Pioneer of the Rebirth Era

In the morning in the courtyard restaurant, Yang Dongxu lowered his head and drank earthen pot soup. Sitting opposite him was Zhuo Qing'er. In recent days, he didn't know what the problem was. He fell in love with mixing noodles and earthen pot simmering soup.

To be precise, he inexplicably missed the rice noodles and earthen pot soup. In his last life, he stayed at a construction site in Nanchang, Jiangxi for several years, so he ate rice noodles and earthen pot soup for several years. He couldn't eat it at first.

After getting used to it, I gradually started to like it.

After leaving Nanchang, he went to work in other places. Although he also sold mixed noodles and simmered soup in earthen pots, he always felt that something was missing. Maybe this was sentiment, or in layman's terms, it was hypocritical.

As for why he has become so pretentious recently, he can't explain clearly. Maybe it's because of Zhou Ya's relationship with his family, which made him feel a little emotional about his relationship with his family in his previous life.

Poor and low-income couples are miserable. To be precise, poor and low-income families are almost the same. The easing of the relationship between parents and grandparents in this life is not without the role of economic prosperity.

It is said that the richer people are, the more stingy they are. This stinginess is actually relative to the wealth of the rich. For example, when a multi-millionaire buys vegetables for a few cents per pound, he talks to Caifan about the price.

will be considered stingy.

In fact, poor people sometimes become more stingy as they get poorer. Rural people are simple, but there are also people who curse at the top of their lungs because one of their chickens is missing, and there are even fights because others rub a little bit of their fields.

In short, the generosity of the poor is a kind of poor generosity, and being poor and generous once will cause constant quarrels between husband and wife, mother-in-law and daughter-in-law, which will lead to family conflicts.

So Yang Dongxu has been thinking about a question recently. They say that money can't buy love, but in this life, being rich has affected his family. In addition, Yang's mother and grandparents, who had quarreled in the previous life, live in peace and even have the warmth of a family.

The brother-in-law who has been a bachelor all his life has his own family. Although he occasionally does things without thinking, he is definitely a world away from his previous life. All of this is because the Yang family is wealthy, so money

Is it true that you can’t buy feelings?

"What are you thinking about?" Zhuo Qing'er stretched out his hand and waved it in front of Yang Dongxu's eyes, which were out of focus and dazed while eating.

She has never been in Nanchang, so she is not used to the mixed powder with chopped peppers. However, the soup simmered in an earthen pot tastes very good. Although it is the first time to drink it, and the novel feeling is so much better than the usual porridge.

One o'clock, so he ate steamed buns, fried dough sticks and other breakfast items and drank simmering soup.

"Nothing? How's the brand building going?" Yang Dongxu put the meatloaf in the soup into his mouth, and then slurped the mixed noodles in the bowl.

Although we know that all the nutrients of crock pot soup are in the soup, as a wealthy person, he should only drink soup and not eat meat patties, ribs, or cuttlefish segments.

But Yang Dongxu likes to eat this, and subconsciously wants Cui Ma to put more ingredients in a crock pot when simmering the soup. However, thinking about it, adding more ingredients seems to destroy the soul of the soup, so he resists.

.

This feeling of wanting to eat but not being able to fully satisfy all the requirements according to one's own wishes. When you taste it carefully, it seems to have a taste of life, and it also has the principle of holding on to the original and being conservative... Okay, he started to be pretentious again.

.

With his current wealth, let alone eating two meat pies and pork ribs in a pot of simmering soup. Even if he puts all the meat pies and ribs in the pot, he eats them every day.

You can afford it for a lifetime.

"Wedding photography is making good progress. Although most people now choose Western-style weddings, some wealthy people and celebrities are gradually beginning to like the grandeur and traditional beauty of Chinese-style weddings.

Part of this is due to the influence of traditional thinking, but more of it should be that qualified people want their wedding to be different and distinguish themselves from ordinary people." Zhuo Qing'er said.

Nodding like this, if you are not an authentic Chinese person with certain wisdom, you will feel baffled by some of the Chinese people’s thoughts.

For example, Western-style products were initially pursued by wealthy people, because foreign products seem to be synonymous with high-end, luxury, and advanced products. If you don't sell them, it will feel like the money in your pocket is not money but waste paper.

But when some people in the middle class of domestic economic development began to consume foreign tea products, rich people began to play with luxury goods. When some wealthy Chinese also followed suit and wanted to experience the feeling of being a rich person.

Some of the top rich people in China are beginning to return to tradition. So ten years ago in China, if you could own some advanced electronic products or home appliances, as well as cars, you were considered rich.

Five years ago, it was the rich who could afford well-known foreign brands and the latest styles. Now the top group of people have begun to play with antique calligraphy and painting, and even the prices of courtyard houses in Yanjing have begun to increase.

At this time, if you show off those luxury goods in front of these people, they will probably just smile lightly, because your so-called brand bags, rings, or clothes are not as valuable as a piece of porcelain in their eyes.

Attraction.

In short, the rich pursue it first. After a while, the poor come in droves, and it seems that they feel that they are also rich. But when they can really afford these things, they suddenly notice that the rich still look at them with a look.

With disdain. The rotten wood that was unwanted in my old house has become a treasure in the eyes of these rich people...

"What about the clothing brand?" Yang Dongxu continued to ask.

"Ordinary-grade products with foreign brands are very popular and have gained a certain degree of popularity. We have invited several celebrities to endorse them domestically, and we are currently negotiating with several well-known Hollywood celebrities internationally, but I have discovered a phenomenon.

"

"What's the phenomenon?" Yang Dongxu looked at Zhuo Qinger curiously.

“Some foreign guests seem to be very interested in domestic traditional beauty, such as silk, cheongsam, Hanfu, Tang suit, etc. that have been simplified and modified to conform to European and American styles. They are very popular with them.

For some complex embroidery, some families with historical background, and even princes and nobles are potential customers. For example, when I went to Italy for a business trip last time, a princess from the royal family was very fascinated by Su embroidery.

These people may have a certain demand for big brand clothing, but they never buy it and more often choose to customize it.

The situation is just the opposite in China. Except for a few people who insist on ancient culture, most people prefer these big brands and even want to have an English mark printed on their foreheads."

"After being humble for a long time, I want others to admit that I am a human being now, so I put on other people's clothes, speak their language, and even take on their own names. In this way, I want to be recognized by others, a group of pitiful people with low self-esteem.

Just insects..." Yang Dongxu shrugged.

Although Zhuo Qing'er was surprised by this phenomenon, he was no longer surprised. Not to mention that the national economy was just about to enter the fast lane of rapid recovery.

Even if in later generations many domestic technological products are no worse than foreign ones, and may even be the best in the world, Chinese people still feel that foreign products are of higher quality, while domestic products always seem so rustic.

Of course, this has something to do with the fact that many domestic companies have failed to establish a good reputation and credibility for their products after they have developed wildly. As a result, everyone’s first reaction when seeing domestic products is: Is this thing of good quality? It’s not priced at 1,000, and the materials used

It’s only 1 yuan, right? It’s too tacky, so just buy Nike...

"Then let's..."

"The reason why you switch from exporting to domestic sales abroad is because you insist on being responsible for your own profits and losses and don't want to lose too much money in the early stage. Since this is the trend of this era and you want to do this, then this is the way to go.

However, in addition to the brand that is exported to domestic sales and soaked in foreigners' bath water abroad and then shipped back to be sold in China, you need to create a brand that is completely Chinese.

This brand takes the high-end luxury goods route, in short, it focuses on ancient Chinese style. No matter whether there are people selling it, it will not lower the price, or even increase the price.

Celebrities first ask Hong Kong's big names to endorse them, such as the Four Heavenly Kings. Although Hong Kong's film and television industry is on the decline, the influence of Hong Kong stars is still not comparable to that of mainland stars.

Then we also invite big names to endorse us internationally. In short, it doesn’t matter whether the brand makes money or not. Whoever is popular will be hired as the endorser. We only buy ads during prime time periods and just spend money to create a brand. The flagship store should be as luxurious as possible.

, the clothes are as expensive as they are expensive.”

"Why do I feel like you're trying to trick me?" Zhuo Qing'er looked at Yang Dongxu with suspicion.

Although Huaxiu's brand has gained a certain reputation now, especially exporting to domestic sales, which is very profitable. But according to Yang Dongxu's request, even if he throws a big money into it, it will probably just make a sound. This plan is simply a plan.

It's a bottomless pit, and it's the kind of bottomless pit imagined by a crazy person.

"You will definitely lose money in the first two years, but after two or three years, as long as there are no quality problems, the brand will be established, and it will also have the possibility to compete with big foreign clothing brands." Yang Dongxu finished picking up the mixed noodles.

Picked up a bun and took a bite.

"Really?" Zhuo Qing'er frowned, still full of doubts and felt that his idea was very nonsense.

"There is a saying that extreme vulgarity is fashion. A century of shame has made the Chinese people feel very inferior. Even when the news media reports something, whenever some foreign celebrities or politicians say something good about China, they all get excited.

It's like celebrating the New Year.

In fact, maybe people just talk about it casually, and there is no "reading comprehension" like interpretation in the reports. But what can be done if the Chinese like this tone?

In the same way, Chinese people feel that local clothing brands are not of high quality. One reason is indeed that there is a lag between domestic design concepts and international design concepts, which prevents the clothing designed by our designers from catching up with the trend.

But this is only a secondary reason. The most fundamental reason is that everyone feels that wearing foreign brands gives face, while wearing domestic brands is embarrassing.

So at this time, if you want to establish a clothing brand that is completely Chinese, the only thing you need to do is to make these people who like to wear face on their bodies realize the value of your brand of clothes.

In other words, let the general public know that the clothes of this brand are expensive, and extremely expensive. When a customer bites the bullet and buys a set of Huaxiu brand clothes and walks on the street, others will envy him.

Even a friend asked you what you posted recently? Huaxiu’s clothes are affordable. Your brand is basically successful. The next thing to do is to further explore the potential of this brand and maintain its popularity and reputation.

Credibility."

Zhuo Qing'er looked at Yang Dongxu blankly. She did feel that the method Yang Dongxu said was a scam before. But after listening to the explanation, you have to say that this plan is like a nouveau riche throwing money. Although it is a scam, it is indeed very useful.

, and it’s simple and crude and hits the mark.

When a customer buys Hua Xiu's clothes and is really envied by others and feels that he is so rich that he can even afford Hua Xiu's clothes, that is indeed when the brand becomes successful.

Even Zhuo Qing'er can imagine the pride of those customers wearing Huaxiu brand clothes and the envy of others, and then a seed is planted in the hearts of people who cannot afford Huaxiu clothes, and then these people will become as if they are pursuing

International brands are equally frugal in their pursuit of Huaxiu.

"In addition to clothes, you can also make perfumes and cosmetics. Chinese incense and some traditional Chinese medicine skin care products are actually more reliable and more useful than those foreign high-tech chemical products. There is also a big market for them."

Yang Dongxu asked Zhuo Qing'er, who was a little dazed, to expand his thinking.