Pioneer of the Rebirth Era

What Bao Xiaomei discussed with Yang Dongxu was how to position the Huaxiu brand. Building his own brand was the goal he set when he first established Huaxiu.

In the past, because the market and environment were not very mature, and I had no reputation, I could only put it down temporarily, but now the OEM aspect is basically smoothed out. Therefore, the development of Huaxiu can be transformed from 100% OEM to self-operated brands.

one time.

Brand positioning is very important. This positioning includes target customers, clothing prices, etc. After all, when you mention a famous brand, people’s first reaction is that it’s expensive. As a result, you only sell a set of clothes for 100 yuan, even if someone buys them.

People don’t think that wearing such famous brands can bring glory to themselves.

Therefore, positioning customers is very important, price positioning is also very important, and quality also needs to be controlled. At present, Huaxiu plans to make famous brands, and has not yet planned to make luxury goods. Therefore, it is not said that the clothes produced are durable, but they cannot be worn.

It was over in just a few times.

After these are done, it will be the style of the clothing. According to Yang Dongxu’s attention, it must be mainly Chinese style. This Chinese style is not the Chinese style that some later generations printed some Chinese patterns on the clothes, or put a dragon on the clothes.

.

What he wants is a real Chinese style, but this currently has a small audience in the market, and the only ones that are famous are cheongsam, Hanfu, etc. Unless they watch martial arts TV, no one wears them at all.

"What do you mean, the clothing positioning is divided into two parts, one follows the West, and the other specializes in Chinese style?" Yang Dongxu looked at Miss Bao with some surprise: "But the audience for Chinese style is a problem that cannot be solved, right? Even for cheongsam.

Just a few people wear it.”

"I understand this." Bao Xiaomei nodded, a light of wisdom flashed in her eyes: "When you said you wanted to build China's own clothing brand, I was thinking deeply about this issue.

After all, we started late. It is indeed not easy to build a Chinese-style brand. There is no market in China, let alone abroad. Therefore, the current brand building can only be based on Western operations and business concepts.

But Chinese style is indeed a good way, so I plan to take it out and make it alone. For example, we will not sell Chinese windbreakers in the market, but launch a customized model like a luxury product."

"Customized?" Yang Dongxu frowned, feeling that this was even more unreliable. You have already said that there is currently no market for Chinese-style clothing, and there is no market for anyone to customize it? But just as he was about to say something, a light flashed in his mind.

Passed: "You mean the wedding dress?"

"Have you thought about this too?" Bao Xiaomei, who was originally calm and confident, had a look of surprise on her face.

She thought hard about this for days and nights, and even looked at all the cases of brand development. Finally, combined with the current domestic environment, she came up with the only channel that can promote Chinese style. Unexpectedly, she just clicked here.

Yang Dongxu immediately thought of it.

"No, it just occurred to me. Tell me why you want to do this?" Yang Dongxu looked at Bao Xiaomei with bright eyes.

When he thought of the 'wedding dress', the fog that had troubled him about how to promote Chinese clothing instantly dissipated. The more he thought about it, the more he felt that this method was a great one. Not only was it very feasible, but once the brand was established, it would be very helpful in promoting Chinese clothing.

It has a great auxiliary effect. At the very least, it can let foreigners know that besides cheongsam, there are other awesome clothing in China.

"That's what I think." Bao Xiaomei put away the surprise on her face: "Whether it's cheongsam or the Chinese style you want, or even more straightforwardly speaking, Hanfu, it's not as easy to promote it as it is in the West.

Not to mention other things, just wearing Hanfu, there are many people who don't know how to wear it. And wearing it is inconvenient for life and work, let alone wearing it to attend banquets and so on. It is simply nondescript.

Therefore, if we want to promote Chinese clothing, the first thing we have to do is to operate the market of Chinese clothing. When Hanfu appears in places like banquets, it does not look nondescript, but feels like a beautiful scenery.

In this way, wedding dresses or wedding dresses belonging to China are a good way to break through. First of all, wedding dresses can only be worn when getting married, and the more luxurious and grand the better, which is in line with domestic conditions.

In this way, we can fully express the beauty and nobility of Hanfu as much as possible, without having to worry about whether it is too complicated to wear or whether it is convenient to move around when wearing it."

"Very good, keep talking." Yang Dongxu nodded in agreement.

In later generations, no matter how popular Western-style weddings are and how Chinese girls like wedding dresses, even those who feel that the moon in foreign countries is rounder than in China, when they see the phoenix crown and harem, no one feels that it is tacky, unpopular, or too backward.

.The first impression of everyone who sees it is that it is graceful, elegant, and beautiful.

So he used this to create a breakthrough point for Chinese clothing. He felt that this positioning was really good. As long as there are a few wealthy people who are willing to go through the process of Chinese-style weddings through publicity, the marriage will be as instant as the increasingly popular Western-style weddings.

Can occupy part of the market.

"Furthermore, it is about simplicity. The more grand and luxurious the wedding dress, the better. In short, whether it is embroidery or inlaid jewelry, if you can use it well, you will never use it. If you can use 100 pearls, you will never use 99.

But in addition to the wedding dress, other clothing needs to be streamlined. For example, according to the Chinese wedding process, the newlyweds need to toast to the guests after the wedding ceremony. At this time, wearing a grand and complicated wedding dress is very inconvenient, and you need to change it.

Duplex."

Bao Xiaomei said, opening the folder prepared next to her, which contained many Chinese-style wedding designs: "Look at this style, this is called Xiuhe suit. Compared with wedding dress, it is still luxurious but more convenient.

, it’s very suitable to wear for toasting at weddings. There’s also this dragon and phoenix coat..."

This chapter is not finished yet, please click on the next page to continue reading the exciting content! There are many Chinese dress styles in the folder. Even Yang Dongxu, a person who has experienced the baptism of the Internet explosion in later generations, looked at it with amazement and sighed in his heart.

It turned out that there were so many styles of dresses in ancient rituals, which made him dazzled.

"I think we need to open a wedding photography company."

"Huh?" Yang Dongxu was stunned for a moment while looking at various pictures of ancient dresses. Apparently, he was a little confused by Miss Bao's sudden jump in topic.

“The customization I’m talking about includes, in addition to wedding dresses and dresses, photography, weddings, banquets, etc., etc., which includes the entire wedding from beginning to end. For example, we can provide Wedding etiquette.

Aren’t Italian wedding dresses, French romantic weddings, etc. becoming popular now? There were so many dynasties in ancient China. Although the etiquette systems were similar, there were also differences.

Therefore, we can introduce the ancient Qin wedding. When the couple got married, whether it was wedding clothes, wedding banquets, and procedures, all were in accordance with the ancient Qin etiquette. In addition to the ancient Qin, there were Tang Dynasty weddings, Ming Dynasty etiquette weddings, and Qing Dynasty Kangxi weddings. Let's do the wedding..." Bao Xiaomei became more and more excited as she talked, and Yang Dongxu became more and more excited as he listened.

This is not OK, this is simply too OK. Later generations often say on the Internet that every man has a prince dream, hoping to kiss his own Snow White. And every girl has a princess dream, or Cinderella marries a prince. dream.

To put this dream into perspective, as a Chinese man, everyone has an emperor's dream, and every woman wants to dream not of a princess, but of a queen. I can't give you a queen's dream like Wu Zetian. , it’s so perfect that you get whatever you want.

"Open, you must open a wedding photography company, well... it's not a wedding photography, it's a wedding, a one-stop wedding service. How to do it as noble as you want, and as cool as you want." Yang Dongxu waved his hand very boldly.

"Then please just make the reservation, and I will make preparations first. At the same time, we also need to consult experts and professors in our country who specialize in etiquette. At the same time, we also need to recruit embroiderers.

Purely handmade is already synonymous with luxury goods in the world. Therefore, the wedding dresses we launch must also be purely handmade. However, the cost is a big problem." Bao Xiaomei said with a frown.

There is also a saying on the Internet that it is not that China does not have luxury goods, but that not many people can afford Chinese luxury goods. Among them, the price of hand-embroidered Hanfu is many times lower than those of so-called foreign luxury goods.

What are Western-style wedding dresses? The most expensive Western-style wedding dresses are just studded with diamonds to increase their value, but Chinese wedding dresses are different, with silk, gold and silver threads, embroidery, gemstones, phoenix crowns... just pick them up and say the same thing. To put it bluntly, it's all about money, and the two are not on the same level at all. So ordinary people can wear Western-style wedding dresses, but not many people can afford to wear authentic phoenix crowns and harems.

"It's okay, the emperor's daughter doesn't have to worry about getting married, as long as the publicity is in place, and then we can find a few acquaintances from well-off families to do a few actual battles to create a sensational effect, we don't have to worry about rich people not coming to customize it.

Now let’s make preparations first. Whether it’s the formal attire or ancient rituals, they must be done clearly and without any mistakes. If there is really a historical dispute, just skip the nit-picking.”

Bao Xiaomei's worry about the high cost of such a customized wedding is not a problem at all in Yang Dongxu's view. No one understands the consumption power of luxury goods of future generations of Chinese people better than him.

As long as the brand is established, girls who see such Chinese weddings will be envious and jealous, and they will not be afraid that no business will come to their door. What's more, when it comes to things like marriage, in China, both men and women who want to get married and their parents are very willing to spend money.

of.

"Not only the dress and wedding process, we can also add some other elements. For example, ritual music, lion dance, and opera singing can be added to it. This is comparable to buying a few bottles of champagne abroad and opening a buffet like a party.

Weddings are more classy." With the introduction, Yang Dongxu's thinking began to diverge.

According to China's national conditions, a 60th birthday or an 80th birthday can be celebrated with a theatrical troupe and a temple fair or something. The wedding ceremony can be arranged on this scale.