Pioneer of the Rebirth Era

Yang Dongxu obviously will not interfere in the internal affairs of the Russians. With his small body, he can easily be crushed to pieces if he gets involved.

However, cooperation with Andre should be considered. Without the backing of the state, it would be difficult to realize some of the minerals and oil fields in Andre's hands.

Trading with Americans is also a way, but it is estimated that Andre has been in contact with this aspect, and he must have been ripped off too hard. Then I thought of Yang Dongxu, who had not been a middleman for a long time, and there was a certain room for maneuver. After all, compared to some

Mineral resources have been delineated and marked with political significance.

Private mineral resources are not that sensitive. Of course, the premise is that the quantity cannot be too exaggerated, otherwise disputes will be inevitable due to the attitude of Europe and the United States in blocking China's resources.

After staying in the United States for nearly half a month, Yang Dongxu flew to Modena, Italy, an industrial town and engine capital in northern Italy, after arranging the company and various investments in hand.

In fact, if we look at history, China is an ancient civilization. If you want to see some historical relics and Kudat architecture, China should be your first choice.

But the development of today's world is indeed completely opposite. Chinese cities with many historical relics are becoming more and more modern day by day. On the other hand, cities in Europe and the United States, which are extremely developed in the eyes of Chinese people, the buildings in developed countries in the world are getting older and better.

Some people say that foreign countries maintain classical architectural styles because they have their own characteristics and have history and culture. They say that China's history and culture are worse than others.

To put it bluntly, I still have low self-esteem. Even though I am obviously very good, I still feel inferior when compared to other people's inferior things. There are not a few people who find the air in foreign countries sweet.

Naturally, I came to Modena, Italy because of Maserati Automobile Company. BMW wanted to raise funds and go public, so it was natural that Maserati, its parent company, could not be avoided.

Although Modena has been focusing on the design and production of sports cars over the years, the brand value of Masati, a sports car, has always been slightly inferior to that of Ferrari, the king.

Whether it is promotion channels or brand value, it is slightly insufficient compared to other supercars. Therefore, this financing is not only financing for the BMW subsidiary, Yang Dongxu also wants to promote Maserati sports cars to the world.

Compared with Ford, General Motors, Toyota, and Volkswagen, Maserati, the world's corporate giants, can only be regarded as a younger brother. However, with the addition of BMW, Maserati has the embryonic form of becoming a world automobile giant.

For example, although Maserati focuses on sports cars, the Mercedes-Benz and Audi series currently launched by BMW are very popular in China, which affects the small countries that have good relations with China and also have certain markets.

Although there are not many Mercedes-Benz and Audi series cars in the European and American markets, one of the most important markets in the world, Maserati sports cars still have a certain market share.

Therefore, although the brand value of Maserati is a bit lower than that of the giants, it is indeed outstanding compared to other ordinary brands. With such a rich model series to enter the market customer groups with different requirements, it is not too difficult for Maserati to rise well.

things.

I have been having meetings since arriving in Modena, and the matter of financing and re-listing has been discussed with the company's senior management, so everyone is very clear about the information and topics that should be prepared before the meeting, as well as the key points of discussion.

But even so, the meeting lasted for three consecutive days before the framework was roughly finalized. It will still take a long time for some of the following content.

There is no way to single out the Maserati sports car series. This is very simple. After all, the information is very complete and everyone knows the valuation. We can just find a venture capital company to sit down and start talking.

But it's different when you add BMW Motors, especially since the mainland market is relatively complex and a huge emerging market. It's not an exaggeration to include Yang Dongxu's personal network resources in the valuation.

What's more, the purpose of this financing is secondary. After all, neither the Masati headquarters nor the BMW branch are short of money. The main purpose of financing is to borrow human resources to build European and American sales channels after listing. These advantages

Some intangible values ​​cannot be measured clearly, so it is more troublesome to sort them out.

"Do you have any suggestions on the selection of financing targets?" After the meeting, Yang Dongxu left the current Maserati president Carlo Rossi in the office.

Since the acquisition of Maserati, the president of the headquarters and the CEO of the domestic BMW branch have changed no less than five times. At present, Carlo is the best one, so he has obtained Maserati stock options. Once the financing is listed, this

A man who can become a working emperor in an instant joins the billionaire club.

"From the perspective of the automobile industry alone, venture capital in the United States is not the first choice. First of all, many of their own sources of funds come from local wealthy people in the United States, and there is no shortage of people in the automobile industry.

They will not do anything stupid like creating a rival for themselves. After all, Maserati is not an ordinary car company. As long as we unshackle ourselves, we can compete with any car giant," Carlo said.

Yang Dongxu nodded. Automobile production was one of the main driving forces in the rise of the United States. Therefore, the current wealthy people in the United States or international venture capital companies will be more or less involved in this industry. Even if they have never invested in a car company,

But many venture capital shareholders have automobile giants behind them.

"So based on this calculation, Britain is the first choice." Carlo continued.

"Huh? Why the UK and not other countries? As far as I know, there are many car brands in the UK. Moreover, this country used to be a country on wheels like the United States. Those who made a fortune from cars have no influence on the country.

The impact seems to be greater than that in the United States." Yang Dongxu asked curiously.

"There is no doubt that the UK is a powerful automobile country. Many car brands still have their R&D centers in the UK. However, compared with the development of the automobile industry in major automobile countries such as the United States and Germany.

The development of British automobiles is somewhat deformed. They basically take the high-end car route. This choice cannot be said to be wrong, but the ability to resist risks is very low. Therefore, when the British economy was in decline, they almost did not sell all their cars.

brand.

For example, in 1997, Bentley was sold to Germany's Volkswagen, Rolls-Royce was sold to Germany's BMW, and Aston Martin became a toy of Ford. Jaguar Land Rover, etc., except for McLaren, almost all of them were sold.

All the famous luxury car brands in the world." Carlo said.

Yang Dongxu nodded: "Continue."

“These acquired brands are all selling well internationally. This is of course directly related to the strong wages behind the acquisition of these brands, but the British resources previously packaged and acquired by these brands cannot be ignored.

For example, BOSS’s previous acquisition of Maserati seemed like it was just an acquisition of a brand and a car company, but the technology, team and channels acquired behind it are also the key to Maserati’s ability to regain its glory.”

"I agree with this, but there seems to be no suitable car brand in the UK for us to buy again, right?" Yang Dongxu rubbed his chin.

"The brands are gone, but the people who built these brands are still there, and these people still have the automotive resources we need."

"But you have to understand one thing. Although these people hold huge resources in the automobile industry, they may have become shareholders of BMW, Volkswagen or Ford when the brands were acquired. As shareholders, you think they will give themselves

Make an enemy?" Yang Dongxu said, and the question undoubtedly returned to the original point.

"They will be willing." Carlo said with certainty.

"Oh? Tell me." Yang Dongxu continued.

"No one wants to share their cake with others. The purpose of acquisitions is to stabilize the value of the brand, sales channels, and resources in all aspects. Perhaps these acquired car companies will give a large amount of money to the British, or even share

some shares.

But this was a few years ago, and after several years of digestion, not only the value of these brands has been greatly improved, but those resources and channels have also been digested into their own things. So now that all hidden dangers have been eliminated,

It's impossible for car companies to be willing to pay this kind of money anymore, not to mention that it's still a lot of money after the brand is upgraded.

Therefore, the resources in their hands are already very cheap for these automobile giants. The British do not think that the things they have are cheap, but if they accept payment at a reduced price, there is a contradiction."

"This possibility is indeed very high, but since some of them have become shareholders of automobile companies, they will receive dividends."

"It depends on the nature of the shareholder. For example, Land Rover was acquired by India. Because of the British influence, this shareholder is very stable and has no problem, and can continue to enjoy the benefits brought by Land Rover. But the United States and Germany are digesting

After acquiring things by myself, this is not India, and the British can’t help it if they don’t give face in the face of huge profits." Carlo said with a smile.

Yang Dongxu couldn't help but nodded. Interests and strength in the shopping mall are eternal. The UK can continue to draw profits from Indians, but they don't have good teeth from the Americans and Germans.

"Tell me your specific thoughts."

"First contact the British Automobile Association. Since the purpose of our financing is not funds but channels, resources that have become cheap and depreciated can be sold at a high price again. I think many British people are willing to cooperate with us.

The most conflict they have with us is the Indian market that they can control and continue to bring them huge profits. But do we intend to enter India? What we need is the European and American markets. This is where they have conflicts.

"Carlo's eyes shone with shrewdness.

"OK, you can handle this matter, and I will give you the greatest autonomy. The ratio of financing this time is between % and if the valuation goes up, they can repay it with the resource channels they have without giving any money.

After the company's successful financing and listing, they are allowed to cash out. Even if they don't cash out, I will still be the largest shareholder, and you will continue to be the CEO of Maserati after the listing. Whether it is a big salary increase or an increase in option shares, you deserve your share.

No less." Yang Dongxu made a very decisive decision.

Carlo's eyes lit up instantly, and even though he was trying to control his breathing, it still became a little heavy. If Maserati goes public, it is certain that he will become a billionaire.

And Yang Dongxu's promise means that his assets may continue to increase after the listing. If Masati becomes a world-class automobile giant, and then he becomes the CEO of this corporate giant, he will have both fame and altruism instantly, and it will be

A huge amount of possessions.

"I have some investments in the UK. Well...it just so happens that I have a Russian friend who is planning to acquire a wealthy team in the Premier League. I will give you my contact information. When the time comes, you can use some of these external forces to negotiate.

." Yang Dongxu continued.

The words seemed to help him negotiate, but they instantly made Carlo calm down a little, because they were also a warning to him not to play tricks.

A rich man who can afford to play in a wealthy team is definitely something that a rich man like him, who works part-time, cannot afford to offend. Besides, he is somewhat aware of the power of the big boss in front of him.