Prominence in Football Community

After the Chinese team arrived in Sydney, they started a week-long training camp in Campbell Town, Sydney.

During this period, they joined the Oman team to play an undisclosed internal teaching match.

They then head to Brisbane on January 6, where they will play their first two group games before going to Canberra to play against North Korea.

It would be great if they could return to play in Sydney again - which would mean a trip to the Asian Cup final...

When the Chinese team was training in Campbell Town, Sydney, Gao Zheng's commercial for Huawei finally met with everyone.

Because the advertisement was originally too long, it was a five-minute short film, and there was no way to broadcast it on the TV station, so the advertisement was spread on the Internet in a viral way.

This method of communication is very dependent on the quality of the advertisement itself. If the filming is not interesting and attractive enough, it will not be able to form a topic and word of mouth on the Internet at that time, and it will not be forwarded and recommended by enthusiastic netizens.

This commercial is based on Gao Zheng's own personal experience. It tells the story of a boy who loves football since he was a child and has been receiving training under an old coach. Later, he was recommended by the coach to a European club because of his outstanding talent. Before leaving, he His coach gave him a Huawei mobile phone and told him to keep in touch when going abroad.

It is not clear in the advertisement that this team is AC Milan, but the elements of the jerseys are indeed a bit similar, they are all red and black striped jerseys, so fans can know who they are talking about at a glance.

After experiencing language and living habits in this team, the boy worked hard to overcome these problems, and finally shined in the team, scoring goals again and again, and won the approval of his teammates and harsh foreign coaches. He used his Huawei mobile phone to make a video call with the coach to share the joy of success.

Just when everyone thought that the boy was going to be smooth sailing, the boy was seriously injured in a game. This serious injury almost completely destroyed the teenager. The long injury made him only watch his former teammates succeed from the sidelines, while he was left further and further away by them.

Just when he was feeling lost and suffering, he received a message from his coach: "Do you still want to play football?"

The teenager bid farewell to the club that once pinned his hopes and visions, returned to China, started from scratch under the leadership of the coach, resumed training, and looked for the state. The two seem to have returned to the way he was when he was training under the coach.

Later, the coach brandished his mobile phone and found a European club for the teenager that was willing to accept him all over again, and sent him out of the country again.

But this time, at the time of parting, the coach replaced the boy with the latest Huawei mobile phone, and still told him to keep in touch.

This time, with the ardent hope of the coach and the bright vision for the future, the young man boarded the plane again and embarked on a journey. What greeted him?

The boy's story came to an end with the roar of the plane flying across the sky.

The song "Dream It Possible" that runs through the film also came to the end in the soft singing of Feng Shiyao.

But the advertisement was not over yet, and there were huge cheers in the pitch-black scene.

With the cheers as the background, there was a clear and rhythmic knocking sound in the darkness.

Accompanied by the sound of knocking, everyone found that a figure from the back appeared in the dark picture. He walked into the picture from the direction of the audience, but the picture was still very dark, and the specific situation of this figure could not be seen clearly.

Soon the back gradually became clear, because with the sound of crisp footsteps, light leaked around his body, gradually illuminating the environment and the subject of the figure.

Only then did everyone see clearly that this was a passage, and in front of the passage was a bright and white exit, and the figure was walking towards the exit. This is a player wearing Atletico Madrid's red and white striped shirt. The number 9 is printed on the back of his jersey, as well as a pinyin letter of his surname: "GAO" - it's Gao Zheng!

As Gao Zheng walked into the exit of the passage, the cheers outside became louder and louder, like the tide constantly washing over the embankment.

In the sound of the tide, the original sound of the ceremony when Gao Zheng joined Atlético de Madrid was reproduced: "Welcome...Gao Zheng from China!!"

The cheers reached their climax at this moment.

But at this time, the back with his back to the person turned his head and glanced behind him, revealing his profile, it was indeed Gao Zheng!

He smiled slightly at the camera.

Looking away again, facing the cheers, stepped into the bright and bright sunshine.

Dazzling white rushes towards the face, filling the whole screen.

Against a white background, the Huawei logo and the slogan: "Dream It Possible".

This is where the ad officially ends.

Thanks to the large-scale media reports after Gao Zheng became famous, in China Gao Zheng became famous when he was young and went to AC Milan and was seriously injured. The story of his career restart is almost known to the world.

So although Huawei did not advertise that this is Gao Zheng's story, everyone will know it after seeing this advertisement-this is Gao Zheng's story. Although some changes and jokes have been made, this story is about Gao Zheng.

This is real, not made up. Because truth has power, it can move people.

The perfect blend of music, visuals, and storyline does just that.

Many people said they were moved to tears after watching this commercial. They were touched by the teenager's pursuit and persistence of football dreams, as well as the mentor's deep love for the calf.

Some people ridiculed Huawei as a film and television company delayed by the mobile phone and communication industries.

Taking advantage of the popularity of the Asian Cup and the excellent quality of the commercial, a viral marketing campaign was completed on Weibo, WeChat Moments, bullet screen websites and other networks.

For a while, everyone was discussing this advertisement, and everyone was discussing everything related to this advertisement.

IT digital media focuses on the Huawei brand and mobile phones, football media tells the inspirational story of Gao Zheng, music and entertainment media introduces Feng Shiyao and her new album of the same name... and various self-media are busy. Then use this advertisement and Gao Zheng to cook chicken soup for the public.

But no matter which field the media is in, no matter what they say, they cannot avoid the upcoming Asian Cup in the end.

"...Although in terms of influence, the Asian Cup is far inferior to the World Cup and European Cup, and in terms of excitement, it is not as good as the America's Cup. It is estimated to be of the same level as the African Cup...but anyway, this is the only intercontinental with our Chinese team in it Competition. I think this alone is worthy of our attention? Moreover, Gao Zheng, the prototype of the story in this commercial, is also in the national team lineup for the Asian Cup!

"The Chinese team's first appearance in this Asian Cup will be at 5 pm on January 10th, the first round of the group stage, and the opponent is Saudi Arabia. At that time, don't forget to see the prototype that touched countless audiences. The first Asian Cup performance in my career!"

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