Pioneer of the Rebirth Era

Easy to listen to. This music website, which seems very weird when explained in English, has an incomprehensible persistence.

For example, its name can obviously be translated in English, or it can be abbreviated for convenience. This is very common in companies with English names, but the other party has always used the word "easy to listen", which is completely unfamiliar to people who are accustomed to English.

The two Chinese characters of are hung on the website’s eye-catching homepage.

Many times there are users who like this music website. If they want to recommend this website to their friends, they can only send the website address, instead of directly saying the name, and let the friends search for it themselves. Because Americans, or British, or most of the world

No one understands Chinese, let alone how to spell Chinese characters. There is even no Chinese input function in the American input method.

But such a website has become incredibly popular very quickly. It has become the music website with the most clicks and the most paid members in the United States.

Even though several well-established IT companies later took advantage of the trend and launched their own music websites, hoping to quickly get a piece of the pie. They were still suppressed by this website and could not resist.

And when such an Internet company was connected with a Chinese record company whose development situation made people speechless, Joes seemed to have found the reason why the other party insisted on posting two Chinese characters that were difficult to search for. This was undoubtedly what he had always thought about.

The local British music that he wanted to promote had a slight resonance. This was why he was willing to accept the other party's invitation to have dinner.

British music once had its glory, and although it is good now, it is one of the mainstream pop music in the world. But compared to other music, it has undoubtedly taken a back seat, which is unacceptable to Joss. He wants to create another Elvis Presley

Come out, or make British-style music popular again, but it is undoubtedly very difficult to do this.

The reason why monopoly is called monopoly is that once this industry is dominated, it is difficult for others to squeeze in. At this time, the three major record companies in the world are undoubtedly three big mountains, and EMI is becoming increasingly pressured and unable to breathe.

Come.

So when Yang Dongxu sent an email to Joes with Yiting Music, he was undoubtedly moved. From the earliest phonographs, to tapes, to the popular compact discs in recent years, the development of music carriers has also promoted the entire

The music industry is booming, and online music is undoubtedly the focus of the next music carrier, even the mainstream.

He has been paying attention to Yiting Music since last year, because after taking over the online copyright of songs from the three major record companies, Yiting Music also discussed the online copyright of songs with other music companies, and among these music companies, EMI also

one of them.

He has been trying to promote British music in various ways. After signing an online song contract with Yiting, he carefully studied this website. Although he was surprised by the speed of success of this website, he saw another channel to promote British music.

.

Facts have proved that his vision was correct. Many of the British-style songs recommended by EMI on Easy Listening Music are much more popular than the CDs sold. They have even set off a wave of nostalgia for classic songs.

"You have built a very good website. If you want to raise funds, I am very interested." After sitting down, the red wine and steak were served. Jos picked up the red wine glass in his hand and gestured to Yang Dongxu.

"I just acquired an NBA team, so...I'm not short of money." Yang Dongxu smiled lightly.

Jose paused for a moment, then took a sip of red wine and lowered his head to cut the steak in front of him. Yang Dongxu also lowered his head and started to eat the steak. He said that he did not buy a team to show off, but to make the other party appreciate his financial resources.

With a certain understanding, we can achieve more sincere cooperation.

The two of them stopped talking and ate the steak in front of them in silence. After the meal, the two of them found a cafe to sit down. This was undoubtedly the place to talk about things.

"What do you think of Hollywood?" Joss asked very directly after sitting down.

"Although Hollywood is in the United States, it is global. This is what makes it great."

"Where's the music?" Joss continued to ask without changing his expression.

"Purely based on the entertainment industry level, music may be ranked third in the future."

"Why not second, or first?" A look of curiosity appeared on Jos's stern face.

"The development of the industry is closely related to the development of society. In the past, music could only surpass movies and become the largest entertainment industry. It was because compared to movies, music was easier to obtain, and it was first of all easy to carry.

The second reason is because of the social significance it contains, which can resonate with people who listen to the song. But convenience is always one of the highest subconscious selection criteria for human beings." Yang Dongxu said.

The look of interest on Joss's face became even stronger. It was obviously the first time he heard such an explanation of the music industry, so he nodded to express his recognition of the other party's opinion, but also asked his own question: "The future of music

It seems more convenient to choose, such as that MP3 you got."

"This is because the Yiting website has become so popular so quickly because it is convenient. This also proves my point just now. Compared with the convenience of music, movies will become more and more convenient in the future.

Compared with movies with visuals and storylines, although the emotions expressed in music are delicate, it is difficult to have the direct impact of movie images. No matter how good the MV is, it only lasts for a few minutes."

"anything else?"

"To develop diversified music, music cannot compare to movies in this regard. Take British music as an example, from the beginning of mountain rock music to the Beatles, then punk, and British folk songs.

For every music wave, a corresponding music genre is born and leads for a period of time. From this aspect, music is not as diverse as movies."

This chapter is not over, please click on the next page to continue reading! "They are all musical works that draw nutrients from real life. I don't think the music is worse than the movie." Joss retorted.

Facing Jos's rebuttal, Yang Dongxu smiled faintly: "To give a simple example, let's take magic. Movies can use various special effects to shoot a magic movie, but you can't use a song to make people feel that magic is

What? This is beyond the scope of musical emotion.

For example, the emotions that can be expressed in music can be more profoundly interpreted in a movie. But the emotions of a movie are difficult to condense into a song."

"Some of the resonance that music can bring to people cannot be replaced by movies."

"As long as it resonates, no one can replace the other. A song can move people, and a movie can also make people cry. Compared with the resonance of music, movies are more simple and direct.

You can't expect everyone to understand the emotions expressed in a song. But the emotions expressed in a movie can be more easily felt when you watch it with your eyes."

"Musicals can do this too." Joss still didn't want to admit defeat.

"That's just a niche. To be precise, anything that rises to the level of art will gradually become a niche. You can't expect people who are busy with work and life every day to understand musicals. Operas require a certain amount of artistic accomplishment.

Things. All they need is a cup of Coke and a box of hamburgers, and then they can sit and chat together and they will be happy."

"Then why don't you go make a movie or start a music website?" Joss snorted coldly. Although he didn't want to agree with the young man in front of him, he had to admit that what he said was the truth.

"Heiner makes music and also makes movies. And the income from movies has exceeded the income from records a few years ago."

"Then what do you mean by coming to me?" Joss was a little angry. He felt that the other party was looking for trouble.

"Make a variety show about music."

"Variety show?" Joss frowned, unable to understand the full meaning of this term for a while.

"We can think of it as a talent show, but it is somewhat different from traditional talent shows. His audience is not just for students from major music academies, but also for the general public."

"It seems a bit interesting." Jos thought for a moment and asked, "How to do it specifically?"

"I have already written the plan. After identifying other partners, we can hold a simple meeting to discuss it with each other."

"Other partners?"

"Sony, Universal and Warner, in order to make this variety show an epoch-making talent show, I decided that the five major record companies will join forces to produce this variety show. You are the first one I contacted among the invited partners."

"Then I feel very honored." Joss said lightly, and then changed his tone: "Besides me and the other three major record companies you mentioned, the other one wouldn't be your Hainer, right?

"

"Is there anything impossible?"

"To put it bluntly, young man, Hainer may be very powerful in your country, but internationally he may not even be as good as a small music company in Hollywood."

"So I got Yiting Technology together. The purpose of the audition is undoubtedly to promote newcomers. And if the songs sung by newcomers can cause a wave of listening on the Internet.

In this way, no matter whether this rookie in the draft can win the final championship, he will have the foundation to become popular. Then at least with a little guidance from the company behind the scenes, that draft variety show can make a group of newcomers popular."

"Is this the reason why you let Haina take a ride?" As an old man in this industry, Joss undoubtedly saw Yang Dongxu's purpose in doing so.

This is why Heiner is rude in its overseas expansion. In addition to being unable to break through the blockade of publicity, the inability to increase the popularity of its signed artists is also a headache.

If this talent show can be successful, then even if Yang Dongxu does not want to win the final championship, he can still bring out a few famous newcomers. In this way, if he spends money on promotion and promotion, he will almost gain something. He will no longer work as hard as before.

After more than a year, the entire company is still lifeless and unknown.

"Is there any problem? I contribute money and efforts, so I naturally have my demands. And your purpose of coming to see me today is not because you want to promote British music?

If in this talent show, one or two new British singers get a good ranking in talent shows across the United States or even the world. Many people like the British-style songs they sing, so

Even if you don’t win the final championship, you will be satisfied, right?”

"Whose is the final champion? Yours?" Joss smiled with sarcasm.