Play Game of Life

"Where's Changteng Entertainment? Hurry up and save me!"

Li Rushan was a bit overwhelmed. Although he had been working hard to adjust his mentality and prepare well over the weekend, he still couldn't hold back after seeing the data.

Now it's not just a matter of making money, he has to continue to bind with 404 Studio!

Moreover, things like games and movies are not the same as ordinary products.

Ordinary products basically have a sales cycle, that is, the first wave earns more money, and the subsequent sales basically decline rapidly. Although games and movies also made a lot of money at the beginning, the subsequent long-tail effect is much stronger than ordinary products!

Especially those classic games and movies.

Even if the sales of games decline later, as long as there is a promotional activity, the sales will immediately increase. Games with an original price of three or four hundred will gradually drop to two hundred, one hundred, or even fifty or sixty.

And after the movie has finished its schedule, it can also be launched on the video platform, and then it can make money based on the number of on-demand videos on the Internet.

The key is that if the game and movie have a good reputation, as long as the sequel is developed seriously and not fooled around, the possibility of players and audiences buying it is also very high.

This undoubtedly greatly increased the difficulty for Li Rushan to use 404 Studio to lose money in the future!

Why is this so? Obviously this is the first time to shoot a movie, and obviously I found a literary director...

But Li Rushan didn't give up yet, he instinctively felt that Changteng Entertainment wouldn't give up so easily.

After all, Changteng Entertainment has always been good at being inappropriate.

Sure enough, Li Rushan simply searched the Internet, and immediately discovered Changteng Entertainment's offensive against 404 Studio.

At present, this topic is not completely popular on the Internet, but it is not popular enough to attract the attention of 404 studio employees who are at home on weekends. However, under the fuel of Changteng Entertainment's buying water army and buying hot searches, it has already begun to emerge.

If you consciously search for related topics in "Jiangshan Fengyunlu" and "Done Step Wulin", you can see it.

The topic that Changteng Entertainment raised this time is: 404 Studio used Lu Renjia's motion data for commercial use without Lu Renjia's authorization. Is this legal?

Of course, Changteng Entertainment knows very well that this is compliant, but most netizens don't know it. Using this topic is more conducive to stimulating discussions among netizens.

In fact, Zhang Jian also considered using some more offensive words, such as "stealing Lu Renjia's data is shameless" and the like.

But under Wei Qicheng's persuasion, he finally decided to let it go, fearing that some things would go too far.

However, although the current statement seems objective and neutral, it perfectly serves the purpose of bringing rhythm.

As for why Li Rushan immediately guessed that this was a topic about Changteng Entertainment...

Needless to say? Anyway, if there is anything bad, it must be the Changteng Group.

For this point, netizens are no strangers to it, anyway, they are there every time something happens.

"Huh? Is there such a thing?" Li Rushan really hadn't considered this issue before.

It is almost known that Lu Renjia's data was used in "Solo Wulin" produced by 404 Studio.

Because when the trial demo of "Unique Martial Arts" came out, the Jinghai Research Institute officially stated in the announcement that it used Lu Renjia's data, hoping to provide a special training platform for Lu Renjia to all the heroes in the virtual Jinghai.

But is there any problem with using these data for commercial use?

Netizens, including Li Rushan, really haven't considered this point carefully.

This topic did not exist originally, but with the rhythm of Changteng Entertainment sailors, more and more netizens were led astray, questioning and condemning 404 Studio.

On the one hand, this is because Lu Renjia already has a large number of fans on the entire network, and on the other hand, it is because of the fact that "my data was directly used for commercial use without being paid", which aroused the simple sympathy of netizens.

At this point, the discussion within the topic has become irresistible, and even tends to spread further.

Netizens gradually divided into two distinct factions, one supported 404 Studio, and the other supported Lu Renjia.

There is no support for Changteng Entertainment here, but for Changteng Entertainment, supporting Lu Renjia and attacking 404 Studio will be of great benefit to them objectively.

"Studio 404 used Lu Renjia's motion data but didn't pay the authorization fee? This is unlikely, right? The Lu of Studio 404 is not like this kind of person."

"It's a small workshop, and only a few games have been released. It's normal to do things irregularly. Take the time to apologize, and then just pay for the expenses."

"What is the compensation? Didn't the data come from the Jinghai Research Institute? Do you want the official to come out and apologize?"

"If it was really given by the research institute, then the research institute should really come out and apologize to Lu Renjia."

"Have you never read the description of the virtual space? There will be an announcement as soon as you enter the virtual Jinghai, and you will be deemed to have voluntarily authorized all actions in it to the research institute. Otherwise, anyone who enters the virtual Jinghai will clamor that their rights and interests have been violated, so this virtual Jinghai is still a fart."

"So, Lu Renjia authorized his own movement data by default? The practice of Jinghai Research Institute and 404 Studio is not a violation?"

"This is unreasonable! Can Lu Renjia's data be the same as that of ordinary people? The faces of ordinary people and the faces of celebrities are not the same price."

"Even if there is such an agreement, 404 Studio should give Lu Renjia a sum of money. After all, without Lu Renjia's data, it is impossible for the combat system of "Unique Martial Arts" to achieve its current state."

"There's no need to put money on Lu Renjia's face. I really think that 404 Studio doesn't have motion capture actors? An Yunkai from the second research team, Guo Yongqiang, Zhao Huaien, Liu Jianlong, etc., who is not a master of kung fu? Even Tong Zhuo, his own employee, can rank in the top three in the demo! Motion data can also be collected from these people. Lu Renjia's data are all dirty tricks, which may not be of great effect."

"But the people you mentioned are all defeated by Lu Renjia. If you are not convinced, you can go to Jianghu Square to find Lu Renjia and fight again."

"Studio 404 should give an explanation."

"Lu Renjia didn't come out to speak out, he didn't care, what are you guys talking about?"

"Lu Renjia doesn't need to care about it, but the right and wrong of this matter itself still needs to be clarified! As a fan of Brother Lu, if Studio 404 doesn't respond, then I will boycott "Double Martial Arts"!"

Netizens were arguing.

There are those who clearly support 404 Studio, who think that as long as it is legal and compliant, there is no need to pay or apologize; there are also those who fully support Lu Renjia's rights protection, and think that it is morally inappropriate for 404 Studio to use other people's actions for commercial use without paying money;

In short, the popularity of this topic has been getting higher and higher after two days of fermenting over the weekend.

If Studio 404 could discover the first signs of this topic during the weekend, then perhaps they could contact Lu Renjia directly, quickly reach a private settlement, and issue a statement.

In that case, this topic will not be stirred up at all, and it will soon subside. Even most netizens will not know that there is such a thing.

But the 404 studio happened to be closed for two days on the weekend, and everyone didn't pay much attention to this matter.

In this way, the best opportunity to deal with public opinion is missed.

Even if he went to Lu Renjia to seek reconciliation immediately, it might take a day or two to settle it. After all, Lu Renjia was always haunted, and it was not easy to find him.

And the most critical question is, time!

If the announcement was made earlier, the time could actually be blurred, so that netizens would not be able to tell when the agreement was signed; but if the 404 studio issued an announcement after two or three days of heated discussions on the Internet, it would give people a feeling of "originally intending to evade the fare, but was forced to make up the fare under the pressure of public opinion".

This is very bad. Even if an announcement is made, it may be difficult to completely eliminate the negative impact of this public opinion turmoil.