Pioneer of the Rebirth Era

While Yang Dongxu is thinking about how to make his game industry chain more benign, other game companies are not idle either.

Half a month after the Legend incident, the market for internal game equipment and gold coins finally hit bottom. Changhao began to recycle a large amount of excess gold coins and equipment within the game, directly stabilizing the internal game economy that was about to collapse.

Faced with Rising Sun Technology selling repurchase equipment and game currency, other game companies have no choice. After all, the game is not theirs, and they cannot invade the legendary backend system to earn gold coins and equipment.

In addition, where the relatively healthy explosion rate originally formulated by Legend is placed, these equipment and gold coins are recycled less and less, and the equipment and gold coins flooded in the market are greatly reduced. In addition, some of them can be enjoyed in private servers.

Afterwards, some private servers ended up being unable to be found after playing for two or three days.

Many players who enjoyed themselves cursed and returned to the original legendary game. As a result, the demand for equipment and gold coins began to increase, while the market was shrinking.

In this way, the ratio of legendary equipment to gold coins has begun to gradually pick up and rise, so that Rising Sun Technology has put on armor the key points of legendary exposure, which makes many games reluctant to accept it.

However, while they were taking advantage of the loss of legendary players, they launched a lot of activities and novice gift packages for their own games, which allowed many new players to adapt to the game faster. It was good to retain some players.

So after seeing that there was no opportunity to take advantage of it, Legend secretly participated in setting up some private servers. Not only did he take advantage of Xuri Technology, but he also created obstacles for Xuri Technology. Lin Wei from Ninetowns took the lead.

new action.

In today's game market, there are three pillars of "Legend", "King of Kings" and Ninetowns' "Stone Age". Before, Legend was the absolute leader, but because of this incident, it fell hard, so the two latter companies got involved.

I lost the distance with him and saw the hope of transcendence.

In order to give herself more strength, Lin Wei handed over 30% of the dividend rights of "Stone Age" to Parkson Technology. The two parties reached a cooperation and the Parkson chat software MM began to guide players to "Stone Age".

To be honest, don't look at Feixun's CC and Parkson's MM dominating the chat software market. Basically, each of them has more than 5 million player registrations, and the number of users is likely to exceed 10 million tomorrow.

However, what seems strong compared to occupying a huge market is actually weak profitability. No matter whether they have a huge user base, they cannot be converted into money, so they are currently operating at a loss.

Now Parkson and The9 are cooperating to attract players to "Stone Age". This is actually an attempt. At the same time, they probably have the ambition to peek into the game market, as long as this cooperation is successful.

Then Parkson is very likely to join the game market war and use its huge user base to divert traffic to the games it represents to earn huge profits.

"Are you starting to get together so soon?" After hearing the news, Yang Dongxu rubbed his chin and his expression became serious.

Regardless of whether it is Lianzhong or Parkson, the games they represent are very popular now, but he did not pay attention to them before. Because both game companies have their own limitations, let alone their ability to create games. They only represent games.

This item is not 100% guaranteed to make money.

Seeing that the game market is booming, the capital entering this industry has been increasing day by day in the past two years, but how many have really taken off? Therefore, game agency is a double-edged sword.

Game agency is somewhat similar to gambling. If you get it right and it becomes a popular game, the game company will make huge profits. If you get it wrong, you will lose everything because the agency fee is non-refundable.

These game companies are not capable of independent research and development. Even if they have independent research and development capabilities, they may not be sure that the games they develop will be popular. Therefore, it is not Yang Dongxu who does not know which game will be popular and which game will hit the street.

In addition, there are far more popular games than popular games, so such competitors cannot put pressure on him at all, but it is different when MM participates.

MM chat software with a large number of users has various opportunities that can be tried. For example, if you develop a game and directly attract players to it, you can make huge profits if it succeeds. If the game is not successful, the game will be cut off. These users will still be MM users.

will run away, and then he can come up with another game and continue trying.

If it doesn't work, these chat software with huge user bases are likely to follow the old path of Tencent. When they see that a foreign game is popular, they become an agent for that game. If they don't provide agents, they will copy it.

In short, in this era where traffic is king, they have a huge number of Internet users to squander. As long as they grab one of ten, they will make a profit.

"Authorize the login. It seems that the general manager of Jiucheng is very powerful." Open the "Stone Age" client and you can easily see two login modes.

One is the registration and login mode that existed before "Stone Age", and the other is the MM account authorization login mode. In other words, MM does not need to register and just click to log in, then tick the player terms to agree, and then you can directly enter the game.

.

Rather than the current mainstream promotion, which is similar to pop-up promotion when MM users log in, there are also pop-up promotions. And then combined with this, the conversion rate of authorized login users is a bit scary.

At the same time, Qian Jincai, the person in charge of Parkson Technology, fell into deep thought when he saw the data fed back on the first day. Now MM has an empty gold mountain and doesn’t know where to start digging, so he can only accept the gold mountain and beg for food.

In addition to discovering a way to make money in games through this cooperation with Ninetowns, his eyes flickered as he stared at the news that popped up in the pop-up window of the software icon in front of him. This was undoubtedly another way - advertising push.

This was originally the main source of income for the portal website, but now it can undoubtedly be converted into a source of income for MM. After all, compared to logging into the portal website to read news, MM's push advertisements are more direct. Once the user has logged in to MM, one push can be accurate.

every user.

Currently, the number of registered users of MM has reached eight million. Of course, this is just a false report. In addition, one user may register two or more accounts. Currently, MM has nearly five million users, which is a relatively reliable number.

An advertisement can be placed so accurately that five million people can see it. The ratings are probably no worse than those of some provincial satellite TV stations, so this is undoubtedly a big way to make money, especially now that the number of Chinese Internet users is booming.

MM's users are expected to exceed 10 million next year, which is definitely not a false report. By then, the accurate advertising volume of 10 million users will make money and money shine brighter and brighter, and you can even hear the sound of your own heart beating wildly.

"Inform the company management to hold a meeting." Qian Jincai pressed the phone in front of him and said to the secretary outside.

He felt that the opportunity for MM's explosion had come. Seizing this opportunity, he felt that MM's market value could at least double next year and begin to enter a period of rapid development.

But after being excited, he frowned again, because MM can do this, and so can Feixun CC. As the two giants in the domestic chat software market, CC also faces the dilemma that MM's huge user base cannot be converted into profits. Therefore,

If he has already taken action, the other party will definitely follow suit.

And according to the current information, Lianzhong intends to cooperate with Feixun to use a portion of the profits from "King of Kings" to allow CC to import players into the "King of Kings" game.

When Parkson General Manager Qian Jincai finally saw his company's profit opportunities and held a meeting, The9's Lin Wei was also looking at the backend data of "The Stone Age" in front of the computer.

In one hour, just one hour of push, the number of players of "Stone Age" increased by nearly 100,000, which is definitely an astonishing figure.

For this cooperation, Lin Wei can be said to have tried her best to do the best details. For example, don’t underestimate the authorized login. When many advertisements are converted into users, many users who originally clicked in are stuck on registration.

For example, a MM user clicks on an advertisement in an Internet cafe, and the Internet cafe downloads the game Stone Age, and then the login window of "Stone Age" pops up directly. If registration is required to play, there must be many MM users.

I turned it off and went to chat with my friends in MM.

But when the "Stone Age" login window popped up, the MM user unexpectedly found that it marked the option for MM users to log in directly, so he directly clicked on login and checked under the agreement, and instantly he entered the "Stone Age".

And since you have come in, you may take a look at the game content and play it a little. As long as you play it, you are very likely to become a real Stone Age player. Therefore, in order to successfully divert MM users, Lin Wei’s details this time can be said to be full of details.

full.

"If the chat software market is run properly, it may become a giant in the future." Lin Wei also fell into deep thought while looking at the background data.

In the past, everyone looked down on the chat software market. One was that it was rising too fast, and it was followed by others, which undoubtedly increased the barriers to entry.

The second thing is naturally to see that although these two technology companies have dominated the chat software market and harvested almost all Internet users, they have never been profitable. Naturally, no one will invest in high investment and invisible profits.

But things are different now. This cooperation has undoubtedly opened up a profit model for chat software with a huge user base, and this channel can be copied.

For example, today they can license "Stone Age", tomorrow they can license "King of Kings", and the day after tomorrow they can license "Legend". In short, the three major game companies stand at the front and compete, and Parkson and Feixun can stand at the front.

Count the money later.

But fortunately, she smartly signed the exclusive license for the previous game. That is to say, in the next year, the game authorized by MM can only be "Stone Age" and cannot be licensed to other game companies with similar login modes. Of course, for this reason

She also offered the other party a jealously high price.

But before, I had to insist on a high price despite the public opinion, but now it seems that everything is worth it. If the number of new players continues at this rate, even if the conversion rate is only one-fifth, MM will be able to bring something to the Stone Age.

Millions of players.

And even if only half of these million players stay in the end, the number of Stone Age players will increase by 500,000. Therefore, how to judge whether the given share is cost-effective relative to the increase in the number of players.