Pioneer of the Rebirth Era

Seeing a taxi parked at the door of his store, the greeter at the door of BMW China 4S was stunned for a moment, but he quickly opened the door with a professional smile: "Welcome."

Because the temperature outside is high in summer, the greeters are all standing inside the door, and the greeters are usually the shopping guides in the store who take turns.

Not only does it take turns to welcome guests, but also the sales staff who are waiting for the guests also take turns to receive the guests. For example, if you were the one who welcomed the last guest, no matter whether it was successful or not, then it will be the next person's turn to receive the next one.

This prevents salespeople in the store from only looking at well-dressed customers who appear to be able to buy cars, which will affect the store's image and compete for customers. Or a certain salesperson will compete with others through price comparisons and directly occupy high-quality customers, which will affect the store's image.

The enthusiasm of other staff. Of course, if a guest calls for you, you will be the one to receive the guest regardless of whether it is your turn or not.

"Hello, sir and madam, welcome to the China BMW 4S store. Do you want to see which car you have chosen? Or can I introduce it to you one by one?" The female salesperson also saw what had just happened at the door.

Departing taxi.

Especially since Ran Hao didn't see any big-name clothes, he lowered his rating on whether the man and woman in front of him were high-quality customers.

However, Ran Hao didn't see anything special here, but when he saw Qian Ying next to him, the high-quality customer rating was added back, and it went up a notch.

There is no way, although beautiful women are not necessarily worthy of rich people, but a beautiful young girl like Qian Ying is still in an international metropolis like Yanjing. If she doesn't find a rich husband or a partner with good financial ability, she will definitely lose this.

Looks.

Even if Ran Hao's financial ability is not very good, he would bring such a beautiful girl to see the car. When the time comes, the man will grit his teeth and the girl will fight for the same reason. He can't afford to order a high-end car, so he will order one for 300,000 to 400,000 yuan.

It’s also performance, isn’t it?

Therefore, the originally professional and polite smile on the female salesperson's face became a little more enthusiastic.

"Take me to see it first. If I like it, you can introduce it to me." Ran Hao said.

"That's okay, but sir, if you plan to buy a car at that price, we can look at this price first," the female salesperson said.

"If it's less than 1 million, it's best not to exceed it." Ran Hao said.

The smile on the female salesperson's face became even thicker, and the look in Ran Hao's eyes became a little warmer. It wasn't just that the turnover rate of female salespersons at Porsche was very high.

But the turnover rate of all the beautiful female salespersons of luxury cars is not low. But fortunately, the female salesperson has a good grasp of her temperament. She knows that Ran Hao has a female companion with him, so she just provides more considerate service and does not do anything.

deviant movements or looks.

The beautiful salesperson took the two of them to the BMW 5 Series Touring model first. Men all have the desire to buy a car and go on a trip, so it is a good choice to take them to see this model first.

However, Ran Hao shook his head when he saw the station wagon model. This station wagon model looked very powerful, but it didn't fit his aesthetic. He always felt that the car was sitting backwards, which gave it an indescribable weird feeling.

Seeing Ran Hao shaking his head, the female receptionist did not hesitate, and took a few steps forward to reach the BMW GT series. This model made Ran Hao's eyes light up, especially under the light of the 4S shop, this car looked

It's even more awesome now.

"Tell me about this car." Ran Hao said.

"Sir, you are really discerning." The beautiful salesperson first praised and then talked about the data of this car.

In fact, there are only a few points to buy, which are clichés such as how awesome this car’s engine is and how fast it can accelerate from 100 kilometers to 100 kilometers.

However, there are also new things such as electric closing doors, panoramic images, automatic reversing and driving computer display, etc., which are all things Ran Hao didn't know about before.

So these things sound very high-end, especially this BMW 5 Series GT, which is a mid-to-large car. Not to mention the buttocks are quite plump, which makes me like it even more.

So after the receptionist introduced a lot of things, Ran Hao glanced at the price on the sign next to the display car and said, "How much does it cost for one with a sunroof and without all the bells and whistles like seat heating?"

Ran Hao's question made the receptionist startled. Why do you need a sunroof? There is a saying that ten people bought it and at least eight people couldn't use it.

Just think about lying in the car and watching the stars and the moon. Those who can lie down in the car are either too tired to move, or they have no time to care about anything else. When they have time, they open the sunroof and enjoy the scenery.

A beautiful salesperson with excellent professional skills will obviously not speak her mind, let alone speak out, and there will be no trace on her face.

"The lowest configuration with a sunroof is the mid-range configuration, and the price is about 1.1 million."

"1.1 million is a bit too much. Isn't there any discount?" Ran Hao raised his eyebrows and continued without waiting for the female receptionist to say anything else, "Give me a discount. It's just this medium configuration. I'll order it now if it's discounted."

Car. By the way, do you have an existing car? And do you think black or white is better?"

The last sentence was obviously not for the female receptionist, but for Qian Ying, whose eyes brightened even more when she heard that he was about to book a car on the spot. At this moment, Qian Ying was unknowingly holding his arm.

"When you buy a car, it's up to you to make the decision." Qian Ying looked particularly obedient and well-behaved.

"Then choose the white one. The black one always feels too stable and not suitable for a young man like me. The blue one seems to be good too. Forget it, just choose the white one." Ran Hao muttered, then turned to look at the appearance.

The female receptionist who can score 7 points said, "If there is a discount, I will book a car. If there is no discount, I will go to other stores to take a look. I haven't looked at the Audi or Mercedes-Benz next to it."

The female receptionist kept the smile on her face and said, "How about this, sir, you and this lady go to the rest area to have a rest first, and I will help you apply for a discount from the manager."

"Okay, but hurry up." Ran Hao nodded politely, but the next sentence also showed that although he was easy to talk, he was not willing to wait without a bottom line.

"Don't worry, sir, I'll get back to you soon," the female receptionist said quickly.

In fact, she knew whether discounts were available, and even how much discounts she could give. If she wasn't an acquaintance of the manager or an important customer, the maximum discount of 95% off would have been astronomical.

But you definitely can’t say this directly. If you directly say that you can get a 95% discount, then the customer will most likely ask if it can be less, a 20% discount, or a 15% discount or something like that.

So it is better to apply. One person means that he will try his best for you as a customer, and the other person means that discounts are not given casually. There are difficulties in this.

In addition, there is another purpose, which is to spend more time observing the customer to see if he really wants this car. Or if he doesn't get a discount, he will look at other cars.

If it's the former, then the price will definitely be competitive, and you may have to add some service fees if you want to cash out the car directly. If it's the latter, then the price must be suitable for the event and not be too rigid.

After all, at this price, even if you give a 4S store a 10% discount, you can still make a profit, and you can still get a lot of commission.