Rebirth 2002: Nano Life
Vol 2 Chapter 28: Plan to sell?
When Chen Yizhe took out his exquisite and beautiful ink screen mp3, several people were a little shocked when they saw the machine.
Hu Yifeng took the mp3 camera and looked at it carefully, Yang Zhihao and Huang Xuan also leaned over and stared at the camera.
I saw a white rectangular case the size of a woman's petite palm. The black display screen occupies about the entire front, and there are long and slender buttons on the sides.
"It's so beautiful! Even if I don't listen to music very much, I want to buy one." Yang Zhihao said in admiration. This is what he really said. This black and white style design is very appealing to him.
"It's really exquisite, just looking at the appearance and the products on the market are completely two concepts!" Hu Yifeng also sighed. Last year, the moonlight treasure box series launched by the domestic powerful brand Patriot was popular in the market because of its exquisite appearance. sought after.
Thinking of this, Hu Yifeng suddenly said, "Manager Huang, bring me the Moonlight Box P series."
After Huang Xuan brought the Moonlight Treasure Box over, Hu Yifeng's two machines were placed side by side on the red sandalwood tea table. In such a comparison, the Moonlight Treasure Box seemed to suddenly become dull, while Chen Yizhe's machine was even more impressive. A fashionable and simple beauty, and the craftsmanship design is even more amazing.
In Chen Yizhe's view, the light blue moonlight treasure box is actually a bit too heavy, and it looks bulky. The more important reason for its success in the domestic market is because of the Patriot brand and its strong marketing. .
"The height, width, and thickness of the machine are 60.5 mm, 32.8 mm and 10.5 mm respectively, the weight is 68 grams, and the screen size is 2.4 inches." Chen Yizhe briefly introduced the appearance.
"How do I turn it on?" Hu Yifeng asked, but he really wanted to see what the screen looked like when the screen was turned on.
"Long press the button on the left!" Chen Yizhe said.
Then Hu Yifeng pressed it for about three or four seconds, and saw a black and white screen appear on the black display screen, and the background of the screen was white. The bottom of the screen is a black and white reading bar, the upper part of the center of the screen is a black English font, and the other parts of the screen in black form a picture. A person is sitting on the beach with his back to the screen, and there are waves in the distance. And the seagull, I saw that he was holding a small rectangular thing in his right hand, and the earphone cable was plugged into his ear, and the earphone cable connected the two together.
"Isn't this a backlit screen?" Huang Xuan said in surprise, because the chandelier on the ceiling of the office is now on, but the interface of the machine screen is still clearly visible. If it is a backlit screen, in this environment, the interface of the screen is Hard to see clearly.
Chen Yizhe shook his head and said, "I'll talk more about this later."
After waiting for about two seconds, the white reading bar was finished, and the screen jumped directly to the playlist screen. Hu Yifeng and the others saw the time displayed in the upper left corner of the screen. The battery pattern in the upper right corner was estimated to be the power level. The name of the song is written line by line. At this time, Hu Yifeng didn't know how to operate, because there were no other buttons on the machine except the power button and the sound button.
"Bring it here, I'll operate it for you to see first!"
Chen Yizhe took over the mp3 player with a smile, then took out a headphone cable from his pocket and plugged it in. Well, he was too lazy to use his headphone cable and directly copied Apple's EarPods, because he felt that the design concepts of mp3 and EarPods were the same, and they looked very matched and beautiful.
"The screen can be directly operated by touch! You see, slide your hand up, the page will move up, you can go to the lower playlist, otherwise, slide your hand down. If you want to play a song, just click on the line of the song. The location." Chen Yizhe clicked the song name casually, and then the interface jumped directly to the playback screen. If Hu Yifeng and several people had used the software of Yiyi Dongting client, they would find that the two are actually very similar.
"Is this the lyrics?" Hu Yifeng asked. The upper part of the screen was a black font with six or seven lines. As the music played, the black font kept moving up, and the lower part of the screen was written with the song name and musician. , under the song is pause, forward and backward, the pattern mark of the previous song and the next song.
Chen Yizhe nodded, "Actually, many people like to listen to music, read lyrics and sing songs. Since there is so much space on the screen, why not put the lyrics on it?"
"Well, that's not bad, but let me listen to the sound quality first!" Hu Yifeng couldn't wait to put the minimalist white earphones into his ears. In Hu Yifeng's view, the appearance is only one side of the product. For mp3, sound quality is also extremely important. Last year, the flagship product of Korean mp3 manufacturer iriver, "Iron Triangle", was well received by consumers for its excellent sound quality. If the sound quality of the machine is of the same quality as the appearance of the product, as long as the price is not too outrageous, the machine will definitely be a hit, Hu Yifeng made a preliminary judgment in his heart.
Before opening the factory last year, Hu Yifeng had tried a lot of machines. After listening to it, he felt that the sound quality was no worse than that of the "Iron Triangle". He took off the earphones and handed them to Huang Xuan, "Listen!"
After a few minutes, Huang Xuan took off the headphone cable and asked Chen Yizhe, "Can you take it apart and take a look?"
Seeing Chen Yizhe nodding, he hurriedly brought some tools over from the desk.
A few minutes later, the ink screen was disassembled into more than a dozen parts. Huang Xuan looked at these parts with obsessive eyes. He was a technical background and appreciated the craftsmanship inside the mp3.
"st3410?" Huang Xuan glanced at Chen Yizhe in surprise. The sound quality comparable to CD just now made him think that he was using a Philips chip, and even if he used a Philips chip, the sound quality was so good, which also showed that Chen Yizhe's audio decoding aspect technology has reached a very high level.
Speaking of the Philips decoder chip at this time, I have to say the iRiver mentioned above, as well as the two Korean manufacturers. Like iRiver, it is also a professional leading brand in the MP3 market. Their products have always been synonymous with high sound quality, high quality and high price. A common feature of these two brands is the comprehensive use of PHILIPS decoding chips.
However, although the Philips chip has excellent performance, it is not the most widely used decoding chip for MP3 in China. Its market share is only a small part of that of Sigma Tai, and the st3410 used by Chen Yizhe is the decoding chip of Sigma Tai. The chip, with its low price and good program portability, once occupied half of the domestic market in the previous year, and its share may further increase this year.
However, because the digital-to-analog converter of the st3410 itself is not very good, the sound quality is average, but it is not bad at all on Chen Yizhe's machine.
Chen Yizhe knew what Huang Xuan wanted to ask~www.wuxiaspot.com~ He smiled and said, "The chip does not determine everything, circuit design, firmware, product materials, headphone effects... These seemingly unimportant things can often have more influence. sound quality."
"64m flash memory?" Huang Xuan discovered a new problem. He just saw that there are not many songs in the machine.
Chen Yizhe explained, "I used audio compression technology for the music in it. With the same size of flash memory, I can download nearly twice as many songs as others."
"This..." Huang Xuan and Hu Yifeng looked at each other.
Although Yang Zhihao couldn't understand from the beginning to the end, he could still see the surprise of Huang Xuan and Hu Yifeng. He laughed, "I said this guy is a monster!"
"Although the machine is equipped with a lithium battery, with the size of the screen, the machine should consume power very quickly, right?" Huang Xuan picked up the lithium battery and looked at it, and found the defect of the machine.
These days, domestic machines rarely have built-in lithium batteries, and cost consideration is one of the biggest problems.
"Actually, this is what I'm about to say. This screen is not actually an LCD display on the market, but a kind of electronic paper, which consumes very little power. If the screen is off or the picture remains unchanged, Basically no power consumption. Therefore, what Huang Xuan said is not a problem, but the advantage of this machine." Chen Yizhe talked eloquently.
Huang Xuan then asked a few more questions, and Chen Yizhe replied in detail one by one, but with Chen Yizhe's in-depth explanation of the camera, Hu Yifeng's eyes became more and more like this mp3 camera.
"Brother Chen, have the cheek to ask, do you have a plan to sell this machine?" Hu Yifeng asked embarrassedly. After all, at the beginning, Chen Yizhe said that it was authorized production, and its essence was OEM, and Hu Yifeng wanted to sell this product even more. In your own hands.
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