even some small towns in rural areas, Millennium Supermarket cannot operate at all due to location and passenger flow reasons. Although these places are not as profitable as in cities, they still have a share of the cake.
All in all, the joint lawsuit was useless, and they were almost sent to jail after being taxed. After this road was blocked and unable to contain Millennium Supermarket, fellow retailers began to use bodyguards one by one to find a way to survive.
That's how people are, you won't know how smart you are unless you push yourself.
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