Play Game of Life

Saturday, April 6.

Changteng Entertainment Headquarters.

As the largest giant company in Jinghai, Changteng Group is also divided into several different subsidiaries according to different businesses. For example, Changteng Capital is one of the top investment giants in China, and Changteng Entertainment occupies a leading position in the entertainment industry. extremely important position.

Wei Qicheng came to the door of the marketing director's office, knocked on the door lightly, and then opened the door to enter.

"Mr. Zhang, are you looking for me?"

The president Zhang he mentioned is Zhang Jian, who is the director of the marketing department of Changteng Entertainment. He is mainly responsible for the promotion of various projects under Changteng Entertainment. Of course, it will inevitably involve planning and production related matters.

Although Wei Qicheng was in charge of the production of the game of the same name in the "High School Show" column, strictly speaking, he should belong to the planning and production department of Changteng Entertainment, and he will inevitably deal with the marketing department.

The word-of-mouth collapse of the game "High School Show" produced by Wei Qicheng had a certain impact on him, but it was not very big.

After all, the collapse of the "High School Show" game was overturned by the fake word-of-mouth collapse of the "High School Show" column. This matter has nothing to do with Wei Qicheng directly, and it is not possible for him to bear such a big blame alone.

Of course, it has been affected to some extent. For example, don't count on performance bonuses, and normal promotions will also be delayed.

However, within the Changteng Group, there are still some leaders who have a good impression of Wei Qicheng.

Mr. Zhang is one of them.

After all, in Mr. Zhang's opinion, Wei Qicheng has successfully completed the development of the "High School Show" game, and it started off well at the beginning. Although it may have collapsed later, it has almost earned the money it should have earned.

This shows that Wei Qicheng still has some abilities, and within the Changteng Group, it is not easy to find such talents.

Zhang Jian, as the director of the marketing department, was actually brought up from the planning and production department before, so he naturally has some good feelings for these people in the planning and production department.

Especially for Wei Qicheng, he actually had the idea of ​​mentioning Wei Qicheng and transferring him to the marketing department, but he never found a suitable opportunity.

"Qicheng, come and sit down."

Because they are all from his own family and are familiar with them, Zhang Jian didn't have too much politeness and chose to get straight to the point.

"Qicheng, do you have any good ideas about the announcement of the movie "Jiangshan Fengyunlu"?"

"Jiangshan Fengyunlu" is a movie that Changteng Entertainment is promoting recently. It is a martial arts theme in itself, mixed with some content such as family and country hatred. Of course, the main male and female protagonists all use the current flow of fresh meat, plus the old actors who make guest appearances, the whole lineup is quite luxurious.

So far, the filming of the film has been completed, and it is scheduled for the end of this month.

Of course, the promotion of this movie has already started, and even if Changteng Entertainment doesn't promote it, the fans of the male and female protagonists can't wait to promote it on the Internet every day.

It's just that now, the film has officially entered the stage of intensive promotion, so it's time to have some unconventional promotional activities to quickly boost the popularity.

As for this unconventional publicity campaign, what is it?

Obviously, this is the question that Zhang Jian asked Wei Qicheng now.

Wei Qicheng was a little nervous. Obviously, whether he answered this question well or not might directly affect his impression in Mr. Zhang's mind. But what good idea? He really didn't.

This movie promotion is nothing more than the old stuff! Either buy a hot search, or find some trolls to brag about, anyway, isn’t that what traffic economy is all about?

This is the optimal solution found when the quality of the movie is lacking, and there are no new tricks to play.

Wei Qicheng cleared his throat and expressed his thoughts.

The core idea is still to focus on a few small fresh meats, buy more hot searches, find more trolls to brag about how hard your brothers and sisters work, and earn money from the fan economy step by step.

After hearing Wei Qicheng's method, Zhang Jian was a little disappointed.

"You said it well, but it's too conventional!

"If it is an ordinary project of our company, these methods are okay, but "Jiangshan Fengyunlu" is a key film and television project of our company after all, and these methods are too unimaginative and creative."

Wei Qicheng coughed twice: "Well, Mr. Zhang, after all, I lack experience and imagination. I still need your guidance on how to do it."

Zhang Jian nodded in satisfaction. Well, although this Wei Qicheng is not capable enough, his attitude is still good.

It was precisely because of this that he felt that he could be promoted.

Zhang Jian said: "Isn't there a big hot spot recently? It's that weird guy in the virtual Jinghai, what is his name Lu Renjia? Hey, isn't he challenging all kinds of kung fu masters in China?

"Although it doesn't have much to do with our movie, but it's all martial arts, so can it be related?

"Think about it carefully, can you take advantage of the popularity of this Lu Renjia to promote our movie? You don't have to find this person, it's okay to catch the popularity.

"I see that 404 studio is also chasing Lu Renjia's popularity? There is a demo of the game, which is quite popular.

"They can rub, why can't we rub?"

Hearing this, Wei Qicheng couldn't help being surprised: "Mr. Zhang, we are not the same as Studio 404!"

Zhang Jian was a little surprised: "Huh? Why are we different from 404 Studio?

"Oh, by the way, "Ordinary Life" was also made by this company before? So you have dealt with this 404 studio, tell me, what do you think?"

Wei Qicheng felt cold sweat breaking out on his forehead, and thought to himself, Mr. Zhang, this 404 studio is like a plague god. I'm afraid that I can't avoid it. Why do you take the initiative to join in?

Others don't know the situation of Studio 404, but he has a lot to say!

When he was promoting the game of the same name as "High School Show", Studio 404 was just a small scum composed of four college students.

what's the result?

Inexplicably, they overturned one after another!

The most outrageous thing is that the scandal of voting fraud broke out.

Although no one has found out the identity of the justice envoy so far, and it is not known whether this matter has any specific relationship with 404 studios, but Wei Qicheng has a clear feeling, that is: anything related to 404 studios The relationship is unlucky!

The same thing happened with Lu Renjia this time. Although the officials emphasized that they didn't know Lu Renjia's identity, Wei Qicheng always felt that it was weird.

Moreover, Studio 404 has released a demo called "Lu Renjia Simulator", which has something to do with this matter. Wei Qicheng was bitten by a snake once, and was afraid of well ropes for ten years. Of course, he subconsciously wanted to hide away, lest something really happened and he would be affected.

Wei Qicheng wiped off his sweat, and said truthfully: Mr. Zhang, I think we should stop joining in the fun. "Jiangshan Fengyunlu" has already received good publicity, so why bother to rub off on Lu Renjia's popularity?

"And it involves Studio 404, if something unexpected happens, the loss outweighs the gain."

Zhang Jian frowned with some dissatisfaction: "Is there too much popularity? Our movie doesn't have any stamina. Of course, we have to get all the popularity we need before it's released. It explodes on the first day and ranks at the top of the list." Go up, it will be easy to operate later.

"Besides, what does this have to do with Studio 404? They can rub against Lu Renjia, why can't we rub against Lu Renjia?

"Accident, what could be an accident?"

Wei Qicheng was speechless for a moment, yes, what could be unexpected?

I do not know either!

It can only be said that there are likely to be some evil things happening, but Wei Qicheng can't tell what the specific things are, and he doesn't even know where to guess. He made this judgment only out of his own intuition, but it certainly cannot be said in a formal workplace.

Seeing Wei Qicheng's faltering, Zhang Jian was very disappointed.

Originally, I was counting on Wei Qicheng to have some good ideas, but why are his ideas so conservative, without any enterprising spirit at all!

He waved his hand: "Forget it, forget it, you can go to your own affairs first, and I will find someone else to promote the plan."

Wei Qicheng opened his mouth, at first he wanted to persuade Mr. Zhang to think twice, but after thinking about it, it might be useless to say it himself, so he decided not to touch this bad luck.

So he nodded: "Okay Mr. Zhang, then I'll go to work first. If you have anything to do, come to me anytime."