Rebirth 1991: Start Canned Food for Airplane
Chapter 127
"Next year, we still need to plan for Indo!"
Among the huge offices, Jiang Cheng, Zhang Wei, Wang Sihai, Jiang Bo, in addition to Chris Ramsden, the head of Leland Motor Company, are all gathered in the office in Bo City.
"Indus is a huge consumer market. Although the economic conditions of Indus are not high now, I still think that Indus has a huge consumer market. Simply put, it is the high caste of Indus people who can consume. This is a consumer group starting from the car!" Jiang Cheng said here, paused slightly, and continued: "So, my proposal is to mix Jaguar, Land Rover, Rover, and several domestic brands together. , And then cooperate with the local group of Indus!"
"Our target group is not the poor who can't afford a car, at least they are also high-caste people with certain financial conditions!" Jiang Cheng said lightly: "For example, lawyers and doctors, their income is high, but they are also capable of income. of!"
Chris Ramsden couldn't help frowning.
Before, I never wanted to go to Yindu to sell cars. After all, this place, how can I say it, is very weird.
It’s also because European cars didn’t pay much attention to it in 2008, which allowed island cars to enter Indo. In addition to island cars, there are also Korean cars. China cars did not enter the Indo consumer market due to special reasons. Wait until Indo. When the consumer market gradually matures, the day lilies are cold when European cars want to come in.
And now, Jiang Cheng is about to start decorating.
This market must compete fiercely with island countries. Since you don't cooperate with me, then don't blame me, you will be crushed to death by your size.
Although Chris Ramsden had some doubts about Jiang Cheng's strategy, he still chose to accept it.
In fact, Jiang Cheng doesn’t want to drag Leland Motor Company to compete in Europe. It’s just that there are too many European cars. These produced cars have competitors from high-end to low-end. Jiang Cheng’s strategy is Avoid the edge and pick the easy ones first. For example, the former colonies of the eagle genus such as Yindu, Xiangjiang, and Australia started.
Although the Eagle nation is gone now, this influence still exists.
Doing business with them in the name of Yingguo people can still achieve a multiplier effect with half the effort. Of course, the future is that the quality of the car must be kept up.
Competition in Europe is too fierce, and it can be done slowly.(Read more @ mtlarchive.com)
There is a beautiful country.
Since the three oil crises, residents of beautiful countries often use Japanese and Korean cars, such as Toyota, Honda, Hyundai, Kia, etc. You can occasionally see locally-produced Ford cars and Chevrolets.
In the suburbs of the beautiful country are mainly Ford pickups and various types of suvs and gmcs. Those with many children at home may choose a 7-seater station wagon. As for their government cars, they are Cadillac, Mercedes-Benz, BMW, Audi and other cars are not frequently seen, and Volkswagen is rarely seen. Jiang Cheng is not in a hurry. Whether it is a good news, Land Rover should mainly target Toyota in the island country. , Mazda these products.
Identify the consumer groups, and then prescribe the right medicine.
Jiang Cheng always attaches great importance to market research, researching the types of cars they like to drive, and researching their driving habits.
"For the time being, we don't need to worry about our poor market. Leland Motor Company had problems with its own development before, so this problem occurred!" Jiang Cheng glanced at Chris Ramsden and then smiled. : "Easy first, then difficult, and finally the European battlefield!"
Chris Ramsden thought for a while, and then said: "Then, my next task is to contact the Indo people?"
"In the name of the eagle nation!"
Jiang Cheng smiled slightly, took out a piece of information and sent it to Chris Ramsden, smiled and said: "Look at this, this is the largest family in Indus, the Tata family, we can Joined forces with the Tata family and told them that they wanted to build an Indus car, and it was authorized by the Queen to promote Victory and Land Rover in Indus. The important thing for the team is to promote the Queen’s mount, and tell a story, Behind every car is a noble story. I really don’t know how to tell a story. I will recruit people to compile it later. In short, if you want to let the high castes of Yindu, you have a feeling, driving this car will feel, Guarding the queen's glory all the time, um, do you understand?!"
Chris Ramsden immediately said: "Understand!"
"In the end, our car is produced. We still have to have a huge ceremony!" Jiang Cheng smiled and continued; "It must be eye-catching, and the people of Indus must feel our deep sincerity. Okay, Chris, I need you to draw up a business plan for me. Isn't this a big problem?"
Chris made an ok gesture.
Jiang Cheng sighed slightly, sent Chris away, and looked at Zhang Wei and said: "We still have to collect the data of Yindu. Their climate and temperature are different from ours. We need more in-depth research. The cars produced must not have problems of this kind, even if you use the Indus, it depends on the quality!"
Zhang Wei nodded: "I have already started making arrangements. Also, boss, do we want to recruit some local Indians!"
"If you can solicit, let's solicit!" Jiang Cheng shrugged, and then slowly said: "I think the Eagles are definitely unwilling to follow-up maintenance work. They still need to be talented in India. First, contact the Tata family. To finalize the cooperation, I will say, Uncle Sihai, selling this piece to you, I think, we still have to arrange some technicians to go to Yindu to experience what it is like to drive where it is, and the experience of buying a car. At this point, we Do it too!"
"No problem!" Wang Sihai said quickly.
...
...
After sending away Zhang Wei and Wang Sihai, Jiang Cheng looked a little tired as a whole. Time, unknowingly, has already arrived in December.
The northeast is colder, but Jiang Cheng is not very afraid of the cold.
"Dad, this is our profit this year. Take a look!" While talking, Jiang Cheng sent a form to Jiang Bo.
Jiang Bo lowered his head and glanced, but he couldn't help making a hiss in his mouth.
Nine 28.8 billion? Soft sister coin? .
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