Rebirth 1989: My Unlucky Career

Chapter 354 Sales Strategy

The workers were very excited after receiving the news of the start of work. After returning to the cannery, everyone was very motivated.

Within two days, the canned braised beef produced was already piled up in the factory.

At this time, it’s time to consider introducing canned food to the market.

Factory director's office.

Zhao Zhuo and Factory Director Wang were in the office. Although it was called the factory director's office, the person sitting in the main seat was naturally the leader, Zhao Zhuo.

Factory Director Wang said to Zhao Zhuo with a sad face:

"Mr. Zhao, canned goods are produced now, but it has become the consensus of many merchants that the canned goods in our cannery cannot be sold.

I've been to many places in the past two days, but no one wants to buy our cans."

Hearing this, Zhao Zhuo was not anxious, but asked Factory Director Wang:

"Director Wang, what kind of merchants have you contacted before?"

Factory Manager Wang replied:

"The sales model of our cannery is like this. All shipments are made to middlemen, who are responsible for selling to shops of all sizes.

The middlemen have taken goods from us several times, but the sales have not been good, so they are not willing to take goods from us anymore."

Hearing this, Zhao Zhuo nodded:

"Then it would be great if we didn't sell to middlemen."

Hearing this, Director Wang was stunned:

"Don't sell to middlemen? Is it possible that we carry goods door to door and sell them to department stores and canteens? Even if we do this, we can have some price advantages, but it is too troublesome, and the shipment volume will not be very large.

of."

Hearing such words, Zhao Zhuo smiled faintly and shook his head:

"Who said we have to go to one store after another to sell our products? Just let them come and sell our products, and forget about the canteens and the like. Just let the large department stores come and sell our products."

Hearing this, Director Wang suddenly looked surprised.

"What? Will they come willingly to buy goods?"

What Zhao Zhuo said was as if everyone was eager to come and purchase goods.

Factory Director Wang has never thought about such a situation, and indeed he does not dare to think about it.

Hearing this, Zhao Zhuo just smiled slightly:

"How is this impossible?"

After a pause, Zhao Zhuo asked Factory Director Wang:

"Let me ask you, in the past canneries supplied goods to middlemen, how much do you think the middlemen would have paid if they sold them to those stores?"

Factory Manager Wang thought for a moment and then answered seriously:

"This thing also varies from person to person and from place to place, but generally speaking, it is about 20% higher than our ex-factory price.

For example, if we now sell canned braised beef for ten yuan, then the middleman may get the goods from us for ten yuan and sell it to the merchant for eleven yuan. But when the merchant retails, it is not necessarily the case. In some places, it may

It will be sold for 12 or 3 yuan, and in some places it may be sold for 15 yuan.

But it’s only fifteen yuan at the end of the day, and it’s impossible to raise it any higher.”

Hearing this, Zhao Zhuo nodded:

"That's right, then if we contact those merchants directly and sell them directly for ten yuan, won't they be able to save one yuan per can?"

Hearing this, Director Wang couldn't help but smile bitterly:

"Mr. Zhao, this is not how you calculated the account. We directly contact the merchants, and the prices they get the goods for are cheap. But they are all in the department store, so it is impossible to get every product from the manufacturer, right?

Will they die from exhaustion?

Therefore, everyone uses middlemen to get the goods and deliver them directly to their doorsteps.”

When he said this, Director Wang was still curious about how a big boss like Zhao Zhuo could not even know this.

Sure enough, after Director Wang said this, Zhao Zhuo nodded slowly:

"I know what you said, but you

As I just said, that's just a general situation.

If we don’t want money, do you think they will come to our door with all their might?”

Hearing this, Director Wang was stunned:

"No money? Then aren't we doing charity? The cans we worked so hard to produce are given away for free, so why should we give them to them? If we put them on the street, people will rush to grab them like crazy."

Seeing Director Wang's excitement, Zhao Zhuo couldn't help but smile helplessly: Five.

"When I heard that, you misunderstood me. I said no money, but they only don't charge for it when they get the goods. It doesn't mean that they don't charge for it all the time."

After hearing this, Director Wang also understood something:

"Oh, you mean, let them take the goods away for free first, and then pay us after they sell them."

Zhao Zhuo nodded:

"Yes, that's it."

In this era, there has never been such a marketing strategy. Therefore, after hearing this statement, Director Wang suddenly fell into deep contemplation.

In his opinion, the method proposed by Zhao Zhuo didn't sound like there was anything wrong with it. But he had never seen it before, so Factory Director Wang could not help but feel a little guilty.

After thinking for a long time, Director Wang still said uneasily:

"Then what if these merchants don't pay after taking the goods?"

Zhao Zhuo smiled faintly:

"That's why I'm looking for those large department stores. They are all big businesses, so naturally they can't do this kind of thing without paying me."

After a pause, Zhao Zhuo continued:

"Furthermore, given Zhuoyun Company's current position in Fengtian, there are probably almost no people who won't pay, right?"

This is really not Zhao Zhuo's boasting. The current Zhuo Yun Company is a serious one in Fengtian, and almost everyone doesn't know about it.

With such popularity and scale, most people would not do such a thing.

After hearing Zhao Zhuo's rather confident words, Director Wang nodded heavily:

"You're right! I don't think such a thing will happen."

After recognizing Zhao Zhuo's point, Director Wang began to calculate the various benefits of this business model in his mind.

No matter how he thought about it, he thought it was a brilliant idea.

After thinking for a while, Director Wang couldn't help but said to Zhao Zhuo with excitement:

"Mr. Zhao, should I send this news out now?"

Zhao Zhuo nodded:

"Can."

Director Wang agreed excitedly and arranged for the people below to deal with it.

After Director Wang came back, Zhao Zhuo looked at his watch:

"It's almost ten o'clock, let's eat first."

Hearing this, Director Wang was stunned:

"Mr. Zhao, when you talk about eating, do you mean lunch or breakfast?"

Zhao Zhuo smiled bitterly and said:

"How can you not have breakfast until ten o'clock?"

Director Wang also smiled bitterly when he heard this:

"How can you have lunch at ten o'clock?"

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