Pioneer of the Rebirth Era

"Stop being so pretentious here, what can you do? Hurry up and say I'll treat you tonight." Zhu Hengyi said.

"Brother Zhu, we agreed that everything you spend here will be mine." Li Yihang, who was sitting not far away, answered.

In addition to the money required to raise horses here, other things such as storing wine and smoking cigars here are provided by the owner Li Yihang for free without charge.

Of course, if you are holding a banquet, or specifically want famous wine worth hundreds of thousands or millions, you will need to pay for this out of your own pocket, but Li Yihang will usually pay for it in such situations.

"How many times have I told you that you can call me Brother Heng or Brother Hengyi, but you are not allowed to call me Brother Zhu. Do you want to treat me? Open a bottle of 50-year-old Moutai and treat me." Zhu Hengyi glared at Li Yihang angrily.

Li Yihang shrugged and said that he had not heard this sentence, and turned around to continue chatting with Qian Liang as if it was nothing.

"Damn!" Zhu Hengyi snorted angrily.

Then he turned to look at Yang Dongxu. Lai Tianqing also cast a curious look, wanting to know what kind of trick Yang Dongxu had up his sleeve.

"The main rival of MSG is chicken essence. The reason why MSG failed to recover and was surpassed by chicken essence is because there were rumors that if you eat too much MSG, you will lose your hair, eat too much, you will get gray hair, and you will even get cancer if you eat too much.

Although these questions were later proven to be rumors, and even appeared on TV stations and newspapers to refute the rumors, the effect was minimal, because at this time, Chicken Essence took the opportunity to advertise in various ways about its health.

In the minds of the public, the perception that eating MSG is unhealthy and eating chicken essence is healthy has been formed. It is difficult to reverse this perception, so MSG failed to recover and chicken essence directly dominated the market."

"How can you change this perception?" Zhu Hengyi thought about it.

"of course!"

"What can we do?" Lai Tianqing couldn't help but be curious.

It is difficult to reverse something that has formed public perception. Sometimes, even if there is any breakthrough subversion, it will take a long time to slowly reverse it.

At this time, Yang Dongxu was so confident that he could turn the situation around at once. He was really curious.

"It's very simple. It can be done in one step. Just let people read the ingredient list."

"Huh?" Zhu Hengyi and Lai Tianqing both had question marks on their faces. Isn't the ingredient list included in all foods?

What's the use of seeing this?

If this is useful, MSG will soon turn defeat into victory.

Seeing the two people with confused faces, Yang Dongxu explained, "The ingredient list has always existed, but only a few people actually read it. Many people are not in the habit of reading the ingredient list.

In the ingredient list of chicken essence, salt and monosodium glutamate are the main ingredients, and then other additives and the like are added. The price of chicken essence can easily reach five or ten yuan, while a pack of MSG only costs two or three yuan.

So you just need to let the people know that adding a small amount of MSG and a little salt will have the same effect as using chicken essence directly. Which one do you think the people will choose?"

"The main ingredients of chicken essence are salt and MSG?" Zhu Hengyi and Lai Tianqing were both stunned.

The two of them are even more confused now. Since the main ingredient of chicken essence is MSG, why is it that MSG has been in trouble due to various rumors, but chicken essence can dominate the market?

"If you don't believe it, you can buy a pack of chicken essence and you will know it. The first two are salt and MSG. As for why MSG has been in trouble due to rumors, chicken essence has not been affected.

As I just said, rumors have great influence. At the same time, many people do not read the ingredient list. They just heard that chicken essence is more healthy, and everyone subconsciously thinks that chicken essence is more healthy and buys it without looking at anything. This is called conformity!"

"Your intention is to let people who didn't read the ingredient list before read the ingredient list, and then awaken the people?" Zhu Hengyi said.

"Yes, this is the first step, and the second step is when everyone realizes that compared with chicken essence and MSG, MSG is more affordable. That's the time to start a price war. If the product is good or cheap, who can you say?

win?"

"What if the price of chicken essence drops accordingly?" Lai Tianqing couldn't help but ask.

"Then let's lower the price. A price war in this area is better than trying to build a chicken essence brand, find celebrities to endorse, and spend all kinds of money on publicity to save money. And after such a wave of operations, can you finally make the brand

Setting it up is also a problem.

It is definitely not as simple and straightforward as starting with MSG. Moreover, this trick is guaranteed to make money without being familiar with it. If we win, we can directly use MSG to have a say in the condiment market.

If you lose, the big deal is to change the MSG factory to chicken essence. Anyway, the main raw material of chicken essence is MSG. When the time comes, we can just use celebrity endorsements in advertising." Yang Dongxu said.

"This method of yours..." Zhu Hengyi didn't know how to praise Yang Dongxu for a while, so he could only give him a thumbs up. This method is so stupid. You make a lot of money when you win, but you don't lose anything when you lose.

.

He really wanted to open Yang Dongxu's head to see how long the melons in his head were, and how he could get along with him in such a way that had the best of both worlds.

If Yang Dongxu knew that Zhu Hengyi wanted to open his head and take a look, he would definitely roll his eyes, and then look at him with disdain, "Boss, this is not some profound knowledge, this is common sense in life. I usually just take a look and think about it when I enter the kitchen.

Just one click will do.”

"Go get a pack of chicken essence and a pack of MSG." Lai Tianqing shouted to Li Yihang.

Suddenly everyone in the small building looked at Lai Tianqing in surprise, and Li Yihang looked confused. He didn't know why Brother Lai suddenly asked for chicken essence and MSG.

Have a barbecue?

No, shouldn’t barbecue ingredients be needed for barbecue? What is the procedure for chicken essence and MSG?

"Why are you standing there in a daze? Hurry up and order someone to buy it." Lai Tianqing said.

"Hey, okay!" Although his head was confused, he heard the words clearly. Li Yihang stood up and was about to tell the people below to buy.

At this time, Yang Dongxu called out to the other party, "Don't go to the trouble of running out to buy them. Let someone go to the back kitchen of the villa to have a look. Just get a pack of chicken essence and MSG. You need to bring the bags and don't put them in the seasoning box."

"Hey, okay!" Li Yihang responded and ordered the people below to get it. He scratched his head as he walked, obviously unable to figure out why these big guys wanted chicken essence and MSG.

Not only was he confused, everyone else in the small building was also filled with questions.

"Brother Lai and Brother Zhu are planning to enter the condiment industry and have chosen chicken essence and monosodium glutamate as their test points." Yang Dongxu explained.

The other people nodded in confusion, as if they understood something, but they didn't seem to understand anything.

Two giant tycoons enter the condiment industry?

This gives them the unreal feeling of using a cannon to kill mosquitoes. Then you enter the chicken essence and MSG industry. What are you going to do with chicken essence and MSG now?

See how others do it and prepare to imitate it yourself?

don't know!

Completely confused.

"Let Brother Zhu and Brother Zhu explain to you. I'm going to go ahead. A friend is having a banquet over there, and I'm going to say hello." Yang Dongxu got up and walked outside.

"I told you not to call me Brother Zhu!"

"Okay, Brother Zhu!"

"grass!"