Pioneer of the Rebirth Era

Time has entered November, and Yang Dongxu spent half of this month on the plane, flying all over the country to meet with the management of various companies.

After roughly reviewing the companies under my control, except for Dongxu Technology and Hurricane Construction, other industries only need to make steady progress. After all, this is a period when real estate and the Internet are emerging together, and other industries are not as shining, so they are not as high-profile as they are.

However, not being high-profile does not mean that it is not publicized. For example, for the Huaxiu clothing brand, the quality of this item is actually secondary. As long as it is not made too poorly, or everything you customize needs to use real materials.

More than 90% of the value of other brands is based on the reputation they promote. They invite major celebrities to endorse them, ask sports stars to endorse them, advertise on TV stations and newspapers, and participate in various clothing exhibitions to enhance their own style.

In short, clothing brand design and quality are important, but if you want to enter the high-end clothing market, reputation must be the first priority, or the added value of the brand must be the first priority.

For example, the cost price of an ordinary piece of clothing is 100 yuan. If it is sold by an ordinary brand, it will be sold for 400 to 500 yuan, which is the limit. But if it is labeled with a famous brand, such as Nike, Adidas, etc., it will start at least 1,000 yuan.

Moreover, clothes of the same style and quality, like Nike or Adidas, will give you a completely different sense of vanity and satisfaction if you wear a different brand, and the people who are used to eating will look at you differently.

In short, if you want to enter the high-end market, especially in the clothing and cosmetics field, everything else is secondary and reputation is the most important. If you find an opportunity to let some business leaders, or some foreign royal families, purchase your clothing, then the brand value

It will improve again.

Why do many big stars wear clothes or use cosmetics for free? Major manufacturers are rushing to sponsor them, and even give them money instead of free of charge? This is the promotion of star effect.

Zhuo Qinger is currently in charge of the Huaxiu clothing brand, and with at least one superstar endorsement every year, the Huaxiu brand has become popular in China.

But this is to be expected. After all, Huaxiu uses its heritage and background in China, not to mention its assets. At present, one-third of domestic textiles are basically produced by Huaxiu, and the proportion of exported textiles from Huaxia

Nearly one-half of it.

Coupled with various OEM services for world-famous brand clothing, Huaxiu’s position as the leader in the country is absolutely unbeatable. Coupled with the convenience of the publicity channels provided by Hainer, it is difficult to imagine whether it will be popular.

However, this popularity is only temporary. A brand that cannot go abroad will never become a global brand and gain recognition from more consumers.

Even after the Internet begins to develop in a few years, and everyone knows some of the world's major brands through the Internet, Huaxiu, which cannot keep up, may be eliminated no matter how popular it is now.

This is also something that many companies have blindly not noticed at present. They always feel that their products are popular and best-selling in the country. They are one level ahead of others in similar products.

But when the masses know what a big brand is and what a luxury product is, and they use it to fill their own vanity, the quality and domestic design you say are synonymous with old-fashioned products in their eyes.

Therefore, Huaxiu has decided to enter the world clothing market next year and challenge other big brands. This will undoubtedly be a tough battle. If it wins, Huaxiu will reach the top of the world stage. If it fails to win, it may become an ordinary brand.

"Don't be so nervous. Those brands have decades or hundreds of years of history. It's not a shame to lose." In a top studio in Shanghai.

A group of photographers were taking pictures around Li Jiaxin, who was wearing an ancient-style dress. The design of the skirt absorbed the advantages of cheongsam in highlighting the lines of a woman's body, and combined it with contemporary fashion elements. Overall, it gave people a sense of classical nobility and elegance.

Fashion for contemporary women.

These are the main products of Huaxiu in the first half of the year. They will be sold in the mainland in the first half of next year. They will participate in Paris Fashion Week in June and start to be sold in European and American flagship stores in July.

What she is currently shooting is domestic advertising, and international advertising. Zhuo Qing'er is still selecting stars but is always not satisfied. There are not many foreign female stars who can convey the trendy and fashionable feel of this dress, but the classic nobility and elegance always feel so different.

A bit interesting.

So Zhuo Qing'er has decided to use models with oriental faces to wear this outfit at fashion week, but when she thinks about foreigners' aesthetics of oriental beauty, she feels very powerless.

"Don't comfort me like this. Real history doesn't talk about the history and culture of thousands of years. Just say that the current cheongsam appeared in the 1920s of the Republic of China, and it was the first choice of many famous women at that time. If you really think about it, it has a history of almost a hundred years.

Yes." Zhuo Qing'er glanced at Yang Dongxu, and then continued to focus on the shooting of the advertisement.

Hearing that Zhuo Qing'er actually refuted his words and quoted the history of cheongsam to refute him. Yang Dongxu knew that Zhuo Qing'er was not that fragile, which also showed how seriously the other party took this matter.

"Hello, Mr. Yang, it's a coincidence that you are here." Bao Xingyu walked in with a large bouquet of flowers. He saw a trace of uneasiness on Yang Dongxu's face, but he quickly adjusted his expression and smiled.

Come over and say hello.

"Hello, Mr. Bao, you didn't even say hello to me when you came to Magic City so that you could show your friendship as a landlord." Yang Dongxu greeted with a smile.

Although the last dinner party appeared to be a feast for the guests and hosts, in fact the seeds of conflict between everyone had been planted. Because the Bao family returned to the mainland mainly because they were interested in their own business in the shipping and port industry, but they also seemed to be very fond of Huaxiu.

interest.

As the absolute majority shareholder of Huaxiu, Yang Dongxu naturally cannot let others put a spoon into his pot to fish out the meat, even if the other person is a member of the Bao family, and Bao Xiaomei has contributed a lot to Huaxiu's current status.

.But this is not the reason why the Bao family can share the cake.

"I should be the one who invited Mr. Yang to dinner, but Mr. Yang is too busy and always seems to be in trouble." Bao Xingyu also had a smile on his face. If someone didn't know the inside story, he would think that the relationship between the two of them should be okay.

It's so polite to ask for a meal when you meet.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! "There are a lot more things at the end of the year." Yang Dongxu smiled and nodded. At this time, the lights in the studio lit up, and Li Jiaxin's shooting was completed.

Bao Xingyu smiled apologetically at Yang Dongxu, and then walked towards Li Jiaxin holding the flowers. Li Jiaxin, who was about to go backstage to change clothes, suddenly saw Bao Xingyu's face paused, but still showed a polite smile.

When she saw Bao Xingyu bringing the flowers to her, she subconsciously glanced in the direction of Yang Dongxu with a look of panic. But then she felt something was wrong. Although she quickly withdrew her gaze, the people around her

He saw all her actions.

Bao Xingyu's expression changed, and there was a hint of irritation between his eyebrows. Whenever he liked a woman, he would have to look at the color of other men to receive flowers.

"This dress is very beautiful and suits you very well. I wish you will become more and more beautiful." As a child of a big family, although he cannot yet express his emotions and anger, Bao Xingyu has good self-regulation ability and does not seem to notice.

He sent the flowers over just like Li Jiaxin did.

In fact, Bao Xingyu came to visit the class in person today to deliver flowers. The real purpose of Bao Xingyu was to invite Li Jiaxin to attend a party together. Of course, it would be better if they could have a romantic relationship after the party.

But now it seems that this request is difficult to fulfill. If he puts it forward again, it is likely to be rejected and the face will be even greater, so he did not make any request and just sent a blessing.

"Thank you!" Li Jiaxin was not a newbie. She also had a certain eye for people's worldliness and observation of people's emotions. So when she heard Bao Xingyu's words, she did not hesitate this time or look at Yang Dongxu's actions. Instead, she faced

He took the flowers with a smile and thanks, and gave the other person a step up.

On the other side, when Bao Xingyu sent flowers and Li Jiaxin looked at him subconsciously, Yang Dongxu showed a look of surprise on his face.

Although he has some thoughts about this beauty who makes all the rich ladies in Hong Kong fearful, these are thoughts that all men have, but if you have thoughts, you don't necessarily have to act on them, even if Andy took Li Jiaxin to have dinner with him before.

But in fact, except for a few occasional meetings, the two parties had no contact at all, and naturally there would not be any in-depth relationship. So when Bao Xingyu gave flowers, Li Jiaxin looked at him as if she was afraid that her boyfriend would be jealous, which surprised him.

Surprisingly, he also felt a murderous aura. This murderous aura did not come from Bao Xingyu, but from Zhuo Qing'er who was standing beside him.

Compared with Zhuo Qing'er, who was slightly young in the past few years, she has independently established her own brand in the past two years. Whether it is clothing or personal temperament, she is constantly approaching the goddess-level beauty, and this kind of goddess is not that kind of beauty.

A vase for display. She is the kind of goddess with talent and ability that makes many men feel ashamed.

"Would you believe me if I said that she and I have never met each other a few times, and we only met by chance?" Yang Dongxu turned his head and whispered to Zhuo Qing'er.

"How about I call Sister Zhou Ya and ask her if she believes it?" Zhuo Qing'er glanced at Yang Dongxu lightly.

Yang Dongxu shut up in an instant. He really had to be crazy before he took the initiative to explain this matter. Such explanations would only make things darker and darker. The most correct way is to admit it even if you beat him to death, even if he is caught in bed.

I was drunk and unconscious, or maybe I was helping Li Jiaxin try out the script, but it just happened to be a sex scene...

At the same time, he also felt that Zhuo Qing'er had changed too much in the past two years. He would not be surprised if Zhuo Qing'er would rise up after misunderstanding before, or even make a cold war with him.

But now Zhuo Qing'er didn't do any of this at all. She just told him to shut up with one sentence. She felt extremely guilty even though she had never done this before, and even felt a little scared.

"Okay, everyone is tired today. I will treat you to dinner later. The cameraman will check as soon as possible to see if there are any missed shots. We have to change the scene tomorrow. It will be troublesome to reshoot then. If there are no missed shots, then everyone

Let’s pack up the work and go to have a dinner together.” After Zhuo Qing’er dismissed Yang Dongxu with one sentence, she began to enter the working mode of a big sister.