Raise A Million Bees At The Beginning
080 Opening Marketing
After briefly explaining what they should see, Li Yang discussed with several people in the advertising department about the advertising and marketing of the opening.
Now the plan given by the advertising department is to buy the broadcasting rights of several large screens near Daguli.
Then the advertisements of all the products under "Liyang Biotechnology" were played in a loop.
Then combine it with large posters in offline stores for publicity. After all, there is enough traffic in Daguli.
Li Yang agrees with these two points, but always feels that something is missing, and there is nothing new.
"Think about it, if you are a consumer, how do you get news about a product, and then have a desire to buy the product.
After hearing Li Yang's words, several people in the advertising department pondered one by one.
Li Yang himself is also trying to put his own perspective into ordinary consumers, and started reverse thinking.
While brainstorming, Li Yang's phone rang suddenly.
He went outside and put on the earphones, Li Yang answered the phone, and it was the girl An Yi who called.
"Hello? What's the matter?"
An Yitian on the phone heard Li Yang's voice and asked directly:
"How about the opening? Have you confirmed the date?" 203 heard this Li Yang sighed, and then said:
"It has generally been settled, and it will be the day after tomorrow, but now we are discussing the advertising plan, and the current advertising is too ordinary.
It just so happens that An Yitian is also a woman, so Li Yang simply asked:
"By the way, if you girls learn about a new product and then have a desire to buy it, what channel do you use?"
After picking up the water glass on the table and taking a sip, An Yitian answered directly:
"I think about it, it must be the kind that has good reviews, and someone shows up to explain it. For example, we will discuss it on the high-end little red book app that girls often visit, and someone will post."
"If you can get consumers to post on it, for example, what products of yours have I used and my skin has really improved, put them on the small red book
It is estimated that many people in charge of the city can see it. "
After hearing what An Yitian said, Li Yang suddenly realized.
"Yi Tian, treat you to dinner later! You have done me a great favor."
After speaking, Li Yang didn't think too much, hung up An Yitian's phone and went back to the store.
Then Li Yang approached the price person in the advertising department to talk about his thoughts.
Because all the products of "Liyang Biotechnology Co., Ltd.", such as "Hundred Flower Honey" and "Royal Jelly" are high-end products.
Naturally, the price will not be low, so what we are facing are all high-end products.
After all, as long as the price is high, and it is not a necessity like medicine, no matter how good the effect is, ordinary people will not choose to consume it.
A bottle of honey costs hundreds of dollars, and ordinary people don't even look at it.
Although the little red book is full of people pretending to be compared, most of the user groups are women, and the economic conditions are relatively good.
In the small red book, few people will share any cost-effective things, they all share the comparison between the new Chanel bag and the Givenchy bag, and so on.
The attributes of these people are doomed. If they are asked to pay hundreds of dollars for a bottle of honey that really works, they will definitely pay the bill.
So Li Yang asked the advertising department to find the water army and the marketing account immediately, and then connected with the local bloggers in the small red book in Rongcheng.
Let them post to share their experiences and effects of using "Hundred Flower Honey".
The company provided the pictures here. Although Li Yang believes that many people can tell at a glance that it is a troll marketing, there must be many people who are willing to really believe it and give it a try.
After all, for these rich women in Rongcheng, driving to Daguli and then spending a thousand dollars is nothing more than a normal (bebh) thing.
As for the one thousand yuan to buy something that is really useful, then earn it, and will buy it again in the future.
If it's useless, throw it away, and don't buy it next time.
The people in the advertising department were also very excited after Li Yang finished talking about the plan.
"Understood, Mr. Li, let's get ready to contact those marketing agencies and find a small red book blogger in Rongcheng to post.
Li Yang nodded after listening to him.
"Well, come on, the opening will be the day after tomorrow, and we only have one day tomorrow to open for operation and marketing. Everyone has worked hard overtime."
"It's not hard, Mr. Li, let's get in touch now."
.....
That same night, an article on the little red book titled "Give My Sisters Amway a Magical Pure Natural Honey" silently popped up on the local hot list in Chengdu.
It was seen by many Rongcheng users who read small red books, and clicked in curiously.
A gold-collar working woman who just came out of the CBD and then took a special car home also took out her mobile phone and swiped the small red book.
As a result, after she clicked on the local column, she saw the article "A miraculous pure natural honey for sisters Amway".
After clicking in curiously, the woman was attracted by the article.
Because it said in the article that she accidentally heard about the product "Hundred Flower Honey" from a friend this year, and after using it for a while, she found that the effect was really better than those whitening cosmetics and the famous and expensive fairy water.
There is even a comparison record of the blogger's skin before and after in the article, and the skin on it can be clearly seen that it has indeed whitened a lot.
Moreover, their women's vision is very poisonous, and it can be seen at a glance that the women in the photos are indeed the original effect of the skin, and a lot of makeup is caused by concealer and foundation.
Then the article said that "Liyang Biotechnology Co., Ltd.", the company of "Baihua Honey", will launch winter honey again.
The blogger said that it was the first time he heard that bees can still collect honey in winter, but there are pictures to prove it, and he also said the effect of "plum blossom honey" and "camellia honey".
She is looking forward to this, because after the actual use of "Hundred Flower Honey", she has great trust in the products of "Liyang Biotechnology".
After seeing this, this woman has completely become curious about the honey of "Liyang Biotechnology".
After turning to the bottom, she saw what she wanted again.
The first comment is to ask the blogger where the honey can be bought.
You'll Also Like
-
Abnormal Food Article
Chapter 231 4 hours ago -
Peerless Tangmen: Dragon Bear Douluo
Chapter 153 5 hours ago -
Douluo: The Peerless Tang Sect dug out Yu Xiaogang
Chapter 212 5 hours ago -
Douluo started from being accepted by Bibi Dong as a disciple
Chapter 35 5 hours ago -
Douluo's super god level choice
Chapter 94 5 hours ago -
Douluo Continent on the tip of the tongue
Chapter 594 5 hours ago -
Douluo: My mother is the time traveler
Chapter 215 5 hours ago -
Douluo: Rebellious son of the Tang family
Chapter 668 5 hours ago -
Zhu Zhuqing of Douluo started to sign in
Chapter 149 5 hours ago -
Disabled Mr. Zhan is the Child’s Father, It Can’t Be Hidden Anymore!
Chapter 672 16 hours ago