Pioneer of the Rebirth Era

The next morning, Yang Dongxu appeared at the headquarters building of Haina Company. This big boss, whom he had not seen a few times a year, made consecutive appearances yesterday and today, causing many Haina employees to speculate whether the company was making any big moves.

.

But in fact, there were no big moves. Yesterday was because of the celebration. Today, it was because Haina had achieved great success in the filming of Zhu Xian.

However, the international entertainment market is still dominated by Hollywood, so the main topic of the meeting is to affirm the current achievements. At the same time, we should calm down and continue to work steadily and not to make rash advances, and gradually launch various genres that have been cultivated for many years.

The overseas novel market is transforming into film and television works.

The other biggest controversy is whether Haina should recruit a group of traffic stars to make money.

I don’t know if it’s because Haina is so awesome on the regular track that other peers can’t see hope. Or because of the inertia of historical development, capital’s eyes are always focused on money.

After the traditional way of making money through works became more and more expensive, capitals discovered the password to make money through traffic, so the market for traffic stars began to rise in the past two years, especially in South Korea, which basically started mass production.

And they don’t just try to attract traffic to package stars one by one, they just do it one team at a time. First, they use their team debut to generate a wave of money.

After the team becomes a little difficult to make money, they will disband and go solo again. After the solo career is about to get colder, they will start various CP bindings, all kinds of scandals and all kinds of unbelievable things to maintain exposure.

Return the bacon to the pot and fry again, squeezing out every drop of moisture.

Compared with traditional stars who rely on their works, some stars may not be able to have a popular work in their lifetime, and some stars even have a lot of big names and stars, but they cannot be popular at the cost.

The way traffic stars make money is much simpler and cruder. It is not too simple to spend money to create a character. Money is nothing in the eyes of capital, as long as the money can generate money, as for the character, it is easier to do.

With the current ethics of the media, basically capital wants the audience to see that side of a popular star, so the audience can only see that side, which is not a problem at all.

Saving time and making money quickly is not a project that capital likes. So in recent years, except for Haina, other companies in the industry have more or less begun to rely on this aspect.

Even though some traffic stars who have made successful debuts seem to have returned to China to set up their own studios, there are capital shareholders behind the studios. Otherwise, why would the Chinese market let you, a returnee from overseas, eat meat?

So in many cases, you don’t look at how much money the traffic stars make. If the traffic stars are so stupid, why do they still receive so many invitations and endorsements?

You have to see whether these traffic stars can still make money for capital, as long as they can still bring benefits to capital. Even if the audience feels that he is a piece of shit, capital will still bring this piece of shit to the audience, not only for you to watch, but also for

Smell it. As for whether it makes you sick, what does capital care about?

"Let's keep busy with our own affairs, and don't get involved in such things. Zhu Xian 2 is about to start now, and the first season of Where Are We Going, Dad will be released soon? Then there are Running Brothers, and other movies and TV series,

There is also the matter of the international star Hua Xia’s concert, aren’t these enough for you to keep busy?”

Although I know that no one complains about having too much money, it is not a question of more money and less money now. Let’s not talk about whether getting these traffic stars will ruin Haina’s brand.

With all these things on hand, Haina doesn't have much energy to start new projects. Doing this will definitely create a bad brand. If it's small, it won't be worth it. If it's big, I won't have the energy, so it's better not to do it.

And even if he doesn't do it, Yang Dongxu can still reap the dividends of this wave. First of all, Korean trainees are very popular at the moment. Many Chinese trainees go to South Korea first, and then export to domestic sales to gain traffic.

Which entertainment company is the most powerful in promoting trainees in Korea?

It must be the BS of Li Fuzhen Holdings, and these traffic stars need to lose traffic after exporting to domestic sales, right?

At present, traditional media Yang Dongxu has not much involvement, but with the huge territory of online media and the film and television platform of 361, no matter how much these domestic entertainment companies try to boost traffic, 361 cannot get around them, so they take advantage of it again.

Finally, after Where Are We Going Dad and Running Brothers became popular, many celebrities rushed to appear on these programs, and some even paid money to be exposed. When the time comes, these popular stars will be given a few invitations to invite guests.

So it seems that Haina has his own moral integrity and does not participate in this matter, but he is able to reap this wave of dividends through other methods. He keeps his reputation and makes money at the same time. It is a real win, right?

Yang Dongxu held a meeting in Haina. Some celebrities who attended the dinner yesterday did not leave after a night's rest. The next day, they met with some advertisers and some CEOs of other entertainment companies in the hotel's reception room.

For example, Wei Tsai met with two advertisers, and then met with Mr. Wang from Huayi and several well-known mainland directors.

Although Wei Zai found someone to help him plan to make a living on Haina in the Mainland, that does not mean that everything is tied to Haina.

In recent years, it has become a new trend in the entertainment industry for celebrities to open their own studios, so Wei Zai also established a studio and let Hai become a shareholder to cooperate.

This kind of cooperation allows both parties to have more freedom. If Haina has resources, Wei Zai will take them, and everyone will cooperate and win-win. Haina has no resources for the time being, so Wei Zai will find resources on his own, and the money he earns will also be earned by Hai Na.

If you pay one share, both parties will be satisfied.

For example, among the two advertisers I met this time, one was from the international brand Gucci Men's Wear. This was the top resource Haina found. In the past, when such an internationally renowned luxury brand looked for spokespersons, the entertainment industry usually seemed very friendly and friendly.

The big names in the world can compete with each other like crazy.

And because Wei Tsai is now cooperating with Haina, the brand endorsement can be directly designated, and the price can be negotiated and signed. There is no need for an agent to find relationships at all. The endorsement contract is clearly announced to be tens of millions, but the internal price is simply broken.

Don't be too happy.

At noon, another wave of guests were sent away, and Brigitte Lin came to visit. Because she was away from work, she basically had nothing to do. After coming to Yanjing this time to get familiar with some circles, she was ready to leave, so she came over to have a chat with Wei Zai.

call.

"Ayu still has a few commercials to shoot in Yanjing. If you have a chance, you can ask Ayu to take you to treat Director Yang to a meal. Or you can go to Oulan Villa to have a look when you have time.

Several mainland entertainment industry bosses and some celebrities in Yanjing often gather there. It would be good for you to get to know more people in the past." Brigitte Lin said.

Tony Leung nodded to show that he understood, but he looked a little hesitant to speak.

Lin Qingxia seemed to have guessed what he wanted to say, "Don't worry about Andy's affairs. Your relationship is not good at all, but Andy is not a stingy person. It's not like he just ignored each other these years.

No interaction?

Even if you take a step back and say that you are targeting each other, since Director Yang has already nodded, then what happened before you is what happened before. Regarding some matters in the mainland, Andy will definitely not trouble you, otherwise he will hate Director Yang.

He still understands the principle that the gain outweighs the loss."