Pioneer of the Rebirth Era

After settling the matter at Xuri Technology, Yang Dongxu flew back to Yanjing.

He didn't go back to Yanjing to check how Yang Dongjie was doing in his studies and when the game studio had been opened and settled down. He was here for a meeting.

Since the last time he received a special pass for the introduction of foreign film and television works and entertainment programs, Haina has been actively preparing for the introduction of overseas films. After planning for so long, he finally has an idea. He is going to try out which ones to see the market response.

Got some practice.

Therefore, Yang Dongxu, the big boss, must come forward and hold a meeting with the other party first to express his importance to this project.

Otherwise, such a big thing and such a large market would be handed over to Heiner. It is a bit unreasonable for a big boss like you to not show up at the meeting.

The content of the meeting was actually not as official as expected. Although there were minutes of the meeting, the atmosphere of the meeting was quite relaxed and not that serious.

The main purpose is to discuss the current international television and film environment, as well as the difficulties encountered in the export of Chinese film and television works, and some aspects that should be paid attention to when introducing foreign works.

After the whole discussion, the radio and television side felt that they were more confident about introducing foreign films. Yang Dongxu felt that the support from the higher authorities to liberalize this market this time was quite strong, and he could make Haina's side more bold.

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When the meeting ended, it was already noon, so Yang Dongxu followed him to the cafeteria for a meal before going to Haina Company. Liu Zongsheng was already waiting for him in the office.

"Have a seat, have you eaten?" Yang Dongxu took off his suit and handed it to Zhang Jing next to him, and opened some of the openings around the neck of his shirt.

Although he usually wears casual clothes as comfortable as possible, even for banquets, he wears loose clothes. But when he goes to an official meeting, he obviously can't dress so casually.

After all, this is not a private exchange with Chen Weimin. This time, I am going to a meeting to take minutes. So I must wear this formal attire.

"I've already eaten. The food in our cafeteria tastes good. You can try it when you have time."

"You are obviously sarcastic that I don't come to the company often enough." Yang Dongxu smiled and waved his hand, "You sit down first, I will take a look at these information."

Liu Zongsheng was waiting for him to ask him to approve the document. The content of the document was the issue of the introduction of foreign films that he had just discussed with the officials in the meeting.

Liu Zongsheng has sorted out the list of imported movies. In addition to the names of the imported movies, the information also includes the type and general content of the movie, as well as the reasons for the introduction. So there is a big pile.

However, Yang Dongxu reads information very quickly. You don’t need to read these things carefully. You just need to take a look at whether the movie has anti-Chinese tendencies and whether there are any sensitive incidents.

Of course, the cast list must also be reviewed, and there must not be any films with actors who speak against China.

Half an hour later, Yang Dongxu closed the folder in his hand and said, "Delete the films that exaggerate dark violence and horror films. Don't consider these in the short term. Even if they can pass the review, don't introduce them for the time being."

Domestically, the management of film classification and parents taking children when going to the theater is not strict. Therefore, this kind of film must consider this aspect.

The first batch of movies to be introduced will tentatively be classified into three genres: comedy, science fiction and action movies. Among these three genres, first choose a large-scale production to test the waters and see if any of them are acclimated."

Although as someone who has experienced it, he knows that those Hollywood blockbusters can sell well in China. But this matter cannot be done so bluntly and directly.

It would be better if everything behaves reasonably and smoothly. Anyway, they will definitely make money, and at this time, they are the only ones with the exclusive rights to operate, so there is no need to worry so much.

"Understood." Liu Zongsheng nodded, "What does it say about the division?"

"We will give them whatever share Hollywood gives to Chinese films."

"Is this... not a little too low?" Liu Zongsheng couldn't help but ask.

If we were to pay the movie share that Hollywood has set for Chinese movies, this would be no different from robbery.

“It doesn’t matter whether it’s low or not, it’s just this price. And don’t talk to these people about opening up the Chinese market right from the start.

Let's just see if we can buy out the broadcast rights of these films in China first. Many domestic films are very popular in China, but when they are sold abroad, why are they bought out for just a little money?

Is it because these directors and investors are stupid?

no!

It's because they had already made a lot of money in China and were running into trouble when it was released abroad. At this time, someone suddenly jumped out and offered to buy out the broadcast rights.

Although the price was a bit low, compared to the fact that there was no place to show it, and you couldn't make a dime abroad, the low buyout price was actually quite exciting, so we sold it at a low price.

The same principle also applies to Hollywood films. Those blockbusters have already made enough money in other markets. For them, the sudden opening of the Chinese market is an unexpected surprise. It is better to make profits than not.

And these foreigners are not philanthropists. They also understand the principles of investment. Now they will sell the movie to you at a low price. When the actors in their company become well-known in the country, they can double their income from other aspects.

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The low-price buyout money given to you is regarded as paying the promotion fees of those celebrities in China in advance. So you don’t have to give them face when negotiating."

After hearing Yang Dongxu's words, Liu Zongsheng thought carefully and found out that this was really the truth.

At the same time, in fact, not only those popular movies, but also some unknown movies, you can also consider buying them outright.

Some movies are not popular in Hollywood, but maybe they will blossom in China?

Anyway, it doesn’t cost much to buy out these movies, so just treat it like opening a blind box. If it doesn’t work out, buy the remake rights and adaptation rights together, and treat it as the film and television inventory IP for Heiner.

By then, if you have enough IP and templates saved, you can film whatever you want, or you may be able to make a fortune by selling these remake rights. In short, it is impossible to lose money. This is what the big foreign film companies like to do.

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"Okay." Liu Zongsheng nodded first to show that he understood Yang Dongxu's instructions.

At the same time, my mind began to think about the areas that could extend the profits based on what Yang Dongxu said.

The boss points out a direction. As the general manager, these profitable points are his responsibilities that he needs to consider, otherwise he is not qualified as a manager.

After talking about the movie, Yang Dongxu asked, "It's all about movies and TV shows. Are there any big-name foreign stars who want to come to China to hold concerts or other performances?"

"Mike's concert was so successful that I must have been very excited, but they don't have the same confidence as Mike, right?" Liu Zongsheng said.

"Yes, let's talk about it later." Yang Dongxu nodded.

Those who can hold concerts across countries must be big-name stars, while small stars simply cannot afford to hold such concerts. The bigger the stars, the more they cherish their feathers.

They are definitely not willing to try to come to China to hold a concert before they are sure that the concert will be sold out. Otherwise, if they suddenly come to China to have a cold weather, and then be reported by those bad and loud-mouthed media after returning, wouldn't they be damaging their own brand?

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