Popular entertainment circle, you call this a little hobby

Chapter 650: For "Dragon Movie", all the TV stations went crazy

Author: Guan Yunhai

Chapter 650: For "Dragon Movie", all the TV stations went crazy

In fact, not just within Tianhai, the casting selection for "Dragon" has already affected the entire entertainment industry.

This is "Dragon Babu".

Since Wang Hao spoke out for online literature at the Literature Award last year, online literature has received unprecedented attention, and the concept of IP came into being.

undoubtedly.

"Dragon" is undoubtedly a big IP. This novel is not only known as the pinnacle of martial arts novels, but also has very brilliant results. Up to now, there is still no novel that can break the record of "Dragon"

.

According to data released by Shengshi Literature Network, the average subscription of the original version of "Dragon Babu" has currently exceeded 400,000. The total physical books have sold 50 million copies, and the single volume sales have exceeded 10 million, which is also a leader in physical book sales.

Riding Juechen.

Not to mention those readers who read pirated copies.

Now that this novel is going to be made into a TV series, can you stay silent?

Since Tianhai announced that he would be filming "Dragon", countless actors have contacted Tianhai and recommended themselves for roles. Even the three giants could not sit still and contacted Tianhai, hoping that their actors could play guest roles in "Dragon"

.

Remuneration and other things are easy to negotiate!

Because everyone knows that "Dragon" will definitely become a hit if it is made into a TV series.

A hit? No! A hit is just the beginning. As long as Wang Xuan's "Dragon" doesn't stretch his legs, the ratings can easily break 4, or even break 5. Playing an important guest role in such a TV series can bring a lot of exposure.

The degree can be imagined.

Because of a TV series, the entire entertainment industry has become unprecedentedly harmonious, and the three giants are no longer suppressing Tianhai, which makes people laugh and cry.

But as for the TV stations, the fight was fierce.

As soon as Tianhai announced the filming of "Dragon", the door was packed with people from the TV station.

Xiangjiang Satellite TV, Yanjing Satellite TV, Suning Satellite TV, Oriental Satellite TV, Zhehai Satellite TV. None of the five major satellite TVs are left behind. Yangcheng Satellite TV, Yangtze River Satellite TV, Shencheng Satellite TV, Ludong Satellite TV, Dolphin Satellite TV. All star-rated satellite TVs are ranked high.

Not long ago, even China Television and Phoenix TV over in Xiangjiang couldn't help but come to join in the fun. They all waved a lot of money and expressed their desire for the right to premiere "Dragon Movie".

The prices offered are also spectacular.

In order to win the first broadcast rights of "Dragon", China Television offered a price of 3 million per episode. Isn't that cruel? This is China Television. Who has ever seen China Television pay such a price to introduce a TV series?

Not to mention 3 million per episode, 1.5 million per episode is considered a high price on China Television, and 2 million per episode is already the highest price.

But as a result, Yanjing Satellite TV directly raised the price of a single episode to 3.4 million, Dragon TV raised the price to 3.6 million, Xiangjiang TV raised the price to 3.8 million, Suning TV and Zhehai TV were the most ruthless, raising the price directly to 4 million. In "Tian Long Ba Bu"

Faced with the premiere rights of ", the five major TV stations even gave up the face of China Television, the big brother.

The other TV stations were speechless when they saw how busy and ruthless the Five TV stations were. They wanted to compete, but they knew that they couldn't compete. They were the Five TV stations, they were rich and willful, and they were really determined to compete for "Dragon Movie". They

It's definitely impossible to compete.

Therefore, TV stations such as Ludong Satellite TV have stepped back and purchased the second-round broadcast rights of "Dragon Movie".

But there is one TV station that has not given up, and that is Yangcheng Satellite TV.

Other TV stations are afraid of the five major TV stations, but Yangcheng TV is not timid and has more money. As the provincial satellite TV of China's most economically important province, Yangcheng TV is not inferior to the five major TV stations. At the beginning of the year, "The Voice" and "Classmates 2" became popular.

The popularity has made Yangcheng Satellite TV a lot of money, and Yangcheng Satellite TV is not afraid of the five major TV stations.

Isn't it just a ruthless competition?

Let's see who is more ruthless!

Yangcheng Satellite TV directly raised the price of a single episode of the first broadcast rights of "Dragon Movie" to 5 million. For a time, China Television and the five major TV stations were stunned.

That’s a single episode price of 5 million!

The cost of broadcasting two episodes in a row for one night is as high as 10 million.

Assuming that half an hour of advertising time can be generated in one night, at least 330,000 advertising fees must be generated per minute to recover the cost. Converted into seconds, it is 50,000 in 8 seconds, 80,000 in 15 seconds, and 110,000 in 20 seconds. Note that this is only

Advertising price that recovers the cost!

When calculating the cost of TV programs, the cost and valuation income must be directly proportional. Generally speaking, the two must have at least a 1:3 relationship. Take the price offered by Yangcheng Satellite TV as an example. In order to win the "

The first broadcast rights of "Dragon" were priced at RMB 5 million per episode, and the cost per night was 10 million. So when Yangcheng Satellite TV did cost accounting for the TV series "Dragon", the estimated income for one night was

At least 30 million is required. In this way, there is no risk in introducing "Dragon" at a single episode price of 5 million.

(ps: I only know that when TV stations introduce TV programs, they will conduct cost accounting and revenue valuation, but I can’t find out the approximate proportion. I made this directly. If there are errors, please don’t take it seriously.)

Considering the reputation of "Dragon Movie", the ratio of cost to estimated income can be reduced appropriately, but it must be 1:2 anyway. In other words, the estimated income for one night is at least 20 million. Converted into advertising costs,

That is, 100,000 in 8 seconds, 160,000 in 15 seconds, and 220,000 in 20 seconds.

The average price per second is more than 10,000. Such an advertising price is enough to scare away countless advertisers. Isn’t Yangcheng TV afraid of losing money? Or is it just to compete with the five major TV stations, to lose money and make money?

Anyway, the five major TV stations were scared off because they really had no confidence that "Dragon Movie" could sell more than 10,000 yuan per second during the advertising period.

China Vision is confident.

China Television's prime-time advertising prices have always been the highest in the industry. If "Tian Long Ba Bu" were introduced, let alone 10,000 per second, it would be 15,000 per second. The problem is that China Television would not be able to spend that much money to buy "Dragon Movie".

The first broadcast rights of "Dragon Movie".

It’s not that it can’t be done, it’s that it can’t be the first to do so.

Again, as the big brother of China Television, the well-deserved big brother, China Television can pay a single episode price of 3 million to purchase the first broadcast rights of "Dragon Movie", which is already a sky-high price. On the basis of this price

, and it turned two-thirds, how is this possible?

In the future, when other TV series are introduced, people will ask for such high prices. What will China Television do? Will it still make money? So although it is a pity, even though it is a pity and even though it knows that spending 5 million to introduce "Dragon Movie" will definitely make a profit, China Television still chooses to give up.

In the end, the first broadcast rights of "Dragon Movie" were acquired by Yangcheng Satellite TV for a single episode price of 5 million, which really made other TV stations excited.

As expected of the wealthy Yangcheng TV! The secondary broadcast rights of "Dragon Movie" were all sold after a fierce battle, and were sold to Xiangjiang TV, Dragon TV, Beijing-Tianjin TV, and Shancheng TV for 2 million per episode.

The price was successfully obtained.

As for the exclusive online broadcast rights of "Dragon Movie", PP Video acted first and directly raised the price to 50 million and successfully won it.

Since then, in addition to the three-round broadcast rights, the first broadcast rights, secondary broadcast rights, and exclusive online broadcast rights of "Dragon" have all been sold, and the price before tax was more than 600 million. At this time, "Dragon"

Filming hasn't started yet, and casting hasn't even officially started yet.

Think about it, some film and television companies came to Shengshi Chinese Network before and wanted to use 30 million to buy the film and television rights of "Dragon Babu" and exchange them with other authors. Fortunately, Wang Xuan knew the copyright value of "Dragon Babu" very well, otherwise

This wave is really a big loss to my grandma’s family.

30 million and 600 million.

There is no comparison at all.

Moreover, you must know that what Wang Xuan is selling now is only the copyright of the TV series he shot. After "Dragon" is broadcast and becomes popular, he can also authorize others to remake "Dragon". By then, it will only be the authorization for the remake

The price is more than 30 million.

In another time and space, "Dragon" was remade several times.

(End of chapter)