Pioneer of the Rebirth Era

Yang Dongxu is not the only one who is confused. Ma Fengyun has also become a little confused recently. He has now established Cainiao Logistics as a logistics system, so it is only a matter of time before he gets rid of his dependence on Yang Dongxu in logistics.

Of course, it is still unrealistic to completely get rid of it. After all, Dafeng Logistics is now the largest logistics company in China. After several years of crazy expansion, it is no exaggeration to say that except for Huaxia Post, which has more online stores than him, other logistics companies

It’s simply not enough in front of Dafeng Logistics.

At a time when many logistics companies that have emerged in recent years are still encircling the city and racking their brains to capture a certain area. Dafeng Logistics began to bring logistics points to the countryside as early as two years ago.

It can be said that when most people in the country, especially the grassroots people, are not familiar with new shopping models such as online shopping, and are even wary of rejecting them, the logistics point of Dafeng Logistics has already penetrated into the grassroots level earlier. It is better than Taobao.

It's developing very fast.

So for now, Dafeng Logistics is the main force in the shopping flow of Dabao and even Jingdong.com, playing an irreplaceable role. Because in addition to the logistics base that goes deep into villages and towns.

The transportation channels of Dafeng Logistics are not comparable to other logistics companies. Sea, land, air, and even international logistics Dafeng Logistics are second to none. Unknowingly, the seemingly inconspicuous logistics company has long grown into a behemoth.

Therefore, although Ma Fengyun's Mo Zheng and his rookie logistics can grow up and take charge of the matter, they are not the main reason. The main reason for Mo Zheng is Alipay.

If we say that Dafeng Logistics is like a strong and powerful man holding Di Bao in his arms, Di Bao still has no strength to struggle.

Then Alipay seems to occupy the heart and even the soul of Dibao. As the external resistance grows stronger and stronger, it will be able to break free one day, but unless the heart and even the soul are desperate, there is really no way to let go.

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So he used Ant Financial to replace it, but the replacement effect was not very satisfactory, and there was still a long way to go before replacing the heart of Alipay.

However, it is still far away from replacing Alipay, but the development of online shopping is developing rapidly, which means that Ma Fengyun clearly wants to get rid of Alipay.

But he had to keep running with Alipay, because in this era of rapid development of online shopping, he couldn't stop and get rid of Alipay before moving forward. If he stopped for a moment, he might fall behind, let alone stop and change his heart.

go ahead.

Therefore, celebrities can't wait to change their hearts in the next second, but they have to continue to move forward with this heart they don't like, and watch this heart absorb the nutrients they worked hard to get and become stronger and stronger. This you

How can Ma Fengyun not be stunned?

"All financial service-related licenses have been issued, but popularization is a big problem." Ma Fengyun is sitting in the reception area of ​​the chairman's office of Alibaba headquarters, surrounded by the eight kings of Alibaba.

The person who spoke was Sun Yuntong. The nickname within Alibaba is the God of Wealth. The top executives of Alibaba all have their own nickname. Especially Ma Fengyun, who loves martial arts. His nickname is Feng Qingyang. Naturally, the people below him have the same nickname.

Follow the same example.

However, although they all follow the same pattern, their nicknames are not randomly chosen. For example, Sun Yuntong’s nickname is God of Wealth, which is not for nothing. As the CEO who digs out treasures, he has earned tens of billions for Alibaba.

Of course, this is Sun Yuntong at this time. Although Sun Yuntong in the previous life was also called the God of Wealth, he also made tens of billions for Alibaba. But in Ruyun in 2009, he was no longer sitting in Alibaba's office.

In the previous life, after the Alibaba B2B company was listed in 2007, he was announced to be studying in December of the same year. In 2008, before the Olympic Games started, he resigned from the position of president of Taobao in March, and then left Taobao.

He never came back.

In this life, because of the emergence of Yang Dongxu, the development of Dibao has been more rapid. However, there has been no internal division.

The reason is that the assistance given by Yang Dongxu is quite good, but the pressure given is also very great. It is so great that even if there is any gap between Ma Fengyun and his Eight King Kongs, they are pressed together tightly and cannot be separated.

"Do it! And increase promotion efforts!" Ma Fengyun gritted his teeth and said.

There is still a chance to replace Alipay if we do it, but if we don’t do it, there will be no chance at all.

In fact, Ma Fengyun felt aggrieved at this time. If he had obtained all financial-related business licenses earlier, Alibaba's online payment system could grow together with Dibao. If Dibao was successful, the online payment system would also succeed.

You can get two more trump cards at once.

However, because Yang Dongxu’s Alipay was making too much noise before, the China Banking Regulatory Commission was very strict in reviewing and auditing. As a result, Alibaba’s own payment system was never able to obtain a license, and thus missed the golden development period.

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Now if you want to popularize your own payment system, as Sun Yuntong said, this is a big problem.

Because Yang Dongxu’s Alipay has a very good reputation in the market and people’s trust is very strong. In this environment, you said that online shoppers should stop using Alipay and use Alibaba’s own payment system.

It also allows people to connect bank cards to this payment system and enter bank passwords and other operations. There is a saying that many people's first reaction is definitely to reject it.

Especially since I don’t tie you to this thing, I use Alipay to shop online as usual, so why do I have to tie up another payment APP?

This is also the difficulty in popularizing it. If there is only one choice, then even if people feel conflicted, they will definitely tie it up for the convenience of shopping.

Now that you are not the only choice, your resistance will naturally be at its strongest.

So if you can't force it, you can only use inducements. What Ma Fengyun said about increasing efforts in promotion can actually be directly interpreted as giving me a heavy subsidy!

It's really not possible to directly isolate Yang Dongxu's Alipay from Taobao. I don't know if there will be any problems with Yang Dongxu's Alipay if you do this. Anyway, Taobao will die instantly.

Can't we isolate and treat the head office differently?

Use your Alipay to purchase goods for 100 yuan, and you can get up to 95% off for customers, and even more generously include free shipping. You can use my Alipay payment system to get a 10% discount, and after successful shopping, you will get rebates, red envelopes, gold coins, etc.

Various welfare rewards.

In a word, if you use my payment system to make purchases, it is cheaper and more cost-effective than using Alipay.

Of course, it must not be so blatant at first, otherwise Yang Dongxu would not be a vegetarian, and Alibaba is now bent on taking back the ownership of online payment.

But this was taken back on my own initiative when I was ready, not on Yang Dongxu's slap and then left on my own.

If you are forced to isolate yourself and use Alipay to withdraw money, you will die. Likewise, if Yang Dongxu withdraws from Alipay and withdraws money, it will be the same.

Even if I now have my own payment system, I won’t be completely disappointed, and I can still breathe a sigh of relief.

But during the time when people were using Dibao's new payment system, other competitors had already developed so much that they were ahead of Alibaba.

What's more important is that when these consumers are accustomed to the charming little fairies on other shopping websites when Alibaba implements its own payment system, if you want to bring this consumer back to this platform, the cost will be high.

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So what Ma Fengyun can do now is to test and test the boundary of Yang Dongxu's tolerance, and try his best to promote his payment system within this boundary.