Pioneer of the Rebirth Era

Today, the city center of Jianggan District in Hangzhou is extremely lively because two large supermarkets have opened at the same time. More importantly, these two large supermarkets are right next to each other. Each one has more bombs than the other and the discounts are bigger than the other.

, which made many onlookers extremely happy.

The spectacle of panic buying in supermarkets and traffic jams outside supermarkets. In addition to supermarket security guards, traffic police also need to come to clear the roads. Many people who come to buy things talk about it.

Until it closed at nine o'clock in the evening, the square in front of the supermarket was still crowded with people, as if all the citizens of Hangzhou City had come.

After closing, many shelves have become empty. Even some home appliances on the second floor that are not usually popular have been sold out by two-thirds, and many brands are out of stock.

Looking at the tired salesmen, Yang Dongxu clapped his hands to attract everyone's attention: "Everyone has worked hard today, but we also got off to a good start. All staff's wages have been doubled today."

"Oh...Long live the boss." The sales employee who was exhausted after a long day suddenly became excited.

The wages at Millennium Supermarket are generally higher than those of other retail employees, and the benefits are also better. People who come to work want to make money, so no one doesn't like getting double wages after a tiring day.

"But before you get your wages, you still need to stand for the last shift. The truck will arrive at the back door of the supermarket in a while. Everyone is working overtime today. First, clean up the garbage inside the supermarket, especially the leaves and other things on the shelves in the vegetable section.

Clean it up.

The salespersons in the commodity area will work overtime to put new products on the shelves. The salespersons in the vegetable area will clear the shelves and leave early. But tomorrow you have to arrive an hour early before opening to put tomorrow's fresh vegetables on the shelves.

Don’t worry, whether you leave late or arrive early, you will be considered as double overtime pay.”

At first, many employees frowned when they heard that they had to work overtime and arrive early and have to clean. But then they heard that the company was doubled. Smiling faces suddenly appeared, and everyone began to actively busy with the things at hand.

"Has the turnover statistics been calculated?" After a brief mobilization meeting, Yang Dongxu came to the cashier. Due to store area restrictions, there is no dedicated office in this supermarket, so several accountants count the money to review and calculate the accounts.

Supermarket security guards stood nearby to prevent accidents.

"I haven't calculated the details yet, but it should be around 700,000, of which electrical appliances account for the bulk. Today's discounts on electrical appliances are very strong, whether it is VCD or TV, not only in the store, but also in the warehouse. The stocking is reduced.

A third of it. But..."

Here Hu Dashan paused, Yang Dongxu nodded, and the first two people walked towards the door. When they reached the door, Hu Dashan handed Yang Dongxu a cigarette, and he did not refuse. The two of them lit it up and started smoking.

"Including today's employees' double wages, the goods sold at almost the original price, the transportation fees we lost, and the cost of raffle prizes, it is roughly estimated that we lost about 100,000 yuan today, and this does not include the rent of our supermarket and water and electricity.

What does it cost?"

If only one supermarket is open, even promotions will make money, because the discount does not need to be too large and a profit model of small profits but quick turnover can be adopted.

However, the two large supermarkets were obviously competing for customer traffic in a ring, and the selling price was basically at a loss. Therefore, when Yang Dongxu chose to open on the same day, he was prepared to lose money, but he did not expect to lose so much in one day.

.

Although he is a billionaire now, 100,000 yuan is only 99 cents to him, but this is a protracted battle. Carrefour, which has just entered the country, is aggressive and wants to dominate the world.

Today’s opening is just the beginning. Carrefour’s plan is to open at least 40 stores today. Millennium has already laid out almost all of its stores across the country.

But when Carrefour opens its doors with a big discount, some old stores will definitely do some discounts in order to retain old customers. So don't say a supermarket loses 10 a day, even if it only loses 50,000.

40 stores lost 2 million a day. This is just the beginning of the battle. The price war in the retail industry is undoubtedly a protracted war, which can take as little as a few months or as much as a year. Although it will not

We engage in price wars every day, but if we earn more customers during holidays, we will lose 2 million a day, and we need to prepare for at least 50 million estimated losses in the six months.

This is just a conservative estimate. If the situation is really red-blooded and the bayonet is red, it will not take half a year, or even a month, to burn out the 50 million.

"If you don't have enough money, let me tell you, I have prepared in advance. Even if Millennium Supermarket does not make a profit or even loses money this year, we must suppress the opponent's momentum.

In the retail industry, once you let the other party gain a firm foothold, it will be difficult to regain the market later, so you must attack them head-on and kill them with a sword before they have a firm foothold." Yang Dongxu reached out and patted Hu Dashan.

shoulders.

At the same time, he also expressed his determination. You must know that when Millennium Supermarket expanded ferociously last year, even if the profit of one store was used to open the next store, the annual profit was 320 million.

This year, including the new store opened today, the total number of stores opened by Millennium Supermarket across the country has reached 136. It has basically completed the nationwide layout, and there is no need to tighten the belt to open new stores quickly. Therefore, this year's profit can be conservatively estimated to double.

That is at least 620 million in revenue, and this number is only a lot more. Using so much money to fight, and being ready to transfer more funds to join at any time, shows Yang Dongxu's determination to maintain the domestic retail industry.

"I'm just afraid of the top..." Hu Dashan pointed at the night sky with a cigarette in his fingers.

He has no doubts about Yang Dongxu's financial resources. Not to mention, just a portion of Haina's annual income is enough to support Millennium Supermarket, not to mention other industries in Yang Dongxu's hands.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! He is not afraid of price wars in the institute, especially after Yang Dongxu gave him a guarantee that he can lose money. And since there is no problem with the capital chain, then

The only thing that can change the outcome is policy.

We must know that from the general trend, the country has liberalized most of the domestic market in order to attract foreign investment, and has issued many preferential policies. At this time, Millennium is struggling with Carrefour, and even trying to squeeze out the world of Wal-Mart.

What the No. 1 retail giant means is that the higher-ups may not like this approach.

"As long as it's not illegal, why should I give up the market I already occupy? Just do your own thing. If it's really a conspiracy, I'll directly file a lawsuit and point my finger at those people's noses and ask what national brands do?

You are very good, why should you cooperate with them to betray the country?" Yang Dongxu sneered, showing his white teeth.

If the two retail giants see the future fatness of the cake in the Chinese market, they will compete with him for the market regardless of the cost. After a period of time, each other may not be able to bear it. Yang Dongxu may accept the possibility of sitting down and having a calm talk with the other party.

.

But if it is because the other party is putting pressure on the government and interfering from a political level, he does not mind making some people who speak out lose face.

Originally, due to the introduction of foreign investment, Millennium Supermarket was weaker than these foreign-funded enterprises in terms of taxes and various subsidies. It was able to survive because it had enough funds in hand, and it now has a rudimentary logistics advantage.

We didn’t ask the country for help in asking for regional protection, so we were already striving for self-improvement. As one of our own people, we don’t want to help but we still want to turn our elbows outward. If he doesn’t believe it, he can’t find a sensible leader to help him speak out and say something fair.

The purpose of the country's liberalization of foreign investment into the country is to develop the economy, but not to allow all of China's market economy to be dominated by foreign capital. Those who are incompetent need to swallow their anger. This is okay. Who makes us inferior to others?

You have an advantage but you don't have an advantage, and you help outsiders bully your own people? Yang Dongxu just wants to give these brainless people two words: Haha!

"The supermarket membership card technology and system at Dongxu Technology have been basically developed. We are undergoing final debugging and it will take at most half a month to install it in Millennium Supermarket.

So we don’t have to worry about anything for half a month and work hard to the end, not even a single customer can be lost. When the membership card system goes online in half a month, we will directly take the customers who apply for membership cards into our basket. By then, if the other party

You still grit your teeth and insist on talking about other things.”

"Okay." Hu Dashan nodded.

Having been in the retail industry for so many years, he is full of expectations for the membership card system that is about to be launched. This kind of free membership card system can be processed without any fees, and every time you make the same purchase, you need to have excess points stored, and the points can be redeemed.

The design of the product. Just think about it and you can predict how popular it will be after it is launched.

And when a customer has more and more points in his membership card and purchases goods of the same value, his first preference will definitely be to the supermarket where the membership card is issued, because with the same money, he can buy what he wants at the same time.

, and there are points you can get.

"How is the implementation of recruiting family members of martyrs, active or retired, and family members of disabled police officers and soldiers as much as possible among employees?" Yang Dongxu asked.

This rule was set when Millennium Supermarket first opened. Millennium Supermarket has expanded rapidly over the years, and it also expanded with loans. Therefore, it has been smooth sailing. I have to say that this decision has played a very good supporting role.

"Currently, four-fifths of the employees in Millennium Supermarket are recruited from citizens within the scope of this regulation, and the supermarket conducts inventory every month.

For some products that are about to expire, in addition to being sold at a discount, we will also provide benefits to employees at a discount, or directly donate them to orphans in welfare homes and nursing homes." Hu Dashan couldn't help but look at it deeply after hearing this regulation.

Yang Dongxu glanced at it.

When Yang Dongxu first proposed this regulation, Hu Dashan thought that Yang Dongxu was flattering the country in order to obtain more benefits.

But since the establishment of Millennium Supermarket, this rule has been consistently implemented. More profits are used for charity relief every year, and they never take the initiative to let the media report to gain a good reputation. This approach seems strange at first.

It's just sensationalism, but after you persevere, you have to admire it from the bottom of your heart.

"You must do this well. If you have any difficulties that cannot be solved, tell me in time. The establishment of a corporate brand is not only about the quality of its own products and services. The utilitarian aspect of social responsibility is also a bonus, and once it is done

It will add a lot of points."