Pioneer of the Rebirth Era

Internet songs, which started in 2000, can be said to be an era of explosion of gods after years of brewing. Whether it is classic songs by professional singers or new songs on the Internet that are not famous but are popular.

It gives people a sense of seeing gods fighting. In short, Yang Dongxu is going to provide guidance in advance. Otherwise, these resources will simply be wasted.

For example, there are rumors that Yang Chengang's "Mouse Loves Rice" song itself and its peripherals together earned more than 100 million. Although a lot of the money must have come from operating the company, Yang Chengang, an unknown folk singer, at least earned over 100 million yuan.

Ten million.

This is still the result of subsequent follow-up operations after someone discovered that this song became a big hit. If we can guide and create this market in advance, we can not only reap huge profits, but also guide the record department to enter reform in advance.

From early tapes to current mobile phone music, the carrier of songs is constantly changing.

A few years later, if you still imagine that you can sell millions of records like you do now, it will become increasingly impossible to achieve a gold record or something. The reason why it is impossible is not that the quality of the songs is not good, but that the carrier of the songs is changing.

Except for some die-hard fans, a good song can be downloaded from the Internet to your own Walkman or on your mobile phone for free. Only the devil is willing to spend money to buy a DVD back.

Therefore, in later generations, singers feel less and less popular, except for the semi-entertainment method of listening to songs on some large-scale variety shows.

As for the Chinese music charts, US Billboard, or whether that song won the Golden Melody Award, in fact, more than 90% of people don't care much.

After all, in an era with the explosion of the Internet, people have many choices, and convenience has become everyone's first consideration. If you continue to follow the traditional path, your path will become narrower and narrower.

Therefore, online media and music websites began to carry the dissemination and profit of some songs. Although copyright has always been a big problem in China.

It is really possible to build a good enough music website that can keep up with the development trend of mobile phones. Just like after some software such as QQ entered the mobile phone earlier, you can actually make a lot of money by doing network operations and early traffic harvesting.

To compensate for copyright losses.

What's more, you can push the person behind the popular song to become popular, and then create a singer. One of the most striking features of the era of Internet song masters is that famous singers are not popular.

Just like a drama with good reviews, the movie or TV series is popular but the main character is not popular. It is not that difficult to promote people with a work that can be produced. After all, it doesn’t matter what the future generations want.

Xiaoxianrou can promote traffic stars worth hundreds of millions, why can’t people with works?

"What mainly needs to be done?" Li Zongsheng asked.

Regarding what he, the big boss, wants to do, now both he and other people in the company have almost developed inertia, that is, no matter whether they understand it now or not, they have to do it directly, keep doing it, and wait until this thing becomes popular and make money.

Then you will understand naturally.

Instead of wasting brain cells thinking about why the big boss is doing this, where is the profit point of this project, and how to position the future market advantage, it is better to save some trouble and have a good sleep, or write a few more good songs, that thing

More trouble-free.

"You don't need to do too much. I will ask Xuri Technology to follow up more. I mainly want you to talk to each other and see how to guide everyone online to our website." Yang Dongxu said.

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Listening to music online has become a trend, especially listening to music while playing games is the choice of more and more netizens. In order to better cater to netizens.

Games like "Legend", "King of Kings", or "Swordsman" will definitely gradually change from full screen to window display port.

Playing games while listening to music, or watching TV movies, will become the way almost all netizens surf the Internet in a few years, unless there is some popular real-time battle game, such as "Dynasty Warriors", which will later

Any platform, or other games like LOL that require concentration and cannot be distracted.

The route taken by casual games is definitely window games. For example, turn-based games like "Fantasy Westward Journey", in addition to doing single-player tasks and running the plot, basically one captain pulls the cart and four people are free. At this time, take a bag of melon seeds.

From time to time, it became commonplace to watch TV and listen to music while watching TV, or doing some QQ shows by myself.

So at this time, if Yiting Technology becomes the choice of all people who listen to songs online, it can definitely become a traffic platform. Whether it is pushing songs focusing on new artists to some record companies, or doing some advertising and other things, it will be very profitable.

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More importantly, using this foundation, Yang Dongxu can bind network users more and more closely, and based on Yiting Technology, he will launch video websites and live broadcast platforms and have a good user accumulation.

Now because I can't spare time, although I have a lot of IT talents now, I am short of funds and I can only digest it first.

But now, whether it is Feixun Technology's CC or Parkson's MM chat software, they have basically dominated the entire market and divided up all Internet chat users.

Therefore, it is obviously unwise to get involved again at this time. After all, if Yang Dongxu, who is already struggling to survive, is swallowed up this market, it will be detrimental to the development of the industry even if he is not exhausted.

Therefore, since we don’t have the energy to take care of this area now, and it is a market that we cannot give up in the future, we should start cultivating users in advance using the products we are already working on.

By then, the three-pronged approach of gamers, Yiting Technology users, and the traffic of browsers to the newly launched chat software products will soon have enough users to compete with the current popularity.

"Does Haina need to transfer its capital to establish an online music operations department?" Chen Hong asked.

"No need for the time being. This time I come to discuss with you is actually to let you get familiar with it first. The Internet market will be hot beyond everyone's imagination in the future.

Therefore, the impact on traditional media and publicity channels is also huge. For example, the now very popular MM chat software is used by many people including you and employees within the company.

And if you buy a push news from MM, for example, push a song by a certain singer of our company, then as long as MM users are online, they can see this push news, which will generate millions of views in an instant.

This is better, faster, and more accurate than traditional media advertising.

Because if you are busy at work, you may not watch TV or browse news online for a whole day. But as long as you are a user, as soon as you turn on the computer, you will log in to these two chat software as soon as possible, and then see the push news.”

"It's really like this." Li Zongsheng rubbed his chin and said.

Not only are they popular in the mainland market, but many netizens in Hong Kong and Taiwan are already using them. Many of his friends and musicians he knows in his circle are also using these things.

In the past, when they communicated with each other, they either had to make phone calls, or they could communicate only when he returned to Taiwan, or when these people came to Yanjing.

Now when they have nothing to do on the Internet, they can use communication very conveniently. Sometimes communicating in large characters is easier than talking, and they can communicate while working without having to be too inconvenient.

"Don't Dongxu Technology plan to do this?" Chen Hong looked at Yang Dongxu curiously.

Based on her understanding of Yang Dongxu, many industries are basically laid out in advance, so since he has already started laying out on the Internet a long time ago, Chen Hong feels that it is strange that he has not taken action on this chat software that seems to be very promising.

"I was a little stuffed before, but now both Dongxu Technology and Xuri Technology are digesting it. We won't touch it this year, and we can't even tell next year." Yang Dongxu said with a wry smile.

It felt very satisfying to be waving the banknotes in my hands to buy bargains in the Internet industry. Seeing that each of the key technologies was captured by him, and some well-known Internet companies in later generations acquired shares, Yang Dongxu's eyes began to turn into gold coins.

These investments don't take ten years or five years. At most, you can wait until the second half of next year, or the first half of the year after that, and you can double your money back.

There is no way that the rise and fall of the Internet industry is different from other traditional industries. Traditional industries collapse once and don’t expect to turn around for decades. But although the Internet collapsed this time, it can recover in one year according to the current development speed of the Internet.

It will continue to be popular in the next year.

That's why it was able to get back on its feet so quickly, even more prosperously than before the collapse. The United States played a key role in this.

As the only superpower in the world today, it is also an absolute powerhouse in IT. The profits contained in it are even more amazing than arms.

So don’t be afraid of failure once. As long as you have huge profits to claim, you can start the industry again. What’s more, this industry is still the future development trend. If you have enough capital and go in the right direction, it is simply unreasonable for the Internet industry not to be popular.

The specific issues of this matter were discussed again, and then the topic turned back to Haina Company itself.

"Film festival?" Yang Dongxu looked at Chen Hong with a confused expression.

You must know that although he now chooses to come to the stage, he is still very repulsive to some banquets and entertainment.

"The invitations issued by the Federation of Literary and Art Circles and the Film Association are held every two years in the Shanghai Film Festival in 2000. Careers happen to be staggered this year, so the Golden Rooster Film Industry seems to be more grand.

Therefore, this time in addition to people from the entertainment industry, the organizer also invited some celebrities from the business world. In addition to the film festival, the banquet in the evening is also particularly grand, so they hope you can attend and show your appreciation.

After all, it doesn’t matter who’s in the circle, it doesn’t matter whether it’s me, Teacher Li, or our newly appointed CEO. After all, Haina’s status is here, and it involves other celebrities in society.

Especially those in the business world who invest in movies or TV series, and those of us in the entertainment industry are always a little behind. So after thinking about it, it would be more appropriate to invite you to be the main guest." Chen Hong said.

"You don't have to look for me, right? Feiyang Wei Fei is also qualified. His family is a wealthy one. Who would dare to have an opinion about where he should sit?" Yang Dongxu raised his eyebrows.