Play farming game, can you take the fruit out?

No one thought that the milk produced by Harvest Ranch would be so delicious.

Everyone present was unanimously optimistic about Harvest Milk.

Everyone is full of hope for the future.

But Li Xu did not get lost in everyone’s praise.

Because he understands.

The current dairy market has been divided among several large companies.

Harvest Ranch is just a small business.

Want to benefit from it.

It’s not easy.

For example, pure milk and yogurt.

When many customers buy.

It depends on the brand.

People are more inclined to buy products from Mengniu and Yili.

Harvest pure milk?

Which company? If you haven’t heard of it, don’t buy it!

You can’t just pull someone over and let them try it before buying it?

Not realistic at all.

So after the banquet is over.

Return to the factory.

Li Xu and Song Haoran discussed promoting Harvest Milk

“Uh… Boss… I don’t know much about this either.”

Song Haoran stammered.

Li Xu then remembered that

Song Haoran was just a forage researcher. He had never been engaged in commercial activities before.

Let him think of ways to promote Harvest Milk.

It was just to drive the ducks to the shelves.

“It doesn’t matter, just focus on your research and I’ll ask the people from Harvest Farm to help.”

Li Xu called Su Mingyu. For business promotion activities, we still need to listen to the opinions of this person who has worked hard in Shanghai for more than ten years.

“boss? Are you sure that our milk really beats Mengniu and Yili in terms of quality and taste?

Su Mingyu asked. Li Xu:”

Of course, it’s 100% crushing.”

Su Mingyu:”That’s good. As long as the quality is guaranteed, the rest is publicity.”

Li Xu:”How to promote it?” Do you want to place ads on TV or social media?

Su Mingyu:”Yes, and letting celebrities endorse advertising has the best effect. Especially when our new products enter the market, the demonstration effect of celebrities cannot be ignored.”

Li Xu:”Who should I let speak for you?” Su

Mingyu thought for a while:”There is a variety show that will be launched recently. We can name the variety show and let the artists in the show promote Harvest Milk.” Li

Xu delegated the power:”Okay, you can figure it out. If you need anything, contact Song Haoran and ask him to cooperate with you.””

……

Harvest Farm.

Su Mingyu sat in the office and immediately contacted her previous contacts and got the number of ace director Wu Tong.

Yes, the variety show she was talking about was Ace Battle.

This variety show has been popular for many years.

Loved by the audience.

In particular, the living treasure Shen Teng is particularly good at enlivening the atmosphere.

This year it is said that Sha Yi and others have been newly added.

The advertising effect should be good.

After dialing Wu Tong’s number.

Su Mingyu explained his purpose.

Wu Tong declined politely:”Sorry, we already have a sponsor, and we have just negotiated it, and we are about to sign the contract.”

Su Mingyu did not give up:”Is it Mengniu or Yili? How much naming fee will they give?”

Wu Tong:”Sorry, this is a business secret. I can’t tell you.”

Su Mingyu:”50,000?”

Wu Tong:”Do you have anything else? If not, I have to hang up the phone?”

Su Mingyu:”It seems I said Less, 80 million? Or 100 million?”

As far as she knows.

The naming fees for such a popular variety show are very high.

Every year just for the naming fee, it can sell hundreds of millions.

But that is the total naming fee for many manufacturers together.

A single company’s naming fee for a season’s program will not exceed 100 million.

Su Mingyu:”We, Fengshou Farm, are paying 120 million to be the main sponsor of Ace.”

Wu Tong was moved because the price they negotiated with Mengniu was 100 million.

But Wu Tong thought about it and decided to refuse.

On the one hand, it’s because they’ve negotiated and even though they haven’t signed a contract, it’s hard to refuse.

After all, the two parties have been working together for several years.

On the other hand, Mengniu is a well-known company after all.

And Harvest Ranch? never heard of that.

Who knows what their products are like.

In case the product is not good.

On the contrary, it will affect the reputation of the program.

He refused again and said:”Sorry, we will not change the title sponsor easily.” (To read Baoshuang novels, go to Feilu Novel Network!)

Su Mingyu:”We won’t change easily? In other words, it is possible, 150 million”

“ah……”

Wu Tong was moved.

The main reason is that the other party gave too much.

50 million more.

It allows the program team to do more.

There is more profit in the end.

It is also a huge improvement for his performance

“Send me a copy of your information and I will consider it.”

Wu Tong swallowed his saliva and said with difficulty.

“no problem.”

Su Mingyu hung up the phone and passed the relevant information about Harvest Ranch.

Wu Tong was shocked when he saw the information:”It turned out to be a subsidiary company of Harvest Farm. This……”

Harvest Farm has been very popular in the past six months.

With lightning speed, it has grown into a well-known domestic enterprise.

Wu Tong’s last worry disappeared.

Because the products produced by Fengsheng Farm are not bad.[]

Harvest Ranch serves as their subsidiary company.

It shouldn’t be bad either.

He came to the TV station with relevant information.

Explained the matter to the TV station.

The deputy director of the TV station in charge of this matter made the final decision:”Let’s communicate with Mengniu Group again. If the other party is willing to increase the money, we will sign the contract. If not, we will use Harvest Ranch as the title sponsor.”

Regarding this situation.

Wu Tong was not surprised.

Because the extra 50 million is not a small amount

……

The head of the advertising department of Mengniu Group received a call from Wu Tong and looked confused.

“what’s the situation? Not signing the contract? Didn’t we agree?……”

“Is such that……”

Wu Tong said about Harvest Ranch,”What our leaders mean is that if you want to continue to be the title sponsor, you need the same price.”

“No, absolutely not.”

The head of Mengniu Group’s advertising department shook his head repeatedly,”Our annual advertising expenses are budgeted. One hundred million is our bottom line, and no more can be allowed.”

“And this is too much, directly one-half more”(good)

“We cannot accept this.”

Wu Tong:”Then there is no other way. Our sponsor chooses Harvest Ranch as the title sponsor for this issue. I hope we will have the opportunity to cooperate in the future.”

Hang up the phone.

The person in charge of Mengniu Group’s advertising department jumped on the popularity

“When did a harvest pasture pop up? Why didn’t we know that the other party was so rich?”

He thought for a while and called the person in charge of Fanghua Ranch

“Did you know that there is a new Harvest Ranch recently?”

Fanghua Ranch is the Mengniu base that Li Xu visited before.

Li Wei, the manager of Fanghua Ranch, nodded when he heard the inquiry:”I know, they established a dairy base in Orqi some time ago, and they are also planning to build a dairy base in Orqi. Planting such grass in the desert is sheer nonsense. It is estimated that a large amount of money invested will be wasted.”

“Yeah?”

The person in charge of Mengniu Group’s advertising department said coldly,”If that’s the case, why did they snatch our trump card naming rights?

Li Wei was confused:”What?””.