Pioneer of the Rebirth Era

Almost the entire city of Detroit is filled with automobile processing plants, parts production plants, and various automobile modification workshops. Therefore, how prosperous it was in the past, it is now desolate.

There are many very advanced automobile production lines, but now there are no people in the factory buildings, and there are only a few security guards closing the gates. Along the way, Yang Dongxu couldn't help but wonder whether it was a wrong choice to open a branch here, but this idea is just a thought.

Suddenly he had his own plans.

"Can you help me purchase some automobile smelting technology and some parts production technology?" Yang Dongxu couldn't help but ask.

"There is a saying in the United States that I very much agree with. If you want to eat beef, you don't have to open a breeding farm, because you are just a beef eater, not a cattle raiser." Dave turned to look at Yang Dongxu and said.

Of course, if you can master the entire production chain of an industry, you will be the unique leader in this industry, but such a behemoth cannot last long because such an industry chain is too bloated. Once one link collapses, the entire

Companies will be broken up.

The wisest choice is to master some core technologies that are not easily broken, such as engine technology and transmission technology, and then use these as the core to purchase other auto parts to assemble a car.

When purchasing parts, you have a lot of autonomy. You don’t have to worry about the production cost of the part or how the technology has improved. You only need to know whether the part is suitable for your own car. If not, then buy it from another company.

.

"I know what you mean. I don't mean to hold the entire automobile production chain in my hands. After all, that is unrealistic and is likely to attract antitrust laws. I purchased these technologies to transfer them to some partners.

I don’t need to buy some overly sensitive technology, just the medium technology that you can sell. Then I buy it and take it back and sell it to others to make a profit." Yang Dongxu said.

"Well..." Dave hesitated and said, "If it was when China and the United States first established diplomatic relations, there would be no problem with what you said, and even buying some sensitive technologies would be no problem, but now...

..."

"The market price does not require you to offer those preferential prices to partners. You just need to give me an average market price. Then 5% of the final price of each technology purchased will be your remuneration." Yang Dongxu said.

He naturally knows about the technological blockade imposed on China in the international market, and that some technologies that have been eliminated are sold more expensively than high-tech technologies.

"I need to think about this." Faced with the huge temptation, Dave chose to remain calm: "You know the premise of freedom of speech is political correctness, and how inhumane the officials at the Ministry of Commerce are when some sensitive regulations are involved.

.If you invest and build a factory in the United States, I can get you an unexpected discount. Buying technology and sending it back to China is a bit..."

"Okay, let's put this matter aside for now. If you feel it's operational, we'll talk about it again. Do you have any good suggestions for purchasing a car production line now?" Yang Dongxu asked.

"I have shown you so many places and introduced so many things to you, so I think you know it well. It is very easy to buy a car production line in Detroit, and it is also very easy to recruit skilled workers and engineers. As long as you have money, everything can be done.

But have you ever thought about another way?"

"What way?" Yang Dongxu asked.

"Lease or OEM." Dave said.

"Leasing or OEM?" Yang Dongxu raised his eyebrows, and then his eyes became brighter and brighter.

"That's right leasing or OEM. After these few days of observation, I found that you don't seem to care too much about the sales of cars in North America. You just want to assemble the cars here and ship them back to China." Dave observed Yang Dongxu.

Change of expression.

"Then what?" Yang Dongxu's eyes flickered. He obviously didn't expect that the old man Dave had such a keen sense. He knew his purpose of building a factory in the United States without saying anything.

"If this is the case, you only need to spend a lot of money to purchase a better engine production line, and then hand over other things to other automobile manufacturers for OEM. Or even leasing an automobile production line will be more cost-effective than buying it.

many.

At the same time, it is easier to operate this matter. After all, you are just looking for a foundry partner or leasing a factory instead of buying it and turning it into your personal property. This will save a lot of trouble in the review."

"The engine production line is not sensitive?" Yang Dongxu glanced at Dave.

"But you are producing in Detroit, right? Besides, you are producing engines, and you are not purchasing engine production technology. What's so sensitive about this? The British brought potatoes to the United States, can't they fry the potatoes into French fries?" Dave said.

.

"It seems like a good choice." Yang Dongxu touched his chin.

Dave feels good, but he has no intention of directly opening the North American market. In other words, he has no intention of investing in a car production plant in Detroit and using this as a base to enter the North American market.

What he really needs is just an assembly foundry, and then he can assemble the cars and then resell them in the country as imported cars.

I don’t know since when, the imported price of a brand of car is at least 30% more expensive than the one produced by a domestic joint venture, or even more than twice as much.

Although this is due to regional protection taxes, it is more due to the people's distrust of the quality of domestic automobile production and the feeling that driving an imported car is more prestigious than driving a joint venture car.

When he acquired Maserati and started BMW in China, Yang Dongxu was not stupid enough to completely move Maserati into the country and become the Chinese automobile industry.

It is a joint venture built by BMW Motors Co., Ltd. in cooperation with the Shanghai Municipal Government. So currently there are sports cars produced by BMW Motors Co., Ltd., so why is there a Maserati sports car that is completely imported from Italy?

This chapter is not over yet, please click on the next page to continue reading! Now when government vehicles mostly choose Audi and the commercial vehicle market becomes more and more active, he needs to build a foreign production line for Audi and Mercedes-Benz commercial vehicles to satisfy the domestic market.

The demand for import and purchase of these two types of cars.

Although he himself is not a fan of foreigners, you have to admit that having fully imported cars is very useful for shaping your own brand in the country. When it comes to imports, everyone thinks of high-end cars, and even if they are more expensive, they will bite the bullet and buy them.

Even though the internal parts of these cars are the same, one is produced abroad and may use some foreign parts. Others, such as the engine, are not different at all. It is just that one is produced abroad and the other is produced by a joint venture.

So for the same engine, if you just add the word "import" in front of it, the car can be sold for a lot more money. Why doesn't he make so much money?

After a brief walk around Detroit, Dave introduced a few friends to Yang Dongxu. It was just a brief acquaintance to get acquainted with each other, and they would get to know each other better and wait until the investment was settled to see if they could cooperate with each other.

After staying in Detroit for two days, Yang Dongxu first flew to New York, then flew to Magic City from nowhere, and then flew directly to Hangzhou without stopping.

Carrefour, which had been dormant for some time, has made a comeback, and this time it is even more aggressive. Because this time they completed the merger and acquisition of Promedes, becoming a giant in the European food retail industry and the second largest in the world's retail industry.

Carrying the momentum of the world's second-largest international retail giant, Carrefour's executives are preparing to further increase investment in China to capture this dividend market with a huge population.

"What's the specific situation?" In the Hangzhou office of Millennium Supermarket, Yang Dongxu did not adjust the time difference after returning, but came directly here.

"This time it is more difficult to deal with than last time. Someone from above has already greeted me, implying that we can no longer engage in rough price wars." Hu Dashan said with some worry.

This time Carrefour's attack was not only aggressive but also played tricks. Carrefour and Wanwan's Uni-President Enterprise are partners. So this time when entering the mainland retail market, he did not come by himself, but used the mainland official's guidance on Wanwan Enterprise.

Attitude, they came together to unify.

However, although they cooperate with Uni-President, they do not want to share the cake in their bowl with Uni-President, so they use the slogan of helping Uni-President distribute goods. In other words, every time Carrefour opens a store, it will have overlapping products with Uni-President Food Company.

At the same time, we give priority to using unified products to put on the shelves, and provide extremely large discounts on some costs.

That's right, putting products on supermarket shelves does not mean that the supermarket pays the product supplier, but that the product must first pay the supermarket before it can enter the supermarket, such as scanning the QR code to pay for entry and entry fees.

When a supermarket opens a branch, the supplier will also have to pay opening fees. When the branch celebrates its anniversary, the supplier will have to pay festival fees. If the supplier wants to send personnel to do promotional activities in the supermarket, it will also have to pay management fees to the promotion personnel.

Moreover, this salesperson usually has to send at least two of them, one to actually do promotions and the other to work as a porter for loading and unloading goods in the supermarket.

If a supermarket puts up a banner to promote products, then the suppliers of the products promoted on the banner will also have to pay. In short, a supermarket is not only making a profit on the price difference of retail products, but also making a lot of money from suppliers.

In the past, this was not obvious in China, because it used to be a seller's market. In terms of supply, the goods were produced and there was no need to worry about selling them. If you don't buy mine, someone else will buy mine. At that time, major stores were begging for suppliers.

goods.

Now in 1999, domestic economic development has been further liberated, and various factories and food factories have sprung up like mushrooms after a rain. Major international food giants have also entered the country one after another, hoping to sell their products well and establish their own brands.

Brand advantage, in addition to spending a lot of money on advertising, must have in-depth cooperation with supermarkets and hypermarkets.

After all, online shopping has not taken off in China at all. The only outlets for selling products are supermarkets, hypermarkets, small stores in communities, etc. If you don’t give benefits and cut some corners, why should your products be displayed in supermarkets?

Therefore, the discount Carrefour gave to Uni-President this time will definitely make them excited, and the more branches it helps Carrefour open, the greater the discount will be. This is a win-win cooperation.

In addition to this, Carrefour also has a policy, which is to increase localization and store autonomy. Localization is easy to understand. The most important one is to find local partners and borrow their resources to gain a foothold.

The previous stores in Hangzhou used this policy, but it was forced back by Millennium Supermarket. But Millennium Supermarket can impose the policy in Hangzhou, which does not mean that it can be imposed in all parts of the country. There are always places and Carrefour.

The collaborators are better than those who support Millennium Supermarket.

Branch autonomy is a major auxiliary to localization, which is to increase the power of each branch to put products on its own shelves. After all, every place has its own specialties and the preferences of customers in each place.

This autonomy can flexibly adjust the needs of customers in each major branch for goods. It also increases the power of the branch in disguise, allowing local partners to gain more profits. People who cooperate in this way will naturally be more enthusiastic about helping Carrefour.

develop.

"This time the wolf really came, and it was a ferocious wolf. How is the membership system going?" Yang Dongxu rubbed his forehead.

Such a multinational company is not that easy to deal with in the first place, not to mention that it is the second largest retail company in the world. What if there are no two brushes to take the second place?

Therefore, he did not think that Carrefour or other foreign retail companies entering the country would be so easy to deal with from the beginning. Although Hangcheng won one round, one reason was that he had great advantages in resources in Hangzhou.

The second nature is that if there is a long-term deficit, Carrefour's shareholders will naturally not want their own interests to be harmed. But this time the other party has made a comeback with great momentum.

This chapter is not over yet, please click on the next page to continue reading! Obviously, the senior management has unified their voice, and there will no longer be any objections to the temporary loss-making shareholders. With the help of their own abundant capital, they can pry open the iron door of this huge market in one fell swoop.

Then dominate this market.

At this time, any price war will not be easy to win. No matter how much he adds to Millennium Supermarket, can he still make more money than the world's second-largest retail giant?

What's more, the country will definitely not allow him to do this. After all, introducing foreign investment has always been a resolutely implemented strategy. Although Millennium Supermarket has the cloak of Hong Kong investment in order to get discounts, it is the second largest retail giant in the world.

If it succeeds in entering the domestic market, it will have a positive effect on the country's introduction of other foreign capital. As for Hong Kong capital, it has already invested a lot in the mainland. Those who should make money are making money, and the discounts that should be given are also given. And it is comparable to real foreign capital.

In contrast, Hong Kong capital is actually not that strong.

"The membership system has become popular, and in addition to a few points, it also provides certain pre-recharge discounts. Currently, the number of supermarket members has reached 3 million." Hu Dashan said.

Hu Dashan actually didn’t think too much about promoting membership cards before, thinking that they were only used to stabilize customer relationships. But now he discovered that membership cards can not only be used to stabilize customers. There are so many loyal consumer members in Millennium Supermarket that the market value has been

It has risen a lot.

Sometimes when negotiating with suppliers, even if the supplier makes some harsh demands and refutes them, he can still say that Millennium Supermarket now has more than 3 million regular consumer members, and your products will be on the shelves of Millennium Supermarket.

, which is equivalent to being able to directly face 3 million consumer customers, thus gaining a lot of benefits for the supermarket.