Pioneer of the Rebirth Era

Recalling the various variety shows he had watched online before, Yang Dongxu shook his head and instantly felt that American variety shows were really just like that. Aside from the fact that they were produced in the United States, and aside from the fact that everyone thought that American variety shows were similar to talent shows,

The competition programs are all fair and impartial, and don’t have as many tricky bonus points as the domestic talent show. In fact, these programs are just like that.

Take the very popular talk shows as an example. Perhaps because of cultural differences, domestic people do not find those foreign talk shows so funny when they watch them. But you have to say that although talk shows started to become popular in the United States, their development in the United States has not

It's lackluster and I always feel like I'm changing the soup without changing the medicine.

When talk shows entered the country, although in the early days they were imitated in various forms in the United States, with the emergence of the "Tucao Conference" later, you have to say that it was an innovation in talk shows.

When thinking of American variety shows, Yang Dongxu can't help but think of domestic variety shows. With the improvement of domestic living standards, popular TV series can satisfy ordinary people's desire to make appointments when they are bored at night, but the happiness they can provide is undoubtedly becoming increasingly scarce.

Therefore, variety shows are ready to come out, which is the demand of the market. However, currently only the official satellite TV's "Variety Show" is the only one in the country, and this leader has also entered a period of weak programs. Several improvements have achieved minimal results.

The ratings are getting worse day by day.

On September 26, the "Happy Boy" finals. After the track sung by Yiting Technology's "Happy Boy" was downloaded by one million in one day, the live ratings of the finals reached an astonishing 33.6%, starting from the top 16

The average viewership rating is as high as 26.3%.

For this reason, because of the previous gambling contract, advertising revenue was the only one item. Haina Technology made 110 million U.S. dollars in just three months, and the total advertising revenue was as high as 180 million U.S. dollars, which shocked everyone.

It has also caused widespread discussion. Because among Hollywood movies, any movie that can make hundreds of millions of dollars in profit is a pretty good achievement.

Last year's Hollywood movie "Prison in the Sky" had a total box office of 224 million U.S. dollars, but the investment was as high as 53 million. This is only the shooting cost. If publicity costs are also included, the total cost will be at least 100 million.

What about "Happy Boy"? From the previous auditions, to the rental of the hall, to the stage layout, and the publicity expenses in the entire process, it was only 30 million.

But what about the total revenue? If you include the TV broadcast rights, the brand value of the brand's instant popularity, and the song sales it drives, it does not include the profits that may be created after recruiting new people. A conservative estimate is about 250 million, which is larger than

Some Hollywood movies are even better.

An emerging industry that can attract money, as long as it succeeds, the capital will swarm in like sharks smelling blood. Just a few days after the finals were broadcast, Haina has received many requests to buy the rights and go to their own countries.

Not only Heiner, but also the four major record companies received applications for this talent show, and the prices offered were very attractive.

But there is one request, that is, I hope that the organizer of the talent show can send some management personnel to help form a team so that the quality of the talent show that can be broadcast in the country can be guaranteed. There are even people who want to rent on-site audio equipment and filming at high prices.

equipment.

With such an attractive application on the desk in front of them, the four major record companies couldn't help but feel a little bit worried for a while. Although the copyright is jointly held by the five companies, as long as the money earned from licensing is no longer Yang Dongxu's, but Yang Dongxu's.

It was divided equally among the five families.

But the biggest profit from this matter is still Yang Dongxu, because in addition to authorization, they also need management talents for the program team, such as assistant directors, photographers, and sound equipment.

And these all belong to Haina and have nothing to do with them. At the beginning, when they saw Yang Dongxu working hard and working hard, both the front desk and the back office were as tired as dogs.

He also kind of laughed at the other party, who was just like a coolie just to make money, and didn't want to cross people to join the program team for training. Because the copyright is shared by the five companies, if they want to shoot the next episode, they can't make a second season if they don't agree with Heiner.

Since Yang Dongxu was willing to pay and someone would take care of all the hard work, they were happy and free.

But looking back now, they are just big fools. Now even half of the camera crew that was originally hired to shoot the movie have become Heiner people. Even if they have not become a member of Heiner, they still have many positions.

People who have previously worked as interns on the program team can take their place.

In other words, after going through the talent show, Hainer has cultivated a professional variety show team for himself. Apart from the small amount of money they share and a few popular newcomers, the four of them seem to be beautiful on the surface, but they are strong on the outside and hard on the inside.

Even if Yang Dongxu gave up the rights to "Happy Boy", they didn't dare to pat their chests and say that they would definitely be able to rule out a talent show with the same level as the first season of "Happy Boy". At this time, the four companies gradually slowed down

After a while, we understand the importance of talent.

Sitting together for a meeting again, the representatives of the four record companies looked at Yang Dongxu with resentment in their eyes. During this period, although the company had a good harvest of profits and popular newcomers, the influence of the record companies also increased further.

The Yiting Technology shares they obtained have at least tripled after three months of constant speculation. But they are still not happy. Haina, who was obviously the weakest before, unknowingly gained more than the four of them.

The sum total of them is even more. They always have the feeling that their intelligence is being ridiculed.

Even now, Heiner still cannot affect their status in the record industry, but Yiting Technology has become popular and has become the undisputed leader of music websites in the United States and even the world.

And backed by such a thick thigh that suddenly became popular, Haina, whose development had been hindered in various ways, finally gained a firm foothold in the United States and had its own promotion channel. It can slowly and steadily expand the market.

.

"Don't be so unhappy. Whether it is the investment in Yiting Technology or the investment in this talent show, you have made a lot of money. Almost all of the 20 newcomers who were able to launch instant hits with a little retraining of professional knowledge were eliminated.

You four families have divided it up, and Haina will get two. Now each of them is a cash cow, and you have made a lot of money."

Yang Dongxu, who is sitting in the main seat in the office, was able to sit in this position because he contributed the most money and was the chief planner and director of the entire talent show. But today, he is still sitting here and he undoubtedly deserves it.

The regional CEOs of the four major record companies sitting below him, even though they looked unswerving, had undoubtedly recognized his status in their hearts.

"Next, how do we sell the copyright?" Joss first calmed down. Although the Asian boy in front of him had played such a trick under his nose, he felt that his IQ was insulted. But as a 50-year-old

A division general manager who is still active on the front line even after many years, he still has the heart to recognize the excellence of others.

"It must be licensed. If you have money, there is no reason why you can't make money. But you can only license it to one country or part of the region, and you will never sell international licenses. In other words, if they want to create such a draft, they can just do it in their own country, and internationally

It’s better for them not to get involved in this matter.”

After Yang Dongxu said this, the four people were even more sure that the person in front of them was definitely a little fox. However, there was no opinion on this suggestion and it was unanimously approved.

It’s not that the four major record companies don’t have competitors. After all, there are more than just four international record companies. Licensing is to make money, and it’s disgusting enough for them to have something like Hainer. They don’t want their competitors to take advantage of what they have cultivated.

money tree to enhance your own strength.

"When will filming start for Season 2?"

"The second season will be postponed to next year. When "Happy Boy" is held, aren't there many feminists who say that we discriminate against women? Then let's make the first season of "Happy Girl" first.

Anyway, the whole program is just to replace the male contestants with female contestants and there is not much difference. At the same time, it can also get through the fatigue period after the audience is excited about "Happy Boy".

If "Happy Girl" can maintain the popularity of "Happy Boy", then we will have two ace programs in hand. We will shoot the second season of "Happy Boy" in the first half of next year, and the second season of "Happy Girl" in the second half of the year.

Second season.

There are three to five months left in between to help the audience get through the period of aesthetic fatigue and at the same time cultivate the audience's enthusiasm. If nothing else, it's basically no problem to film these two shows for three or four seasons."

It’s not just the country that likes to join in the excitement and keeps launching sequels, even today you made “Big Brother” which became popular, followed closely by “Second Brother”, “Third Brother”... “Thirteenth Brother”

They're all out.

The same is true here in the United States. They will never let go of a popular movie series, variety show series, or any other popular and profitable project to squeeze out the last drop of value. Even if the second part is worse than the first, the third part will

The first one is worse than the second one. As long as this IP is still valuable, they will continue to make it.

"How will the crew be arranged for this shooting?" Ethan asked.

"Heiner has provided half of the show crew members. If any of you want to come in and learn, join us as assistants. But this time the crew members' salaries cannot be calculated as before. I think the crew members are worth 3 million US dollars."

The salary is very much in line with today’s Hollywood prices.”

"It fits your balls." This is the common curse in the hearts of the four district bosses.

Is this the price of a first-tier NBA star now? Looking at the entire behind-the-scenes staff in Hollywood, except for those big directors who have already become famous and have countless people investing in making movies, have you ever seen a crew whose total salary exceeds 1 million?

But they are stronger than others in this regard. If the positions of the two parties are reversed, even if they feel unhappy, they can only admit it by pinching their noses. This time they must send elite soldiers to join the group to learn. After they have a mature program group, watch

How can you be so proud?

Yang Dongxu naturally knew the inner thoughts of these people, but he didn't care. Anyway, even if he didn't agree with this matter, there was nothing he could do about it. After all, the four major long-form companies that were fooled once could not be stupid again.

So instead of making a fearless resistance, it is better to put the money in your pocket. Previously, half of the crew members joined the crew of "Happy Girl", and the remaining half were rented to other groups who authorized "Happy Boy", which can cultivate a large wave of people.

The talent behind the scenes came out, and it was he who made the profit no matter what.