Pioneer of the Rebirth Era

William was very excited. He felt that he had simply met a soulmate. As a sports shoe brand, Nike can be said to be a household name in the world, but in terms of clothing, because it has just started, it is a little less famous than other international big names.

In addition, other major international brands, while remaining vigilant and vigilant about Nike's entry into the apparel industry, are also constantly stumbling in secret. This has led to Nike's increasing investment in apparel in recent years, but with little results.

Now several of Nike's shareholders have begun to question whether it is right to enter the clothing industry, but William knows that if you want to become an international giant, it is obviously not enough for Nike to just make shoes, even if you make shoes the number one market in the world.

Just that big.

But entering the clothing industry is different. You can not only make men's clothing, but also women's clothing, and even children's clothing. Once the clothing industry is established, you can make socks, bags,... In short, you can do it.

There are too many.

Just sitting alone in the sports shoe market is tantamount to committing suicide slowly. Therefore, when many businessmen in the world, especially European and American businessmen, look down upon China, William himself, who cannot find any good ideas or inspirations in other countries,

Led the team to China.

As soon as he entered the exhibition booth of Zhang Chamber of Commerce, he was instantly attracted by the dazzling array of small commodities. Most of the small commodities might only be seen as decorations worn on the wrists and ankles. But in William's opinion, this was completely

Can be used on clothes.

No matter how cheap the raw materials are for handicrafts, as long as they are made into good finished products, they will instantly add a lot of artistic value, making them the first choice for accessories that can be worn on clothes.

At the same time, he had no interest in cloth at first. After all, he had seen the best textiles in the world and did not think he would make any novel discoveries in this regard in China. But when he saw silk, he completely abandoned this idea.

No matter the feel, color, or the fairy-like effect after the finished product is made, William seemed to see a beautiful princess and a noble prince.

In short, the value of using silk to make Nike's flagship clothing products, and even the highest level of luxury goods, couldn't be more appropriate. This is simply the hope God gave to Nike.

But what William didn't expect was that one surprise made him very happy, and two surprises already made him ecstatic. Who would have thought that there were three and a third surprise waiting for him.

And this third surprise made him even more overjoyed. It felt like the glimmer of hope for Nike's development in clothing that he saw when he encountered silk instantly turned into an open door.

Great, from a foreign dog!

With such designs paired with noble silk, William believes that Nike's clothing strategy, which has always been tepid, has become an instant hit. And if these designs can appear on the Paris fashion show, it will definitely cause a sensation around the world.

Watching the two 'female designers' cutting the cloth and starting to sew quickly, Wei Li couldn't wait to start walking back and forth. Hurry up, hurry up, he could no longer hold back the desire in his heart.

Finally he saw the finished product that made his eyes shine. William was like a child wandering around the display window containing toys. He wanted to reach out for any toy, but he was a little hesitant for fear of getting the toy dirty.

Suddenly a hand reached out and took the black, shiny but extremely dark suit in his hand. William's eyes suddenly raised and he was about to speak when he saw the young face that surprised him.

Picking up the suit, Yang Dongxu waved his hand and asked the male model who was still standing there in a daze to come over. The two female tailors just made the clothes according to his size.

When William felt that the suit should be framed and used as a collection, Yang Dongxu let the male model wear the suit directly with a look of pain on his face when it was hung in the Nike headquarters building.

A model is a model, and there is nothing to say about her figure. Silk, whether in the eyes of Westerners or Easterners, carries a mysterious nobility.

So when a suit made of silk is put on a model who is originally a clothes rack, the effect is natural. Even the onlookers who don't understand clothing feel that the male model looks much more handsome in this dress than before.

Just when everyone was marveling at how handsome the suit turned out to be, Yang Dongxu frowned and seemed a little dissatisfied: "The shoulders should be fixed with hard objects, and the waist should be tightened by an inch and a half, so that it can be more slim and set off the temperament."

.”

"Very good, already very good, it's simply a masterpiece of God." Yang Dongxu's words were spoken in English, so it was naturally William who responded to him.

"It seems that you are very satisfied with the design and the silk." Yang Dongxu said with a smile.

"Satisfied, very satisfied. This is simply God's guidance." Looking at the suit on the model, William's eyes lit up. He felt that Nike already had a magic weapon to compete in the clothing industry.

"Then let's talk about the characteristics of silk now. It is comfortable to wear and its silkiness is definitely the lowest among fiber materials. It absorbs and releases moisture very well and can retain a certain amount of moisture for the skin.

It can be sound-absorbing, dust-absorbing and flame-retardant. You can experiment with this yourself later. Then there is UV resistance, which you can also experiment with. The last one is because it is a natural fibrin molecule that contains 18 kinds of amino acids that the human body needs, and it has certain

health effects.”

"Is this really a masterpiece of God?" William kept sighing after hearing Yang Dongxu enumerate the many benefits of silk. However, while he was obsessed with silk clothing, William's eyes remained clear.

Obviously he is very satisfied with silk, and he is even more satisfied with silk garments. But as a businessman and a rational adult, he can show ecstasy when he likes something, but he will never become complete because of it.

Crazy and at the mercy of others.

"Of course, in addition to these benefits, it also has certain disadvantages. For example, because it is silk fibroin, it will fade when exposed to sunlight for a long time, and because it can maintain humidity, it is easy to wash, and it is not strong enough and cannot keep you warm.

, and it is easy to wrinkle." Yang Dongxu said, picking up the silk next to him and folding it in half to demonstrate to William.

This chapter is not over yet, please click on the next page to continue reading the exciting content! "This is not good news." William frowned.

It doesn’t matter what kind of warmth you have. If you can afford Nike, do you care about keeping warm? If you want to keep warm, you should buy a suit, but you should buy a down jacket.

Wrinkles are easy to deal with, the most you need to do is iron them more. As for the suction, you can just add a layer of lining to the suit. But fading is a big problem.

"The most serious of these problems is fading, but there are several other solutions to this problem. Although it cannot be completely solved, the practicality can be greatly increased. There is also a permanent solution, which is to use daily methods to modify silk, but

Fighting silk like this has a bit of an impact."

"Can you tell me how to do it?"

"We can talk about this later. In fact, I think the disadvantage of fading may not necessarily be an advantage." Yang Dongxu smiled. Silk has been fading since ancient times, and it is impossible for ancient people to wear faded silk clothes several times before they fade.

Just throw it away. Our ancestors have summed up a lot of experience in this regard.

Although it cannot completely solve the problem of silk fading, it can greatly improve the delay of silk fading and greatly increase the practicality of silk.

"Oh..." William glanced at Yang Dongxu thoughtfully.

At first he thought this young man was a genius in fashion design, but now it seemed that the young and shameless face in front of him seemed to be as shrewd as him.

"The most important thing about a luxury product is its nobility and rarity. If you buy clothes that are wear-resistant, non-fading, and strong. In fact, the durability of imitation products is better than the genuine ones, right?"

Yang Dongxu said with a smile.

As a person who has traveled through time from later generations, and a man who tirelessly reads international news newspapers, understands the business market, and researches major brands every day.

Yang Dongxu did not say that he completely understood the marketing routine of luxury goods, but he definitely had a deep understanding of it. And in later generations, there were a lot of news about the quality problems of luxury goods.

For example, a woman bought a Cartier watch with a leather strap. After buying it, the strap broke after wearing it every day for a short time. So she went to the brand store where she bought the watch to have them repair it and complained about the quality.

no.

At that time, the store manager of the brand store said: "Don't buy luxury goods if you don't have money. Luxury goods are not something you should have in your hands every day."

This sentence is very infuriating, and it feels like the store manager is defrauding consumers. But the real fact is that although the store manager’s words don’t sound good, his meaning is not wrong.

That is, luxury goods are not suitable for wearing every day. If you have to wear them, you must take good care of them. If you feel worried about the cost of maintenance after buying them, then you'd better not buy luxury goods. You can just buy a replica.

Show off the quality without needing maintenance.

"What methods you mentioned can be used to maintain and solve customers' concerns about clothes fading within a certain period of time?" William stared at Yang Dongxu with twinkling eyes.

"This is completely possible, as long as the customer doesn't let the clothes have any damage. And when selling this type of clothes, you can make a special note, and the customer can decide whether to buy it or not.

But because it is absolutely natural, its price must be much higher. It is at least 50% more expensive than those modified silk suits that do not fade."

"No, no, no..." William kept shaking his head after hearing Yang Dongxu's words: "I think at least twice the starting point can be worthy of its magical effect."

"It seems that I still have a lot to learn from you in terms of business." Yang Dongxu was stunned for a moment and extended his hand to William.

"Young people are sometimes kinder in doing things, which is a good thing." William stretched out his hand.

The two people held each other's hands, and then suddenly burst into laughter. The people watching next to the laughter were confused, and looked at the two people as if they were looking at two fools.

The movement here attracted the attention of many people in the distance, especially after they discovered that the person laughing was actually William. Many foreign businessmen who were also in the manufacturing industry couldn't help but came over curiously.

Such actions by foreign businessmen instantly attracted more people, making the manufacturing exhibition stand in a remote place instantly become the busiest place in the venue.

This made the organizer stunned for a moment and quickly sent additional security guards to calm the crowd to avoid congestion and other accidents.

"Why is this kid always looking for trouble?" A leader standing on the second floor frowned when he saw Yang Dongxu laughing with the foreigners in the crowd.