Raise A Million Bees At The Beginning

Throwing a cigarette to Liu Sen and waiting for him to wake up, Li Yang discussed the details with the two of them.

The plan of Liu Sen and his advertising department is generally a combination of online and offline. Previously, Li Yang was either focusing on online marketing, or completely offline marketing like opening a store at the beginning.

But now this time the advertising and marketing plan is a combination of online and offline, which is very important, and all links are indispensable.

To put it simply, the people in the advertising department reviewed the information on "Pear Honey" given to them by Li Yang, and based on the characteristics of "Pear Honey", they gave a plan.

Directly use the simple and crude, but quite useful "viral marketing" online, that is, put advertisements in places where advertisements can be placed. Even if you don't smoke, you will have to see the advertisements several times a day because of these dense crowds- Make an impression.

Then the smokers among the people who have an "impression" of the product "Pear Blossom Honey" will be divided into two parts. One kind of people just disdain it directly, thinking that it is just a gimmick and useless.

The second type of people are those who are interested in "pear nectar", and they may be dubious about the advertisement that "pear nectar" can completely change or greatly alleviate the discomfort caused by smoking.

At this time, some people will directly choose to buy "Pear Blossom Honey" at the local "Liyang Biotechnology Flagship Store".

Either you don't choose to spend money to buy in a skeptical attitude, and finally forget about it slowly.

At this stage, it is offline work. In all cities with "Liyang Biotechnology Flagship Store", a large number of part-time workers must be recruited, and then let them set up more tables in allowed places.

Then use "pear honey" to soak in water, and then give smokers a small cup for free. Unlike other products, "pear honey" can feel the effect directly after soaking in water and drinking it.

So Liu Sen and the others directly chose to soak water and pour a small cup for the trial person, instead of the direct delivery method of "Hundred Flower Honey" before.

If you send it directly in a small bottle of 50 grams, the cost will be very high, and there is no way for a product such as "Pear Blossom Honey" that has a small production volume to be "gifted generously"

This method of soaking water and giving you a cup greatly reduces the cost. A bottle of "pear nectar" can be poured out thousands of times a day at a stall.

Moreover, Liu Sen and the others will also indicate in their online advertisements that there will be such trial sites in every offline city with "Liyang Biotechnology Flagship Store", so that anyone who is skeptical can try it at no cost.

As long as you feel the effect, you are not afraid that they will not pay.

The entire marketing plan can be summed up in one word, amazing, Li Yang can already imagine the scene at that time.

If I am not a boss, but an ordinary smoker, I am usually addicted to smoking, suffering from pharyngitis, coughing lungs, etc., but I have no choice but to quit this thing.

As a result, I suddenly saw such an advertisement, pure natural "pear nectar", drinking it in water can immediately improve various symptoms of the lungs and throat, please forgive the distress caused by smoking.

It is estimated that Li Yang himself will also be tempted, if he hesitates, it is also mentioned in the advertisement, try it out on the street, and get a free glass of pear blossom honey water."

Li Yang will probably have such an idea when he encounters it when he goes out. Although he doesn’t know if it’s useful, drinking pure natural honey water won’t cause any harm. If he encounters a trial site, it’s free anyway, so he will definitely go for a drink. try.

After trying it and feeling the effect of "Pear Blossom Honey", Li Yang will definitely exclaim that it is amazing, and then choose to smoke a cigarette, and then go to the nearest "Liyang Biotechnology Flagship Store" to buy a bottle or a few bottles" Pear Blossom Honey".

Then this thing will be my common item in the future, and I will choose to add two spoons to it when I drink water from time to time.

This is where this marketing and advertising plan is powerful. Unknowingly, every link can guide these smokers into the final consumption link.

"Mr. Li, the whole process is like this. The offline cost is not big, just the salary of part-time employees. Online, all major apps have to place advertisements, although they are limited to Pingyang, Rongcheng, Shancheng, and Jiangzhou. place, but the price is estimated to be not low.”

...asking for flowers...

At this point, Liu Sen took a look at Li Yang's face, and then continued:

"Besides, since it is 'viral marketing', there must be a lot of it. Let's put in several video apps. As long as you watch the video, it doesn't matter whether you are a user of that app.

You can see our advertisements and scarves. Goulang and other platforms are also launched. "

Li Yang understood Liu Sen's meaning. Although such a large-scale advertisement can only be seen by users in a limited area, the price has definitely increased a lot.

But Li Yang also knows that since he chooses "viral marketing", he must ensure that most people can see the advertisement of "Pear Blossom Honey" every day.

You only use iArt TV to watch videos, right? Then congratulations, you can see the advertisement of "Pear Blossom Honey".

You don’t use iArt TV but Penguin TV to watch videos? Then congratulations, you can also see the advertisement of “Pear Blossom Honey”.

What? You don’t use these two video software? You only use your scarf to play with your mobile phone? Then you can still see the advertisement of “Pear Blossom Honey”.

The overwhelming advertisements will definitely let you see, and then you will go out and meet a trial site as Li Yang imagined, try it and it doesn’t cost money, try it?

Try it and you will find that "Pear Blossom Honey" is exactly as advertised, so what are you waiting for? Buy it!

"Okay, Liu Sen, I've approved the plan. You can just let someone else create the advertising content for you. Don't worry about the platform. I'll give you the advertising budget, and I'll approve it for you if it doesn't exceed 50 million!"

ps: Thanks to the boss of "Always Forget Account" for the reward of 1000 VIP points, the boss is generous, the boss is in good health, thank you very much!

Smoking really doesn't know how to play at all, it is definitely harmful to health, I personally can deeply understand that pharyngitis and lungs are uncomfortable or something.

Everyone who does not smoke must not imitate, after all, there is no "pear nectar" in reality.

I also decided to start quitting smoking for the sixth time……………………………………………………………………………….