Rebirth 07 Becomes the First Internet Celebrity

After the fabric was confirmed, the pattern was made, and the sample was made. As for the size, Jiang Xue made her own sample. After putting it on, she asked her assistant to take photos from multiple angles to see how it looked.

After taking off the clothes and letting others wear them, Jiang Xue made some suggestions on the clothes through observation.

Some problems found and corrected immediately.

The sample was made in many versions according to the sleeve length and total length, and the neckline and stitching were adjusted. It was tried on by multiple men and women of different heights and weights before the final version was determined.

The assistant sent the two colors of the sample that were suitable for Wendy to the Wendy team to take photos and put them on the shelves.

Wendy's blog promotion also kept up, focusing on promoting the quality and texture of the clothes, which was not inferior to big brands.

Jiang Xue made eight sizes for this T-shirt.

S to 5XL, unisex.

The colors are white and black.

The price is 99.

The factory price, including packaging, is less than 30 yuan.

For a simple T-shirt, this price is considered to be a relatively expensive factory price.

However, because the weight of the fabric is relatively high, the cost of raw materials is relatively expensive.

In the first batch, Jiang Xue ordered fabrics for 5,000 pieces of clothing and planned to make 5,000 pieces first.

In addition, when recruiting people, Jiang Xue asked Zhou Qiming to recruit a customer service and a packer, and to buy a computer printer. In the future, all clothes produced by the factory will be directly mailed from the factory to the customers when sold on Wendi's online store, saving transportation costs.

Of course, two people are definitely not enough, and we will adjust and increase them later.

Jiang Xue will not be in charge of these.

Wendi was very fast, and the store launched new products the next day.

Before the blog post was published, old customers who followed the store found that Wendi's store had launched new products!

I opened it without stopping and found that it was a summer top.

White and black are two classic colors.

It's just too plain.

The product pictures are ordinary, but the texture looks good.

The price is 99, which some netizens think is a bit expensive, but it's acceptable.

An old customer who has money and trusts Wendi's store, placed an order based on the size he wears daily without any consideration.

The workers are still working on the bulk goods.

The online store has sold more than 50 orders on the first day.

The customer service is not very skilled in placing orders, and the packing staff conducts secondary packaging quality inspection of the products. According to the size of each customer, they print express delivery orders, pick up and pack the goods for shipment.

When Wendi updated the blog, the natural sales on Taobao were almost 200 pieces.

After the bulk goods were available, Jiang Xue asked the operation department of Wangxing Media to find several clothing promotion bloggers suitable for this type of clothing to place orders, post pictures on Taobao, post on forums, and unlock various wearing occasions.

At the same time, the operation department also contacted many wild bloggers who had cooperated or not cooperated before, and sent out cooperation applications.

In addition to Wendy's blog promotion.

With the continuous promotion of cooperative bloggers,

It took less than ten days to sell 5,000 pieces.

With 20 workers, Zhou Qiming was worried that there would be no stock to make before the start of work, but now he still can't finish it even if he works non-stop.

Then he recruited people, and bought machines if there were not enough machines.

The number of lathe operators has increased from more than 20 at the beginning to 30 and 50. The factory, which originally seemed large and empty, is now crowded and everyone is busy.

Because in addition to making this round-neck white T-shirt, there are also some other items from Wendy's previous store.

The fabric of the V-neck T-shirt that Jiang Xue customized has not arrived at the factory yet, and she has arranged for the factory to produce the fabric that is in stock, another version of the V-neck T-shirt.

Yes, V-neck T-shirt, Jiang Xue made two fabric versions.

Genuine or substitute

After the V-neck T-shirt sample came out, Jiang Xue had already thought of a plan.

She opened an online store again in the name of Jiang Xue Studio.

Jiang Xue placed an order for these 10,000 pieces in the name of the studio to the factory.

She followed the normal order and payment process.

Jiang Xue planned to release this product using Jiang Lai's account as the first product of her online store.

She brought a camera with her this time and asked her assistant to take a series of photos according to her requirements while wearing the sample clothes.

The photos were sent back to the S City team staff.

The preheating promotion began.

When making the pattern and looking for fabrics, Jiang Xue asked her assistant to shoot videos and photos.

Then she recorded in detail, from determining the product to be made, inspiration, pattern, including finding fabrics and customizing fabrics.

A series of

process.

The assistant handed all these materials to the team. After about two days, a vivid blog post was published on Jiang Lai's blog and some forum accounts.

A video vlog recorded with Jiang Xue.

It made everyone look forward to it.

The main theme of the vlog is the difficulties encountered along the way in making this T-shirt.

Watching Jiang Lai looking for fabrics in one city, one factory, and one store after another in the video, the viewers are as anxious as the video shooter.

Then make the pattern again and again.

Correction.

The workload can be felt more intuitively from the video.

Working hard with Jiang Lai, professional and demanding attitude.

The final product is amazing.

The effect of wearing it is good-looking.

The style is lazy and casual.

The style is also indispensable in summer, classic and versatile.

I want the same style in the video! It is the voice of everyone who has watched the video.

In fact, through Jiang Xue's editing, it gives people a feeling that after going through a lot of hardships and being very strict, the final product was finally made.

Jiang Xue still did not show her face in the video, but her voice was there.

Netizens speculated about Jiang Lai's appearance in the same old way.

Some said that she was a great beauty judging by her temperament, figure and voice.

A group of people stood up and said that if she was a beauty, she would definitely not be afraid of showing her face in the camera, and she must look ordinary.

Related discussions are almost under every blog post of Jiang Lai.

Netizens originally thought that after so much trouble, the price of this T-shirt would probably be very expensive.

Jiang Xue finally announced the price

New products are over 109 minus 30, each person can only get one exclusive coupon, after the discount, this T-shirt is 79 yuan.

This price was mentioned in the video just to give back to fans.

There is not much profit.

The tone is sincere.

Most netizens are willing to believe Jiang Lai.

So the customized fabric has just arrived, and the product has not yet been made.

The online store opened pre-sale, and the first wave of 6,000 pieces were put on the shelves at 8 pm.

With Jiang Lai's appeal and a lot of preparation, when everyone expected that this dress would cost more than 100 yuan, the price of 79 yuan with free shipping made everyone feel it was worth it.

It only took one day for more than 6,000 pre-sale pieces to be taken off the shelves.

It shocked a lot of people in the clothing industry who were concerned about this matter.

Jiang Lai said that the bulk goods had not been produced yet, and the delivery cycle would take 7-15 days. These people who bought clothes actually agreed to it!!!

This is to get the order first and then produce, to avoid losses and minimize them, which is different from the usual model.

At the same time, I felt that Jiang Lai's appeal ability was really amazing.

So many people were willing to believe her.