Raise A Million Bees At The Beginning

149 Packaging \"Upgrading\"

The Tianshan Mountains are still some distance away from Pingyang, and it was already morning when the plane landed.

After leaving the airport, Li Yang and An Yitian drove back home first.

The two of them didn't rest well on the plane, so they went home in the morning to catch up on sleep.

After returning home, Li Yang and An Yitian went into their own rooms to rest after simply washing up and eating something.

Li Yang glanced at Moments before going to bed, and the comments below were similar to the previous ones.

There are all comments such as good luck 99, and some people are waiting to drink their own wedding wine.

Although the relationship between Li Yang and An Yitian is not even "officially established" now, but for some reason, Li Yang always feels that the current state of the two of them is that kind of "unmarried" state.

Maybe wait until the relationship is confirmed and talk about marriage directly.

After reading the likes and comments in Moments, Li Yang checked An Yitian's Moments again, but what Li Yang didn't expect was that the girl also posted a Moments.

There is no picture 14, just a simple pink heart.

Seeing this, Li Yang couldn't help but raise the corner of his mouth, which is an ambiguous way of expressing the two people's tacit understanding.

Without hesitation, Li Yang clicked a like and fell asleep.

It was already noon when I woke up again, and after yawning, Li Yang came to the living room.

An Yitian was already busy in the kitchen, and this scene always gave Li Yang a feeling of "life after marriage".

"There is some snacks on the table, you can eat some first, and the meal will be fine later."

In the afternoon, Li Yang appeared in the company, and now there are people watching from the "Huangshiling" in Tianshan Mountain, so I am very relieved.

The people in the advertising department have already produced the design drawings, which are related to the launch of the three varieties of "pear honey", "japonica honey" and "sunflower honey", so Li Yang has to look at it in person before he can rest assured

Now the company's flagship store has a total of seven products: "Hundred Flower Honey", "Plum Blossom Honey", "Camellia Honey", "Royal Jelly", "Pear Flower Honey", "Sunflower Honey" and "Acacia Flower Honey".

There are three kinds of shelves this time, accounting for almost half of them.

And for a long time in the future, Li Yang knows that there are only these seven products, so he has to pay attention to them.

"Mr. Li, this is the design drawing of the advertising department. Please take a look at it. If you can, you can hand it over to the manufacturer for direct production.

After nodding, Li Yang took the folder from the assistant's hand and opened it to have a look.

The design of the packaging bottle of "Sophora Honey" is very tasteful. The transparent glass bottle is directly printed with the image of the pagoda tree with the hollow engraving technique, and then put the logo of Liyang Biotechnology Co., Ltd. on it.

Moreover, there is a translucent poem added to the body of the bottle, which does not look obtrusive at all.

"Jiumo stepping on the Sophora japonica flower", this ancient poem adorns the monotonous back of the bottle, and also highlights the characteristics of Sophora japonica honey.

Li Yang is very satisfied with the design of the advertising department.

Then came the packaging bottle design of "Pear Blossom Honey".

The general design style is the same as that of "Sophia japonica honey", which belongs to this kind of high-quality product, and there is also a famous poem on the back of the bottle.

"Suddenly like a spring breeze overnight, thousands of pear trees bloom"

Compared with the sentence on the back of the bottle of "Sophia japonica honey", this sentence is widely known. The advertising effect is to pursue the public's knowledge, not the feelings of the minority.

Therefore, Li Yang is also very satisfied with the bottle advertisement design of "Pear Blossom Honey".

The last is the bottle design of "Sunflower Honey", which is completely different from the previous two at first glance.

The color of the bottle body is strong and round, and it looks a little cute, and the design is also heading in this direction.

In the end, a sentence "born in the sun" was printed on the bottle body.

This sentence made Li Yang slap his thigh, it was so good!

"Sunflower honey" is honey brewed from sunflower nectar. This sentence is simply synonymous with sunflower. When it is launched on the market, it will be combined with the characteristics of "sunflower nectar".

It can solve small problems such as loss of appetite and so on. It is estimated that in the young group, there must be a lot of consumers who are used by parents to buy for their children at home.

So it's normal for people in the advertising department to be more cute in design.

After reading the bottle design, Li Yang opened the quotation section at the back of the folder. The price of this customized high-end glass bottle, which also uses the hollow carving process, is not cheap.

The price given by the manufacturer of the packaging bottle of "Sophia japonica honey" is 13 yuan each.

The price of the packaging bottle of "Pear Blossom Honey" is not much different. Compared with the price of "Sophia japonica Honey", it is only one yuan cheaper, 12 yuan each.

The cheapest is the "Sunflower Honey" bottle, eight yuan each, which is much more expensive than the previous "Hundred Flower Honey" and "Plum Flower Honey" bottles.

However, Li Yang is willing to spend money on this point. After all, the better the outer packaging, the higher the price does not matter. The best packaging and the real and effective honey properties, Li Yang believes that consumers will definitely pay for it.

Seeing this, Li Yang is also thinking about it. The current products in the flagship store, that is, the packaging bottles of "Hundred Flower Honey" and "Plum Flower Honey" are relatively "simple" and do not fit the positioning of high-end products.

The outer packaging boxes of "Camellia Nectar" and "Royal Jelly" are very good, so there is no need to replace them for the time being.

As for "Hundred Blossom Honey" and "Plum Blossom Honey", Li Yang plans to change the packaging bottle after a while and upgrade it.

This can be handed over to the advertising department to design slowly first, and now the packaging bottles of "pear honey", "japonica honey" and "sunflower honey" are produced first.

Then it is sent to the major bee farms for filling, and then it can be put on the shelves.

After thinking about the first order, Li Yang decided to directly ask the packaging bottle manufacturers to provide 20,000 packaging bottles each. After all, the productivity of the "Linye Township" bee farm is limited, and there is too much honey to produce enough honey.

After finishing enough, Li Yang came to the office of the advertising department again. The launch of "Pear Blossom Honey", "Acacia Flower Honey" and "Sunflower Honey" required a marketing campaign, and they had to prepare it in advance. .

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