Pioneer of the Rebirth Era

The Yanjing International Trade Center Haina Entertainment Office was definitely one of the top large companies that could come to work in such a high-end office building five or six years ago, especially if it was one company occupying two floors of the office building.

Nowadays, companies with such an office size are also big companies. After all, the rent here in Guomao is not cheap. But the current scale seems a bit shabby for the Haina headquarters.

In the past two years, Haina has been working hard to develop overseas markets. While entering Hollywood, he is also cultivating the markets in Japan, South Korea, and Southeast Asia.

Therefore, if it were not for the annual annual meeting, when all the stars gathered together in Yanjing, and if they were scattered around the world at other times, the company's office area would still seem a bit small, let alone the annual meeting.

After Chen Hong retreated behind the scenes, Haina Company found a new CEO Liu Zongsheng. In addition, in recent years, the main development resources have been invested abroad, and Yang Dongxu came to Haina less and less often.

But today, the employees of Haina felt that something big might happen to the company. Not only did the long-lost big boss come to the company, Chen Hong, who became more and more mysterious, also came, as well as the current general manager Liu Zongsheng, plus

Li Zongsheng, the head of the record department, and the four of them held a secret meeting in the chairman's office.

"This is the information currently investigated. At this stage, the other party's sudden reinforcement has begun to overwhelm Haina. After all, although Haina has made some achievements abroad, these cannot be effectively fed back to the country.

To the domestic audience and some outsiders, Haina has gone through the motions over the years without any bright spots. Haina, who was once the invincible player in the country, seems to have declined." Liu Zongsheng put the information in his hand in front of Yang Dongxu.

As the CEO of Haina, although he said that Haina was in decline, there was no expression of concern on his face, even though the wind of decline seemed to have only started after he took office.

Looking at the information in front of him, Yang Dongxu raised his eyebrows and said, "The person who came here is not a good person."

What was placed in front of him was the investigation report of Huayi Brothers Entertainment. This company has been established since 1994. In the past few years, this company has been tepid.

After finding director Feng Xiaogang to join the cast, he first made his mark as a New Year film in 1997 with "Party A and Party B".

After that, Huayi invested in Feng Xiaogang's Lunar New Year films every year and began to gain fame and make a lot of money at the same time. In the past two years, Hainer's main film investment has been in Hollywood, although he has begun to make a lot of money.

However, because Hollywood movies currently need to go through layers of review before entering the country, the channels have not been completely opened. Therefore, there are occasional news reports on how much money Heiner made from the movies he invested in Hollywood.

But it's just a report. After all, the audience on the other side of the world has not been baptized by Hollywood movies. So after seeing the report, they just said, 'Wow, I made so much money', and then... nothing happened.

.

After all, apart from exclaiming, the movie audience can't see it. Naturally, it cannot be as simple and intuitive as Feng Xiaogang's New Year's films. Therefore, in recent years, Huayi, a New Year's film by Feng Xiaogang, can be said to have suddenly emerged.

Originally, the domestic film market was dominated by three pillars: Haina, China Film Group Corporation, which has a strong background, and Feiyang Entertainment, which is obviously not good but has been supporting it. Now Feiyang Entertainment basically cannot see its shadow. After all, since Wei Fei quit, the remaining second generation is a bit

It means to be alone and unable to support myself.

Therefore, in the past few years, the influence of Feiyang Entertainment has been continuously divided by other newly established entertainment companies. But most of the time in the domestic film market, there is a sense that Haina and China Film Group, which has a strong background, have the final say. This is the first time that Huayi has the final say.

Two families at one end.

The reason why Huayi has been so popular during this period is mainly because of a big news some time ago. Wang Jinghua, known as the number one agent in the country, led a large number of her star artists to directly join Huayi and become partners.

.The stars she leads include big domestic stars like Chen Daoming, Carina Lau, and Hu Jun.

In an instant, Huayi, which was already in the limelight, suddenly became star-studded, attracting the attention of everyone inside and outside the district. In addition, several big-budget movies have recently been released, and the approval of projects has attracted enough attention.

gained attention.

"Are there any countermeasures?" Yang Dongxu put himself in front of him and looked at Liu Zongsheng, the leader of Haina whom he personally selected.

Although Heiner is now almost divided into three, Heiner in Hollywood counts as one branch, Heiner in charge of the Southeast Asian market counts as one, and then there is Heiner in charge of the domestic market.

However, no matter how you divide the domestic Haina Company, it is the headquarters, so Liu Zongsheng, the general manager, still has a lot of power. It’s just that Yang Dongxu took care of the issue of tilting resources towards the Southeast Asian market and the Hollywood market before he took office.

Haina Company’s development plan for the next few years.

Therefore, after he took office, the boss of the headquarters seemed to be taking the blame. In the past few years, Haina Entertainment's domestic reputation has gradually declined. He has been criticized a lot. There were even rumors that he would be laid off not long after he took office.

"Judging from the market response in recent years, the domestic entertainment market has become more and more active, especially the movie market, which has ushered in a period of rapid development. It can be seen from the increasing box office of movies in recent years that the domestic movie market has

Entering the fast lane of development.

Therefore, I propose to increase investment in resources in the domestic film market and cultivate a group of film superstars of our own. Of course, it would be great if we could cooperate with Hollywood to cultivate domestic film superstars into international superstars.

Liu Zongsheng pondered for a moment and said.

Yang Dongxu watched Liu Zongsheng tapping his fingers on the table, and spoke after a few seconds: "This proposal is very pertinent, but you have to know that in recent years, although Haina has tilted its resources abroad to a higher proportion than at home.

But the domestic market has not given up. Of course, compared to its dominance of the domestic box office market in the past few years, Haina's domestic film investment does seem to be declining in recent years.

But as the CEO of the company, you should know that this is just a superficial phenomenon. The annual increase in the box office of Haina’s movies has shown that our movies are very profitable. Now, the box office of Haina’s company still accounts for one-third of the total domestic box office.

"

"I know this. In the past, it dominated hundreds of millions a year. Now, even if it only accounts for one-third, it is more than a billion a year. It seems that the influence has declined, but in fact Haina has become more powerful.

And as the development of the domestic entertainment industry becomes more and more formal, it has ushered in an era of hundreds of flowers blooming. The fact that we can occupy one-third of the market shows our background.

But despite the lack of box office and word-of-mouth, our leading stars have not improved with the development. Currently, the people who are active on the screen are still the same people from the past. It has been several years since we have promoted a first-line movie star.

And in the past, whether they were movie stars or singers, they were basically poached from other companies. In other words, the superficially beautiful Haina actually had a problem with his own talent training ladder. He could only replenish his blood from outside, but he could not make his own blood.

.”

Liu Zongsheng was very brave and his words were very sharp. He hit the current Heiner's weakness with one word.

In fact, this weakness has always been there, but it was just hidden under Dingsheng Haina's strong muscles. Now that Haina's light has been slightly obscured by the outside world, this hidden weakness is beginning to risk being exposed.

"This is indeed a problem." Yang Dongxu touched his chin. Instead of being embarrassed by his subordinates because he was the big boss, he began to think with a trace of solemnity on his face.

In fact, he has seen this problem a long time ago, but it has not been solved yet. One reason is that Haina developed too fast before and there were no capable people at all. Li Zongsheng, the director of the record department, was almost split in half.

, not to mention those in charge of other positions.

Coupled with the fact that he has the bug of later generations, he digs out people accurately and cultivates his own talents step by step, which is as simple and crude as directly robbing the stars trained by others. Therefore, this problem has been left unsolved.

But now this problem has to be solved. After all, with the development of Haina and the continuous poaching over the years, everyone will be optimistic about their own artists as long as they are not fools.

At the same time, with the development of the domestic entertainment industry, many things are becoming more and more mature. If you want to poach people with money as before, although it is still a powerful tool, the cost is getting higher and higher.

At this time, compared with recruiting talents and cultivating talents yourself, the cost of the former is soaring, but the cost of the latter is quietly declining. In addition, the bug of who can be famous can still be used when cultivating new talents. This is naturally needed.

Adjust your strategy.

"Do you have any suggestions?" Yang Dongxu asked after a while.

Liu Zongsheng glanced at Li Zongsheng and Chen Hong next to him, and then said: "I want to set up the company's new training department and recruit the following trainees.

Then, borrowing the experience of the current Korean branch, these trainees will first form a team to debut and sing, and after becoming famous, they will start acting in movies or TV series. If they really meet a particularly good talent, they can directly act in movies or TV series."

This suggestion was obviously not something Liu Zongsheng came up with on the spur of the moment, but was well thought out. This was actually the mainstream development of entertainment companies in later generations. In addition to targeting major art academies, trainees occupied half of the entertainment industry in later generations, and even almost dominated the Internet.

The young people with high traffic are basically trainees.

A singer who doesn't want to be an actor is not a good director. This sentence may seem nonsensical but actually explains the development direction of the entertainment industry in later generations.

It can be said that it is not uncommon for actors to form a boy band or girl group to debut, gain fame through singing, and then start acting after reaching a certain level. Actors will start directing after reaching a certain level.

But basically, acting as a director has produced many great directors, such as Xu Zheng, and Chen Sicheng, who was jealous of all the men in the mainland and wanted to steal his wife. They are actually the best among them.

As for acting after a male or female group debuts and becomes famous, this skill is very good in Korea. In China...anyway, the newbies with low traffic are scolded much more often than praised.