Pioneer of the Rebirth Era

BMW is currently the leading joint venture company in China. Although Yang Dongxu has always wanted to focus on national brands and also wanted to bring his R&D center to China, in the current domestic market, it is in danger for national brands to enter the mid- to low-end market.

Dominating the domestic mid- to high-end car market is simply a pipe dream.

Putting aside the argument that the moon is rounder in foreign countries than in China, in the automotive field, whether it is an engine or a gearbox, whether it is a wheel hub or a bearing, in addition to imitating the liberation of the former Soviet Union, which was stupid and careless in using materials, and what will remain an unsolved mystery until later generations

The horizontal-bar roaring tractor and other aspects of domestic automobile companies have indeed been completely destroyed by foreign countries.

After all, technology accumulation does not happen overnight. Although domestic technology in the automotive field is catching up, the competition in the entire automotive industry is very fierce. Everyone is working hard to rush forward. It is not ordinary to catch up from behind.

And currently, major international automobile companies are imposing a technological blockade on the domestic automobile industry while suppressing it in various ways. For example, if the technology of a certain component in China becomes advanced, the price of this component in the entire automotive field will fall rapidly.

It seems that because China produces this part, production exceeds demand and the price falls. But in fact, the major automobile companies have bad intentions and want to use such targeted measures to prevent China's automobile research and development from recovering the costs.

Such repeated technological blockades and various targeted suppressions have made domestic automobile development difficult, and it has slowly begun to become a foundry for world automobile companies. Some automobile companies have even begun to give up their own research and development.

Yang Dongxu really wants to help the automobile manufacturing industry, but he is really powerless. He can only sigh and work hard to develop his own. So that the domestic automobile industry will not completely become the butchering target of foreign automobile giants.

In the conference room of BMW Motor Company, Yang Dongxu couldn't help but sigh as he listened to the reports of the people below and the plans of BMW Motor Company for the next few years.

After last year's financing, BMW's sales volume can be said to have experienced a jaw-dropping growth. Major shareholders have used their own resources to continuously endorse BMW Motors.

In this way, whether it is the Audi series of official cars, the Mercedes-Benz series of business cars, or the BMW series, which is soon to be called the car of the third child, they have all achieved great sales. The production of Maserati's core sports cars has hit a record high in history.

most.

In the field of high-end automobiles in the domestic market, BMW Motor Company can be said to be unique and outperformed among many joint venture brands. Only German Volkswagen, which also has a share of official vehicles, can barely keep up with BMW Motor Company.

But this is only due to the influence of official cars, which brings about the sales of business cars. Other aspects are still being exploited.

BMW's sales have further increased this year, especially after the introduction of overseas imported models, whether they are official cars or commercial vehicles, their reputation has been overwhelming.

Yang Dongxu really wanted to tell the public that the so-called imported cars actually have the same production technology in terms of engines and gearboxes. It's just that one is produced abroad and the other is produced domestically with different labels. Even many parts are marked as domestically produced.

But car buyers don't seem to listen to this at all. Even if someone tells them, they don't believe it. They would rather spend more money to buy imported cars, or even put down a deposit and wait a few months. In short, they want imported cars rather than domestic ones.

Therefore, if Yang Dongxu throws away the BMW joint venture brand at this time and completely localizes the automobile company, it will be a disastrous consequence for the company's mid-to-high-end market.

So sometimes it's not that he doesn't want to do something but that he can't do it. Even if he is a time traveler, the domestic consumption concept of these high-end products is here, and he thinks that foreign cattle and imported cars are decent to drive. What can he do?

"Three requirements. First, the use of official cars is currently popular, and we must win more official car markets this year. Second, we must spend money and advertising on business cars to further our reputation.

Don't let customers feel that the car is just a means of transportation. Make the car a luxury item in their hands and something they can show off. The boss who can drive any kind of Mercedes-Benz series of business cars is the rich boss.

This concept must be penetrated into the hearts of every consumer through advertising and operations. Third, we have participated in F1 for several years and it is time to win the championship." After listening to the report and discussion among shareholders, Yang Dongxu made three demands.

Naturally, everyone has no opinion on these three requirements, especially the precise psychological positioning of business cars is amazing. Although this is not the first of its kind, it definitely captures the hearts of consumers.

As for the F1 racing affairs, most of them need to be completed by the branch in Italy. Yang Dongxu packed up Maserati. In addition to clearing out some of the company's top executives, the rest of the company's structure was basically retained. He even sent some people poached from the Soviet Union.

Researchers were added to the engine research room.

At present, the Maserati series of sports cars only OEM some parts in China and do not produce them domestically. They are all produced in Italy and then imported into the country.

The situation in the domestic market is like this. As long as imports can make a lot of money without tariffs, if he doesn't do it, others will. For the development of the company, he can't live with money.

Participating in F1 and winning the championship is not only his obsession, but also the loyal wishes of the old Maserati employees, and even Maserati values ​​its fans and is an elegant and noble queen who is loyal to them.

If you say that in China, you always feel that the queen is a notch lower than before, but after that, the queen has appeared more than once. Even now, the queen is the head of many existing royal families. The most famous one is the Queen of England, plus the female prime minister.

It is not uncommon abroad either.

Therefore, even in the hearts of male customers, the queen is no weaker than the king Ferrari, and some people even feel that the queen is very inspiring when she kills the king.

And now Maserati, with the generous support of Yang Dongxu, who wants technology and money, has already dressed up the poor queen. The only thing missing is the F1 racing champion to crown her crown, so this must be won.

Perhaps domestic sports car racing is about fame, high prices and fashion sense. With Masati's current reputation in the world, although it is surpassed by Ferrari, it is basically the same among domestic consumers because the two

The prices are comparable.

But in the eyes of foreign consumers, in addition to Masati and Ferrari, they have other sports cars to choose from. The sports car market is not as popular as the domestic market at the beginning. They have already developed culture and class, so they want to compete internationally.

The market that competes with Ferrari as a champion is full of gold.

After the meeting, the company's shareholders and senior executives had a dinner together, which is a reserved event after major decisions are made at every shareholders' meeting. Instead of choosing the now popular revolving restaurant, I directly asked for a luxurious box at the Yang Family Banquet.

"How about the big boss lowering the price by a few points?" Bai Feng held up the wine glass at the dinner table and looked at Yang Dongxu with a smile.

In addition to the general direction, today's meeting also had a resolution, that is, shareholders should try their best to promote various series of BMW cars within their own companies.

A few years later, an elder sister said something very heart-wrenching to a domestic automobile company, "You don't even drive the cars you produce yourself, but you sell them to consumers..."

In one sentence, all the CEOs of domestic automobile companies were tied together and KOed with one move. These CEOs had no room to resist. Yang Dongxu did not want to be tied together and KOed in a few years, so he implemented this policy early.

Anyway, whether it is reputation, quality or design, BMW Motor Company is second to none in many things. It is very respectable when driven out, so there is no reason why it cannot be promoted within the company.

Compared with the period of silence after being released from prison, Bai Feng can be said to be in high spirits now, and has the same magnanimity as when he scolded Sister Fang Qiu in Hainan.

After the beginning of the new year, PHS has put the other three major communication operators in a very ugly position. The backward technologies do not require any funds for research and development, as long as these technologies are fully understood and used.

There is no need to invest heavily in building base stations, because people continue to use fixed-line lines and use fixed signal bands.

Although there are frequent scoldings in the market saying "Hey, hey, hey, I'm fucked" because of poor signal, you can't resist being cheap. The cost of one mobile number is almost as much as two others.

"You also know where the production costs are and what the profit points are. And in order to maintain the brand image, it is not a matter of discount or not, but it must be this price, and the lowest discount is this." Yang Dongxu glared at Bai Feng speechlessly.

.

This high-spirited eldest sister seems to have been very uncomfortable under his pressure in the past few years. Some time ago, she was upset by the turned serf who looked down on her singing Baijia. There was always a fight between her and Bai Qian at the dinner table.

Because Bai Qian was able to rise up, she played a vital role in pulling the strings, so she was even more upset, and naturally she would not let go of Yang Dongxu, the instigator.

In fact, Yang Dongxu expressed his wish for this matter, and the person was indeed introduced by himself. But he had a good eye and directly acquired the cable technology and other high-precision technologies to suddenly turn around. He really did not expect that Bai Feng would target him like this.

There is indeed some injustice.

However, when he was wronged and Bai Feng was angry, he always had some confidence not to do anything, especially when Bai Qian, who was smiling but not smiling, was sitting next to him.

"Stop making trouble, Bai Feng." Lai Tianqing, the big brother, spoke.

Although in this circle, because Yang Dongxu is the most profitable and can lead them to make money, he has a strong voice, and many times others can only listen to his words.

But at present, the boss in the circle is Lai Tianqing. No matter in terms of age, background, or capital, Lai Tianqing is the best. After all, Yang Dongxu can make money, but he can’t bear it because he has a mine at home, and he also has a lot of money.

More than one mine.

Bai Feng curled his lips and felt embarrassed for his boss. Although it was a bit strange that several competitors in the same industry were members of the same circle, when the competition was mostly competition, the benefits gained from their cooperation were abundant enough. Therefore, there was a huge amount of money.

It is not unusual for profits to be so rare.

"I don't have any objection to using my own company's car, but it's still the kind I mentioned before. In the city, it's easy to go to the mines, or other places with poor road conditions, but off-road vehicles are more suitable." After stopping Bai Feng and causing trouble, he came to Tianqing.

He spoke.

Yang Dongxu nodded in understanding, saying that BMW, an off-road vehicle company, has begun to include it as a research object, and is now looking for off-road vehicle companies abroad that have good technology but poor management and are preparing to acquire them to accelerate this process.