Rebirth 1992: Beaten by the uncle at the beginning

"Today's total revenue is 3,308. Excluding employee wages and costs, the profit is around 1,600."

"Although we still make a lot of money, both total revenue and profits are declining compared to before."

Zhou Shuya frowned and said.

She is not dissatisfied with the shortage, but is worried that profits will continue to fall, and the consequences will be disastrous.

After all, this phenomenon is not accidental, but caused by artificial competition.

"I didn't expect Feng Dachun's fast food restaurant to have such a big impact on us. I really underestimated him this time." Hu Haifeng frowned slightly.

"How about we also lower the price? The biggest threat to us from Feng Dachun's current methods is the price."

Zhou Shuya recently learned a lot of business knowledge from Hu Haifeng, and also understood that price war is a common business method, which is fast and effective.

Hu Haifeng thought for a moment, then shook his head and refused.

"Reducing prices is indeed a necessary means, but once it is used, it will hurt the enemy a thousand times and lose 800 to oneself. It is easy to fall into a vicious cycle. I will think of other ways."

Price war also requires environment, and the current market does not have the soil for price war at all.

On the one hand, Hu Haifeng does not have much capital, and the fast food restaurant has only been open for about 20 days.

In total, he only had more than 30,000 yuan in capital, which was not enough to burn.

On the other hand, there is the market environment. There are only two fast food restaurants in Pingshan City. Once the price war starts, it is easy for fast food prices to collapse.

Even if Feng Dachun's fast food restaurant is defeated by then, Hu Haifeng will monopolize the market again.

But customers have become accustomed to prices that have dropped to freezing point. It will be difficult to raise prices again. If the price increases by a dime, they will be sprayed to death.

Because the prices of fast food restaurants in Pingshan City were set by Hu Haifeng, he is the standard, and it will definitely not work to keep changing it.

Kendrick and McDonald's have been competing for so many years, but they have never made a big fuss about price.

Part of the reason for their success is that prices are stable all year round.

The next day, Feng Dachun made new moves.

Hu Haifeng rode little Mulan and took Zhou Shuya to the door of the fast food restaurant when he found Su Yan already waiting.

"Is there something new at Feng Dachun's side?" Hu Haifeng asked.

Yesterday, Hu Haifeng asked Su Yan to ask her people to keep an eye on Feng Dachun's movements.

After all, the jelly noodle stalls occupy all the bustling areas in Pingshan City, so they are the most well-informed.

"That's right, Feng Dachun's side was handing out flyers early this morning, saying that their fast food restaurant has added two new options, pizza and ice cream."

With that said, Su Yan handed the advertisement leaflet in her hand to Hu Haifeng.

Hu Haifeng took one look and his expression changed drastically.

"What is this pizza?" Su Yan asked.

Zhou Shuya also looked puzzled.

Pizza has not yet been popularized in this era, and many places have never heard of it.

It's normal that the two of them don't know each other.

"Pizza is a popular food in foreign countries, similar to the pie here, and is almost as famous as burgers."

Hu Haifeng explained.

As a result, he found that both Zhou Shuya and Su Yan were very curious. If it weren't for their identities and positions, they would probably want to buy one and have a taste as soon as possible.

Feng Dachun is so good at it.

Hu Haifeng can now confirm that Feng Dachun has definitely gone to an authentic Western restaurant to learn.

"Feng Dachun's pizza will definitely have a great impact on us." Zhou Shuya said solemnly.

Every new product launched in your own fast food restaurant will usher in a buying boom, not to mention that pizza is a new category. With the support of the novelty mentality, it will definitely sell well and attract a lot of customers here.

Part of it has passed.

Even though there are only two fast food restaurants in Pingshan City, customers have choices. Whoever can attract customers will naturally do better business.

"Actually, I'm more worried about ice cream. That's the thing that can really have a big impact on us." Hu Haifeng also said with a solemn face.

"How is that possible? You can buy ice cream at many kiosks. It's just like ice cream. What's so strange about it?"

Zhou Shuya and Su Yan couldn't understand what Hu Haifeng meant at all.

Not to mention Pingshan City, even in the countryside, there are people pushing bicycles and carrying insulated boxes to sell ice cream, popsicles and ice cream.

You can even exchange them for beer bottles. Many children will steal beer bottles at home and exchange them for ice cream. When their parents find out, they beat them up.

And this has become the best childhood memory for the young people of the 80s and 90s generation.

"It's different. This ice cream is higher-end and more delicious than the ones sold at the canteen. And who can refuse a piece of ice cream on such a hot day?"

"I can actually make that pizza, but this ice cream requires a specific machine, which is very difficult to purchase. It is impossible for us to launch the same ice cream for sale in a short period of time."

Hu Haifeng said somewhat helplessly.

This time Feng Dachun really caught him off guard.

Even the ice cream was made. He knew how attractive that thing was to students and children.

And this happens to be his main customer group.

Ice cream also played a key role in the rapid rise of Kende De and McDonald's.

Domestic ice cream is a castrated version, with many raw materials simplified in order to save costs.

Especially cream, which is not found in many ice creams.

As for McDonald's and Kendede, they make ice cream according to foreign standards, with greater sweetness, more advanced technology, and cream.

Feng Dachun must have gotten the machine back from there and made it according to foreign standards.

Hu Haifeng does not have a network in this area. If he wants to buy this kind of machine, he still needs to go to big cities such as Beijing and Shanghai.

Waiting for him to buy it back would take at least eight or nine days, or even ten days and a month and a half.

By that time, the day lilies were cold, and Feng Dachun had already taken advantage of it. It was meaningless for him to launch ice cream again.

"Take a look, the ChiDexiang fast food restaurant has launched new products. The foreign pizza and ice cream must be something you have never tasted before."

“If you go to eat today, you can also enjoy a half-price discount.”

Just as Hu Haifeng and the others were discussing this matter, shouts rang out not far from them.

Hu Haifeng and the others looked over and saw that two young men were holding flyers and handing them out to people passing by.

And these people include customers who come to Hu Haifeng's fast food restaurant.

"Made, you have bullied me. I need a beating."

Sun Dahai rushed out of the shop at this time and was about to drive away the two young men.

The place where they handed out leaflets was only about ten meters away from the door of Cheadexiang. They were obviously deliberately trying to steal Hu Haifeng's customers.

"Haidai, don't go. If they dare to distribute leaflets here, they have already thought of a way out. If you take action, they will call the police."

Hu Haifeng is very aware of this trick. Although their approach is immoral, it is not illegal.

If you take action, you will fall into their trap.

"This is too cowardly. Are we going to let them bury us like this?" Sun Dahai was a little confused.

"Of course not, we also launch new products, isn't it just to win over customers, let's see who has more tricks." Hu Haifeng said fiercely.

He went directly to the kitchen to find Zheng Yueguo and started researching new products.

Not to mention the current Feng Dachun, even Kendrick and McDonald's, there are not as many new products as Hu Haifeng has in mind.

"Didn't you say you knew how to make pizza? How about we make this first?" Zhou Shuya asked Hu Haifeng.

Hu Haifeng shook his head and said: "That would be too embarrassing. Customers will think that we are copying Feng Dachun. I have better things."

After saying that, Hu Haifeng discussed with Zheng Yueguo how to make old capital chicken rolls. This was originally something that Kender would launch ten years later to cater to the domestic market, but now Hu Haifeng took it out in advance.

Hu Haifeng talked about his ideas, and Zheng Yueguo made things based on what he said. This is why Hu Haifeng recruited him. It is so convenient to use.

Although Hu Haifeng had eaten a lot of fast food in later generations and probably knew how to make it, he still had to spend a lot of time and experimentation if he really wanted to try it himself.

And Zheng Yueguo only needs to listen to his description once, and he can become an inseparable chef who can handle state banquets. It's no joke.

"The taste is almost the same, but there is still something missing. It would be better to add some butter in it." Hu Haifeng took a bite of the chicken roll made by Zheng Yueguo and said.

"Okay, I'll try adding a little cream."

Soon Zheng Yueguo made another one and handed it to Hu Haifeng. This time Hu Haifeng's eyes lit up after taking one bite. The taste was almost the same as the chicken rolls of later generations, and it was even more delicious.

"This is the taste, you should try it too."

Hu Haifeng asked Zhou Shuya and others to taste it, and everyone praised the taste.

"What's this called?" Sun Dahai asked after taking another bite.

“Chicken wrap.”

“The delicious chicken roll.”

This definitely couldn't be called Old Capital Chicken Roll anymore. Hu Haifeng thought for a while and decided to name it the name of his own fast food restaurant.

After this, the chicken roll became famous, and it also served as an advertisement for his fast food restaurant, killing two birds with one stone.

"I'm going to get flyers right now and hand them out in front of Feng Dachun's store in person, to retaliate in kind."

Sun Dahai couldn't wait to say that he thought this chicken roll could compete with pizza.

Hu Haifeng narrowed his eyes and sneered: "Wait a minute, how can I do that? I have to come up with a few new snacks and we will promote them together."