Rebirth 1989: My Unlucky Career

This time it was Zhao Zhuo’s turn to laugh and cry:

"It's just a TV show, it's not asking you to go to the mountain of swords. What's wrong?"

Zhang Yun shook her head and said:

"When I think about being on TV and being seen by so many acquaintances, I feel very embarrassed."

Zhang Yun has a typical photophobia and is unwilling to face the camera, which is a very normal phenomenon.

When he heard Zhang Yun's words, Zhao Zhuo laughed and said:

"Then don't think about whether it will be seen by acquaintances. Just think about how much it will help our business if this advertisement is successful!

Think about it, our denim clothing is currently unsaleable and cannot be sold at all. Without this advertising, we might lose money this time!

And if this advertisement is successful and helps us open up sales, it will not be just a little bit, but hundreds of thousands!"

Otherwise, Zhao Zhuo is the one who knows Zhang Yun best.

After Zhao Zhuo said these words, Zhang Yun's eyes suddenly lit up. All the restraint and embarrassment were gone, replaced by the expectation of business success.

For a workaholic like Zhang Yun, nothing else matters, only work is the most important.

"Then let's film! Zhao Zhuo, please tell me the script."

Hearing this, Zhao Zhuo couldn't help laughing, thinking that his strategy had indeed worked.

Then, Zhao Zhuo explained the script to Zhang Yun carefully.

After listening, Zhang Yun couldn't help but asked with some doubts:

"Are you sure this plot...can work?"

Zhao Zhuo nodded affirmatively:

“There are not many TV commercials nowadays, and they are all monotonous product introductions and mechanical narration, with nothing new at all. Everyone has seen enough of them.

I guarantee that this kind of advertisement with a plot will definitely make everyone’s eyes light up!”

Seeing that Zhao Zhuo was so sure, Zhang Yun said nothing more and just nodded lightly.

Advertising is something you really don’t know if you don’t shoot it.

According to Zhao Zhuo and Zhang Yun's thinking, they thought that a ten-second advertisement, shot for half an hour at most, would be enough.

But I didn't expect that everyone would be filming for several hours.

Even though Zhao Zhuo and Zhang Yun had a tacit understanding and did not suffer from stage fright, there were basically no problems. By the time it ended, it was already afternoon.

In order to catch up with the prime time broadcast in the evening, the photographer and lighting engineer quickly took the tapes and entered the editing room.

After the entire commercial was cut, there was just enough time to catch up with the prime time at 8:30.

So, that night, when people all over Fengtian were waiting in front of the TV to watch the TV series every night, at half past eight, what was different from usual was that the TV series did not arrive as promised, but a video

Appeared on TV.

I saw a man and a woman in denim clothing sitting opposite each other in a cafe, drinking coffee and chatting.

As soon as everyone saw this scene, they immediately and seamlessly thought of the classic clips in the Hong Kong movie.

A clip like this would be fine in a movie, but when it appears on TV so suddenly, it makes people a little confused.

As a result, all the viewers in front of the TV were deeply attracted by this scene, and they couldn't wait to know what this was.

Some people boldly speculated that the TV station had put the wrong content and put a clip from a Hong Kong movie. It was a broadcast accident.

In this way, under the attention of countless people, the young men and women on the TV chatted for a few words, then stood up to pay, walked out of the cafe, and came to the street.

Then there was a transition, and two people walked through a square.

When they saw this square, everyone was stunned.

It turns out that this square is Fengtian’s iconic cultural square!

Everyone originally thought this was in Xiangjiang, but they didn’t expect that this was Fengtian!

Such a sudden change caught everyone off guard and completely unexpected.

Next, we saw young men and women walking hand in hand through the Cultural Square and arriving at a park.

Everyone was mentally prepared this time. At first glance, it turned out to be a memorial park and a landmark building in Fengtian.

The twelve o'clock theory worked. Suddenly everyone felt that their ideas coincided with those on TV, and they felt a little proud. They were more attentive and involved in watching TV.

Then, the young man and woman walked through every famous landmark building in Fengtian and visited the beautiful scenery of Fengtian.

Watching this scene on TV, many people felt that although it was interesting, they were still somewhat confused.

What is the intention of this?

Then, the camera slowly moved up with the two people's backs in mind, and gradually changed the camera content into a close-up of the entire clothes they were wearing.

Then, a text ad for a denim clothing brand appeared on TV:

"Zhuoyun Clothing, a denim clothing brand that understands Fengtian people."

As soon as this sentence came out, everyone suddenly realized: It turned out to be an advertisement!

Everyone had never seen such a scene before, and they were all shocked. It turns out that advertisements can be shot like this!

We have seen too many advertisements that directly introduce the form of promotion, and the definition of advertising has been limited to this aspect.

Now when I first see this type of advertisement, everyone's eyes light up.

Immediately afterwards, an idea appeared in the minds of countless people:

"It turns out that you can wear jeans in Fengtian! Wearing jeans and a denim jacket, walking in the streets of Fengtian, there is nothing out of the ordinary."

Such a discovery made many people's eyes light up.

Then, an idea pops up in many people's minds: they should buy a pair of denim clothes and wear them.

What Zhao Zhuo is waiting for is the emergence of this idea from the audience!

Of course, Zhao Zhuo and Zhang Yun were also sitting in front of the TV at this time, having just finished watching the commercials that had just been released this afternoon.

At this time, it is naturally impossible for Zhao Zhuo to know what others think after reading it.

The reason why Zhang Yun watched it again was to confirm whether she laughed or not.

After discovering that there was no such thing, Zhang Yun felt relieved, then looked at Zhao Zhuo and asked:

"How effective do you think our advertising will be?"

Zhao Zhuo smiled bitterly and shook his head:

"I really can't say for sure. How effective it will be depends on whether people will accept our format.

If everyone can accept it, then interest in denim clothing will naturally arise.

On the contrary, if people cannot accept it, then it is useless to say anything else. People will definitely not buy our denim clothing, or even think about it at all."

Speaking of this, Zhao Zhuo sighed lightly:

"Okay, let's do our best and let fate dictate. Let's see how the sales turn out tomorrow."